EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />
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Underneath the Black Veil and Inside the Black Box: Arab Women’s Perceptions of and Motivations for Luxury<br />
Fashion Consumption<br />
Marwa Gad Mohsen, London Metropolitan University<br />
Scott Dako, The University of Warwick<br />
Samiha Alloub, London Metropolitan University<br />
How does religion matter in the marketplace for minority settings? The case of Muslim consumers in France<br />
Jamel Khenfer, IAE Aix-Marseille Université<br />
Elyette Roux, IAE Aix-Marseille Université<br />
The transnational mobility of global cosmopolitans: How multi-acculturation affects the national identities of<br />
circulating consumers<br />
Bernardo Figueiredo, University of New South Wales<br />
Julien Cayla, University of New South Wales<br />
Session 04.02: Innovation and New Product Development<br />
Session title: Lead Users / Crowdsourcing<br />
Repeated Crowdsourcing Contests - Impact Of Reward-System And Problem-Type Over Time<br />
Reto Hofstetter, University of St. Gallen<br />
Andreas Hermann, University of St. Gallen<br />
John Z. Zhang, University of Pennsylvania<br />
Are They Really Better? Exploring The Contributions Of Lead Users And Mainstream Consumers Into New<br />
Product Development In A Consumer Goods Setting<br />
Natalia Korotkova, Toulouse I University of Social Sciences<br />
Lead Users, Innovative Activity And Expected Benefits: The Case Of Sustainability Innovations<br />
Krystallia Moisydou, Munich University of Technology<br />
Roxana Codita, Munich University of Technology<br />
Franl Martin Belz, Munich University of Technology<br />
All For The Money? The Ambiguity Of Monetary Incentives In Firm-Initiated Ideation With Users<br />
Alexander Vossen, RWTH Aachen University<br />
Christoph Ihl, RWTH Aachen University<br />
Session 05.02: International and Cross-Cultural Marketing<br />
Session title: Global Strategy I<br />
Session Chair: João S. Oliveira, Loughborough University<br />
Do Perceived Brand Globalness And Country-Of-Origin Affect The Success Of Brand Extensions?<br />
Christina Sichtmann, University of Vienna<br />
Adamantios Diamantopoulos, University of Vienna<br />
Successful Strategic Vs. Structural Design Elements Of Global Account Management In Light Of Retailers’<br />
International Expansion<br />
Bernhard Swoboda, Trier University<br />
Andrea Schlueter, Trier University<br />
Edith Olejnik, Trier University<br />
The Relationship Between Intercultural Communication Competence And Relationship Satisfaction<br />
Benjaporn Wuthipand, University of the Thai Chamber of Commerce<br />
Kenneth Miller, University of Technology, Sydney<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 12
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