Creative Head UK September 2020
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£4.50 SEPTEMBER 2020
20TH ANNIVERSARY ISSUE
it's our birthday
let's rise to the occasion
ADAM REED, GHD GLOBAL BRAND AMBASSADOR, USED
GHD RISE TO CREATE OUR SEPTEMBER COVER LOOK
“THE GHD RISE IS A
NEW KIND OF HOT
BRUSH THAT GIVES
YOU INCREDIBLE,
MODERN-LOOKING
VOLUME. IT CREATES
THE KIND OF HAIR
THAT CLIENTS
LOVE – GORGEOUSLY
GLOSSY, NATURALLY
BOUNCY, NOTICEABLY
THICKER AND FULL
OF TEXTURE”
BIG IT UP
2X MORE VOLUME
ROOT TO TIP*
* Versus naturally dried hair.
Images shot before government Covid-19 PPE guidelines changed on 15/08/2020
ALL RISE...
FOR GHD’S FIRST 3D
VOLUME SMART HOT BRUSH
HAIR ADAM REED, GLOBAL BRAND AMBASSADOR
FOR GHD, USING NEW GHD RISE
MODEL SOPHIE ROSE BELLINI AT BODY LONDON
MAKE-UP TRICIA WOOLSTON USING NARS
FASHION SAM CARDER AT STELLA CREATIVE ARTISTS
PORTRAITS JON BAKER
REPORTAGE HARVEY WILLIAMS-FAIRLEY
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YOU CAN GET IT…
QUICKLY!”
ADAM REED,
GHD GLOBAL
BRAND AMBASSADOR
ANEW
KIND OF
VOLUME
Mega-volumising, kind-to-hair styling doesn’t happen naturally! It’s thanks to ghd’s SMART ultra-zone
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CREATIVE HEAD PARTNERSHIP
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Editor’s letter
43
50
44
CREATIVE HEAD
Since 2000
WHEN I FIRST sat down with colleagues to discuss ideas to
celebrate 20 years of Creative HEAD, it was May 2019 and the
world looked very different indeed. Who could have possibly
envisioned what would lie ahead, aside from those scary
talking heads on Netflix documentaries? Well, here we are…
and it’s because there has been precious little to celebrate in
recent months that I feel so vehemently that this anniversary
issue is needed now more than ever…
Let’s look back over those 20 years for the key points –
the hairdressing industry has been transformed by digital
innovation, most notably the influence of Instagram on
sharing work, sourcing inspiration and enticing new
customers. And think how your salon can now book bums on
seats while you sleep, thanks to the technology on offer.
Colour is currently king; yet it was a very different story
back at the turn of the Millennium, as our Class of 2000
remembers (see p42). It was a frenzy of creative cutting, while
finishing was revolutionised by the advent of a certain special
hair straightener (we’re looking at you, cover star ghd).
The fashion world seemed a distant land to the salon stylist;
the support of hair brands at London Fashion Week and
design schools changed all that (check out the new issue of
Runway for proof!). Now, high street salons across the land
have stylists who have been given the opportunity to see that
session side of hairdressing, and take those skills and lessons
learned back to their utterly impressed clients.
And for Creative HEAD, a scrappy little start-up in a big
new century, it was about celebrating hairdressers, their work
and their businesses in a way that no one had thought to do
before – with energy, with passion, and often with tongue
planted firmly in cheek (but I’ll let Creative HEAD founder
Catherine Handcock tell you all about that when you turn
the page!).
I joined early in 2008, fresh from a marketing magazine,
and this world made my jaw drop. I thought advertising
agencies with their limitless expense accounts liked a good
06
CREATIVE HEAD
19
18
JOIN US!
THERE’S A LOT GOING ON
AT CREATIVE HEAD…
This month marks 20 years of
Creative HEAD and we, the Special
Projects team, are truly honoured to
have been part of the journey.
time… Ha! An evening with them paled in comparison with pretty much any
hair event I attended. And it’s not just that hairdressers like a good time (but
we all know you do). It was that they were artistic and creative and fun and
hilarious and warm and kind and just so much more interesting than anybody
from any other industry I had previously reported on – and that included all
things digital in the Dotcom Boom of 2000.
And that is precisely why, nearly 13 years later, I’m still here. I’m never
bored with you lot – you make me laugh, you’ve made me cry (but in a good
way) and you’ve been there when I’ve experienced tough times personally,
listening when I needed a shoulder to cry on, as so many of your clients
can attest. I know you’ll also be there in the future. And that’s why Creative
HEAD will be there too – through tough times and good, ready to help, share,
celebrate and support you. There’s no place I’d rather be.
Oh man, we have so many people to thank for helping us grow across those
two decades – and we couldn’t think of a better way to do it than with a belting
52-page shoot, fusing hair looks, hair talents and many of the people working
so feverishly behind the scenes for the past 20 years. We simply couldn’t have
done it without them all – and without you. The desperation of clients to get
back into hair salons post-lockdown illustrated what I’d already known for
some time – that life without hairdressers is a messy, stressy, colourless life
indeed. Who would want that?
Amanda Nottage,
Editor
34
As purveyors of shoots and events,
we couldn’t let this monumental
birthday pass without a fanfare.
So, over the past 12 months,
we’ve been travelling up and
down the country to snap some
of the treasured faces who have
been right beside us over the
years. Turn to page 50 for our
20th Anniversary shoot; it’s been
a passion project and huge thanks
go out to all involved and everyone
who has supported us – we
wish we could have included so
many more!
And back to what’s next in events…
on Sunday 27 September, Salon
Smart’s new digital cousin is in
town; Salon Smart Live.
Join us as we bring big names
and brilliant business ideas directly
into your homes and salons via live
stream. With a helping hand from
our incredible presenter line-up,
we will share real-life experiences,
bite-sized seminars, workshops
and panel debates, giving you
the opportunity to hear from and
interact with a support network
of experts all there to help you
navigate the way ahead.
Grab your ticket now for just
£35+VAT, granting you access to a
jam-packed day of business advice
and on-demand content for a whole
year afterwards. See page 34.
Keep up to date with more over at
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
CREATIVE HEAD 07
WHY
?
SEPTEMBER 2000
Our first issue. Front cover by Gary Hooker for
Clynol. Right from the start we wanted to say ‘this
is a different kind of trade magazine’.
DEC/JAN
2001/2002
That’s Lee Stafford
sat on a TV set. He’d
been EVERYWHERE
that year, but it was
also important that
we showed Creative
HEAD is a magazine
where hairdressers
themselves get to be on
the front cover.
OURS IS AN INDUSTRY that is built on tradition, but that – much like fashion – is
forever changing. That’s why 20 years ago we launched Creative HEAD. The time
seemed right to redefine what it meant to be a hairdresser. To open it up. Every single
issue of Creative HEAD acts as a tribute to this valuable, entrepreneurial, diverse and
compassionate industry and to the people who work in it and so brilliantly represent
it, both at home and on the world stage. You are such a talented bunch, and it’s been
both a thrill and an honour to get to know so many of you over the years: to publish
your work, watch your businesses grow, the products and techniques you use evolve
– and of course to see all those young stars with their exciting and different ideas
endlessly re-define and re-shape the industry’s future. Throughout all this I have been
struck by UK hairdressing’s sincerity and daring – its willingness to stand up and be
counted in complex and nuanced areas, like mental health and race, and to help reshape
society in radical and positive ways. Wellness, a term that covers both physical
and mental wellbeing, is an integral part of hairdressing, as is the conversation
around self-care. As an industry, we are ‘hands on’ with people, and this helps to bring
back their confidence: it enables people to get back to work; to pick up their children
from school; to go out into the world feeling good about themselves. It was hugely
satisfying to see the power of the salon experience – the comfort and reassurance it
brings to so many people – finally be recognised during this year’s lockdown.
I owe a huge debt of gratitude to all the session hairdressers who have given up
their precious time to join the Creative HEAD world these past 20 years, and given
us unprecedented access into theirs in return. By doing so they have helped to break
down the walls between ‘salon’ and ‘session’, creating open dialogue and movement
between the two worlds that is refreshing and inspirational. But my biggest thank you
of all goes to the Creative HEAD team. I am so proud of the talented, hard-working
human beings, who, month in, month out, give their all to this magazine, its events
and its digital and social media content. I know the industry’s respect for them is
unparalleled and it is wholly deserved. Twenty years of Creative HEAD? I couldn’t have
done it without them – and nor would I have wanted to.
Catherine Handcock, Publisher, Creative HEAD
DEC/JAN
2004/2005
The perfect Christmas
cover image? Still gives
me beautiful shivers.
Hair by Damien Carney
for JOICO.
OCTOBER
2003
We called this The Big
Issue. I just love this
image so much!
Hair by Laura Cox at
Rush, photography
by Alex Ciccini.
DEC/JAN 2003/2004
I love this image as much today as I did
back then. Timeless. Hair by Trevor Sorbie,
photography by Trevor Leighton.
SEPTEMBER 2004
We went perfect bound! And celebrated with front AND
back covers. Hair by Majirel for L’Oréal Professionnel (left)
and Michael Young for Hooker & Young (right).
08 CREATIVE HEAD
DEC/JAN 2005/2006
Just goes to show, you don’t
necessarily need hair on the
front cover of a hair magazine!
APRIL 2005
This cover was hand-drawn by our
art director, Nick Jabbal. It proved
something of a talking point!
DECEMBER 2006
This front cover is actually four front
covers in one. It was so complex it
gave our art director the creative
equivalent of PTSD!
SEPTEMBER 2005
Birthday number 5!
OCTOBER 2007
Hair by Josh Wood for
Wella Professionals and
photographed by a good
friend of mine, Mike Diver.
OCTOBER 2008
This was a shoot organised by Creative
HEAD for Wella Professionals Color Touch.
We created a coffee table book too!
FEBRUARY 2013
We have a long-standing collaboration with the photographer Jon Baker, and
teamed up with him here to bring the personality of the Matrix brand alive.
SEPTEMBER
2015
Birthday number 15!
APRIL 2012
At 260 pages, our
biggest-ever issue,
and, with the inside
featuring different
paper stocks, folds and
specialist inks, one
of my favourites. Hair
by the Sebastian Cult
Team, photography
by Donald Christie.
SEPTEMBER 2010
Birthday number 10!
MARCH 2017
I love this shoot featuring the fabulous
team at Salon Success. A great
illustration of how important people
and relationships are in this industry.
JULY/AUGUST 2018
This image, shot backstage at
the L’Oréal Colour Trophy Final
that year with hair by Adam Reed,
packs a powerful punch.
AND FINALLY…
Runway magazine was the first time we
– anyone! – had shone a major spotlight
on the talents working backstage at the
international fashion weeks.
MAY/JUNE 2020
We produced this issue working from
home, during lockdown. I was so proud
of the team and the fact we kept going.
09
001_RUNWAY_AW20_Covers_GW3.indd 1 07/08/2020 11:31
September
CREATIVE HEAD
Since 2000
WHAT’S INSIDE
42
CLASS OF 2000
We look back with some iconic names at the
year 2000, where it all began for Creative HEAD
IT’S OUR BIRTHDAY…
… and we have created a very
special shoot to celebrate!
50
ON THE COVER
Hair by Adam Reed, global
brand ambassador for ghd,
using new ghd rise. Makeup
by Tricia Woolston using
NARS. Fashion by Sam
Carder at Stella Creative
Artists. Model Sophie Rose
Bellini at Body London.
Photography by Jon Baker.
RUNWAY
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
66
IN THE FRAME
The Creative HEAD
Special Projects team
have been everywhere
CREATIVEHEADMAG.COM
AUTUMN
WINTER
2020
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
STAFF WRITER
ANNA SAMSON
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS
ASSISTANT
BELLA PETERS
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
Alfol Ltd, PO Box 289,
Hexham,
NE46 9HJ
01434 610416
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
Salons must ‘follow
rules or face closure’
PHIL SMITH JOINS
SALON SMART LIVE
PLEASE WELCOME TO the stage Phil
Smith! The award-winning hairdresser has
joined the roster of successful and inspiring
business owners for our Salon Smart Live
event, a packed day of educational content
on Sunday 27 September. With more than 35
years in the industry, Phil is widely renowned
for his business acumen that spans products,
a stunning Salisbury salon, celebrity
clientele, styling for high-profile magazines
and presenting at international events.
Creative HEAD has transformed its gamechanging
business networking event into a
virtual, one-day live event beamed directly
to your screens. Expect the usual incredible
line-up of business mavens and icons, all in
a new on-screen format to watch from the
comfort of your own home.
And the learning doesn’t stop there – each
ticket allows the user to rewatch all sessions
as much as they want for up to a year,
meaning more time to tune in and swot up!
Tickets cost £35+VAT, and are available now.
For more information, turn to page 34.
GOVERNMENT OFFICIALS have warned that they will close the hair and
barbering sector if businesses do not follow safety guidelines, following
the tougher PPE measures put in place in England last month. The latest
changes include the requirement for all hair and beauty professionals to wear
both a type II face mask and a visor while working.
While generally businesses working in the hair and beauty industry have
been doing all they can to follow the guidance, there is ongoing evidence of
professionals not wearing the correct PPE, not adhering to social distancing,
and still operating walk-in services. Local authorities have been given
additional powers to close businesses where the rules aren’t being followed.
The NHBF has been told by government sources that failure by the
industry to comply will result in the hair and beauty sector being closed
down, prompting the NHBF to launch its #DoItRight campaign. This is to
ensure hair, barbering and beauty professionals across the UK understand
exactly what is required of them to keep working and to stay safe.
The Department for Business, Energy and Industrial Strategy (BEIS)
issued a statement to the NHBF which said all businesses are at risk of
receiving formal action from local authorities if they do not follow their risk
assessments. Failure to comply with an enforcement notice from a local
authority could lead to prosecution in the criminal courts and penalties
including fines or up to two years’ imprisonment.
“The last thing any of us want is to face further restrictions, further
lockdowns or a second spike in infections,” says Hilary Hall, chief executive
of the NHBF. “The impact on our industry would be devastating. Please do
your bit to help and show you’re putting the industry first.”
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12
REDEFINE COLOUR
EXPECTATIONS
Boost colour performance and outcomes with
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#CHedit
FREELANCERS GET
CASH LIFELINE
SELF-EMPLOYED HAIRDRESSERS are
now able to apply for a second support grant
from the government. Payments of up to
£6,570 per person will be the final grant for
freelance business operators, according to
Rishi Sunak, Chancellor of the Exchequer.
HMRC recorded almost 40,000 successful
claims within the first hour and a half of
the scheme opening. If you haven’t been
contacted by HMRC and believe yourself
to be eligible, go online to find out more.
Visit Gov.uk and search ‘covid-19 grant’.
SMARTBOND
SALES HALTED
SALES OF SMARTBOND Step 1 by L’Oréal
Professionnel have been halted in the UK
following a court ruling. The court order
stated that the High Court of England and
Wales held that L’Oréal’s Smartbond Step 1
infringed on the patent held by Olaplex
for the same bonding technology. The
judgement was upheld at the Court of Appeal
and, as a result, L’Oréal Professionnel is
unable to continue with sales of Smartbond
Step 1 in the UK. The company responded on
social media: “Whilst L’Oréal is disappointed
and strongly disagrees with the decision of
the Court, it will comply with the ruling.”
Landmark ruling for employed self-
hairdressers
A SELF-EMPLOYED HAIRDRESSER has won the right to claim for
notice, holiday and redundancy pay in an employment tribunal, which
will have lasting implications on future freelance disputes.
Meghan Gorman (pictured), from Clitheroe in Lancashire,
successfully argued her contract as a self-employed hairdresser within a
salon featured restrictions that effectively made her a salon employee.
Meghan worked at a Terence Paul salon in Manchester until its
closure in 2019, where she claimed hours were set by the salon and that it kept 67 per cent of
her takings. She also claimed she had to seek permission for treatments she could offer clients
and when she could take holiday. Judith Fiddler, founding director of Direct Law & Personnel
consultancy in Manchester, said: “The whole hairdressing industry will be affected by this
decision. The significance is huge, as many who think they are self-employed are actually not.”
