2020_ADN_V5_No3_web

CONTENTS
IDA Column. ............. 4
IDA Marine Certification
Sets Sail!
Detail Doctor . ............ 6
Maintenance Matters
Innovations . ............. 8
Nitty Gritty ............. 10
Where’s the Money?
Industry Dirt . ........... 12
Fiber Logic ............. 20
The Business
of Detailing . ............ 24
What Type of Detailer
Do I Want to be?
We're Not In
Kansas Anymore ........ 26
Vol. 5, No. 3, Fall 2020
One More Thing ...
So…how is everyone doing out there? Are
you okay? Surviving? Mad? Miffed? Wishing
2020 was over? Or, are you seemingly unaffected
by it all? Perhaps your state is “business
as usual.” Although, even if you’re impervious
to it all, the news, television entertainment,
and your travel plans are anything but normal.
This year for me has somewhat been a kick in
my ever-hopeful heart. My beloved cat passed
away, a close family member has been sick, and
there has been so much strife between friends
and loved ones over the upcoming election,
I seriously feel like either hiding out in the
Adirondacks for the next five months in a cabin
with no electricity. But, a constant and steady
part of my life has been this magazine. I still
have this work to look forward to every day and
I still get to hear your stories and feel normal
again when I sit down to work. Of course, while
I type this, I still have both kids at home with
me. I still feel stuck, and I still want to go and
visit my friends in other states, but those are
all passable problems. And, I hope, for all of
you who are reading this, whom I appreciate so
much, are doing okay. I know in a lot of ways,
the importance of cleanliness is front and center
of most peoples’ anxieties and desires. Germkilling
is no longer germaphobe propaganda – it
is a full-on new way of life. Detailers have a lot
of opportunities here, to really promote your
services and offer concrete, dependable services
and also, offer something that we moms, caregivers
and stressed-out drivers need more than
ever: Peace of mind.
And, if you don’t want to take the pandemic-based
marketing route, consider using the
recent study, referenced on page 17 which
revealed that most people will not get a second
date if their date’s car is messy. So, there you
have it. If people aren’t afraid of getting Covid,
maybe they are afraid of getting ghosted.
In other news, this issue’s cover story was so
much fun. It was made possible by Bud “Detail
Doctor” Abraham who knows detailers from
all over the world. The idea came about at the
last Mobile Tech Expo (remember when we all
convened in Orlando, without a Covid-based
care in the world). Bud and I were talking and
the idea of an international issue came about.
That evening, during a social gathering at one
of the resort restaurants, also gave us the opportunity
to meet Guðmundur Einar Halldórsson
of Iceland. The International Detailing
Association helped me track him down months
later and here we are. A detailer in Saudi Arabia
and another in Argentina are also included.
Some of their answers might surprise you.
And, one more thing before I go. If money
is tight right now, I urge you to read page 10
and look into a loan from the Small Business
Administration. I know businesses are closing
up here in Upstate New York. The money is
available and the criteria seems more than
reasonable. Please do not feel any shame in
reaching out for a helping hand.
I also ask that all of you out there stay safe
and know that you’re not alone.
Until next time,
Publisher: Jackson Vahaly
Editor: Debra Gorgos
Design: Katy Barrett-Alley
Auto Detailing News is published 4 times per year
and is independently owned by Jackson Vahaly.
Web address is www.autodetailingnews.com
All inquiries should be directed to:
Auto Detailing News
110 Childs Ln. Franklin, TN 37067
jacksonv@autodetailingnews.com
Copyright © 2020
2 Dollar Enterprises/Auto Detailing News
All Rights Reserved.
VOL. 5, NO.3 • FALL 2020 | AUTO DETAILING NEWS | 3