Thompsons Corporate Brand Guide

Thompsons Brand Guide

The Brands

The logo is the core of a brand’s identity.

Find out how the various logo’s and elements are used and

how to apply them consistently.

Architecture

Logo construction

Each logo should always be produced from this master guide. The manual will show the

various ways to use the logos with their colours. The logo can also be accompanied by

the slogan ‘more than just tippers’.

1.

2.

3.

The Thompsons T with rounded

square locking border

The Thompsons T with rounded

square locking border and text logo

more than just tippers

Thompsons brand

Various logos

1. Thompsons text logo on it’s own

2. The Thompsons text logo with T and locking border logo

3. The Thompsons text logo with T and locking border logo

plus strapline in Santral Book italic

How the various Thompsons logo’s and elements are used with the

correct colour and element combinations.

1.

2.

3.

The Charlton C with rounded


The Charlton C with rounded



Charlton brand

Various logos

1. Charlton text logo on it’s own

2. The Charlton text logo with C and locking border logo

3. The Charlton text logo with C and locking border logo


How the various Charlton logo’s and elements are used with the


1.

2.

3.

The E-Parts E with rounded


The E-Parts E with rounded



E-Parts brand

Various logos

1. E-Parts text logo on it’s own

2. The E-Parts text logo with E and locking border logo

3. The E-Parts text logo with E and locking border logo


How the various E-Parts logo’s and elements are used with the


1.

2.

3.

The Service Tech S with rounded


The Service Tech S with rounded



Service Tech brand

Various logos

1. Service Tech text logo on it’s own

2. The Service Tech text logo with S and locking border logo

3. The Service Tech text logo with S and locking border logo


How the various S-Tech logo’s and elements are used with the


Spot colour logo

using Pantone ink

Spot colour logo

using Pantone ink

Spot colour logo

using Pantone ink

Spot colour logo

using Pantone ink

Cool Grey 9

286

Cool Grey 9

355

Cool Grey 9

Magenta

Cool Grey 9

2602

CMYK colour logo

for 4 colour printing

CMYK colour logo


CMYK colour logo


CMYK colour logo


75% Black

C 100% M 79%

Y 16% K 3%

75% Black

C 96% M 4%

Y 100% K 0%

75% Black

C 0% M 100%

Y 0% K 0%

75% Black

C 63% M 92%

Y 0% K 0%

Colours for printing

Specifications for CMYK, and Spot Pantone colour printing.

RGB colour logo

RGB colour logo

RGB colour logo

RGB colour logo

R99 G100 B104

R10 G34 B146

R99 G100 B104

R0 G134 B40

R99 G100 B104

R208 G0 B107

R99 G100 B104

R113 G4 B140

Hex colour logo

Hex colour logo

Hex colour logo

Hex colour logo

#636468

#0a2292

#636468

#008628

#636468

#d0006b

#636468

#71048c

RAL colour logo

RAL colour logo

RAL colour logo

RAL colour logo

RAL 7012

RAL 5002

RAL 7012

RAL 6037

RAL 7012

RAL 4010

RAL 7012

RAL 4006

Colours for digital and paint

Specifications for RGB, Web and Paint.









Positive and negative

The logo must be readable in positive and negative situations.

Santral Extra Light

abcdefghijklmnopqrstuvwxyz

ABCDEFGHIJKLMNOPQRSTUVWXYZ

0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Extra Light Italic



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Book



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Book Italic



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Medium



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Medium Italic



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Bold



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Santral Bold Italic



0123456789 ‘ ? ! ” ( % ) # @ / & < - + ÷ × = > $ € : ; , . *

Typography

The text font is Santral, all weights can be used.

Using the font weights correctly can keep the brand consistent.

Simon Shields

Managing Director

01254 693028

07779 590878

simonshields@thompsonsuk.com

thompsonsuk.com

Simon Shields

Managing Director

01254 693028

07779 590878


thompsonsuk.com

Simon Shields

Managing Director

01254 693028

07779 590878


thompsonsuk.com

Thompsons UK Ltd

Thwaites Close

Shadsworth Business Park

Blackburn

BB1 2QQ

Thompsons UK Ltd

Thwaites Close


Blackburn

BB1 2QQ

Charlton Bodies Ltd

Menzies Road

Dover

CT16 2HQ




Simon Shields

Managing Director

01254 693028

07779 590878


thompsonseparts.co.uk

Simon Shields

Managing Director

01254 693028

07779 590878



E-Parts Ltd

Thwaites Close


Blackburn

BB1 2QQ

Service Tech Ltd

Thwaites Close


Blackburn

BB1 2QQ



Business Cards

The Thompsons cards are printed 4 colour process with all

over matt lamination, paper stock 350gsm. The silver cards

are printed 4 colour with a silver foil and soft touch lamination.

Registered number 2145601




28 January 2020

28 January 2020

28 January 2020

28 January 2020

Dear Sir,

Dear Sir,

Dear Sir,

Dear Sir,

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Simon Shields

Managing Director

Simon Shields

Managing Director

Simon Shields

Managing Director

Simon Shields

Managing Director

Thompsons UK Ltd

Thwaites Close


Blackburn

BB1 2QQ

01254 693028

blackburn@thompsonsuk.com

thompsonsuk.com

Charlton Bodies Ltd

Menzies Road

Dover Port Zone

CT16 2HQ

01304 802900

dover@charltonbodies.co.uk

thompsonsuk.com

ThompsonseParts Ltd

Site 3, Thwaites Close


Blackburn

BB1 2QQ

01254 914 750

info@thompsonseparts.co.uk


Thompsons UK Ltd

Thwaites Close


Blackburn

BB1 2QQ

01254 693028

blackburn@thompsonsuk.com

thompsonsuk.com

Stationery

Printing of the stationery is 4 colour or Spot Pantones on

120gsm laser compatible brilliant white paper.

Thompsons UK Ltd

Thwaites Close


Blackburn BB1 2QQ

Thompsons UK Ltd

Vulcan Way

New Addington

Croydon CR9 0DE

Charlton Bodies Ltd

Menzies Road

Dover Port Zone, Whitfield

Dover CT16 2HQ

Thompsons Scotland Ltd

Royal Elizabeth Yard

Dalmeny

Scotland EH29 9EN

Thompsons Corporate Brand Guide

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