75%
of participants working within the health and beauty sector
plan to accelerate their digital transformation plans, according
to a report by Cheil UK. This is well above the national average
of 44 per cent. Plans include optimising online performance,
investing in new tech in-salon and e-commerce.
LOOK GOOD, FEEL BETTER
EXTENDS SERVICE TO HAIR
THE CHARITY Look Good, Feel Better has announced a new
series of virtual workshops and styling sessions, including
hair services for the first time. The charity, which has been
helping to rebuild the physical and emotional wellbeing of
people undergoing cancer treatments for more than 25 years,
is including new sessions covering haircare, wigs and scarf
styling. The sessions tackle all kinds of haircare and headwear
concerns in collaboration with ‘The Hair Loss Coach’ Jasmin
Gupta, founder of charity Cancer Hair Care.
SIMON FORBES,
1949 – 2020
Simon Forbes, founder of
the iconic Antenna salon
in Kensington and pioneer
of synthetic hair, has
passed away, aged 70. He
was a king of the ’80s club
kid scene, whose acrylic
hair creations were worn
by everyone from Boy
George to Madonna. At
Antenna the surreal was
real, thanks to his love of
synthetic creations and
heat-bonding techniques.
MY month
AHEAD
What September
has in store for...
KATIE ALLAN
MAYFIVE
We have a Creative
Day booked in for early
September. Conscious of
the team losing their creative
spark as we worked through
the backlog of clients,
I wanted them to have
something to
look forward to.
I’ve organised
a photographer
and given each
team member
free rein!
KEVIN PAUL FINNELL
F&M HAIRDRESSING
We’re turning our focus to
Christmas, putting into place
a new way of working during
the festive period in the event
of social distancing still being
in place. We want to make
sure we can accommodate
the huge volume of clients we
expect – we’re
celebrating
our 40th
anniversary, so
we have plenty
of experience.
KERRY MATHER
KJM SALONS
We’re getting into the party
mood as September is all
about 30 fabulous years of
KJM Salons! This month, the
team and I were meant to be
jetting off on a four-day trip
to Marbella, but unfortunately
we’ve had to postpone until
next year. We
might not be
relaxing on a
sun-drenched
beach, but our
spirit won’t be
dampened.
READY, SET, GO! THE WELLA PROFESSIONALS TRENDVISION DIGITAL UK & IRELAND FINAL OPENS FOR FINALIST ENTRIES 8 SEPTEMBER. ARE
YOU A FINALIST? MAKE SURE YOU CREATE YOUR FINAL LOOK AND UPLOAD YOUR DIGITAL TASK BEFORE 23 SEPTEMBER,
AS LATE SUBMISSIONS WILL NOT BE JUDGED. WINNERS WILL BE REVEALED ON 21 OCTOBER – GOOD LUCK!
14
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divapro.co.uk
New from Pulp Riot comes
Interstellar, a permanent depositonly
collection from its Faction8
range. Matthew McConaughey not
included, sadly.
IN-SALON SERVICE
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INCLUDING ASTON & FINCHER AND
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pulpriothair.com
From deep chestnut
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brunette hues scream
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INFINITI b:BROWN
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IN-SALON SERVICE
01794 527 111
asphair.com
Inspired by Goldwell’s GoBeyond collection, there
are new shades joining the @Elumenated
range including Topchic, Colorance Express and
@Pure Pigments for cool pinks, lavenders, brunette
and mint shades.
IN-SALON SERVICE
020 3540 1200
goldwell.com
Irresistible services consumers will want
to snap up, selected by the Layered team
Women are now hunting out youth-preserving
products from an earlier age than ever before
– so it’s no wonder Kérastase has revamped
its Chronologiste range, a line-up that targets
the issues of an ageing scalp, such as dryness,
sensitivity and hair thinning. Skincare wonder
ingredients (think hyaluronic acid, vitamin E and
abyssine) feature to create some impressive stats:
with the five-strong Chronologiste range, clients
can expect hair that’s six-times shinier with
48 hours of anti-frizz fabulousness.
RRP FROM £29.90
0845 600 0122
kerastase.co.uk
The new Silver
Shine Gift Set
from Great
Lengths is a treat
for blonde clients
looking to keep
hair fresh, vibrant
and conditioned.
RRP £42
0113 278 1292
greatlengths.com
Nude Powder
Spray from
AUTHENTIC
BEAUTY
CONCEPT is a
fine powder that
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lived-in volume,
movement to
dry hair and a
soft grip.
RRP £24.90
0800 328 6920
authenticbeautyconcept.com
Let’s cool things down with
new shades from DIA Light
from L’Oréal Professionnel, all
delivering cool, clean finishes.
IN-SALON SERVICE
0800 030 4034
lorealprofessionnel.co.uk
Wella Professionals Koleston
Perfect ME+ just got even more…
Well, perfect. The addition of four
new shades to the Pure Naturals
range ventures into new territory
with Resistant Cool Cover,
delivering 100 per cent coverage
and intense cool tones.
IN-SALON SERVICE
0845 601 8128
wella.com
The new and expanded Schwarzkopf Professional Fibre
Clinix collection allows you to mix-and-match products
and boosters to create the perfect cocktail for each client.
HOMECARE RRP FROM £17
0800 526 741
schwarzkopfpro.com
Meet Kemon, a family-owned
Italian brand that has just landed
at Salon Success! It’s a range of
sustainable, high-performing colour
and care products – we love the
ammonia-free Yo Color System.
IN-SALON SERVICE
0845 659 0011
salon-success.co.uk/kemon
16
CREATIVE HEAD
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
IT’S ALL ABOUT... RECOVERY
All rise for the new tool from ghd that will
revolutionise how you style! If you love to
curl with ghd wands and tongs, you’ll love
this. If you simply adore the ghd glide for
its incredible smooth finish, then you’ll
really love this. The ghd rise takes all of
the best parts of its existing roster of tools
and refines them for 3D volume and an
incredibly shiny, soft-touch finish.
The 32mm barrel is studded with 5mm
nylon bristles that use the same SMART
technology as the ghd platinum+ to keep
the temperature at a constant 185˚C. It’s
these bristles that are the secret weapon
of the rise, according to ghd UK brand
ambassador Zoë Irwin. “The length is so
important – they’re not long enough to
tangle, but they are long enough to give
hold,” she explains. Just as with the glide,
Zoë considers the rise as a brush rather
than a tong, thanks to how easy it is to
use and its supreme versatility. It’s her
new favourite go-to on set, whether she’s
building body in the roots or using to curl
and smooth hair through the length. For
any clients who struggle to put a curl in
using straighteners or wands, give them
the ghd rise and let the magic happen.
RRP £169
01924 423 400
ghdhair.com
Biolage Exquisite Oil is a
multi-tasking replenisher that
can be used as a pre-shampoo
treatment, popped on ends for
an overnight treat and applied
to damp hair for heat protection.
RRP £16.95
AVAILABLE AT WHOLESALERS
INCLUDING ALAN HOWARD
matrixhaircare.co.uk
The iconic duo of damaged hair
wonders – JOICO K-PAK and
K-PAK Color Therapy – have
had a serious makeover for 2020.
With smarter colour and damage
technology, hair looks like new
after just one use.
RRP FROM £23.95
0845 071 2326
joico.eu
CREATIVE HEAD
17
WHY DID YOU
WANT TO BE A
HAIRDRESSER?
I have been interested
in hair since I was about
three years old, and I
have always liked creating
different styles on dolls’
heads over the years.
I quickly realised that
there were few salons
around that catered for
my Afro-Caribbean hair
so I have a keen interest
in developing my skills
in this area.
LEONIE CLARKE
AGE: 20
SALON: SIMON CONSTANTINOU
WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR?
One has to be my trip to Vienna last year for the Global
Zoom event with Goldwell. My boss Simon has put me
forward for some great opportunities, including working
with Gok Wan on his One Size Fits All Live show. And
winning Hairdressing Apprentice of the Year at the QSA
Apprenticeship Awards was really special, too.
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I would love to have achieved success like
Simon Constantinou and have my own
salon to provide the same opportunities to
employees that Simon has offered me.
@curvymodel87
WHAT’S YOUR DREAM HAIRDRESSING GIG?
I am happy with what I have achieved so
far and grateful for the opportunities that
I have been given. But I have definitely
been inspired by the glamour of Goldwell
Color Zoom, so I would love to do some
competition work and
more catwalk shows.
Gok Wan
BACK TO
THE FUTURE
Introducing the revamped JOICO K-PAK & K-PAK Color Therapy, the
ultimate damaged hair hero collections. The iconic regimens have
been updated and what’s inside has been supercharged…
With more than four decades of healthy hair history behind it, you’d think the team at JOICO would be pretty
happy to work with what they’ve got. Not so – the iconic K-PAK collection, a staple for so many JOICO artists
and stylists across the globe, has been revamped for 2020. And you don’t need to choose between hair health
and supreme colour results – JOICO K-PAK Color Therapy also has a new look and new technology.
You can never get too much of a good thing!
The much-loved JOICO K-PAK formulas have enjoyed a serious upgrade for the new decade, and are
supercharged to rescue and restore damaged locks to their former glory. Expect dazzling shine, a healthylooking
finish and improved texture from the off. The improvement is powered by the latest upgrade in JOICO’s
SmartRelease liposome technology, which allows for continual repair, strength and protection exactly where the
hair needs it the most.
In just four simple steps you can transform your clients’ hair with backbar treatments designed to reconstruct,
rebuild and protect damaged tresses for a remarkably healthy-looking result. The in-salon Hair Repair System
treatments work deep within the hair shaft to enhance the performance of all colour, perming and
straightening services you might be using. After just one use the hair looks and feels incredible, giving
almost three-times stronger hair.*
Take a closer look
Innovative JOICO SmartRelease technology features key ingredients that pack a serious punch to tame hair…
• Keratin to help replace lost proteins in the hair structure
• Guava fruit extract to protect hair against free radicals, UV damage and aid styling
• Evening primrose oil full of omega-6 and gamma-linolenic essential fatty acids to help nourish hair back to health
• JOICO SmartRelease Technology is a one-of-a-kind liposome delivery system to continuously provide hair with a steady
stream of rosehip oil, arginine and keratin to help repair, strengthen and protect hair from cumulative daily damage
Intrigued? Of course you are. Meet the superheroes that will amp up your salon experience…
CREATIVE HEAD ADVERTORIAL
NEW SEASON,
NEW LOOKS
JOICO K-PAK & K-PAK Color Therapy have long been the secret
weapons for stylists dealing with damaged hair. With a new look and
upgraded formulations, prepare to be blown away all over again…
GOLDEN
DAYS
These are the good guys who are ready to defend your colour work and immaculate
styling efforts. Send clients home with a squad that keeps hair on point at all times
K-PAK Clarifying Shampoo
Clear the way for bouncy, shiny,
healthy-looking locks with this
deeply detoxifying shampoo. It
rescues hair from hard water,
chlorine, pollutants and styling
products without stripping.
K-PAK Reconstructing
Conditioner
This restorative conditioner
targets damage and dryness
and fires back with shine,
strength and manageability
where it’s needed most.
K-PAK Liquid
Reconstructor
This cocktail of amino acids
and keratin technology repairs
and strengthens hair stands on
contact. This convenient spray
is ideal for fine and fragile hair.
K-PAK RevitaLuxe
A magical treatment that
can repair years of damage
in moments to leave hair
feeling luxuriously pampered,
silky-smooth and stronger
from root to tip.
K-PAK Reconstructing
Shampoo
Call on this gentle shampoo
to support and fortify weak
strands to help prevent future
damage.* Its formula improves
elasticity, strength and shine.
K-PAK Reconstructor
A five-minute treatment
that turbocharges amino
acids and JOICO’s smart
keratin technology to
transform hair and leave it
instantly looking healthier.
K-PAK Hydrator
Cool things off for extra-dry
and over-processed hair. This
intensely hydrating home
treatment will have thirsty locks
replenished, sealing in the
cuticles for touchably soft hair.
LOCKED
& LOADED
CREATIVE HEAD ADVERTORIAL
Suit up – it’s time to protect your clients’ colour with new-look
JOICO K-PAK Color Therapy!
Why should specialised colour protection mean missing
out on the power of K-PAK? You don’t need to choose
when it comes to shimmering condition and supreme
colour – JOICO K-PAK Color Therapy’s revamped
look and new technology locks in vibrant colour. The
powerful combination of African manketti and argan
oils is what helps to give coloured hair an incredible
finish. JOICO SmartRelease liposome technology
makes an appearance here too, for a one-two punch
to blow clients away with beautiful colour vibrancy and
diminished damage.
Expert colour deserves expert care, which is why
K-PAK Color Therapy doesn’t skimp on formulations
that both protect colour results and keep out damage.
Regular use of the homecare line results in maintenance
of more than 82 per cent of hair colour for up to eight
weeks, while delivering nine-times stronger hair and
twice the shine. Lacklustre colour will be on the ropes…
K-PAK Color Therapy
Color-Protecting
Shampoo
Gentle on colour-treated hair,
it helps to extend the life of
your clients’ colour, keeping
it vibrant and fighting back
against future damage.**
K-PAK Color Therapy
Luster Lock
A one-shot wonder
treatment to colour vibrancy,
it offers a mirror-like shine
and encourages stronger
locks with less breakage.
K-PAK Color Therapy
Color-Protecting
Conditioner
Provides a shield around
your hard work, it boosts
shine, hydrates hair, improves
elasticity and can double hair
resistance to breakage.***
K-PAK Color Therapy
Luster Lock Multi-
Perfector
This silky leave-in treatment
gives a powerful shield
against styling stress,
thermal and UV damage.
*Against combing breakage on damaged hair versus a non-conditioning shampoo. **Maintains more than 82 per cent of hair colour after 18 washes.
Damage protection when used with K-PAK Color Therapy Conditioner; against combing breakage on damaged hair versus a non-conditioning shampoo.
***Against combing breakage on damaged hair versus a non-conditioning shampoo, when used with K-PAK Color Therapy Shampoo & Conditioner.
GLOW THE
DISTANCE
Meet the new addition to the K-PAK Color Therapy line,
ready to save the day
K-PAK Color Therapy
Luster Lock Glossing Oil
For the ultimate in gleaming, glossy locks!
This is hair’s equivalent of the ‘glass skin’
trend in skincare for incredible shine and
vibrancy. Light enough for fine hair yet
deeply nourishing for thicker tresses,
its oil blend delivers on wow-factor in
a BIG way. But the results go further
than that. It helps to preserve more
than 85 per cent of hair colour, protects
against pollutants, delivers strength and
smoother texture. Ensure your colour
work glows the distance…
NEW!
DISCOVER HOW THE REIMAGINED JOICO KPAK AND KPAK COLOR THERAPY RANGES CAN
BREATHE FRESH LIFE INTO YOUR SALON AND RETAIL BUSINESS. VISIT JOICO.EU OR SPEAK TO
JOICO EXPERTS: ALANHOWARD.CO.UK LACEYSHAIRSUPPLIES.CO.UK SALONCONCEPTS.CO.UK
#JOICONIC
#CHedit
Inside
story
SIMI HAIRLAB KING’S CROSS
London’s King’s Cross is an example of how an area can be utterly transformed
in a short space of time, with Google, Universal Music and Central Saint Martins
among its modern residents. Well you’ll also fi nd this little gem, a fresh space
from founder Michela Pezza, a former member of the Aveda Pro Team based at
the brand’s famous Lifestyle Salon & Spa in Covent Garden. You’ll still fi nd Aveda
on the shelves here, which is fi tting; the inspiration behind the space is to share
with clients an environment where they can totally relax from their routine. It’s
helped by the natural, warm colours of the unpolished interiors, the raw wooden
shelves and the intense green of the chairs and plants. An important component
is the choice of music and aroma. “They are essential parts of the salon for an
even more involving experience,” says Michela. A favourite area is the lounge
corner; the choice of tiles and the terracotta colour of the room, alongside a
glass extension that bathes clients with natural light, “brings you almost to a
Mediterranean place”, she smiles.
