Affordable Home Ownership 2020 e-brochure

BUY TWO
GET A
THIRD
HALF
PRICE
AFFORDABLE HOME OWNERSHIP
Tuesday 13 October | #NHFVirtual event
Book your place today
CLICK HERE
@natfedevents #AHO20
NATIONAL
HOUSING
FEDERATION

AFFORDABLE HOME
OWNERSHIP 2020
Welcome back to the leading event for affordable housing sales, marketing and
development professionals from the National Housing Federation and National Sales
Group. At this time of enormous uncertainty, this year’s virtual event is an opportunity
to take stock of the impact that the coronavirus outbreak has had on the residential
property market, and what that means for affordable housing sales.
Your chair
for the day
Amy Nettleton, Assistant Development
Director – Sales and Marketing,
Aster Group
Join us to
discuss
• Analysis of the impact of the coronavirus pandemic on the sector, including
construction, house prices and the sales cycle.
• What does the pandemic mean for government plans for First Homes and right-toshared
ownership?
• How experiences of lockdown could lead to a change in buyers’ priorities when
searching for their new home.
• Will the restrictions imposed since the outbreak permanently change the way you
conduct business, even once we have returned to some semblance of normality?
This event
is the place
for you to
Connect with, challenge and learn from over 250 of your affordable housing colleagues
Understand the latest strategic thinking on the role of home ownership in the sector
Get best practice advice to take back to your team, whatever your level of experience
or seniority
Benchmark your work against the leading lights in affordable home ownership
CLICK HERE to book your place
OR CALL: 020 7067 1066 OR EMAIL events@housing.org.uk

Programme
09:10 Chair’s welcome and opening remarks
Amy Nettleton, Assistant Development Director – Sales and Marketing, Aster
10:00 PANEL Taking stock of the political and economic environment, and what it means for affordable homes
- Market outlook following the coronavirus crisis
- Future government plans for home ownership
- Stamp duty holiday – what impact will it have on shared ownership, both in the immediate and long term future?
Boris Worrall, Chief Executive, Rooftop Housing
Chair: Rhys Moore, Executive Director Public Impact, NHF
10:40 Virtual break and chat with other delegates
Breakout sessions and roundtables - please select one option
11:10 –
11:50
PRESENTATION
Developing with a sales
and marketing mindset
Sales and marketing teams
have a lot to offer the
development function, and
vice versa. Hear how others
are extracting greater
value from this crucial
relationship.
PANEL Is cross-subsidy dead:
where does sales fit in housing
association’s long term strategy?
- What does a slowing sales market
mean for the future of crosssubsidy?
- Will we start to see a switch from
shared ownership to rent?
- Where will ownership sit in the
longer term strategy?
ROUNDTABLE What sells houses?
One-hour session 11:00-12:00
Beyond the opportunity to own their
own home, what else influences
buyer’s choices? Is environmental
impact moving up the priority list?
Are modern methods of construction
seen as a positive or negative by
buyers?
Stuart Hensby, Radian
Tom Paul, Optivo
Vicky Savage, L&Q
CLICK HERE to book your place
or call: 020 7067 1066
email: events@housing.org.uk

Programme
12:00 Virtual lunch break, chat with other delegates and meet our exhibitors and sponsors
Breakouts and roundtables - please select one option
13.00 –
13:40
PANEL Destination: home
ownership! Improving the
customer journey
- Ensuring the right level of
communication at each stage of
the buying journey
- How to ensure an aligned,
coherent process between all
parties
- Post-sale – what do
homeowners want and need
from you?
Zahrah Aullybocus, Setfords
Kelly McCabe, The Mortgage
People
Kush Rawal, Metropolitan
Thames Valley
PRESENTATION Marketing new
developments while engaging
local communities
- How to provide home ownership
options to as many first-time
buyers as possible whilst
ensuring strong community
engagement
- Ensuring your brand stays true
to the character of the area
through a fresh, continuously
evolving campaign
- How to gain a true
understanding of your audience
to deliver an impactful
campaign
Matt Clark, Key Property
Marketing
Connie Coyle, Hill
Andrew Peglau, Peabody
ROUNDTABLE Motivating sales
and marketing teams
One-hour session 13:00-14:00
Housing benefit vs.
Universal Credit
- Discussion on Universal Credit
regulations relating to service
charges
- Explanation of the definition of
service charge for the purpose
of Universal Credit
- A look at excluded and eligible
costs
Sue Ramsden, National Housing
Federation
Lisa Cogley, Regenda Homes
13:40 Virtual break, chat with other delegates and meet our exhibitors and sponsors
14:10 Q&A Ask the lenders
Quiz a panel of lenders on issues including;
- How will the impact of coronavirus effect the growth of shared ownership?
- How much stricter could eligibility requirements become?
- Will we see a change in lenders attitudes to MMC buildings?
Phillippa Cardno, Operations and Sales Director, Newbury Building Society
Jaedon Green, Chief Customer Officer, Leeds Building Society
CLICK HERE to book your place
OR CALL: 020 7067 1066 OR EMAIL events@housing.org.uk

14:50 PANEL Coronavirus: has it changed the way we do business forever?
- Will virtual viewings become the norm, even after social distancing measures come to an end?
- Should we be reevaluating home design based on experiences of lockdown?
Speakers announced soon, keep your eyes peeled!
Chair: Amy Nettleton, Assistant Development Director – Sales and Marketing, Aster
15:30 Chair’s closing remarks and end of the conference
Amy Nettleton, Assistant Development Director – Sales and Marketing, Aster
On demand content library
Leasehold reform:
where we stand and
possible change on the
horizon
An update on what you
need to know regarding
current leasehold law,
and the latest regarding
the proposed changes
announced by the
Government.
John Bryant,
Policy Leader, NHF
PRESENTATION
Shared Ownership
Campaign update
Following the launch
of the sector’s shared
ownership campaign in
January, join this session
to hear about the impact
it is having on public
understanding of the
scheme.
Ella Cheney,
Shared Ownership
Programme Manager
CLICK HERE to book your place
or call: 020 7067 1066
email: events@housing.org.uk