EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 14:00-15:30<br />
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Session 12.03: New Technologies and E-Marketing<br />
Session title:<br />
Co-Creating The Purchase Experience: Influence On Customer Engagement And Future Behavior<br />
Lorena Blasco-Arcas, Zaragoza University<br />
Blanca Hernández-Ortega, Zaragoza University<br />
Julio Jiménez-Martínez, Zaragoza University<br />
Customization Of Online Offers: The Role Of Intrusiveness<br />
Janny C. Hoekstra, University of Groningen<br />
Jenny Van Doorn, University of Groningen<br />
How Online Environment Improves Industrial Marketers’ Ability To Measure Marketing Communication<br />
Impacts?<br />
Joel Jarvinen, University of Jyväskylä<br />
Aarne Töllinen, University of Jyväskylä<br />
Heikki Karjaluoto, University of Jyväskylä<br />
Elizabeth Platzer, Evolaris Gmgh<br />
The Influence Of External Variables On Intentions To Adopt Mobile Banking: A Comparison Between Portugal<br />
And Finland<br />
Tommi Laukkanen, University of Eastern Finland<br />
Pedro Cruz, ISG – Instituto Superior de Gestão<br />
Sns Campaigns: Generating Favourable Consumer Responses By Asking Them Who They Are<br />
Guida Van Noort, University of Amsterdam<br />
Marjolijn L. Antheunis, Tilburg University<br />
Session 14.03: Product and Brand Management<br />
Session title: Brand & Consumer Relationships Theme 1<br />
Session Chair: Giuseppe Catenazzo, HEC - University of Geneva<br />
Integrating Configural Weight Theory and Prospect Theory to Explain Consumer Choice<br />
Onur Bodur, Concordia University<br />
Neeraj Arora, University of Wisconsin - Madison<br />
Noreen Klein, Virginia Tech<br />
Getting Loyal to and Relating with Feminine Brands<br />
Salim Azar, Cergy-Pontoise University<br />
Cleopatra Veloutsou, University of Glasgow Business School<br />
How retail brands can positively influence consumers’ purchase decisions for national brands<br />
Alexander Ruehle, University of Cologne<br />
Jan-Michael Becker, University of Cologne<br />
Franziska Völckner, University of Cologne<br />
Henrik Sattler, University of Hamburg<br />
No mercy for products – Recovery effects for products and services<br />
Giuseppe Catenazzo, HEC - University of Geneva<br />
Marcel Paulssen, HEC - University of Geneva<br />
Session SIG 03: Current Research Issues in Global Marketing<br />
Session Chair:<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 22
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