22.12.2012 Views

The Ongoing Transformation of the McDonald's Logo - Ohio University

The Ongoing Transformation of the McDonald's Logo - Ohio University

The Ongoing Transformation of the McDonald's Logo - Ohio University

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

Indiana <strong>University</strong> Press.<br />

Elliot, A. J., & Maier, M. M. (2007). Color and psychological functioning.<br />

Current Directions in Psychological Science, 16(5), 250-254.<br />

Fiske, J. (1989). Reading <strong>the</strong> popular. London: Unwin Hyman.<br />

Fiske, J. (1990). Introduction to communication. London: Routledge.<br />

Goe<strong>the</strong>, J. W. (1982). <strong>The</strong>ory <strong>of</strong> colours (trans. Charles Lock Eastlake).<br />

Cambridge, MA: MIT Press.<br />

Goldstein, K. (1942). Some experimental observations concerning <strong>the</strong> influence<br />

<strong>of</strong> colors on <strong>the</strong> function <strong>of</strong> <strong>the</strong> organism. Occupational <strong>The</strong>rapy and<br />

Rehabilitation, 21, 147-151.<br />

Gottdiener, M. (1995). Postmodern semiotics: Material culture and <strong>the</strong> forms<br />

<strong>of</strong> postmodern life. Cambridge, MA: Blackwell.<br />

Grossman, R. P., & Wisenblit, J. Z. (1999). What we know about consumers’<br />

color choices. Journal <strong>of</strong> Marketing Practice: Applied Marketing Science,<br />

5(3), 78-88.<br />

Haig, B. (2008). <strong>The</strong> tipping point – web logo style. Brandweek, 49(8), p. 12.<br />

Heilbrunn, B. (1997). Representation and legitimacy: A semiotic approach<br />

to <strong>the</strong> logo. (1997). In W. Nöth (Ed.), Semiotics <strong>of</strong> <strong>the</strong> media: State <strong>of</strong> <strong>the</strong><br />

art, projects, and perspectives (pp. 175-189). Berlin: Mouton de Gruyter.<br />

Heilbrunn, B. (1998a). My brand <strong>the</strong> hero? A semiotic analysis <strong>of</strong> <strong>the</strong><br />

consumer-brand relationship. In M. Lambkin (Ed.), European perspectives<br />

on consumer behaviour (pp. 1-43). Hemel Hampstead: Prentice-Hall.<br />

Heilbrunn, B. (1998b). <strong>Logo</strong>. In P. Bouissac (Ed.), Encyclopedia <strong>of</strong> semiotics<br />

(pp. 373-375). Oxford: Oxford <strong>University</strong> Press.<br />

Henderson, P. W., & Cote, J. A. (1998). Guidelines for selecting or modifying<br />

logos. Journal <strong>of</strong> Marketing, 62, 14-30.<br />

Hess, A. (1986). <strong>The</strong> origins <strong>of</strong> McDonald’s golden arches. Journal <strong>of</strong> <strong>the</strong><br />

Society <strong>of</strong> Architectural Historians, 45(1), 60-67.<br />

Hirschman, E. C. (1988). <strong>The</strong> ideology <strong>of</strong> consumption: A structural-syntactical<br />

analysis <strong>of</strong> “Dallas” and “Dynasty.” Journal <strong>of</strong> Consumer Research, 15,<br />

344-359.<br />

Holbrook, M. B., & Grayson, M. W. (1986). <strong>The</strong> semiology <strong>of</strong> cinematic<br />

consumption: Symbolic consumer behavior in Out <strong>of</strong> Africa. Journal <strong>of</strong><br />

Consumer Research, 13, 374-381.<br />

Holbrook, M. B., & Hirschman, E. C. (1993). <strong>The</strong> semiotics <strong>of</strong> consumption:<br />

Interpreting<br />

symbolic consumer behavior in popular culture and works <strong>of</strong> art. Berlin:<br />

Mouton de Gruyter.<br />

Hoopes, J. (1991). Peirce on signs. Chapel Hill: <strong>The</strong> <strong>University</strong> <strong>of</strong> North<br />

Carolina Press.<br />

Cowin & Matusitz - <strong>The</strong> <strong>Ongoing</strong> <strong>Transformation</strong> <strong>of</strong> <strong>the</strong> McDonald’s...<br />

35

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!