Annual Impact Report 2019-20

Impact Report
1 April 2019 - 31st March 2020
Cwm Taf
Morgannwg

1 Welcome from Clive Jones
(Chairman)
2 Foreword from Julian John
(Director)
4 2019/2020 Snapshot
5 Primary Care & Prevention
Services
Contents
8 Housing Related Support
Services
11 Resilience & Recovery Services
15 #ItTakesBallsToTalk
16 Hardship Fund
17 Social Media Insights
18 Fundraising & Money
20 Thank You & Acknowledgments
We won’t give up until everyone
experiencing a mental health
problem gets support and
respect
Annual Impact Report 2019/20

Welcome from Clive Jones
(Chairman)
You’ll notice that Cwm Taf Morgannwg Mind
has changed its name, the charity was known
as Merthyr and the Valleys Mind for over
thirty years, but change was needed. Our
new name now reflects the communities
we serve including Merthyr Tydfil, Rhondda
Cynon Taf and Bridgend.
This year has been one of the most successful
years in our history, we have continued to
grow and we continue to work with more
people than ever. This is testament to my
Trustee colleagues, our Director and his
team, our volunteers and of course our
funders, including Cwm Taf Morgannwg
University Health Board, Rhondda Cynon Taf
and Merthyr Tydfil County Borough Councils
together with many other grant funders,
without whom we couldn’t do what we do.
The economic position across the UK has
been challenging, we’ve set the course for
leaving the European Union and that leaves
many unanswered questions, this can be
particularly concerning for the Public, Private
and Charity Sectors across Wales, and more
importantly the impact this has on our most
vulnerable communities and citizens.
We will need to remain vigilant, take notice
of our business environment, continue to
plan and develop strategic approaches for
managing risks and opportunities. We will
continue to work in partnership and ensure
that we remain sustainable for the future and
continue to make a difference with people
experiencing poor mental health.
Cwm Taf Morgannwg Mind will do everything
that it can to continue to serve its population
by reaching out to anyone who needs us.
..............................................................................................................................................................................
Clive Jones
Chairman
1
Annual Impact Report 2019/20

Foreword from Julian John
(Director)
This year has seen us develop our reputation
for being the most recognised mental health
charity in Cwm Taf Morgannwg, we are
reaching more people through our innovation
and growth, and we are able to demonstrate
the difference we make with people
experiencing mental health needs.
The charity continues to work with our Mind
family, extending our engagement with Mind,
Mind Cymru and the Mind Network in Wales
by ensuring our commitment to the federation,
the Mind Quality Mark and developing and
sharing best practice across Wales.
We continue to work in partnership with many
other organisations and communities so that
we continuously improve our responses to
those who need us.
Our focus remains on contributing to the
delivery of the Together for Mental Health
and Talk To Me 2 strategies in Wales whilst
maintaining our independence and ability to
lobby and campaign for improvements to
mental health services for everyone – we will
never give up!
I want to thank my team for all their efforts,
everyone has contributed to our growth,
reach and impact this year and it’s testament
to everyone that we have achieved such
success! I am honoured and proud to lead
such a dedicated and committed bunch
of people who always live by our values
#StrongerTogether.
2
I very much look forward to the year ahead
and doing what we do best – ‘for better
mental health’.
...........................................................................................................................................................................
Julian John – Director.
Annual Impact Report 2019/20

Thank you to
everyone who
supported us
in 2019/20
3 Annual Impact Report 2019/20

2019/2020 Snapshot
Total number of
people worked with:
4195
Number of new business
partnerships made
105
Income generated
during 2019/2020:
£1 million
88%
of people rated our
services as excellent
4 Annual Impact Report 2019/20

