EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />
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Session 07.02: Marketing of Public and Non-Profit Organisations<br />
Session title: Communications Issues<br />
Representing Towns and Cities in Marketing Activities: An Exploratory Chorographical Investigation<br />
Gary Warnaby, Liverpool University<br />
The effectiveness of negative publicity on the endorsement process for-profit and not for-profit print<br />
advertisements<br />
Irene T.M. Roozen, K. U. Leuven<br />
The effect of university image and reputation on students’ intention to apply to university<br />
Sasu Tuominen, University of Eastern Finland<br />
Session 08.02: Marketing Research and Research Methodology<br />
Session title: Customer models<br />
Session Chair: Joachim Scholderer, Aarhus University<br />
Error In Retrospective Word-Of-Mouth Measurement<br />
Robert East, Kingston University<br />
Mark Uncles, Australian School of Business<br />
Jenni Romaniuk, Ehrenberg-Bass Institute, UNISA<br />
Wendy Lomax, Kingston Business school<br />
Are Free-Trial Customers Worth Less Than Regular Customers?<br />
Hannes Datta, Maastricht University<br />
Bram Foubert, Maastricht University<br />
Harald J. van Heerde, University of Waikato<br />
A Model Structure Approach For Market Segmentation: A Comparison To Traditional Clustering Methods<br />
Elizabeth Reis, Lisbon University Institute (ISCTE)<br />
Catarina Marques, Lisbon University Institute (ISCTE)<br />
Value Orientations As Environmental Constraints On Product Positioning<br />
Joachim Scholderer, Aarhus University<br />
Nina Veflen Olsen, Nofima<br />
Session 09.02: Marketing Strategy and Leadership<br />
Session title: Market Orientation<br />
Session Chair: Paulo Ramos, Fernando Pessoa University<br />
Market orientation and innovation performance: The importance of market orientation embeddedness<br />
Lien Beck, Hasselt University<br />
Wim Janssens, Hasselt University<br />
Marion Debruyne, Vlerick Management School<br />
Tinne Lommelen, Hasselt University<br />
Marketing Activities, Market Orientation and Other Market Variables Influence on SMEs Performance<br />
Ricardo Jorge Correia, Bragança Polytechnic Institute<br />
Mário Sérgio Teixeira, University of Trás-os-Montes and Alto Douro<br />
João Rebelo, University of Trás-os-Montes and Alto Douro<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 13
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