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Strategic Planning for Public RelationsBOOK DETAILAmazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a freebusiness account Paperback: 560 pages Publisher: Routledge; 4 edition (December 21, 2012) Language:English ISBN-10: 041550676X ISBN-13: 978-0415506762 Product Dimensions: 7.5 x 1 x 9.2 inchesShipping Weight: 1.8 pounds (View shipping rates and policies)Step By Step To Download Or Read Online1. Click Button "DOWNLOAD" Or "READ ONLINE"2. Sign Up To Acces "Strategic Planning for Public Relations"3. Choose the book you like when you register4. You can also cancel your membership if you are bored5. Enjoy and Happy Reading
Book DescriptionThis innovative and popular text provides a clear pathway to developing public relationscampaigns and other types of strategic communication. Implementing the pragmatic, in-depthapproach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding ofthe strategic campaign process used in public relations practice. Drawing from his experience inprofessional practice and in the classroom, Smith walks readers through the critical steps for theformative research, strategic and tactical planning, and plan evaluation phases of the process.Offering clear explanations, relevant examples, and practical exercises, this text identifies anddiscusses the decision points and options in the development of a communication program. Thecases and examples included here explore classic real-world public relations situations as well ascurrent, timely events. This fourth edition highlights the results of new research studies onopinions and practices within the discipline, and adds overviews of several award-winning publicrelations campaigns. As a classroom text or a resource for professional practice, this volumeprovides a model that can be adapted to fit specific circumstances and used to improveeffectiveness and creativity in communication planning. It serves as an accessible andunderstandable guide to field-tested procedures, offering practical insights that apply to publicrelations campaigns and case studies coursework.
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