Primary Care & Prevention Services
Our prevention services are targeting people with mild-to-moderate mental
health conditions such as anxiety, depression and self-esteem. These services
are available in selected GP Practices, Dewi Sant Hospital and across Primary
Care Mental Health Support Services.
User Experience of our Primary Care Services
78%
99%
94%
94%
of people
rated our
services as
excellent
of people
would
recommend
us to family
or a friend
of people
feel more
confident
about their
future
of people
feel they
received all
the support
they need
from us
Output Measures for Primary Care Services
3353
94%
24
service sessions
were delivered
across our
communities this
financial year
of people
benefited from
our Primary
Care Services
volunteers
engaged in our
Primary Care
Services
5 Annual Impact Report 2019/20

Primary Care Project Breakdown
Active Monitoring
Talk to Me (Adult
Talking Treatment)
1404
Output target referrals
by GPs:
new referrals
achieved via
GPs
240
Output target referrals
by GPs:
new referrals
achieved via
GPs
Talk to Me (Children &
Young People)
Social Prescribing
22
Output target referrals
by GPs:
new referrals
achieved via
CAMHS
26
Output target referrals
by GPs:
new referrals
achieved via
GPs
6 Annual Impact Report 2019/20

Sarah’s Story
I was referred to Mind’s Active Monitoring
Programme through my GP. I spoke with her
about my anxiety as it was getting in the way
of family life and had had a negative impact on
previous employments.
My anxiety was starting to result in a low
mood; I did not want it to get out of control. I
spoke with my family who encouraged me to
undertake the Programme as my anxiety was
starting to impact on them too.
I have always been shy and struggled in social
situations. Over the years I have managed
to avoid many interactions as I have chosen
jobs that have allowed for this. I have also
relied on family members and friends to do
the talking for me. I now realise this made me
want to avoid even more. I got around many
things by sending emails and shopping on
line – these allowed me to avoid contact with
people to a large degree. However, in recent
months I noticed my mood had started to drop
– I started to realise avoiding people eased my
anxiety in the short-term but was not good for
my well-being.
On the Programme I was encouraged to
challenge myself. At first, the thought of this
was really scary. I feared conversations
becoming awkward and felt I would freeze
and not have anything to say. I was also
worried about conversations going on for too
long and I would not be able to end them.
During the weekly telephone sessions I came
to realise that I had been over thinking and
the thought of speaking to people was worse
than the reality of it. I started to speak with a
few people about something I was interested
in as I thought it was more likely I would be
able to maintain the conversation. Often
conversations naturally came to an end and so
this was not awkward. During the telephone
sessions we also talked about some of the
un-helpful thinking patterns I had. I became
aware I assumed the worst was going to
happen and also put a lot of pressure on
myself. I am now aware of my un-helpful
thinking patterns and this enables me to better
manage them. I’m learning to be kinder to
myself.
During the weekly sessions we also worked
in line with the ‘Five Ways to Well-being’.
My low mood had improved as I am now
connecting more with others as I don’t dread
the thought of interacting with others and don’t
panic about people starting a conversation
with me.
I am more able to be in the moment as I am
not worrying about people speaking to me. I
recently helped out at my children’s school. I
would not have been able to do this before
as my anxiety would have prevented this. I
enjoyed giving something back to the local
community.
I now feel less anxious as I no longer dread
the thought of someone talking to me. I feel
more positive about my future. I am starting
to enjoy interacting with my friends again. My
family have noticed a difference in me and
they also feel more positive.
7 Annual Impact Report 2019/20

Housing Related Support Services
Our housing services ultimately seek to prevent
homelessness, access housing and enable people to
develop personal resilience.
User Experience of our Housing Services
76%
96%
83%
93%
of people
rated our
services as
excellent
of people
would
recommend
us to family
or a friend
of people
feel more
confident
about their
future
of people
feel they
received all
the support
they need
from us
User Comments
"Thank you for
getting me off the
street"
"Very friendly, very
helpful"
"Support was really
good"
"Thank you so much"
8 Annual Impact Report 2019/20

