EMAC 2012 PRELIMINARY PROGRAMME

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Wednesday, 23 May 2012, 11:00-12:30 _______________________________________________________________________________________ Hal E. Hershfield, Leonard N. Stern School of Business, New York University Daniel G. Goldstein, Yahoo Research Investors care about risk, but can't cope with volatility Christian Ehm, Universität Mannheim Christine Kaufmann, Universität Mannheim Martin Weber, Universität Mannheim The Interplay of Hope and Fear on Investment Choices Priya Raghubir, New York University Isabelle Engeler, St. Gallen University Meir Statman, Santa Clara University Focal versus Background Goals in the Choice of Investment Products: Trading Off Financial Returns for Self Expression? Jaakko Aspara, Aalto University School of Economics Amitav Chakravarti, London School of Economics Arvid O. I. Hoffmann, Maastricht University Session: EMAC/KSMS Joint Symposium 2 Session title: Global Csutomer Equity/Fashion Marketing A Study on Information-seeking Benefits of Fashion Applications and their Effects on Satisfaction and Loyalty Seunghee Lee, Joint Purchase Decision-Making? The Influence between Spouses or Significant Others on Apparel Purchase Yoon-Jung Lee, Joohee Kang, Eun Joo Park, Is the smart phone fashion application ready as the next channel of mobile shopping? Heewon Sung, Ho Jung Choo, Comparing Marketing Elements and Consumer Attitudes towards Fast Fashion SPA Brands: Global versus the Korean Domestic Brands Eun-Young Kim, Kyungae Park, MiYoung Lee, Brand reputation and Customer equity in global environment: a theoretical framework Gaetano Aiello, Raffaele Donvito, Laura Grazzini, The Relationship between Value chain and Customer equity in Fast Fashion: A Cross-Cultural study of South Korea and Germany Joon-heui Bae, Kyung-Hoon Kim, Hee Cheol Lee, The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’ lifestyle- Nalae Kim, Jina Park, EunJu Ko, EMAC 2012 – Program 16
Wednesday, 23 May 2012, 11:00-12:30 _______________________________________________________________________________________ Hyunji Do, Marketing Mix and Customer Equity in the Global Environment Sung Hwan Yeo, Chang Han Lee, Kyung-Hoon Kim, Honglei Liu EMAC 2012 – Program 17
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EMAC 2012 PRELIMINARY PROGRAMME

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