HOT BUYS
now open
INNOVATION
STATIONS
Look across the past 20 years of innovation from Takara Belmont and it’s hard
to select just one favourite piece, but the YUME DX might get our vote – it’s
the pinnacle in luxurious backwash experiences. It cocoons clients in sublime
comfort, automatically manoeuvres them into the perfect position while giving
salons the scope to expand their service menus.
From £10,295
020 7515 0333
takarahairdressing.co.uk
TINTED WESTCLIFF-ON-SEA
Colour specialist Claire Turner’s new home
offers a cool slate grey palette that lets her
Goldwell colour work really do the talking.
CREATIVE HEAD
19
THE BUSINESS EDIT
IS GOVʼT FINANCIAL
SUPPORT ENOUGH?
YOU’LL HAVE A better understanding
now, two months or so after reopening, of
just how your business has weathered the
Covid-19 storm thus far. With a plethora of
financial support initiatives on offer, were
salon and barber shop owners happy with
the help they’ve received?
“Applying for the grant initially was a
bit of a learning curve,” admits Sandra
Pajak, financial director at Headquarters
in Kingston-Upon-Thames. “But it’s been
straightforward and each month we’ve
received the grant six days after applying.”
The change to the furlough scheme
has also allowed more flexibility since
July, allowing the salon to put staff on a
combination of part-time work and part-time
furlough. “That enabled us to have everyone
back in for almost all their contracted
hours during the early weeks of July when
H …
NEED A LITTLE KNOW-HOW TO
NAVIGATE AND GROW YOUR
BUSINESS? FREDDIE BANKS,
GENERAL MANAGER UK & IRELAND
FOR KÉRASTASE AND SHU UEMURA
ART OF HAIR, IS HERE TO SHARE
SOME INSIDER KNOWLEDGE…
demand was huge, and then it’s allowed
us to place some staff back on part-time
furlough when it’s been quieter,” she says.
However, Bad Apple founder Gavin Mills
says it could have been flexed further: “Our
busiest period is Fridays and Saturdays, so
furloughing staff for a week at a time means
you can’t have them in on the weekend. We
should be able to do it day by day.”
And in an industry where most salon
owners are company directors paid by
dividend, a huge number have fallen
between the cracks. Gavin adds: “While staff
could either be furloughed or claim support,
owners were left high and dry.”
“Directors have living costs too and the
government’s response to us was to ‘take out
a loan’. We all know that paying back loans
eats into cashflow,” adds Alan Simpson,
founder of Contemporary Hairdressing.
Happy birthday Creative HEAD! Who doesn’t love
to celebrate important moments in life? Even if you
are facing turbulent times, adapting a ‘celebration
mindset’ both personally and professionally is
something I have always found beneficial for
everyone. But what is a ‘celebration mindset’?
It is about consistently acknowledging
when something good happens in your
business and celebrating it. This can be any
win, no matter how big or small, and it doesn’t
have to be celebrated in an extravagant way.
It can be a shoutout in a team meeting, but you
should recognise it nonetheless. But why should
this be important to your salon?
Ever heard the saying ‘success breeds
success’? I’ve always found that celebrating
success helps to reinforce that winning behaviour
and mindset, not only with your team but also
personally to train your brain to see yourself as
someone who IS successful, not someone who is
trying to be successful. But, if you don’t celebrate,
MARCELLO MOCCIA
ROOM97 CREATIVE
HAIRDRESSING, LEEDS
We’d opened a new £350,000
store just four days before
lockdown. We applied
for support through the
government’s Bounce Back
Loan Scheme (BBLS), which
we received through Barclays.
We launched an online store
and that has been a success.
We also operate an academy
in partnership with Barnsley
College, and we ensured all
15 students had the necessary
IT equipment to continue
studying. The BBLS money
was crucial to investment and
turnover is now expected to
reach £750,000 this year.
CREATE A
CELEBRATION MINDSET
you are training your brain to normalise everything
and therefore nothing ever becomes extra special
to encourage you to continue striving. If everything
you do feels ‘average’ you will eventually stop
giving it your all, which can then lead to a drop
in results. I’ve also found making time to bring
everyone together to celebrate as a team can really
ignite this ‘celebration mindset’, as not only will it
help to enhance closeness among the team, but it
also inspires the team to do more great things.
Finally, celebration makes everyone feel great –
and nobody gets tired of that!
I encourage you and your teams to adopt a
‘celebration mindset’ and that every great day, every
delighted client and every success in your salon is
given the recognition it deserves.
WHY HAVE A CELEBRATION MINDSET?
ü Celebrating successes leads to more success.
ü You will inspire the team onto new heights
ü It feels great!
WANT TO KNOW HOW YOU CAN BOOST YOUR BUSINESS WITH KéRASTASE? CALL 0800 085 4958 OR VISIT KERASTASE.CO.UK
20
CREATIVE HEAD
#BusinessEdit
RENTING: DON’T GET
CAUGHT OUT
DO YOU HAVE chair, space or room
renters? If so, you must make sure you
don’t treat renters as employees – otherwise
you may become involved in a legal claim.
Chair, space and room renters are selfemployed
individuals who run their own
businesses, says NHBF director Tina
Beaumont-Goddard. “Their business is
completely separate from yours and they
must keep their own accounts, pay their
own tax, have their own insurance and
build up their own client list,” she says.
“It’s important to understand you cannot
tell your renter which hours to work, what
to charge, how to dress, which products to
offer or how to market their business.”
It’s vital to have a watertight legal
agreement in place which clearly sets out
how the arrangement will work – and you
must stick to what the agreement says.
NHBF members can download free
renting agreements at nhbf.co.uk/agreements
Combat
cyberattacks
Criminals have been exploiting the coronavirus
crisis to carry out cyberattacks and online fraud
against businesses across the UK. For example,
sending out emails claiming to be from trusted
organisations such as banks or HMRC.
“Stay alert,” says NHBF finance director
Kishon Mather. “Use anti-virus software, always
backup your data, and look out for fake emails.
Warning signs that an email might be fake
include poor spelling, emails addressed to a
‘friend’ or ‘colleague’ and warnings that you
must ‘act urgently’ or ‘within 24 hours’.”
Find out more at nhbf.co.uk/cyber-threats
MAKE SURE YOU STAY
OPEN FOR BUSINESS
AS SALONS AND barber shops get back to business it’s vital to keep strict
measures in place to guard against spreading coronavirus, says NHBF chief
executive Hilary Hall. “Not only will this protect your staff and clients, but it
will also reduce the risk of being closed down again.”
“Don’t let your guard down,” adds Hilary. “In particular, the extra addition
of type II face masks plus wearing face visors is important because they
protect you from droplets you can’t see being passed between you and your
clients. Following advice on face masks and visors, regular handwashing,
social distancing and rigorous cleaning procedures will all help to stop the
virus spreading.”
Serious breaches of health and safety law and failure to comply with
enforcement notices can amount to a criminal offence, with serious fines
and even imprisonment for up to two years, warns Hilary. “In addition, the
government guidelines would be taken into account by your local authority
and the Health and Safety Executive when deciding if you have complied
with health and safety law.”
The NHBF has produced a compliance checklist that can be downloaded
free by NHBF members at nhbf.co.uk/compliance-checklist
Get set for Making Tax Digital
MAKING TAX DIGITAL (MTD) is to be extended from April 2022 to cover more
businesses. “MTD already requires certain businesses to keep digital (electronic) VAT
records and file VAT returns using MTD-compatible software,” says NHBF finance
director Kishon Mather.
“However, from April 2022, VAT-registered businesses that are below the threshold
will also have to go digital. Then, from April 2023, businesses with an income of more
than £10,000 who use the Self Assessment tax system will be required to file their tax
returns via MTD.”
Affected businesses are not expected to take any immediate action as further
consultation is planned. The government wants to ensure that businesses have plenty of
time to prepare for MTD. Its eventual aim is to have a fully digital tax system.
Find out more about how MTD works at nhbf.co.uk/MTD
CREATIVE HEAD
21
TOGETHER,
STRONGER
THAN EVER
ALL EYES ARE ON KÉRASTASE AND ITS PARTNER SALONS. ITS BIGGEST AD CAMPAIGN TO DATE
IS DRIVING FRESH FACES STRAIGHT TO SALONS FOR THOSE SERVICES THEY’VE MISSED SO MUCH
“At Kérastase we have always
focused on supporting our
partner salons and this has been
even more pertinent in the past
few months. To further help and
support our partners, this summer
we launched our biggest national
TV campaign for Kérastase Blond
Absolu, to celebrate women being
able to go #BLONDEAGAIN.
“We also focused on promoting in-salon services, to help salons
bounce back after lockdown. As always you can also reach out to
your business partner for advice or take part in our complimentary
live education sessions to build your knowledge further.
“We wish you and your teams well as you get your businesses
back on track, and remain with you in solidarity as we navigate
the future.”
FREDDIE BANKS, GENERAL MANAGER UK & IRELAND, KÉRASTASE
AN ABSOLU PINNACLE
IN COLOUR CARE
Blond Absolu, Kérastase’s first range for lightened hair that
provides both care and neutralisation, is only a year old but
has made a serious splash with customers. With its ultra-violet
treatments and intensely nourishing formulas, the range soon
became a cult item both in and out of salons.
This year Kérastase continues its love for blondes, leveraging
the range to encourage women back into salons, with it quickly
becoming one of the most loved collections from the brand and
cementing itself as the range to increase your retail portfolio.
A beautiful, empowering campaign for Blond Absolu debuted on
national TV in summer, fuelling women’s love for the range and
calling them back into salon to experience Kérastase’s luxury
professional haircare.
22
CREATIVE HEAD
SWITCH IT UP
WE SPOKE TO SALON OWNERS WHO HAVE SEEN AN
AMAZING REACTION TO KÉRASTASE BLOND ABSOLU
RATED 4.6 STARS BY
STYLISTS AND CLIENTS*
BOOST YOUR BILL
SALON OWNERS ARE ALWAYS LOOKING FOR DIFFERENT WAYS
TO ADD ENJOYABLE – AND PROFITABLE – SERVICES TO THEIR
CUSTOMER’S EXPERIENCE. WE SAT DOWN TO CHAT WITH SALLY
MONTAGUE, FOUNDER OF THE SALLY MONTAGUE HAIR GROUP IN
DERBYSHIRE, ABOUT WHAT SHE IS DOING TO BOOST BUSINESS
Creative HEAD: What opportunities are there for salons when
it comes to services?
Sally Montague: The past few months have given us a chance
to reinvent some of the services that we offer, and we worked
hard throughout lockdown to make sure we were ready to
go. We have certainly found that our clients want new style
inspiration, new colour – some have opted for grey blending –
and a real overhaul of their hair health and look.
CREATIVE HEAD ADVERTORIAL
“The Kérastase Blond Absolu family has been
developed to perfection and caters for all blondes.”
GORKA ARRARAS
CHARLES WORTHINGTON, LONDON
CH: What percentage of your clients are having services and
how have you seen this change since reopening the salon?
SM: We had a 23 per cent increase across the salon group
in services in July. Kérastase Fusio Dose has proved the most
popular, as clients really want to improve and restore the health
and feel of their hair. There has also been a surge in buying
homecare – we delivered haircare to our clients throughout
lockdown and have found that has made people loyal to the salon.
CH: How are you using services to get business back on track?
SM: We explained to our stylists why the client experience
needs to be maximised and why everyone needs to understand
the benefi ts of a personalised treatment, especially with lots of
clients searching for a change and for inspiration.
*Average 4.6 rating from 295 reviews at kerastase.co.uk
“Blond Absolu is our best-selling Kérastase
product – it’s a game-changer for our clients.”
ZOË HYNES
THE HAIR SPA, THORNTON LODGE, THE WIRRAL
GENESIS, KÉRASTASE’S LATEST INNOVATION
TO REDUCE HAIR-FALL DUE TO BREAKAGE
“I knew Kérastase would impact the salon
positively but a 70 per cent increase in retail in
the fi rst month has exceeded our expectations.”
JOHNNY SECKINGTON
SECKINGTONS, NORTHAMPTON AND MILTON KEYNES
CH: How are you marketing your services?
SM: We communicated regularly with our client base when
we were closed and got our salon group newspaper ready for
reopening. This featured a focus on care,
from home hair hacks to new treatments
available and wellbeing tips. We also have
a monthly ‘Hero Treatment’, a service
combined with a retail item to make sure
we are back with a bang.
KÉRASTASE
STAR SERVICES
FUSIO-DOSE: Treat and
transform hair instantly
with bespoke care from
30 different combinations.
K-WATER: A treatment using
lamellar technology for intensely
shiny, lightweight hair.
FUSIO SCRUB: A deep purifying cleanse
for hair and scalp providing shine,
volume and long-lasting freshness.
DISCOVER HOW THE KÉRASTASE BLEND OF LUXURY AND CUTTING-EDGE FORMULATIONS CAN BOOST YOUR
TREATMENTS AND RETAIL BUSINESS. VISIT KERASTASE.CO.UK OR CALL 0845 600 0122
CREATIVE HEAD
23
#BusinessEdit
LIFE
LESSONS
KEN’S CLINIC
GOT A BUSINESS HEADACHE?
LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
WASIF KHAN
HAIR LOUNGE 47
Failure to plan is
planning to fail. As clichéd
as it may sound, all too
often we are ‘too busy’ to
plan, instead we react to
problems. Planning gives us
the opportunity to think, set
goals and then review.
The personal qualities
of your team are just
as important as skills.
Sometimes we can focus
too much on recruiting staff
with an incredible skill set
and big salon experience.
The focus should also be on
the applicants set of values,
attitude, team work ethic
and personality.
Risk management is key.
Identify potential risks and
then devise measures to deal
with those risks, such as
key staff leaving, so you are
not caught like a deer in the
headlights if they occur.
Think big, have a vision
and encourage your team
to believe. People looked
at me as if I was delusional
when I set out to have the
same quality as London
salons but in a welcoming
village. I stayed true to my
vision and encouraged my
team to believe. Now we are
an award-winning salon.
KEN’S DIAGNOSIS
At time of press, most of the challenges
we are facing are set to be with us for
many months to come. Some of the practices
we are now being forced to adopt may, and
probably should, remain with us forever.
We are already beginning to see white space
creeping into appointment books as the pentup
demand for post-lockdown hairdressing is
being satisfied. What we are also seeing is that
many of the clients we were expecting to see
return are choosing not to. This is for many
reasons. Some have found alternative solutions
for their hairdressing needs but some have
chosen not to return because they still feel
unsafe, nervous or apprehensive. Many of us
can empathise with those feelings even though
we need them to return to our businesses.
So how does that answer your question,
Esther? Well, what I do know from personal
conversations is that some clients are choosing
not to return because they now realise that the
experience they received in the salons that
they used to visit does not justify the cost and
stress that they would now endure.
At 3•6•5 we have always known that if
clients merely came to you for the ‘product’
you delivered, they would eventually find that
‘product’ cheaper elsewhere. By ‘product’ I
refer to any of the services that you deliver.
With the new normal set
in place, how would you
advise creating a more
luxury experience when we
are unable to provide our
guests with such things
as refreshments and
magazines, and we’re
all behind PPE?
ESTHER VAN DER VEKEN,
TOMMY’S HAIR COMPANY
However, if they came to you because of
the experience you delivered, even if your
‘product’ merely met their expectations, the
experience would then provide the true value
that would make them return again and again.
With the guidelines that we currently
have to work within often we cannot deliver
some of the luxury experience, as you have
stated. However, I believe that there is a new
luxury which will eventually become a new
expectation: safety!
Your clients need to feel absolutely as
safe as you can possibly make them.
No corners cut, no expense spared
and no compromises made.