Housing Services Project Breakdown
Residential Resilience
(Rhondda Cynon Taf)
113
one-to-one sessions
Residential Resilience
(Merthyr)
101
one-to-one sessions
678
58
people attending
group sessions
Talking Treatment
sessions
65
4
Talking
people attending
group sessions
Treatment
sessions
Residential Resilience
(CTH)
21
one-to-one
sessions
Step-By-Step
192
people were helped
to secure alternative
accommodation
9 Annual Impact Report 2019/20

Patricia’s Story
I was initially referred to Mind’s Resilience
Project due to my feelings of low mood and
anger after being arrested and presented with
court charges after escaping my domestically
abusive relationship. Following an agreement
with the court I was to leave the family
home; leaving me homeless with decreasing
low mood from stress and new feelings of
loneliness.
The stress of moving into my new home and
living on my own for the first time in years
was keeping me awake most nights and I was
experiencing overwhelming feelings of anger
and low mood.
From this I began lacking in confidence due
to my conviction and felt like I didn’t belong
in the community as I previously did. Weekly
sessions were introduced into my new routine
by my Resilience officer, who helped guide me
to learn new techniques and strategies that
combine my unique 5 ways to Wellbeing;
An example of these includes:
I have attended multiple over the phone
sessions with my Resilience Officer and on a
weekly basis we discussed new techniques as
I was encouraged to try additional strategies
that would enhance my already existing coping
skills. My Resilience officer also referred me
into other Mind projects and classes that I
could attend in the future, such as The Social
Prescribing team.
At the end of the sessions, I believe that I
have begun to feel brighter now and that I am
able to keep my anger under control. I have
set myself goals to engage more within the
community and I am enjoying understanding
myself better through Mindfulness.
At the start, I expressed how I was feeling
trapped by my anger and low mood, and now
I have learnt to feel good about connecting
with others through online classes, anger
programmes and breathing exercises. I
have found that Relaxation and Mindfulness
techniques have helped me become a more
peaceful individual.
• Building up my self-esteem
• Connecting with others within my
community
• Learning to deal with my anger
• Helping me deal with the stages of grief
and loss
10 Annual Impact Report 2019/20

Resilience & Recovery Services
Our Resilience & Recovery Services enable people to
return to their normal state of health, mind or strength.
We have a variety of services available to everyone
seeking help and support.
User Experience of our Resilience
& Recovery Services
76%
98%
89%
97%
of people
rated our
services as
excellent
of people
would
recommend
us to family
or a friend
of people
feel more
confident
about their
future
of people
feel they
received all
the support
they need
from us
Output Measures for Resilience & Recovery Services
627
87%
92
service sessions
were delivered
across our
communities this
financial year
of people
benefited from
our Resilience
& Recovery
Services
new
partnerships
were created
by this service
area
11 Annual Impact Report 2019/20

Resilience & Recovery Services Project
Breakdown
Advocacy (Community)
154
people accessed this
service
102
Advocacy (Your
Money Matters)
people accessed
this service
4
new partnerships
created with other
organisations
£333,210
in additional client
money was secured
Whole School Approach
(Big Umbrella)
292
pupils engaged
with this project
122
Carers Star
Adult & Young
Carers engaged
with
12
5
work-based workshops
were delivered
new partnerships
were created
11
new partnerships
were created
12 Annual Impact Report 2019/20

My Generation
Peer Support
60
engaged with this
project across RCT &
Merthyr
66
organisations were
engaged with
7
new partnerships
created with other
organisations
54
new partnerships
created
Project 5
Recovery College
56
people engaged with
this project
305
people engaged
with this project
11
new partnerships
created with other
organisations
Social Forum
15
people engaged
with this project
13 Annual Impact Report 2019/20

