Eastlife Autumn 2020

‘The City of Stories’ film launches
campaign to bring residents safely back
into Norwich
Norwich Business Improvement District (BID) and VisitNorwich
have launched a new film, headlining a campaign aimed at
Norfolk residents. The ‘Norwich, the Next Chapter’ campaign
aims to inspire confidence in city users, encouraging them to
safely return back to Norwich. The film focuses on the human
moments we’ve missed, showing people that life is in the city
again, that safety measures are in place and it’s still an exciting
place to visit.
Taking cues from the city’s brand: ‘Norwich, The City of Stories’,
‘Norwich, The Next Chapter’ is a hopeful and positive campaign.
An invitation to come back to Norwich and support local
businesses.
The campaign launches with a one-minute film featuring on
visitnorwich.co.uk, social media and YouTube. The film is
uplifting and emotive, with the city’s residents and businesses
as the star. Importantly, it acknowledges the changes we are all
making coming out of lockdown, but tells the story of the little,
everyday moments that make life in the city special.
www.visitnorwich.co.uk/norwich-the-next-chapter
Destination Chocolate
Luxury British chocolatier and cacao grower Hotel Chocolat
has opened a new ‘Drive-to Factory Outlet’ in St Neots. Located
just off the A1, the destination includes a café with outdoor (and
indoor) seating.
The outlet on Alpha Drive, offers the usual Hotel Chocolat
products as well as a range of factory specials. These include
end-of-season runs, misshapen chocolates and more.
Visitors are welcome to browse the chocolate boxes and gift
sets and enjoy ice cream, drinks and other snacks within the
dining spaces.
An Enchanted Journey at Thursford
Due to COVID-19, the popular Thursford Christmas Spectacular
has been postponed until 2021, however, ‘Thursford’s
Enchanted Journey of Light’ will take its place from 19
November until 3 January.
Visitors can enjoy a magical walk-through experience for all
ages. An all-new indoor Wonderland Trail; a maze of steam
engines, fairy-tale characters and an immersive experience
of light and sound including one of the UK’s biggest kinetic
light displays, will lead to a 4-acre Lantern Light Extravaganza;
a beautiful, breath-taking outdoor installation of luminous
sculptures, from a fantasy forest of jungle animals to the wilds of
the North Pole.
This is the first time the Thursford Christmas Spectacular has
been cancelled since it began in 1977.
Tickets for ‘Thursford’s Enchanted Journey of Light’ will be £15
each (free for under 3 years), with time slots allocated from 3pm
daily via the Thursford box office www.thursford.com
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