So, my answer to you Esther
is to give the best experience you
possibly can within the guidelines
that are given to us… and then
go the extra mile with every
safety precaution that you
can. For now at least, safety
and reassurance is the
new luxury, but in the
future it will become a
mere expectation and
we will have to work
on creating a new and
even better experience.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email KenW@365Hair.com or tweet @creativeheadmag
24
CREATIVE HEAD
THE GREAT ITALIAN JOURNEY
PALERMO
To fi nd out how you can become a Great Lengths certifi ed stylist, speak to our team on
+44 (0) 113 278 1292 and start your journey.
www.greatlengths.com/uk
#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software
SALON DOORS OPENED once
again across the whole of the UK
in July, and those who managed to
keep in touch with their clients in a
meaningful way in lockdown using
Phorest Salon Software, witnessed
real results. Take a look at what
happened to those salons who were
kings and queens of communication.
SALONS WHO USED PHOREST
SALON SOFTWARE REOPENING
TEMPLATES MADE AN AVERAGE
OF 61% MORE REVENUE PER
RECIPIENT THAN THOSE SALONS
THAT CREATED THEIR OWN
THE PHOREST REOPENING TEMPLATE
SAW A BOOKING RATE OF 3.5%.
A CUSTOM TEMPLATE ON SALON
REOPENINGS GOT A RATE OF 1.7%
THE TOP 3
MOST SUCCESSFUL REVENUE-
GENERATING EMAIL THEMES
REOPENING
ANNOUNCEMENT
£3,013,512
SOCIAL DISTANCING
MEASURES
£624,643
VIP BOOKINGS
£491,389
THE MISSION: EMAILS THAT REACH
PHOREST’S MARKETING SUITE INCLUDES A RANGE OF TEMPLATES THAT
SALONS CAN USE TO REACH CLIENTS, WITH SPECIFIC EMAIL TEMPLATES
THAT CAN HAVE A REAL IMPACT. IN JULY, PHOREST SAW:
UK salons
sending targeted
email campaigns using
fi lters in the Phorest
Marketing Suite
generated more than
4-times the revenue per
recipient versus those
sending untargeted
email campaigns
marketing
has increased in
popularity globally,
with email campaigns
sent out using the Phorest
Marketing Suite increasing
107% in July 2020
compared with
July 2019
“I’ve always wanted to send regular emails to my clients and the Phorest Marketing
Suite has helped me to do just that. I can either use the templates, which are really
well thought through and have great marketing ideas, or I can create my own.
Having strong marketing in my salon has made me look at my business diff erently
and has shown me how important it is to have good contact with our clients.”
GIOVANNA MCCARTHY, YUME HAIR & BEAUTY
DID YOU KNOW…
SALONS IN THE UK KEPT THEIR
BOOKS FULL THIS JULY WITH
SMARTER MARKETING
IF THE MONTHS of lockdown have taught
us anything, it is that staying connected with
clients via text, email, social media or phone
has been key to making it out the other side.
But how has it impacted the success of the
business now that salons are back open?
UK salons using the Phorest Marketing
Suite smashed their numbers throughout
July by keeping the conversation going, and
generated more than £3 million in services
revenue from one email template alone – safe
to say their bottom lines appreciated it.
While many clients were eager to get
back in the chair, there were many who
held back and waited for other guests to
act as the ‘guinea pigs’ before booking
their appointment… and some may still feel
uncomfortable with the idea of attending
a salon. With that in mind, keeping the
conversation going with your clients has never
been more vital. But how do you do this when
you’re back in the salon, looking after clients
and trying to adapt to the new normal?
Email templates are a quick, effective and
a proven way to keep in touch with your
clients. The Phorest Marketing Suite offers a
range of templates, from monthly newsletters
to special offers and more. These templates
also address specifi c and current worries your
clients may be facing, such as Covid-19 health
and safety measures in the salon. In fact,
templates that highlighted social distancing
measures generated around £625,000 in
services revenue alone. Other successful
templates included the bespoke VIP booking
option, which generated nearly £500,000 in
services revenue, showing that good customer
experience will always remain key, whether
we’re experiencing a pandemic or not.
Abigail Walsh is the events & PR
lead at Phorest Salon Software
UK & Ireland. Find out more
at phorest.com and
@phorestsalonsoftware
26
CREATIVE HEAD
GIVE SHAPE
TO ATTITUDE
SEMI DI LINO VOLUME IS A LINE SPECIFICALLY DEVELOPED
TO GIVE DENSITY TO FINE, WEIGHTED HAIR, HYDRATING IT
AND PREVENTING MOISTURE AND ATMOSPHERIC AGENTS
FROM UNDERMINING ITS NATURAL BEAUTY.
MORE LASTING VOLUME, TO GIVE SHAPE TO HOW YOU
DEFINE BEAUTY.
ALFAPARFMILANO.COM
COLOUR VISION
A UNIQUE COLOUR SERVICE AND BESPOKE FINISH FOR EACH AND EVERY CLIENT. DON’T MAKE THE MISTAKE OF
RUSHING – WE’RE LOOKING AT WHY WELLA PROFESSIONALS COLOUR IS WORTH TAKING THE TIME FOR…
IN ASSOCIATION WITH
STUDIO CITY
We’ve got those back-to-school September feels! You can now
head back to the classroom and embark on some truly inspiring inperson
education. The world-renowned Wella Studios have finally
opened their doors once again, albeit with a fresh new approach.
A reduced schedule of courses will take place and head blocks
will be used to ensure students are in a perfectly safe environment.
The Studio is currently contacting people who are booked on the
Master Colour Programme or education packages, and will be
offering online refresher courses too.
Contact the studio for a full list of course availability and a
personalised consultation to plan your bespoke education
programme. Naturally, full safety measures will be in place so that
you can realise your potential while still remaining safe.
Contact the London Studio on 020 3650 4700,
or the Manchester studio 0161 834 2645
THE COLOUR CLINIC IS OPEN…
EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. WELLA PASSIONISTA
NELLA PASTORE RE-EXAMINES THE IDEA OF CHANGE AND WHY WE SHOULD BE EXCITED FOR WHAT’S HAPPENING NEXT
“We all need to embrace change – both clients and as stylists. A lot of colourists think of
change as a big thing, that it means a client needs to have a total new look, but even the
smallest adjustment can make a huge difference for them. After lockdown I was expecting
clients to just have one long appointment as a one-off and then things go ‘back to normal’
again. But that hasn’t been the case. After just a couple of weeks I have clients asking for
something different, something interesting, because they don’t want their old ‘normal’.
“I try to introduce something small but different every time. Before lockdown I’d sort of
slipped out of the habit, it was easier to just run through everyone’s usual look. It was quicker,
it was easier – and the client was always happy. But since lockdown, I’ve been doing virtual consultations to
gauge what clients are dealing with, how their needs have changed, and I’m taking that extra time between
consultation and appointment to really think about what would suit them. Instead of seeing seven or eight
clients a day I’m now seeing only two or three, and really dedicating that time to clients.
“People are looking for change, you should embrace it. They’re not rushing as much as they used to, they
have the time to spend now so I’m doing longer, more dedicated services. I’m not going back down that road
of rushing through clients. When you work out your average spend with the amazing Wella Profit Calculator,
even with prices going up with PPE, I’m making so much more money and not breaking my back. And the hair
really shows – when you really take the time to use multiple techniques and products, they will really notice
the difference and they won’t mind the extra cost because it absolutely feels worth the money.”
@nellahairartistry
28 CREATIVE HEAD
#ColourVision
SHELFIE TIME
I love the new additions to the
Koleston Perfect ME+ Pure Naturals
range. It offers everything a
successful business could need.
From blending greys, to bright
coppers to glossing and enhancing
natural hair – what more could you want? Koleston
Perfect ME+ is a colourist’s dream to work with.
We have been doing a lot of big colour changes
since lockdown and we wouldn’t be without Wella
CREATIVE HEAD ADVERTORIAL
THE NEW SHADES
55/02, 66/02, 77/02, 88/02
WHY I’M
WELLA
Professionals to help us with these.”
MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS, MANCHESTER
@cheyneshair
I love the family feeling that Wella creates – it’s unique. It has a fantastic support
network and you are always made to feel valued. The people I deal with at Wella
have always had a great understanding of our business needs and the ever-changing
demands of our clients.
“No matter where you are in your career there is something available with Wella
Education. Its educators and guest artists embrace teamwork to enable the best
possible outcome for students, and the education is incredibly high quality. This
high level of teaching has created opportunities for our own team, who are regularly
involved in presenting at the UK studios.
“Wella is always looking forward and we are sure that, during these challenging
times, it will keep on striving to ensure that customers are well and truly looked after
and prepared for the journey ahead.”
PAUL ADAMCZUK, CHEYNES HAIRDRESSING, EDINBURGH
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S
TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU
TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL
AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS
@wellahairuki #WellaColour #MakeChange
Wella Professionals
CREATIVE HEAD
29
Ugrade your
root touch-up with
luxelights
Luxurious dimension, subtle lights and soft shadows
Grey coverage
just got cooler
RESISTANT COOL COVER SHADES FOR
100 %
COOL, GREY COVERAGE
55/02 66/02 77/02 88/02
FIND OUT MORE:
Talk to your Account Manager/Education Team or visit
education.wella.com
uk.wellastore.com | @wellahairuki | #WellaColour
LIGHT OF
YOUR LIFE
ELUMENATION FROM GOLDWELL TAKES COLOUR TO NEW HEIGHTS WITH INCREDIBLE SHINE AND
COLOUR BRILLIANCE – KEEP IT COOL WITH NEW SHADES AND FORMULATIONS ACROSS THE RANGE
PICTURE NEXT GENERATION, pure pigment technology that
gives you true-to-tone results every time. Picture intense pigments,
nuanced refl ects, impossible shine. Picture a fl exible, interactive
colour system that works for you. There’s a good chance you’re
picturing the ELUMENATION range…
Goldwell’s game-changing colour system is the result of more
than two decades of research and development into innovation
with direct dyes for versatile colour services. Drive clients wild for
their dream colour results. No more compromise, no more watereddown
ambitions – true colour is at your fi ngertips, a palette of
perfection that helps you create exactly what you imagined, and what
your client has always hoped for. Choose between classic Elumen
colour for incredible durability; Topchic and Colorance @Elumenated
shades for convenient, ready-to-use colour or customisable
@Pure Pigments for high defi nition and intense colour.
Ooh, now where to start?
32 CREATIVE HEAD
COOL IT DOWN
COOL IS HOT. KEEP ON-TREND WITH COOL-TONED SHADES FROM GOLDWELL’S EXTENDED
ELUMENATION RANGE, WHICH TAKES INSPIRATION FROM GOLDWELL’S GOBEYOND COLLECTION
CREATIVE HEAD ADVERTORIAL
LAVENDER
9N@PK
7BP@PK
BEIGE MINT
6NN@CV
ROSÉ
Topchic’s clever delivery system has won scores
of fans across the world. No need to compromise
with these intensely pigmented cool formulas.
Discover the three new @Elumenated shades
inspired by Goldwell’s GoBeyond collection.
9N@PK – INSPIRED BY SAKURA PINK
7BP@PK – INSPIRED BY RICH TEA
6NN@CV – INSPIRED BY COCO DE MER
Tone up in minutes with the Colorance Express
Toning @Elumenated collection of colours. Colour is
refi ned and elevated in just fi ve minutes, giving you
immense versatility after lightening or highlift services.
Stay on-trend with these GoBeyond-inspired shades.
LAVENDER – INSPIRED BY LILATECH
BEIGE MINT – INSPIRED BY NEO MINT
ROSÉ – INSPIRED BY SAKURA PINK
Transform any Topchic or Colorance colour service
with the intense colour options from Goldwell’s
direct dye @Pure Pigments in the new shade Cool
Pink. This mesmerising cool pink tone, inspired by
CASSIS, gives you customisable colour brilliance
with a high-defi nition fi nish to elevate oxidative hair
colour with multi-dimensional refl ects and shine.
Fix awkward
regrowth, box dye
mishaps or banded colour
with Goldwell’s new System
Hair Color Remover. The service
features CanvasReset System
technology with integrated
bond protection to shield
hair quality. Perfect
timing!
ILLUMINATE THE COLOUR POSSIBILITIES AT YOUR DISPOSAL WITH NEW GOLDWELL ELUMENATION SHADES
AND FORMULATIONS. FOR MORE INFORMATION VISIT GOLDWELL.COM OR CALL 020 3540 1200
CREATIVE HEAD
33
NEW LIVE STREAM FORMAT
WATCH LIVE OR AT YOUR LEISURE
ACCESS ANYTIME, ANYWHERE, WITH A COMPUTER, TABLET OR SMARTPHONE
ONE DAY. 10 HOURS OF EDUCATION AND INSPIRATION!
EXPERT PANELS
Helping you to reassess business and tackle key challenges during Covid-19
PRACTICAL WORKSHOPS
Roll up your
sleeves and
learn new tricks
to boost your
business
THE GREAT DEBATE
Hilary Hall, NHBF - Elena Lavagni, Neville Hair & Beauty - Jordanna Cobella, Cobella
THINK TANK
Gina Conway, Gina Conway Salons & Spas - Simon Harris, MySalonManager - Giorgia Rossi, Treatwell - Elena Tayleur, Linnaean - Mark Woolley, Electric Hairdressing
CELEBRITY INTERVIEW
From owner of 28 salons and
international showman to
creator of his own product line
and industry business activist
– Phil Smith’s story is well
worth a listen!
REAL-LIFE STORIES
Salon owners share how they build their brands, motivate their teams and manage the economics to make their salons profi table
Tom Chapman, The Lions Barber Collective - Gavin Mills, Bad Apple Hair - Katie Allan, Mayfive - Christel Barron-Hough, STIL - Mark Maciver, SliderCuts - Ken West, 3∙6∙5 Education
BUY TICKETS AT
CREATIVEHEADMAG.COM/STORE
TICKETS £35 +VAT
INCLUDES SALON SMART LIVE ‘POWER PACK’
DELIVERED TO YOUR DOOR
CREATIVE SESSION
Spend an hour with Richard Phillipart
and his team as they create magical
hair exclusively for you
SPECIAL APPEARANCES
ON SCREEN
27 SEPTEMBER
Monica Teodoro, general manager, L’Oréal Professionnel UK & Ireland
Dennis Meisner, senior product analyst, Treatwell
Moving
on up
From new businesses
to established salons,
Treatwell’s innovative and
adaptable services form
the building blocks that can
make every hair venture
shine, no matter where you
are on your journey
A HELPING HAND is always appreciated. No matter what size your business is – whether
you’re a solo stylist or running a multi-salon empire – a solid foundation of business
know-how and support structures can help to keep your salon or business standing strong.
Treatwell knows that one size doesn’t fit all, that each and every client needs something
different. And that’s the beauty of its offering; you can customise your Treatwell support
experience, one building block at a time. We spoke to three different salons to discover
just how Treatwell has helped them to step up to the next level.
36 CREATIVE HEAD
Khanh Pham,
Mai Salon, Manchester
1,600+ verified reviews,
five team members,
partnered with Treatwell
for three years
CREATIVE HEAD ADVERTORIAL
Coming online with
Treatwell has enabled
us to go from strength to
strength. It gives us the
tools to communicate time
and time again with our
repeat clients and cement
lasting relationships with
them, as well as gain new
clients (which is increasingly
difficult at this time). Now
our clients can book 24/7
with us via social media and
it’s much easier to manage.
Growth spurt
With fewer people out and about on the street, your online visibility is more important than ever. Your own website is an essential tool in this day
and age, but creating a digital shopfront on Treatwell, a site with more than seven million visitors every month, offers you next-level exposure.
Treatwell connects one of its partners to a client every 1.5 seconds.
Don’t know where to start with your own website? Treatwell has you covered there too, with a free website builder for clients to tailor to their
brand identity. Easy to use widgets and ‘book now’ buttons can also be added to existing sites as well as your business’ Facebook and Instagram.
Market yourself to the best of your ability and enjoy a wider network.
And let’s not forget the extra outreach that Treatwell does on your behalf to steer people to your salon. With smart email marketing initiatives,
based on tonnes of collected data and research as well as shareable, pre-designed images for you to use on social media, meeting your next new
client is just a click away.