Jayne’s Story
I was referred to the Mind advocacy project
from one of the Well-being Coordinators at my
GP’s surgery. I had been finding the period
of lockdown really stressful and I was feeling
particularly lonely and isolated because I was
unable to see my family.
I was having problems with my neighbour
who was keeping me awake at night with loud
music and banging and he was leaving a mess
in the shared garden which I have always
strived to keep clean and tidy. I had contacted
the Police and my housing provider but I felt
that they were slow to respond.
I was also having issues with my GP’s surgery
who had refused to administer my regular
treatment due to the coronavirus restrictions.
I found that communication with the practice
was poor and I was given little information
about the reasons why the treatment was
postponed. I also felt that my physical health
had suffered as a result and I was feeling
increasingly tired and drained. I was struggling
to cope and I felt that with everything I had
going on, my mental health has suffered.
It was good to have someone who I felt really
listened to me. I was referred to the Mind
counselling service which was great. The
advocate contacted my Housing Officer and
the Practice Manager at my GP’s surgery. She
helped me to put in a letter of complaint to my
surgery and she talked to my Housing Officer
about how upset I was about my neighbour’s
behaviour. We talked regularly on the phone
and I was updated and kept informed about
what was going on throughout.
My neighbour eventually moved out which
was a great relief. I was not happy with the
response I had from the Practice Manager
at my surgery but I did manage to get my
treatment eventually.
I found the support that I received from Mind
was brilliant. I have found the process really
helpful and worthwhile. I would not hesitate
to contact Mind should I need support in the
future. I would thoroughly recommend the
service to others.
The advocate contacted me by telephone
to carry out an assessment. We spent time
talking about how I was feeling and the issues
that were causing me distress. We talked
about the options that were available to me
and we agreed on a plan to move forward.
14 Annual Impact Report 2019/20

#ItTakesBallsToTalk
Throughout 2019-2020 we continued to deliver our male suicide awareness
campaign #ItTakesBallsToTalk. The campaign targets men under the age of 50
(this group is at the biggest risk of suicide) by signposting them to free telephone
support and access to free counselling.
1
2
3
4
By reinvesting money from
unrestricted income, we
have been able to:
Attend a range of
community events,
providing support,
advice and signposting;
Attend a number of rugby
clubs on match day to
offer advice to spectators
and players;
Present mental health
awareness sessions at
rugby clubs across the
region;
Teamed up with corporate
partners Gallagher
Insurance and EE (Merthyr)
who have specifically
raised funds for the
This is Allison McCarthy
pictured at the Great Wall
of China raising funds for
#ItTakesBallsToTalk.
Allison work’s for EE
(Merthyr) - one of our
corporate partners
throughout 2019/2020.
Pictured here are members of our staff team
alongside staff from Gallagher Insurance,
raising awareness of #ItTakesBallsToTalk at
a community event.
In 2019/2020 we welcomed Alex Jehu to the
Mind team. Alex has been tasked with helping
us to develop and measure the impact of our
#ItTakesBallsToTalk campaign.
15 Annual Impact Report 2019/20

Hardship Fund - Our Response to Storm Dennis
On 15th and 16th February 2020, Storm Dennis hit the UK and brought a month’s worth of rain
in just 48 hours. Parts of Wales experienced multiple floods and landslides with many people
evacuated from their homes. Homes were flooded, causing great physical damage to household
items, and great emotional distress to residents.
Following the devastation caused by Storm Dennis to people’s homes across Rhondda Cynon
Taf, we teamed up with ‘toogoodtowaste’ a local re-use charity, to provide essential household
items to people who’s homes had been affected - using our Hardship Fund (money set aside
each year from commerical activities).
21 Families accessed
a total of £3,840
Items purchased included:
14 electrical appliances
3 three piece suites
4 furniture packages
3 washing machines/tumble dryers
2 whites goods packages
Cupboards, armchairs and other items
were also purchased.
“Thank you so much for your
support, I really don’t know what
we would have done without it”
“Thank you ever so much for
helping me and my children out it means so
much. There are people and charities like
yourself out there and I really can’t thank you
enough.”
16 Annual Impact Report 2019/20

