EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 14:00-15:30<br />
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Ruben Huertas-Garcia, Barcelona University<br />
Juan Carlos Gázquez-Abad, University of Almeria<br />
Francisco J. Martínez-López, University of Granada/Open University of Catalonia<br />
Irene Esteban-Millat, Open University of Catalonia<br />
A Comparison And Tweak Of Self-Explicated Methods<br />
Christian Schlereth, Goethe University Frankfurt<br />
René Schaaf, Goethe University Frankfurt<br />
Bernd Skiera, Goethe University Frankfurt<br />
Jochen Eckert, Goethe University Frankfurt<br />
A New Method To Measure Behavioral Responses To Packaging Design Elements<br />
Maria Alejandra Pinero De Plaza, University of South Australia<br />
Larry Lockshin, Ehrenberg-Bass Institute for Marketing Science, University of South Australia<br />
Rachel Kennedy, Ehrenberg-Bass Institute for Marketing Science, University of South Australia<br />
Armando Corsi, Ehrenberg-Bass Institute for Marketing Science, University of South Australia<br />
Session 09.03: Marketing Strategy and Leadership<br />
Session title: Brand and Product Management<br />
A strategic investigation of the performance effects of the timing of entry decision for new brands<br />
Danielle Chmielewski-Raimondo, University of Melbourne<br />
Brand Management Challenges in the Context of Recession<br />
Ana Daniela Ferreira Antunes de Sousa, ISAG – Porto Institute of Administration and Management<br />
Victor Manuel Tavares, Oporto Institute of Higher Education for Administration and Management<br />
Preventing Raised Voices from Echoing: Product-Advertising as Strategic Response to Shareholder<br />
Dissatisfaction<br />
Simone Wies, Maastricht University<br />
Arvid O. I. Hoffmann, Maastricht University<br />
Jaakko Aspara, Aalto University School of Economics<br />
Joost M. E. Pennings, Maastricht University<br />
Session 11.03: Modeling and Forecasting<br />
Session title:<br />
Riding Successive Product Diffusion Waves. Building a Tsunami via Upgrade-Rebate Programs<br />
Vardan Avagyan, University of Carlos III Madrid<br />
Mercedes Esteban-Bravo, University of Carlos III Madrid<br />
Jose Manuel Vidal-Sanz, University of Carlos III Madrid<br />
The role of marketing and public policy in reducing business-cycle fluctuations and their consequences in the<br />
health care sector<br />
Jan-Hinrich Meyer, Maastricht University<br />
Kathleen Cleeren, Maastricht University<br />
Ko de Ruyter, Maastricht University<br />
Lien Lamey, Lessius University College<br />
The CPV-CLV_framework_and marketing efficiency<br />
Kaveh Rouhi, Freie Universität Berlin<br />
Ingmar Geiger, Freie Universität Berlin<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 21
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