@maisalonuk
Sliding doors
When demand is high, the last thing you want to deal with is the phone
ringing off the hook and constant interruptions. Maximise your online
availability and ensure potential clients can book an appointment
24/7. Manage all of your booking online through Treatwell’s clever
software for a smooth, hassle-free experience – for both you and the
client! Treatwell’s dedicated, easy-to-use booking software allows for
real-time availability display, to avoid any awkward double-bookings.
You can also create simple ‘book now’ buttons on your Facebook
and Instagram pages, creating a community where likes become
bookings, which become happy clients. Take advantage of quiet days
and turn them into full columns with smart pricing options, including
off-peak and last-minute discounts which can be quickly and easily
adjusted with the touch of a button. Rather than moulding yourself to
fi t the parameters of other booking systems, mould Treatwell’s many
options around you and your team.
CREATIVE HEAD
37
Brent Mossop
Bar Hairdressing & Bar Hair Ink,
15 years in business, two salons, 16 team members,
East London partnered with Treatwell for 10 years
Keep ‘em coming
Sure, your salon may be full now, but we all know that building lasting relationships is
crucial to a successful business. Walk-ins are discouraged due to Covid-19 guidelines,
so you need to do everything you can to lock-in secure client connections. The right
salon software means you’re able to spend the time where it matters: with your clients.
Treatwell can help you store all of your client notes, building up a GDPR-safe client
database that means you can offer next-level service. Every service, every concern,
every idea for future appointments can be noted down and take you one step closer
to the dream client experience. Automate all of your admin and cut-out no-shows for
a smoother way to run a salon. Treatwell offers you unlimited reminders for clients via
email and SMS without you having to lift a finger. Set automatic rebook reminders for
clients if you didn’t manage to book them in immediately after their service, to keep
everything on track and columns full.
The Treatwell client app means you can stay right there in your client’s pocket, with an
easy-to-book system and up-to-date availability for a seamless experience, whether it’s
their first visit or their fortieth. Want to offer a more personal touch? With professionally
designed marketing email templates, you can send messages to different groups of
clients with ease to encourage them to take advantage of specific deals or just to give
them a bit of a nudge.
I wasn’t very tech-savvy
when I opened my salons,
but being bookable online
has made sure my salons
are visible and my team
is trusted. Partnering with
Treatwell transformed my
business into something
far more interesting and
effective – particularly
when it came to adding my
second salon. It’s helped
me grow my business.
@barhairdressing
38 CREATIVE HEAD
Raju Raymond,
CEO, Headmasters
43 salons across the UK,
partnered with Treatwell for five years
Work smarter, not harder
You got into this business because you love hair, right? We don’t blame you if the idea of
juggling a business, managing a team or figuring out how to build a cohesive marketing
campaign sends you into a cold sweat. It’s tough!
Treatwell has the right digital tools for you, no matter what you’re struggling with, to
streamline your business and make it much easier to manage. They’ve been designed
specifically for hair professionals, to help you manage your diary, juggle appointments in
seconds and organise everything you need in one place.
Save time – and money! – with the right toolkit for you and your business. We’re talking
sales reports generated by the touch of a button, updating your products and salon menus
effortlessly, and viewing performance insights all in one place.
Still at a loss? The team at Treatwell is always on-hand to help out. Your account
manager can be monitoring trends in your wider area and give you a heads-up on
trending services that you can jump on. Time waits for no salon, but the Treatwell team has
your back to help build your business and take you to new heights.
We work with Treatwell not
only on listing our salons
on its marketplace and
using its salon software
to streamline our business
across 43 sites, but also
through dedicated partner
content to help showcase
the Headmasters brand. It
has helped drive business
and boost our online
presence, which in turn has
attracted new clients. The
simple booking process
has allowed us to fill late
availability appointments
quickly as well as creating
bespoke offers for specific
salons. It’s a partnership we
value greatly and we look
forward to more successes
with Treatwell.
CREATIVE HEAD ADVERTORIAL
@headmastersuk
DISCOVER HOW TREATWELL CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY.
VISIT TREATWELL.CO.UK/PARTNERS TO SIGN UP FOR A FREE CONSULTATION
CREATIVE HEAD
39
NEW!
For salon
owners
Collective
A NEW KIND OF MEMBERSHIP CLUB FOR SALON OWNERS –
THAT CARES FOR YOU, YOUR TEAM AND YOUR BUSINESS
Running a salon business right now – post-Covid – can
be a lot to handle. Everything’s changed, from working
hours to team structure, and it’s bound to take its toll.
You can never be certain when you, or one of your team
will need extra support.
Creative HEAD’s Collective, created in partnership with
leading Employee Assistance Programme provider Care
first, is a new membership programme that provides
everyone in your salon with support and practical
advice on issues that might be impacting on wellbeing
and performance. The service covers everything
from financial and legal matters to childcare, eldercare,
emotional and practical everyday support – and
much more.
BENEFITS TO YOUR BUSINESS
P Helps improve morale and employee engagement,
as well as help prevent outside issues from impacting
on work, including absences from work.
P Provides insightful reporting to identify key issues and
health risks within your salon business that can help to
inform your wellbeing strategy.
BENEFITS TO YOUR EMPLOYEES
P Empower your employees to take control of their
health and address any concerns they may have.
Therapy is available immediately and 24/7 from highly
qualified counsellors via the telephone or online.
P Practical and emotional advice from qualified experts
over the phone, plus access to online information and
tools focused on enhancing and supporting your
team’s wellbeing.
P Care first Information Specialists are experienced
former Citizens Advice information specialists, who
ensure accurate information is provided immediately.
They are all financial experts and debt trained and
can help with additional practical issues, such as legal
issues, consumer issues, taxation queries and childcare/
eldercare advice.
HELP & ADVICE FOR YOU & YOUR TEAM ON ALL THIS
ALL SERVICES ARE AVAILABLE 24/7 AND ARE 100 PER CENT CONFIDENTIAL. IT’S THE SUPPORT
YOU NEED TO KEEP YOU AND YOUR STAFF HAPPY AND HEALTHY
EMOTIONAL AND PHYSICAL WELLBEING
✓ Stress
✓ Depression and anxiety
✓ Substance abuse, or concern about someone else’s
addictions, including gambling, domestic abuse, grief
and loss, critical incidents and trauma
FINANCIAL AND LEGAL TOPICS
✓ Budgeting
✓ Investments
✓ Retirement planning
✓ Managing loans and mortgages
✓ Managing debt
✓ Tax issues
✓ Financial concerns
Sign up before
18 September and
receive a free
ticket to Salon
Smart Live, worth
£35 plus VAT
WORK-RELATED ISSUES
✓ Workplace stress
✓ Workplace conflict
✓ Job burnout
✓ Coping with change
✓ Career development
✓ General work-related issues
RELATIONSHIPS AND FAMILY MATTERS
✓ Relationship issues
✓ Separation and divorce
✓ Childcare and parenting issues
✓ Adoption
✓ Eldercare/care giving issues
✓ Education concerns and student life
✓ Relatives with disabilities
SIGN UP TO CREATIVE HEAD’S COLLECTIVE
MEMBERSHIP COSTS £350 PLUS VAT PER YEAR
• Dedicated 24/7 counselling and practical advice helpline
• Tailored presentation on how to use the scheme
• Wellbeing programme created bespoke for your team
CALL 01434 610416
OR VISIT CREATIVEHEADMAG.COM/STORE
#CHTurns20
ADEE PHELAN
“These 12 months changed my life,” recalls Adee Phelan, now the fervent
campaigner behind the successful Thank you NHS gift box programme. He’s not
wrong – 2000 was the year he won a glut of awards, started working with David
Beckham and made his way onto TV for the first time… all only a year or so into
his career, which he’d started at 25. “Hairdressing became cooler, with stylists
often becoming celebrities themselves. I remember seeing Nicky Clarke and Lee
Stafford, and it was so rock and roll,” he laughs. And a couple of years later, Adee
would be part of the team that placed hairdressers firmly in the public eye with
Channel Four’s The Salon. “That put hairdressing on a platform, in prime time.”
CLASS
Hair photography: Rankin
CHARLES WORTHINGTON MBE
This was a transatlantic period for Charles Worthington, with
a salon in New York’s SoHo and an atelier in his penthouse
apartment in the Chelsea district for his VIPs. “We had a fun and
exciting clientele including Sarah Jessica Parker and Kim Cattrall,”
recalls Charles. The salon also would pop-up in Los Angeles for the
Oscars at the Beverly Hills Hotel, while the Charles Worthington
product line had expanded to the US, Japan, Australia, New
Zealand and Scandinavia. “We were travelling round the world
constantly and enjoying every second!” he grins.
BEVERLY C MBE
“It was a massive year for us. We bought the Cobella salon in Kensington,
although it took 15 months to get it ready,” says Beverly C, who was enjoying
exposure on GMTV and had a product line in Boots. “I was travelling abroad
up to four times a month, I was the president of the Fellowship and I had three
children. It was mental!” Haircutting was amazing at the time, she remembers,
exciting and technical. Unlike now, she says: “Cutting has never been so boring.
I don’t mean photographic work, but on much of the high street. Unless they go
to Sassoon or are well-trained in a salon, young stylists are learning about four
cuts that they see on Instagram. That concerns me for the future.”
42 CREATIVE HEAD
LEE STAFFORD
“It’s a bit of a blur to be honest,” jokes Lee Stafford, hairdressing’s Bad Boy
back in 2000, now a family man enjoying trips to Center Parcs. “That was the
year that I launched my product line, so it was an interesting time. I got my first
TV gig on This Morning, we’d just moved into The House That Hair Built, the
London salon hadn’t long opened. They were some of the biggest moments
in my life, all in 2000.” As he recalls, poker-straight hair and asymmetric cuts
were everywhere. “They were brilliant times, haircuts were king, not like now,”
he says wistfully. “It was a very exciting time for hair. Clients were adventurous
with their cuts… and that meant they were back in every six weeks.”
OF 2000
AS THE NEW MILLENNIUM WAS BORN, SALONS WERE SLICING ASYMMETRICAL CUTS AND IRONING POKER-STRAIGHT FINISHES
WHILE LISTENING TO STEPS AND ROBBIE WILLIAMS. CREATIVE HEAD LOOKS BACK AT THE STARS OF THE YEAR OF ITS BIRTH…
UMBERTO GIANNINI
“I am yet to meet such a wonderful character – everyone that knew him fell in
love with him.” Those are the words of Errol Douglas MBE about this exciting
hairdressing force who is still adored by so many of his peers, some 19 years
after his tragic death at the age of 33. His wife, Claire Shread, co-founder
and chief creative officer of the Umberto Giannini brand, describes meeting
Umberto as her first good hairdressing experience, thanks to his love of natural
texture like hers. “Umberto was so much fun and endlessly giving,” she says.
“Passionately creative and endlessly energetic, those of us lucky enough to
have known and loved him all agree what a special and individual star he was."
MARK HILL
The turn of the century was the start of an incredible journey
for Mr Hill, winning big awards and launching his own brand
into Boots. Twenty years later and he’s still there – with
54 products across four different categories. “The industry
at this point was changing rapidly and TV shows like Style
Challenge and The Clothes Show were giving hairdressers
celebrity status in their own right,” recalls Mark. “This
allowed the industry to be shown to the general public to a
very positive effect.”
CREATIVE HEAD
THE 20:20 TEST
WE POSE 20 QUESTIONS TO A SELECT GROUP OF HAIR HEROES, ENQUIRING ABOUT THEIR 20-YEAR-OLD SELF, THEIR CAREER
AND LIFE OVER THE LAST TWO DECADES, AND WHAT THEY SEE ON THE HORIZON FOR THE NEXT 20 YEARS…
Hair photography from Hair by Sam McKnight
SAM MCKNIGHT
WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?
I don’t think I would call it a sacrifice as it was choices I made along the way.
WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?
I do a half-hour regime of pilates/yoga movements, weights, breathing.
DESCRIBE YOUR 20-YEAR-OLD SELF…
I’d just arrived in London with flares, platforms and a growing out perm!
IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?
Disco dancing at Trade or DTPM.
FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?
The one that is your own, and doesn’t follow trends.
WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?
Nothing, I’m not a worrier.
WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?
Winning Hair Icon for the third time and becoming a Most Wanted Legend!
THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –
WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?
A doctor, a member of the SAS and Bear Grylls. You said survive!
WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU NOW?
Tea and gardening? Really?!
WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?
Instagram.
WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?
Way too many.
AND THE WORST?
When friends die.
YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT
– WHAT’S THE PLAN?
Go on safari, do a lovely job there with my favourite people and finish with an
incredible holiday.
WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?
Take every opportunity you can. Take chances, embrace change.
IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,
WHO WOULD IT BE?
Mahatma Ghandi.
WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?
‘Sing it Back‘ by Moloko.
YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN A
'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?
Cartier.
MARTY MCFLY HAS TURNED UP WITH HIS TIME TRAVELLING DELOREAN
– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?
I would stay here. Life is always about moving forward. I don’t live in the past.
WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A LOOP FOR
20 HOURS AND WHY?
None, I’d rather have silence.
WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?
Essentially the same. What’s special is the relationship between stylist and client.
Technology will advance but you can’t replicate the one-on-one experience.
44 CREATIVE HEAD
SALLY MONTAGUE
SALLY MONTAGUE HAIR GROUP
WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?
Looking after my business and not spending more time with my children. Now
they work in the business, we joke and call it my long-term recruitment plan!
WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?
Chaos! I’ve started to kick the day off with yoga, it helps me to get my head in
gear. The last are me thinking about what’s going on at each salon the next day.
DESCRIBE YOUR 20-YEAR-OLD SELF…
Very big ‘80s hair! I was enjoying a fantastic job, a responsibility-free stylist at a
great salon group. Life was good – very social and creative.
IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?
Probably having lots of friends over for dinner with a party. We would start after
work on a Saturday and go all the way through to a Sunday night!
FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?
I always think about the glossy, poker-straight hair that became so huge with
the dawn of new tools. Look-wise I think Sienna Miller always had great hair.
WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?
It didn’t worry me. Everyone was so excited about those celebrations.
WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?
My daughter Angel Montague-Sayers winning The It List It Girl
title in 2013. I was so proud.
THE MILLENNIUM BUG IS REAL AND EVERYTHING IS
ABOUT TO CRASH – WHICH THREE PEOPLE WOULD
BE ON YOUR SURVIVAL TEAM?
My three girls, Emmanuelle, Angel and Jazzy – all very
strong women who could get us out of any situation!
WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF
YOU NOW?
You set out what you wanted to achieve. I wanted a salon
group with high standards and I feel I have done this. Although
I don’t want to be complacent.
WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?
A glass of dry white wine and a salon debrief.
WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?
Work-wise, watching my purpose-built salon in Ashbourne being developed.
AND THE WORST?
Then hearing the unexpected news that there was a problem with the electricity
supply and we may never get power to a finished new salon.
YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT
– WHAT’S THE PLAN?
A casual tour of the Cote D’Azur, dropping in at my favourite arty hotel,
La Colombe D’Or, and then cruising through all the cool coastal towns.
WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?
Successful people think big; don’t sweat the small stuff.
IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,
WHO WOULD IT BE?
I would ask my dad questions I wouldn’t have thought about when I was younger.
He was an architect who thought very differently and I’d be fascinated to know
what he would say now. He would have loved to have seen my business grow.
WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?
Madonna’s version of ‘American Pie’.
YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE
IN A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?
Uterque – I’d head straight to the accessories section.
MARTY MCFLY HAS TURNED UP WITH HIS TIME-
TRAVELLING DELOREAN – DO YOU GO BACK TO THE
FUTURE TO 2000 OR STAY HERE?
Stay here, I don’t regret anything.
WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A
LOOP FOR 20 HOURS AND WHY?
’The Girl from Ipanema‘ by Astrud Gilberto – I picture it playing
at an exotic beach destination!
WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?
I hope education is more standardised. At the moment the
quality is just too variable depending on who you train with.
