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EMAC 2012 PRELIMINARY PROGRAMME

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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />

_______________________________________________________________________________________<br />

Hal E. Hershfield, Leonard N. Stern School of Business, New York University<br />

Daniel G. Goldstein, Yahoo Research<br />

Investors care about risk, but can't cope with volatility<br />

Christian Ehm, Universität Mannheim<br />

Christine Kaufmann, Universität Mannheim<br />

Martin Weber, Universität Mannheim<br />

The Interplay of Hope and Fear on Investment Choices<br />

Priya Raghubir, New York University<br />

Isabelle Engeler, St. Gallen University<br />

Meir Statman, Santa Clara University<br />

Focal versus Background Goals in the Choice of Investment Products:<br />

Trading Off Financial Returns for Self Expression?<br />

Jaakko Aspara, Aalto University School of Economics<br />

Amitav Chakravarti, London School of Economics<br />

Arvid O. I. Hoffmann, Maastricht University<br />

Session: <strong>EMAC</strong>/KSMS Joint Symposium 2<br />

Session title: Global Csutomer Equity/Fashion Marketing<br />

A Study on Information-seeking Benefits of Fashion Applications and their Effects on Satisfaction and Loyalty<br />

Seunghee Lee,<br />

Joint Purchase Decision-Making? The Influence between Spouses or Significant Others on Apparel Purchase<br />

Yoon-Jung Lee,<br />

Joohee Kang,<br />

Eun Joo Park,<br />

Is the smart phone fashion application ready as the next channel of mobile shopping?<br />

Heewon Sung,<br />

Ho Jung Choo,<br />

Comparing Marketing Elements and Consumer Attitudes towards Fast Fashion SPA Brands: Global versus the<br />

Korean Domestic Brands<br />

Eun-Young Kim,<br />

Kyungae Park,<br />

MiYoung Lee,<br />

Brand reputation and Customer equity in global environment: a theoretical framework<br />

Gaetano Aiello,<br />

Raffaele Donvito,<br />

Laura Grazzini,<br />

The Relationship between Value chain and Customer equity in Fast Fashion: A Cross-Cultural study of South<br />

Korea and Germany<br />

Joon-heui Bae,<br />

Kyung-Hoon Kim,<br />

Hee Cheol Lee,<br />

The Effects of Image and Awareness of Complex Shopping Mall on Customer Equity -Focused on SNS users’<br />

lifestyle-<br />

Nalae Kim,<br />

Jina Park,<br />

EunJu Ko,<br />

<strong>EMAC</strong> <strong>2012</strong> – Program 16

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