EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />
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Session 14.02: Product and Brand Management<br />
Session title: Brand Management and Brand Strategy 2<br />
Session Chair: Jean Boisvert, American University of Sharjah<br />
Does corporate rebranding affect stock market prices? A bootstrapping approach<br />
Ana Branca, IST – Lisbon Technical University<br />
Maria Rosa Borges, ISEG - Lisbon Technical University<br />
What is it that matters? A Managerial Perspective on Employer Value Propositions<br />
Isabelle Hillebrandt, Bamberg University<br />
Sibylle Boettner, Bamberg University<br />
Bjoern Ivens, Bamberg University<br />
Strategic Resources and Value Creation: Combining Marketing- and HR-Perspectives<br />
Arnd Vomberg, University of Mannheim<br />
Torsten Bornemann, University of Mannheim<br />
Christian Homburg, University of Mannheim<br />
The Mediating Effect of Innovativeness, Quality, and Involvement in Consumer Response to Vertical Service<br />
Line Extensions and Branding Strategies<br />
Jean Boisvert, American University of Sharjah<br />
Nick J. Ashill, American University of Sharjah<br />
Session 17.02: Sales Management and Personal Selling<br />
Session title:<br />
The impact of flattery: the role of negative remarks and self-efficacy<br />
Cristiane dos Santos, Universidade Federal do Rio Grande do Sul<br />
Kenny Basso, Universidade Federal do Rio Grande do Sul<br />
Manuela Gonçalves, Universidade Federal do Rio Grande do Sul<br />
Does Adaptive Selling Improve Or Hurt Customer Trust In The Salesperson?<br />
Paolo Guenzi, Bocconi University<br />
Luigi M. De Luca,<br />
Rosann Spiro,<br />
Gabriele Troilo, Bocconi University<br />
Blurring tactics in interfirm relationships<br />
Ellen K. Nyhus, University of Agder<br />
Otto Andersen, University of Agder<br />
Session SIG 02: Consumer Financial Decision Making<br />
Session Chair:<br />
Arvid O. I. Hoffmann, Maastricht University<br />
Because I Deserve It! Entitlement Leads to Financial Risk Taking<br />
Nicole L. Mead, Catolica-Lisbon School of Business and Economics<br />
Tyler F. Stillman, Southern Utah University School of Business<br />
Nathaniel M. Lambert, Brigham Young University<br />
Increasing saving behavior through age-progressed renderings of the future self<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 15
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