CREATIVE HEAD
45
THE 20:20 TE S T
ERROL DOUGLAS MBE
ERROL DOUGLAS,
KNIGHTSBRIDGE
WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?
My marriage.
WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?
Both find me in a meditative state of mind – full of affirmations.
DESCRIBE YOUR 20-YEAR-OLD SELF…
I was an artistic director for Paul Edmonds. I had a haircut like Blade – always
kitted out in designer gear – although saving to get married as I’d already met
my wife-to-be, Jo.
IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?
For a boys’ night out we could be found at the Barracuda club in Baker Street.
With my lady we could be found at the Hippodrome, Crackers or the
100 Club, where we used to dance our socks off to an eclectic mix of jazz,
funk and soul.
FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?
It just has to be ‘The Rachel’, which just kept going – it’s still asked for now!
WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?
Nothing – I was fearless!
WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?
Becoming a Most Wanted Legend in 2018.
THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –
WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?
No contest, I’ve got three children!
WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU NOW?
I’d like to think that he thought I’d done alright.
WHAT WILL YOU ALWAYS FIND 20 MINUTES FOR?
To help someone.
WHAT’S YOUR BEST MOMENT IN THE PAST 20 YEARS?
Receiving the MBE at Buckingham Palace in 2008. I was
with my very proud mum and dad, and that means so
much to me, having lost them before their time.
AND THE WORST?
On a personal note, losing my son some 26 years ago. Not a day goes by when
I don’t think about him. On a business note it’s the recent pandemic – I've never
seen anything like it.
YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT
– WHAT’S THE PLAN?
I would make Afro hair training in colleges and institutions mandatory.
WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?
Create an award-winning product line.
IF YOU COULD ASK ONE PERSON LIVING OR DEAD 20 QUESTIONS, WHO
WOULD IT BE?
Dr Martin Luther King.
WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?
‘Risin’ to the Top’ by Keni Burke. It’s still my favourite!
YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN
A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?
Harrods – you can buy a house there! I’d get one in Knightsbridge so I could walk
to work.
MARTY MCFLY HAS TURNED UP WITH HIS TIME TRAVELLING DELOREAN
– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?
I’d stay here. One of my favourite quotes is ‘don’t look back - you’re not going
that way’.
WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A LOOP
FOR 20 HOURS AND WHY?
Sung by one of the greatest singers, ‘So Amazing’ by Luther Vandross.
WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?
I think we will all have shaved heads, and will be able to
pick our head of hair from a selection of wigs from our
wardrobe. Time will not allow us the luxury of having
our hair done. The dystopian The Hunger Games
film series becomes believable – think hair in
a microwave!
46 CREATIVE HEAD
OPPORTUNITY
KNOCKS
THERE’S NEVER BEEN A BETTER TIME
TO INVEST IN NEW APPRENTICESHIPS.
THE NHBF TEAM EXPLAINS WHY
TAKING ON A NEW STARTER WOULD
BE WORTH YOUR WHILE…
AS OUR INDUSTRY regains
its footing, now is a good
time to make plans for the
future – including taking
on a new apprentice, says
NHBF director of quality
and standards, Caroline
Larissey. “We work in a
wonderfully upbeat industry,
and one that makes a
huge contribution to the
economy,” she says. “Taking
on an apprentice has always
been a great way to inject
fresh young talent into your
business – and if you’re
based in England you can
take advantage of a new
financial incentive until
January 2021.”
EXTRA CASH FOR
EMPLOYERS IN ENGLAND
“Apprenticeships will be
more important than ever,”
explains Caroline. “That’s
why the government is
offering extra cash to
employers who take on an
apprentice as part of its plans
to reboot the economy.”
Salons in England can
benefit from an incentive
payment of up to £2,000 for
each new apprentice until
31 January 2021. Claims
can be made through the
apprenticeship service from
1 September 2020.
“For apprentices aged
16 to 24 the payment is
£2,000, and for apprentices
aged 25 or over it will be
£1,500,” says Caroline. “This
money is in addition to the
existing £1,000 payment the
government already provides
for new 16 to 18-year-old
apprentices, and those aged
under 25 with an education,
health and care plan.”
DON’T GET CAUGHT OUT
Since April 2020, the
apprenticeship pay rate
has been £4.15 an hour.
“National Minimum Wage
(NMW) rates change every
year, so always make sure
you are paying the correct
amount,” advises Caroline.
“Also, remember that an
apprentice over the age of 19
who is in the second year of
their apprenticeship must
be paid the age-appropriate
NMW or National Living
Wage.” Find out more at
nhbf.co.uk/new-nmw
GET THE BASICS RIGHT
There are a number of other
requirements that must be
met, explains Caroline. “For
example, your apprentice
must have a proper job role,
working with experienced
staff to enable them to gain
job-specific skills.”
Apprentices should work
a minimum of 30 hours
per week (21 in Northern
Ireland) and they should
also study with a college
or training provider.
For more information go to
nhbf.co.uk/apprentices
SUPPORT FROM
THE NHBF
NHBF members benefit
from free apprenticeship
agreements (deeds in
Scotland), free access to
the friendly membership
team for everyday
apprenticeship advice,
and free access to a 24/7
legal helpline for any
trickier issues that come
up with your apprentice.
Find out more about
NHBF member benefits
at nhbf.co.uk/benefits
JOIN THE NHBF
BEFORE THE END
OF SEPTEMBER 2020
AND QUOTE CHS25 TO
GET £25 OFF YOUR
MEMBERSHIP FEE
For more information on how the NHBF can help you make the most of your business
with its wide range of support services and resources, visit nhbf.co.uk
CREATIVE HEAD
47
THE 20:20 TE S T
MARK MACIVER
SLIDERCUTS
WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?
Sleep and money.
WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?
The first 20 minutes are quiet as I creep around my house trying not to wake up
my family at 5am! The last 20 are usually spent doing some kind of work online.
DESCRIBE YOUR 20-YEAR-OLD SELF…
I had just come out of the phase of having a curly perm, both ears pierced and
a nose piercing. I was very energetic, like I am now, very happy and outgoing.
I was cutting hair all hours of the day, working at D&Ls barber shop. I was also
into a lot of things like dance and singing. Just enjoying life!
IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?
I was only 15! I wasn't out like that! I did spend quite a few evenings at
Castlehaven Youth Club in Kentish Town West, but I wasn't allowed out late so I
wasn't really doing much else. When I did go out, I would be at Bigga Fish events.
FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?
I love polo necks. I’ve been wearing them since I was 16 and I’ve never stopped!
In terms of hair, I think my favourite look was my curly perm with a sharp shape
up. Even though I find it a bit cringe, I wouldn’t change it.
WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?
Nothing to be honest. I don’t really worry about those things.
WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?
That’s being part of The Industry documentary.
THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT TO CRASH –
WHICH THREE PEOPLE WOULD BE ON YOUR SURVIVAL TEAM?
My mum and my brothers.
WHAT WOULD YOUR 20-YEAR-OLD SELF THINK OF YOU
NOW?
He’d be proud to see where he is going and the things
he’s going to do and achieve.
WHAT WILL YOU ALWAYS FIND 20 MINUTES
FOR?
My family.
WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?
I’m fortunate to have so many great moments, from getting married to the
birth of my two children to opening up my business, to winning awards and
collaborating with so many people. It’s difficult to choose just one.
AND THE WORST?
When one of my older brothers passed away.
YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT
– WHAT’S THE PLAN?
I'd throw a few different social gatherings where people could just come
together to talk and vibe. Massive parties where everything is free and people
can just connect. There would also be a lot of time spent in and with the
community, and of course with my family.
WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?
Hard times are coming for you to get through and learn from to help others.
IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,
WHO WOULD IT BE?
Jesus.
WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?
‘Incomplete‘ by Sisqó. Although it came out in 1999, I played it a lot in 2000!
YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN
A 'SUPERMARKET SWEEP' WHICH SHOP DO YOU HEAD TO?
Mercedes-Benz showroom!
MARTY MCFLY HAS TURNED UP WITH HIS TIME-TRAVELLING DELOREAN
– DO YOU GO BACK TO THE FUTURE TO 2000 OR STAY HERE?
Stay here.
WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A
LOOP FOR 20 HOURS AND WHY?
‘Burn’ and ‘U Got It Bad’, both by Usher.
WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?
The industry will probably be a lot more regulated and
people will be a lot more skilled. There’ll be a lot
more female barbers, too.
48 CREATIVE HEAD
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THE 20:20 TE S T
NICOLA CLARKE
NICOLA CLARKE @ JOHN FRIEDA
WHAT’S THE BIGGEST SACRIFICE YOU’VE MADE IN THE PAST 20 YEARS?
Missing out on weddings, funerals and parties because of work.
WHAT DO THE FIRST AND LAST 20 MINUTES OF YOUR DAY LOOK LIKE?
First, going to the gym. Last, chasing my daughter round the house trying to
get her into bed!
DESCRIBE YOUR 20-YEAR-OLD SELF…
I was working between Hyper Hyper in Kensington and Andrew Jose in Fitzrovia
as a colourist. I went from having bleached hair to blue, pink and sometimes
Linda Evangelista orange.
IT’S SEPTEMBER 2000 – WHERE WOULD WE FIND YOU ON A NIGHT OUT?
Kabaret in Soho or some rave in a basement somewhere in the city like
‘23FTEAST.
FAVOURITE LOOK/TREND FROM THE PAST TWO DECADES?
Slip dresses, trainers and bleached hair with a short, heavy fringe.
WHAT WORRIED YOU ABOUT THE NEW MILLENNIUM BACK IN 1999?
Nothing, I was in my 20s!
WHAT HAS BEEN YOUR CREATIVE HEAD HIGHLIGHT?
Being nominated for the Most Wanted Hair Icon Award along
with my peers.
THE MILLENNIUM BUG IS REAL AND EVERYTHING IS ABOUT
TO CRASH – WHICH THREE PEOPLE WOULD BE
ON YOUR SURVIVAL TEAM?
My husband, my chiropractor Xerxes, and my mum.
WHAT WOULD YOUR 20-YEAR-OLD SELF THINK
OF YOU NOW?
Loosen up and don’t be so serious about everything!
WHAT WILL YOU ALWAYS FIND 20 MINUTES
FOR?
My children.
WHAT’S YOUR BEST MOMENT FROM THE PAST 20 YEARS?
Besides giving birth, it would be opening my salon.
AND THE WORST?
Closing the salon during the pandemic.
YOU HAVE 20 DAYS TO DO ANYTHING YOU WANT, WHEREVER YOU WANT
– WHAT’S THE PLAN?
Hire a boat and sail around the Greek islands without a care in
the world!
WHAT ADVICE WOULD YOU SHARE WITH YOUR 20-YEAR-OLD SELF?
Just get on with it, you’re ready now.
IF YOU COULD ASK ONE PERSON, LIVING OR DEAD, 20 QUESTIONS,
WHO WOULD IT BE?
Frida Kahlo.
WHAT’S YOUR FAVOURITE SONG FROM THE YEAR 2000?
'Wish I Didn’t Miss You’, by Angie Stone.
YOU’VE GOT 20 SECONDS TO GRAB ANYTHING YOU WANT FOR FREE IN
A 'SUPERMARKET SWEEP' – WHICH SHOP DO YOU HEAD TO?
Choose Love – it’s a store where you buy gifts for refugees.
MARTY MCFLY HAS TURNED UP WITH HIS TIME-TRAVELLING
DELOREAN – DO YOU GO BACK TO THE FUTURE TO 2000
OR STAY HERE?
Stay here.
WHICH SONG COULD YOU HAPPILY HAVE STUCK ON A
LOOP FOR 20 HOURS AND WHY?
Any Stevie Nicks song because she’s fierce!
WHAT WILL HAIRDRESSING LOOK LIKE IN 20 YEARS?
It’s always evolving, but I can tell you now it’ll still be the
same in one regard – the best job on the planet, only with
more products!
50 CREATIVE HEAD
THAT WAS
SOME TRIP!
LOOKING BACK OVER THE PAST 20 YEARS, THERE ARE SO MANY PEOPLE (HAIRDRESSERS,
BRANDS, COMPANIES, SUPPLIERS) WHO HAVE BEEN PART OF THE CREATIVE HEAD JOURNEY.
WHILE IT’S IMPOSSIBLE TO INCLUDE EVERYONE, HERE’S A TASTE OF WHO AND WHAT WE MEAN
– THE EXPERTS, THE ADVISERS, THE COLLABORATORS, THE INSPIRATIONS. THANK YOU TO
EVERYBODY WHO HAS JOINED US ALONG THE WAY, YEAR UPON YEAR, HELPING TO SHAPE
OUR PAGES, FILL OUR AD SPACE, AND STEER THE MAGAZINE IN EVER GREATER DIRECTIONS.
WE COULDN’T HAVE DONE IT WITHOUT YOU, AND THERE'S EVEN MORE TO COME…
ALL PHOTOGRAPHY BY JON BAKER
#CHTurns20
love from ghd
THERE HAS ALWAYS BEEN A SPECIAL CONNECTION BETWEEN OUR BRANDS AND OUR PARTNERSHIP REMAINS
UNIQUE. WE STAND FOR SO MANY OF THE SAME VALUES: PASSION, EDUCATION, INNOVATION AND MOTIVATION.
IN PARTICULAR AT GHD WE VALUE THOSE WHO HOLD THE INDUSTRY’S FUTURE IN THEIR HANDS: THE NEW TALENTS,
THE RISING STARS. GIVING THEM AN OPPORTUNITY TO SHINE IS SOMETHING WHICH GIVES US IMMEASURABLE
PRIDE AND IS WHY WE ARE SO PASSIONATE ABOUT SPONSORING THE IT LIST. OVER THE YEARS WE HAVE SEEN
SO MANY TALENTED YOUNG HAIRDRESSERS WIN IT LIST AWARDS AND THEN GO ON TO ENJOY STELLAR CAREERS.
WE LOVE THAT GHD CAN PLAY A PART IN HELPING SHAPE THE FUTURE OF THE INDUSTRY.”
ANTONY STRIANESE, ghd MANAGING DIRECTOR, UK & IRELAND
Zoë Irwin
ghd UK ambassador and creative director at John Frieda Salons
With ghd: 10 years
ZOË IS ghd’s resident Queen of
the Blow-Dry and a true fountain
of knowledge in the world of hair
trends. From her immersion in
fashion and her travels around
the globe, she observes how real
women wear and style their hair,
capturing and translating this into
the work that she does for ghd –
with every campaign grounded
in beautiful, wearable hair (with
an on-trend twist or accessory
never too far away!). Her passion
for, and dedication to, hair shines
through, and she continues to
share her incredible experience as
a mentor to the brand’s Style Squad
programme, setting unique projects
and unforgettable experiences
to nurture and develop the next
generation of stylists. Zoë has been
a part of the ghd family for 10 years,
and we can’t wait to see what the
next decade will bring!
SUPER-CLEAN,
“I FEEL A VOLUMINOUS
BLOW-DRY REPRESENTS ME
AND MY 10 YEARS AT GHD.
THIS HAS A BIT OF AN ’80S
FEEL – FULL OF VOLUME BUT
EQUALLY QUITE TEASED, TOO.
I WANTED IT TO BE PRETTY
HUGE BUT HAVE A REAL
SOFTNESS AND GENTLENESS,
AND I WANTED THE FASHION
STYLING TO HAVE A CHLOÉ
AESTHETIC – PARED DOWN,
FEMININE AND REALLY,
REALLY PRETTY.”
ZOË IRWIN
CREATIVE HEAD PARTNERSHIP
BIG BLOW-OUTS
PRODUCT LIST: ghd helios professional hair dryer, ghd curve soft curl tong, ghd root lift spray and smooth and finish serum
#CHTurns20
love from ghd
Charlotte Mensah
ghd creative artist and owner and artistic
director of Hair Lounge
With ghd: two years
CHARLOTTE’S EXCEPTIONAL SKILLS and
love of hair extend into everything she
touches, from her immaculate Portobello
Road salon to her remarkable charity work
in Africa, empowering women through
hair education. As a celebrated industry
authority on natural, textured and mixed
heritage Afro hair, Charlotte brings a
fresh, inimitable and authentic approach
to her work at ghd, fusing traditional
styling techniques with an innate
ability to embrace and implement new
technologies. An entrepreneurial innovator
who is reframing the world of fashion and
beauty, ghd is delighted to have welcomed
Charlotte into its family.
