Curation of Work

MATTHEW
WELLS
A CURATION OF WORK

MATTHEW WELLS
Matthew began working in social media marketing, advertising, &
curating back when it was still young in 2008 while interning for PR
mega house People's Revolution. While curating and creating
content for his clients communities he also spent some time
working as an influencer himself Matthew excels in developing and
implementing brand strategy for both challenger brands and
established industry giants across the fashion, lifestyle, tech,
finance, and beauty sectors.
I LOOK FORWARD TO WORKING WITH YOU

The purpose of the "Bad and Beautiful" campaign was
to showcase the importance of the individual and
being true to one's self regardless of what the world
thinks. The campaign featured ad spend with major
fashion publications, social media & display
advertising, with a fan contest to tie it all together
and build inclusivity and community growth and
engagement.

Always edgy, always fun,
always cool! While working
with Alexander Wang I
channeled the “downtown
NYC counter culture cool
kid vibe”, also striving to
drive e-comm sales during
the pandemic, show casing
product details in multiple
levels. It was a success! We
aligned with current “itgirls”
such as Hailie Bieber
& Bella Hadid, as well as
micros for influence. While
also creating editorial level
stories for Instagram
involving 3-D animation to
Editorial Stories.

I Developed and implemented a comprehensive guerilla social first strategy
utilizing influencers in the fashion and entertainment industries along with
relatively unknown fashion insiders and club kids. Inspiration for the strategy came
from the days of Studio 54 when Steve Rubell would mix “glamorous somebodies
& beautiful nobodies”. The campaign focused styling talent in key world class cities
- Paris, New York, Los Angeles, London, Moscow and Berlin. With this focused and
highly curated campaign the brand quickly came a must have staple for the fashion
elite and their admirers world wide. Bring streetwear into the luxury market place.

of the greatest challenges when working with
One
multinational brand is keeping true to the brands
a
and vision across differing cultures. With
mission
we achieved this by the universal language
Hunter
music. With festival season in full swing Hunter
of
has been incorporating on trend and on
Boots
posts generated by some of our biggest
brand
keeping them engaged and appreciated
fans-
incorporating a healthy dose of product and
while
content.
editorial

The Brand based its success on "Celebrities, Reality TV Stars, & a "Square Cornered iPhone
Case". I connected them with Kylie Jenner, Olivia Pietro, Nicole Williams, Cara Santana, Ariel
Tejada, Steph Sheperd, Bethenny Frankel, Dorinda Medley, Sonja Morgan, & Olivia Copula
(to name a few). I also was able to get them a spread in "In the Know", Cosmopolitian,
Vogue, People Magazine & on the Today Shows "Holiday Shop". I also took it a step further
and made the connection with Caroline Maguire, Fashion Director of ShopBop & East Dane
(whom I have known for years) to get their product on Page 1 of "Fashion Tech
Accessories" which was not a requirement of mine but I knew I clould get it done.

CONTENT CONTRIBUTION