Social Media Insights
We operate two social media profiles - Facebook and Twitter.
Our main priorities for both profiles are:
- To promote our services and commercial activities
- To use our profiles as awareness raising tools
- To promote positive mental health and wellbeing
- To support the work of our peers
- To consult with followers, users and supporters on service developments
- To build followers and engage with and support people
Overview of our activity April 2019 - March 2020
1
2
3327 2867
total followers
....................................................................................................................................................
total followers
........................................................................ ...............................................................
Our Top Posts of 2019/20
Coronavirus &
Your Wellbeing
Reach: 10.5k
Clicks: 235
Likes: 166
8 things to
remember when
going through tough
times
Reach: 56.2k
Clicks: 1.7k
Likes: 2.3k
Coronavirus & Your Wellbeing
IF YOU’RE WORRIED OR ALONE, YOU CAN GIVE
US A CALL OR CONNECT ONLINE BETWEEN 9AM AND 5PM
Online Counselling
For an appointment, please call:
Wendy Mahoney
O7399 347 745
ctmmind.org.uk
Telephone Support
For an appointment, please contact:
Primary Care Services
Rhiannon - 07399 347 744
Recovery Services
Shian - 07495 525 656
Housing Services
Kath - 07494 688 715
For online advice about coronavirus and your wellbeing, go to:
www.mind.org.uk/information-support/coronavirus-and-your-wellbeing/
Cwm Taf
Morgannwg
473,000
total impressions
(total tally of all times tweets have been seen)
...............................................................
Post likes:
Link clicks:
Retweets:
805
629
994
...............................................................
17 Annual Impact Report 2019/20

Fundraising & Money
Total Income
generated during
2019/2020:
£1 million
Through our fundraising activities and
donations we generated a total of:
£70,437
Included in this were generous donations from
corporate partners and sponsors, which
included:
Oak Foundation
Gallagher Insurance
White Collar Boxing
Loreal
Marks and Spencer (Merthyr)
GEA Engineering Services
EE (Merthyr)
18 Annual Impact Report 2019/20

Mathew Costigan took part in
the Cardiff Half Marathon to
raise funds for us!
Lee Pearson & Tom James
hosted a rugby match
raising over £3K!
Rhondda Runners raised a brilliant
£1190 for our #ItTakesBallsToTalk
suicide awareness campaign
Neil Ridley raised over £1300 for us
running the Snowdonia Marathon &
Swansea Half Marathon!
19 Annual Impact Report 2019/20

Thank You & Acknowledgments
So many people helped to make the progress outlined in this review possible –
from the funders listed below to everyone who has donated time and money to
us. Your support made it possible for us to reach more people in more ways -
and we can only do what we do because of you. We can’t thank you enough.
Our Funders
• Mind
• Cwm Taf Morgannwg University Health Board
• Primary Care cluster (CTMUHB)
• Rhondda Cynon Taf County Borough Council
• Merthyr Tydfil County Borough Council
• ICF (Integrated Care Fund)
• Lloyds Bank Foundation
• Oak Foundation
• Merthyr Valleys Homes
• Cynon Taf Housing Association
Our Consultants
Leslie Richards - HR
Jon Mathews - Funding Eye
Mari Arthur - Mari Arthur Marketing
Richard Knoyle - BTP Associates
Bernadette Davies - Leadership Coach
20 Annual Impact Report 2019/20

We won’t give up until everyone
experiencing a mental health problem
gets both support and respect
Cwm Taf Morgannwg Mind
115 High Street
Merthyr Tydfil
CF47 8AP
T: 01685 707480
E: info@ctmmind.org.uk
W: ctmmind.org.uk
Facebook: @ctmmind
Twitter: @ctmmind
Company Registered Number: 6541083
Charity Registered Number: 1123615
Cwm Taf
Morgannwg