“MY LOOK FEATURES A TRIO OF
TEXTURES – THE STRAIGHT-BACK
CORN ROWS, THE ’70S SHAGGY
FRINGE AND THE BIG, PUFFY PONY.
I FEEL HAIR’S BEEN OVER-STYLED
FOR THE PAST 20 YEARS, SO I
WANTED TO SHOWCASE EFFORTLESS
STYLING WITH GHD TOOLS AND JUST
BRING OUT AND EMBRACE NATURAL,
GOD-GIVEN TEXTURE.”
CHARLOTTE MENSAH
PRODUCT LIST: ghd helios professional hair dryer and comb nozzle, ghd professional hair dryer diffuser, ghd curl hold spray and
smooth and finish serum
70S SHAG
NATURAL TEXTURE
CREATIVE HEAD PARTNERSHIP
#CHTurns20
love from ghd
PRODUCT LIST: ghd curve classic curl tong, ghd total volume foam and final fix hairspray
“I CHOSE THIS BECAUSE IT HAS AN
AESTHETIC I LOVE. IT’S A SOFT, TOUSLED,
STREET WAVE – A WAVE THAT’S EASY TO
WEAR. IT’S GOT THE PREPARATION THAT
YOU WOULD HAVE SEEN IN THE ’70S – IT’S
QUITE FULL OF PRODUCT, AND IT LOOKS
THAT WAY, BUT IT JUST LOOKS REALLY
MODERN – AND THAT’S WHAT I LOVE.”
ADAM REED
WITH MORE THAN 20 years of
experience in the industry,
it’s no surprise that Adam’s
eponymous salon is home to
an impressive array of clients,
ranging from runway and
red carpet stars through to
London’s leading beauty editors.
Adam is a true believer in the
transformative power of hair,
and intrinsically knows how
to make women look and feel
unstoppable! His extensive
experience in the fashion, film
and music industries makes him
an authority on style; and seeing
him work is a joy to behold. His
limitless enthusiasm, passion
and energy spill into every
creative project he leads at ghd,
whether on-set running a global
campaign shoot, or defining the
looks that will rule the runways
at Fashion Week.
Adam Reed
ghd global brand ambassador and founder of Adam Reed London
With ghd: six years
CREATIVE HEAD PARTNERSHIP
Fashion Sam Carder at Stella Creative Artists; Make-up Tricia Woolston using NARS; Models (in order shown)
Natasha Kasatkina at Body London, Kyra Tavernier at The Hive Management, Amelia Feltham at Body London
SOFT TEXTURE,
MIU MIU AD HAIR
#CHTurns20
OF ALL THE printers in all the world, why did we chose Buxton Press,
based in the hilly countryside of Derbyshire and with the exuberant
Kirk Galloway at the helm? Because they love print as much as we
do. Because they’ve helped us work out how to put together all
those gatefolds and rollfolds and die-cuts correctly every single
time. Because everything they do is of the highest quality. And
because they look after us as if we’re family (we even get invited up
for staycations!). And while we’ve won a couple of awards of our own
during the past two decades, Buxton’s trophy cupboard is practically
overflowing: Print Week’s Environmental Company of the Year and
Company of the Year an unprecedented five times. That’s why we
chose Buxton Press, and we’ll never leave!
“BUXTON PRESS IS DELIGHTED TO HAVE ENJOYED AN
EXCELLENT AND LONG-STANDING ASSOCIATION WITH
CATHERINE AND HER DEDICATED TEAM AND WE FEEL
PRIVILEGED TO HAVE PLAYED A SMALL PART IN THE CREATIVE
HEAD SUCCESS STORY. MANY CONGRATULATIONS ON YOUR
20TH ANNIVERSARY – RICHLY DESERVED – AND HERE’S TO
THE NEXT 20 YEARS!”
KIRK GALLOWAY AND ALL YOUR FRIENDS AT BUXTON PRESS
KIRK GALLOWAY FOR BUXTON PRESS
SINCE 2001
OVER THE PAST 13 years, we calculate that the team at Spatial Global have
picked, packed, folded and wrapped more than 3 million copies of Creative
HEAD. That’s a lot of magazines. But if you can count on Spatial for one
thing, it’s to deliver. These mailing services specialists ensure salons get
their copy delivered to their door, safe and sound, every month. And while
the word ‘logistics’ might not get any parties started, commercial manager
Andy Berry and his team inject a huge amount of human kindness into what
they do, with a brilliant can-do attitude and a desire always to look after our
precious magazine as if they’d created it themselves.
SPATIAL GLOBAL
SINCE 2007
“CONGRATULATIONS TO ALL AT CREATIVE HEAD
ON CELEBRATING YOUR 20TH ANNIVERSARY!
WE HAVE ENJOYED WORKING WITH YOU FOR
THE PAST 13 YEARS AND LOOK FORWARD TO
SEEING YOUR CONTINUED SUCCESS. VERY BEST
WISHES FROM THE MAGAZINE FULFILMENT
AND MAILING TEAM AT SPATIAL GLOBAL.”
ANDY BERRY, COMMERCIAL MANAGER,
AND THE ENTIRE TEAM AT SPATIAL GLOBAL
#CHTurns20
love from Authentic
Beauty Concept
“I WANTED TO CREATE A SOFT,
DELICATE, ETHEREAL STYLE
BUT I ALSO WANTED A BIT OF
PUNCHINESS. SOMETHING THAT
IS VERY ON-TREND, CERTAINLY
WITH AUTHENTIC BEAUTY
CONCEPT, IS UPCYCLING. I USED
AN ELASTIC – BUT YOU COULD
USE LACE OR SHOELACES – TO
PULL INTO THE CENTRE AND
SECURE MY TWISTED BRAIDS.
BASICALLY, CREATING THAT
PUNCHINESS BUT KEEPING
EVERYTHING SOFT AND FLOATY.”
JOSEPH FERRARO
ETHEREAL GLAMOUR
CREATIVE HEAD PARTNERSHIP
A SKILLED CUTTER and colourist,
Joseph’s work is all about effortless
beauty with a gritty, modern edge – an
aesthetic that reflects the combination
of his Australian roots and Yorkshire
home. This relaxed take on glamour and
thoroughly modern approach to styling
make Joseph the perfect ambassador
for Authentic Beauty Concept. In
addition, Joseph continues to mentor
young hairdressers through the
organisation’s education evenings and
live shows and is a regular on stage at
high-profile events. Authentic Beauty
Concept is incredibly proud to have
Joseph as part of its movement.
Joseph Ferraro
Authentic Beauty Concept UK
ambassador and owner of
Joseph Ferraro Hair
With Authentic Beauty Concept:
18 months
PRODUCT LIST: Authentic Beauty Concept Amplify Mousse, Shaping Cream, Working Hairspray and Dry Shampoo
#CHTurns20
love from Schwarzkopf
Professional
ROCK ‘N’ ROLL BOHEMIA,
ANDROGYNOUS BEAUTY,
CELINE S/S20
“SCHWARZKOPF PROFESSIONAL WAS ONE OF THE FIRST ADVERTISERS IN CREATIVE HEAD 20 YEARS AGO, AND WE
COULDN’T BE PROUDER TO HAVE MAINTAINED A MEANINGFUL PARTNERSHIP EVER SINCE. FROM THE BIG HAIR DO
TO ESSENTIAL LOOKS EVENTS AND PRODUCT LAUNCHES, WE KNOW THAT WHEN WE WORK WITH CREATIVE HEAD
ON ANY PROJECT, THE RESULTS WILL BE OUTSTANDING AND RECEIVE ALL THE RIGHT KINDS OF ATTENTION. WHAT’S
MORE, IT'S ALWAYS SHOWN A DESIRE TO SPEAK UP ON IMPORTANT INDUSTRY MATTERS AND IS NEVER AFRAID
TO TAKE A STAND. FOR ALL THESE REASONS AND MANY MORE, WE COULDN’T BE MORE DELIGHTED TO HAVE BEEN
CONSISTENT FRIENDS AND SUPPORTERS FOR TWO DECADES – HERE’S TO MANY MORE!”
KAY BRADY, SCHWARZKOPF PROFESSIONAL NATIONAL PPS MANAGER AND EVENTS, UK & IRELAND
PRODUCT LIST: Schwarzkopf Professional IGORA Vibrance Ashy Cedar; BLONDME Earthy Clay;
OSiS+ Session Label Miracle 15, Salt Spray and Super Dry Flex
“I LOVE THIS WHOLE LOOK. I USED BLONDME
EARTHY CLAY ON THE PERIMETER AND
UNDERNEATH THE CUT TO CREATE SHADOW AND
DEPTH, THEN I LIFTED THE TOP AREA, WORKING
IN SEGMENT SLICES AROUND THE HEAD SHAPE,
BEFORE TONING WITH IGORA VIBRANCE ASHY
CEDAR. FOR THE CUT, I WORKED THROUGH THE
BASE LINE, BREAKING IN THE STRONG LINES. THE
CONTRAST BETWEEN THE DARKER AND LIGHTER
TONES REALLY HELPS TO GIVE THE CUT AND SHAPE
STANDOUT, AND THE LOOK A RAW, EARTHY FEEL.”
SUZIE MCGILL
CREATIVE HEAD PARTNERSHIP
SUZIE HAS HAD an incredible
career with many awards
and accolades to back
it up. Not only has she
perfected her craft, she has
always understood that
education and inspiration
are key in producing the
best collections, and this
understanding is what
led her to become a
Schwarzkopf Professional
ambassador. From
research and development
to co-ordination, Suzie
guides her team to create
beautiful images. She is
regarded as one of the
most talented hairdressers
in the country and
Schwarzkopf Professional
is forever proud to have her
as part of its team.
Suzie McGilL
UK Essential Looks ambassador and artistic director
at Rainbow Room International
With Schwarzkopf Professional: 18 years
#CHTurns20
love from Indola
THE ICONIC BOB
PRODUCT LIST: Indola Innova Setting Thermal Protector Spray, Setting Strong Mousse, Finish Smooth Serum, Finish Flexible Hair Spray
and Texture Wax
Andy Smith
CREATIVE HEAD PARTNERSHIP
Global ambassador for Indola
and creative director at Billi Currie
Forty Seven Chiltern Street
With Indola: five years
ANDY WORKS AS part of the creative team
at Indola on the brand’s Street Style
Collections and brings incredible technical
skills and techniques to the looks. His
signature precision cuts and natural styling
ability have taken him around the globe,
while his street style looks for runway
shows and creative hair for editorials
and commercial shoots are always an
inspiration. Indola is incredibly proud to
partner with such a strong and interesting
hair artist.
Make-up Cat Parnell using Tom Ford; Models (in order shown)
Olga Datsenko at First MGT, Darcey H at BMA, Joanna at Tide
“I STARTED WITH A SQUARE GRAPHIC
OUTLINE WITH HIDDEN INTERNAL LAYERS
AND A DISRUPTED FRINGE, I THEN
WORKED IN A SECOND CUT, CREATING A
MORE ROUNDED BASELINE AND USING
SCISSOR TIPS TO ADD A FRINGE AND A
FREEHAND TECHNIQUE TO DISTORT AND
ADD TEXTURE. I WANTED TO USE COLOUR
TO HIGHLIGHT THE SHAPE. ON A BASE OF
6-7 OVERALL, A DEEP BROWN/BLACK TONE
WAS SMUDGED THROUGH THE TIPS AND
EDGES TO ADD DEPTH AND A SILHOUETTE.”
ANDY SMITH
#CHTurns20
TRICIA WOOLSTON SINCE 2010
TRICIA IS AN angel of a make-up artist – exceptionally talented
(dreamy skin’s her signature, so far as we’re concerned), wonderfully
accommodating and all-embracing, she gives everything to every brief
she’s booked on and look she creates. For a decade, and when she wasn’t
away filming or with Nigella Lawson as her go-to MUA, Tricia’s beautiful
work has wowed the crowds in the studio and on set, graced many a
Creative HEAD front cover (including this one), and been captured in
multiple video edits. Sorry, Nigella, she’s our girl now!
“WOW! 20 YEARS! WORKING
TOGETHER OVER THAT TIME
WITH THE TEAM AND SO
MANY AMAZING STYLISTS
HAS LED TO SOME OF
MY MOST FAVOURITE,
VALUED AND TREASURED
WORK. I FEEL VERY LUCKY
TO HAVE ENJOYED MANY
EXPERIENCES TOGETHER
ON SHOOTS, BACKSTAGE
AT EVENTS AND ALSO AS A
MWIT JUDGE. EVERYBODY AT
CREATIVE HEAD IS ALWAYS
SO AMAZING, MAKING
EVERYTHING SO SEAMLESS
AND A JOY TO EXPERIENCE.
HUGE CONGRATULATIONS
AND HAPPY ANNIVERSARY,
I WISH YOU ALL ANOTHER
INCREDIBLE AND CREATIVE
20 YEARS AHEAD – AND
THANK YOU FOR HAVING ME
BE PART OF THIS AMAZING
ANNIVERSARY ISSUE.”
TRICIA WOOLSTON
SINCE TAKING UP the role of
chief Salon Smart photographer
back in 2012, Andy has charmed
his way into the hearts not only of
all the Creative HEAD team, but
also those of our event crews,
partners and attendees, too.
He is a fantastic image-maker
(the man behind many a MWIT
and Coterie event album, too),
fun, friendly, super reliable,
lovely to work with and ALWAYS
willing to put in extra time to
deliver at crazy o’clock. And Andy
genuinely loves hanging out with
our crowds, too – something we
value so much. Big love.
ANDY LANE
SINCE 2012
“I CAN TRULY SAY IT HAS BEEN A PLEASURE AND AN INSPIRATION TO WORK FOR CREATIVE HEAD
OVER THE YEARS AND THE WARMTH, SPIRIT AND ENTHUSIASM THAT BOTH THE TEAM AND THE
SUPPORTERS OF CREATIVE HEAD SHOW IS SOMETHING I HAVE NEVER EXPERIENCED IN ANY OTHER
SPHERE. YOU REALLY ARE ONE OF A KIND! HAPPY 20TH BIRTHDAY.”
ANDY LANE
VISION EVENTS SINCE 2011
CREATIVE HEAD PARTNERSHIP
“WE’VE HAD THE PRIVILEGE TO WORK AND COLLABORATE WITH THE AMAZING
CREATIVE HEAD TEAM NOW FOR 10 YEARS. EVENTS SUCH AS SALON SMART
HAVE BECOME MORE LIKE AN ANNUAL GATHERING WITH FRIENDS AND FAMILY
WHO ARE AS CREATIVE, PASSIONATE AND DRIVEN TO DELIVER THE BEST SHOW
THEY CAN, AS MUCH AS WE ARE TO HELP PRODUCE THE GOODS FOR THEM
EVERY YEAR. ABOVE ALL IS THE FUN WE HAVE TOGETHER ALONG WITH THE
HARD WORK THAT GOES INTO TO EACH AND EVERY EVENT. TO CATHERINE,
JOANNA AND THE WHOLE TEAM, ON BEHALF OF VISION EVENTS WE’D LIKE
TO WISH YOU A WONDERFUL HAPPY 20TH BIRTHDAY AND THE CONTINUED
SUCCESS AND GROWTH WE KNOW YOU’LL HAVE FOR MANY YEARS TO COME.”
