EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
EMAC 2012 PRELIMINARY PROGRAMME
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Wednesday, 23 May <strong>2012</strong>, 11:00-12:30<br />
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WEDNESDAY – 11:00-12:30<br />
Session 01.02: Advertising, Promotion and Marketing Communications<br />
Session title: "Money (That's What I Want)": Advertising effectiveness<br />
Session Chair: Helge Thorbjornsen, Norwegian School of Economics and Business Administration<br />
Assessing The Effectiveness Of Industrial Print Ad Characteristics: Some Empirical Evidence<br />
Ioannis Risomyliotis, Business College of Athens<br />
George Avlonitis, Athens University of Economics and Business<br />
Discovering How Advertising Works: Connecting Intermediate Effects Of Advertising To Sales Response<br />
Kay Peters, Muenster University<br />
Norris I. Bruce, University of Texas Dallas<br />
Prasad A. Naik, University of California Davis<br />
Tracking The Impact Of Marketing Communications In Real Time<br />
Hugh Wilson, Cranfield University<br />
Emma Macdonald, Cranfield University<br />
Umut Konus, Eindhoven University of Technology<br />
Nextopia Does Not Fade: The Enduring Effect of Prelaunch Advertising<br />
Helge Thorbjornsen, Norwegian School of Economics and Business Administration<br />
Micael Dahlen, Stockholm School of Economics<br />
Anne Line Holck Omland, BearingPoint, Oslo<br />
Session 03.03: Consumer Behavior<br />
Session title: Market Ideologies: Social Movements, Consumers, and Responsible Companies<br />
Green Materialists<br />
Pia Furchheim, Chemnitz University of Technology<br />
Steffen Jahn, Chemnitz University of Technology<br />
Cornelia Zanger, Chemnitz University of Technology<br />
The role of elevation in consumers’ prosocial reactions to positive corporate social activities<br />
Simona Romani, Luiss Guido Carlo University<br />
Silvia Grappi, University of Modena and Reggio Emilia<br />
Marketing to Communities: A Framework for Identifying Community Structure and Member Roles<br />
Simon Knox, Cranfield School of Management<br />
Radu Dimitriu, Cranfield School of Management<br />
Letitia Hristodorescu, Factory Media<br />
Session 03.04: Consumer Behavior<br />
Session title: Nostalgic Consumers: Looking for Memories, Country of Origin, and Responsible Consumers<br />
Session Chair: Bernardo Figueiredo, University of New South Wales<br />
Selma<br />
Investigating Consumption Consequences of Different Nostalgia Types: The Power of Personal and Historical<br />
Nostalgia<br />
Tina Kiessling, Chemnitz University of Technology<br />
Steffen Jahn, Chemnitz University of Technology<br />
Cornelia Zanger, Chemnitz University of Technology<br />
<strong>EMAC</strong> <strong>2012</strong> – Program 11
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