STEVE THORPE, PROJECT DIRECTOR
THERE CAME A TIME, many moons
ago, when our business networking
event, Salon Smart, was gathering
momentum and growing in stature and
it was the right moment to bring in a new
production partner. Enter, Vision Events,
a live event production agency based
in Edinburgh and tasked with the job of
ensuring Salon Smart went on to look
and sound better than ever. They aced it
and we promptly welcomed the team into
our Salon Smart family. Last year, project
director Steve and his crew produced our
debut Dublin programme, and later this
month they’ll be streaming Salon Smart
Live into the homes and heads of salon
owners and managers across the UK,
as together we embark upon our very
first virtual event. Team Vision Events,
we look forward to sharing a glass with
you soon!
#CHTurns20
love from L'Oréal
Professionnel
Cristiano’s innate sense of
style and his creativity in
dressing hair mean he is
one of those rare talents
who can deliver an organic
glamour. Whether at
London Fashion Week, on
magazine shoots or in the
salon, Cristiano’s natural
skills and talent ensure
that he continues to
be one of the most indemand
stylists.
“L’ORÉAL PROFESSIONNEL IS PROUD OF ITS 20-YEAR FRIENDSHIP WITH CREATIVE HEAD – A PARTNER
THAT SHARES COMMON VALUES AND IDEALS TO PROGRESS AND PROMOTE OUR VIBRANT INDUSTRY. OUR
COLLABORATION OVER THE PAST TWO DECADES HAS BEEN A BEAUTIFUL JOURNEY THAT HAS INCORPORATED
HUGE SHIFTS AND MEMORABLE MOMENTS. CREATIVE HEAD IS MUCH MORE THAN A MAGAZINE: IT CONTINUOUSLY
INSPIRES, INFORMS AND SUPPORTS THE INDUSTRY, DRIVING IT FORWARD BY SHINING A SPOTLIGHT ON PERTINENT
TOPICS, AS WELL AS RECOGNISING AND CELEBRATING TALENT. HAPPY BIRTHDAY TO THE BIBLE-OF-COOL AND THANK
YOU FOR THE INVALUABLE ROLE YOU CONTINUE TO PLAY FOR ALL HAIRDRESSERS AND SALONS.”
MONICA TEODORO, L’ORÉAL PROFESSIONNEL GENERAL MANAGER, UK & IRELAND
Cristiano Basciu
Artistic director at Richard Ward Hair & Metrospa
With L’Oréal Professionnel: 23 years
“I STUDIED FASHION WHEN I WAS YOUNG, AND I
WAS FASCINATED BY THE ’50S AND ’60S – I LOVED
THE BIG, LUXURY HAIR AND THE KIND OF IMAGERY
FEATURED IN MAGAZINES LIKE HARPER’S BAZAAR
AND VOGUE. I WANTED TO DO SOMETHING THAT
RELATED TO THESE REFERENCES – AND ALSO TO
WHAT WE DO EVERY DAY AT RICHARD WARD: SHINY,
GLAMOROUS, FULLY-OF-BODY HAIR. I LOVE THIS,
AND FOR THIS SHOOT, I WANTED TO GO OVER THE
TOP, PUSH IT FURTHER AND MAKE IT SPECIAL.”
CRISTIANO BASCIU
DIANA VREELAND
CREATIVE HEAD PARTNERSHIP
60S HARPERS BAZAAR,
TALITHA GETTY,
BRIGITTE BARDOT
PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Savage
Panache, Rebel Push Up, Super Dust and Infinium Pure
#CHTurns20
love from L'Oréal
Professionnel
Creative director at
Neville Hair & Beauty
With L’Oréal Professionnel:
15 years
Jack is a hair craftsman. Beautiful hair
that complements its natural texture and
that oozes confidence is his trademark.
His mastery of classic techniques to
translate them into modern looks defines
him as one of the most relevant talents in
the industry today.
Jack Merrick-Thirlway
“I WANTED TO CREATE A MODERN TAKE ON A HOLLYWOOD CLASSIC – CREATING LOTS OF
FLUFF AND TEXTURE, STRONG AND SET ON THE TOP, AND MESSING IT UP A BIT. I LOVE
FEMININITY BUT WITH A MASCULINE EDGE. IN THE ROBERT PALMER ‘ADDICTED TO LOVE’
VIDEO, THE MODELS AREN’T SMILING, THEY KNOW HOW COOL THEY ARE. I WANTED TO
FIND THAT BALANCE BETWEEN SEXINESS AND EGOTISM.”
JACK MERRICK-THIRLWAY
PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Super Dust, Infinium and Air Fix
CREATIVE HEAD PARTNERSHIP
OLD-SCHOOL
HOLLYWOOD,
RITA HAYWORTH,
ROBERT PALMER
ADDICTED TO LOVE
VIDEO
#CHTurns20
love from L'Oréal
Professionnel
Luke Pluckrose
Creative director at Saks
With L’Oréal Professionnel: 10 years
Not only does Luke have a unique eye for beauty but his
versatility, attention to detail and diverse skillset as a stylist
ensure he fulfils the potential of every model he works with.
His humble approach paired with an assiduous work ethic
have seen his gift for hairdressing recognised across the
creative world. A true talent and a joy to work with.
“YOU SEE THIS KIND OF LOOK A LOT
ON SYNTHETIC WIGS NOWADAYS, BUT
YOU DON’T GENERALLY SEE IT ON REAL
HAIR. IT’S DEFINITELY ‘A LOOK’ – IT’S
NOT AN EVERYDAY STYLE. ON SHOOTS
WE DON’T OFTEN GET THE CHANCE TO
DO WHAT WE WANT – I DID THIS TIME,
SO I THOUGHT, I’M DOING THIS!”
LUKE PLUCKROSE
PRODUCT LIST: L’Oréal Professionnel TECNI.ART Pli, Volume Lift, Air Fix and Ring Light
SOPHISTICATED GLAMOUR,
DITA VON TEESE
Fashion Issie Gibbons at Stella Creative Artists; Make-up Tricia Woolston using Fenty Beauty; Models (in order shown)
Marie Clavel at Body London, Aimee Kearsley (direct casting), Alessandra Fronteddu at The Hive Management CREATIVE HEAD PARTNERSHIP
#CHTurns20
“I CAN’T ACTUALLY BELIEVE IT’S 20 YEARS
SINCE CREATIVE HEAD WAS BORN – IT SEEMS
LIKE YESTERDAY THIS VERY BOLD AND BRAVE
PUBLICATION CAME THROUGH OUR SALON
DOORS. IT THOUGHT NOTHING OF CHALLENGING
THE NORMS, SHOUTING ABOUT THE NEW AND
THROWING OUT OLD IDEALS. THE MAGAZINE IS
PRETTY MUCH AS OLD AS MY CAREER AND I CAN’T
THINK OF ANYONE WHO HELPED CHAMPION ME
AND BELIEVED IN ME SO MUCH FROM THE VERY
BEGINNING, AS CATHERINE HAS DONE. THANK YOU
FOR ALL YOUR HELP AND SUPPORT, I WISH YOU A
VERY HAPPY BIRTHDAY. WITH LOTS OF LOVE FROM
THE HERSHESONS.”
LUKE HERSHESON
LUKE HERSHESON
SINCE 2000
LUKE HERSHESON IS one of London’s most
innovative stylists – a creator of trends, not
a follower. It was Luke who was responsible
for Sienna Miller’s short choppy bob that
launched a million bobs. It was Luke who
brought straighteners to the UK in the early
2000s and created the poker-straight hair that
so defined that period. And by insisting that
a career in session didn’t mean he couldn’t
also work in his family salon, it was Luke
who forged a career path that so many have
gone down since. Following this incredible,
pioneering career, and charting so many of
the keynote moments exclusively on the pages
of Creative HEAD (including the opening of
his ground-breaking new salon on London’s
Berners Street), we’ve developed a close and
very special relationship with Luke that’s built
on mutual trust and respect. We even got to
play a part in another very special Hersheson
‘first’, coaxing Luke and his team to stage their
very first hair show at Salon Smart last year.
And guess what: it was fresh and exciting and
unlike anything we’d ever seen before.
Of course.
ZOË IRWIN SINCE 2000
“HAPPY 20TH BIRTHDAY, CREATIVE HEAD.
THANK YOU ALL SO MUCH FOR CREATING
A WONDERFUL MAGAZINE FOR OUR
INDUSTRY – FOR ENCOURAGING AND
NURTURING US ALL TO SHOW OUR TRUE
SELVES, OUR TRUE PASSIONS AND OUR
INDIVIDUAL HAIR LIVES, CELEBRATING
DIFFERENCE AND ENCOURAGING OUR
VOICES. YOU HAVE CHALLENGED ME WITH
YOUR AWARDS AND GIVEN ME A PLACE
WHERE I COULD TRULY BE MYSELF.
I THANK YOU ALL SO MUCH FOR THE
MAGIC YOU HAVE CREATED.”
ZOË IRWIN
WE’VE BEEN CRUSHING over Zoë since the very beginning. We love everything about her and her hair
journey: carving a niche at Covent Garden’s Stage Door, creative director at Headmasters (by this time
beauty editors everywhere were swooning over her, too), stints at Hari’s and Taylor Taylor Liberty – and
today, as creative director of John Frieda Salons. A former Guido girl, Zoë is relentless in her pursuit of
perfection – researching, referencing, archiving and even taking multiple trips overseas to experience
and be inspired by people, trends and culture. Her muses move with the times, as does her work – style
collections, colour menus, beautiful, hand-crafted hair accessories, salon education, mentoring young
talent, ambassadorships and more. She throws everything she has into everything she creates and
somehow manages to fit in a raft of extra-curricular endeavours, too, like this summer’s youth-inspired,
colour-popping Hackney Project (check it out on Instagram). But while we’re always ready to show our
support, Zoë always does the same, giving up hours, even days of her busy schedule to take part in
Creative HEAD initiatives and events year after year: guest editor, judge, host, interviewer, panellist,
stylist, presenter – she’s done it all and she cares – about it ALL. Forever yours, Ms Irwin.
#CHTurns20
love from
BaByliss PRO
MAJOR HAIR
“BABYLISS PRO AND CREATIVE HEAD HAVE A SHARED VISION FOR THE HAIR INDUSTRY AND HAVE WORKED
TOGETHER FOR MANY YEARS TO IDENTIFY AND NURTURE PIONEERS, PUSHING THE BOUNDARIES AND PAVING THE
WAY FOR NEW GENERATIONS. FOR INSTANCE, TOGETHER BABYLISS PRO AND CREATIVE HEAD BROUGHT THE COTERIE
EVENT SERIES OUT OF LONDON TO LOCATIONS SUCH AS LEEDS, MANCHESTER, LIVERPOOL, DUBLIN, EDINBURGH
AND GLASGOW, GIVING STYLISTS AROUND THE COUNTRY THE OPPORTUNITY TO EXPLORE THE LIVES OF SOME
OF THE MOST CELEBRATED NAMES IN BOTH SESSION AND SALON STYLING. EQUALLY, BABYLISS PRO LIKES TO
COLLABORATE WITH ARTISTS AND GIVES THEM THE CREATIVE FREEDOM THEY NEED TO THRIVE. WE HAVE LOVED
WORKING WITH CREATIVE HEAD ON OUR ANNUAL ‘FEATURED ARTIST’ EVENTS, WHICH GIVE STYLISTS FREE REIN
TO LET THEIR PERSONALITIES RUN WILD. FROM SYD HAYES’ EERIE HAIR CIRCUS TO KY WILSON’S LIVE ACTION
NIGHTMARE SALON EXPERIENCE, THERE’S NOTHING WE WON’T LET THEM DO! AND FINALLY, THE MOST WANTED
AND THE IT LIST GRAND FINAL IS ALWAYS ONE OF THE MOST IMPORTANT DATES IN OUR CALENDARS. BABYLISS PRO
HAS BEEN A LONG-TIME SUPPORTER OF THE AWARDS, CELEBRATING THE BEST SALON-SAVVY BUSINESSES AND
CREATIVE SESSION STYLISTS ALIKE, FROM FUTURE TALENT TO THOSE ALREADY AT THE TOP OF THEIR GAME.”
GINNY HICKS, GROUP MARKETING DIRECTOR, BABYLISS PRO
CREATIVE HEAD PARTNERSHIP
BaByliss PRO
ambassador and
director of QCut
With BaByliss PRO:
four years
Surina wears leotard by Kim West
“I HAD THE CHANCE TO COME UP WITH A LOOK THAT REALLY
INSPIRES ME – SOMETHING THAT I CAN GET CREATIVE WITH.
I CHOSE TO FOCUS ON TEXTURE AND HEIGHT, CREATING SOME
BIG HAIR, WITH A HUGE SILHOUETTE. I HOPE YOU ENJOY IT.”
SYD HAYES
PRODUCT LIST: BaByliss PRO ItaliaBrava Hairdryer; BaByliss 9000 Cordless Straightener
Hairdressing and fashion
have always sat sideby-side,
and for BaByliss
PRO, Syd Hayes has been
the link between the
two, leading the brand
through countless seasons
backstage at Fashion
Week. Each project we
work on with Syd is met
with the same energy and
enthusiasm that makes
even some of the craziest
ideas come to life. He is
deeply rooted in the fashion
industry and brings a new
level of creativity and
energy to every season,
crafting new techniques
and pushing boundaries to
make each idea more wild
and genius than the last.
Syd Hayes
#CHTurns20
love from
BaByliss PRO
CORINNE DAY,
CRAIG MCDEAN,
90S EXPERIMENTAL
FASHION CAMPAIGNS
CREATIVE HEAD PARTNERSHIP
“I WANTED TO CREATE AN
ATTITUDE – A CHARACTER.
I USED MY DAUGHTER AS
MY MODEL AND I REALLY
JUST WANTED TO CREATE A
GREAT SHAPE. THERE’S STILL
TEXTURE INSIDE, AND THE
HAIR LOOKS LIVED IN. I LIKE
THE SQUARENESS OF IT – IT
REALLY SUITS HER, AS DOES
THE ‘I’M NOT HAPPY’ ATTITUDE,
WHICH REALLY WORKS WITH
THE CHARACTER I’VE TRIED
TO CONSTRUCT.”
PAUL PERCIVAL
Paul Percival
BaByliss PRO ambassador and
owner of Percy at Percy & Reed
With BaByliss PRO:
nine years
Maya wears coat by Rue Agthonis
PRODUCT LIST: BaByliss PRO ItaliaBRAVA Hair Dryer; BaByliss PRO Titanium Expression
Waving Wand
Paul Percival has become BaByliss PRO’s
resident trendsetter and understands the
brand and what it’s looking to achieve.
He comes at a project from both sides
– creatively and commercially – always
creating beautiful, aspirational and
wearable hair. Paul’s natural habitat is
the music industry, working on album
covers, backstage at shows or on tour
with artists. The inspiration that comes
from working with such talented people
is the fuel he needs to create consistently
gorgeous hair.
#CHTurns20
love from
BaByliss PRO
90S BRIT POP
Jody Taylor
BaByliss PRO ambassador
and creative director at
Joe and Co
With BaByliss PRO:
four years
Jody Taylor is about more than just
male grooming. He fuses his traditional
barbering skills and knowledge with
his creative approach to editorial work
to create a link between grooming
and fashion. Each of Jody’s hair looks
comes with context, often playing on
subcultures or style references that
give his work an extra dimension.
Male styling is a huge part of BaByliss
PRO and collaborating with Jody
means that the brand always stay
focused and current.
“LAWRENCE AND HARRY ARE IN A BAND TOGETHER – THEY’RE
BOTH ART STUDENTS, TOO. THEY’RE PART OF A COOL
GENERATION COMING THROUGH NOW, AND A LOT OF THEIR
OWN INFLUENCES ARE FROM THE ’90S. SO I WANTED TO TAKE
THAT ’90S RAVE, HIP-HOP MOVEMENT AND KIND OF BRING
THAT INTO THE HAIR AND THE FASHION – CREATE SOMETHING
QUITE LOW-KEY, EASY AND REAL.”
JODY TAYLOR
Harry (left) wears top by Burberry, bottoms by Adidas; Lawrence wears
jacket by Army Surplus, top by Burberry, bottoms by Maison Margiela
PRODUCT LIST: BaByliss PRO Titanium Expression 13mm Curling Tong; BaByliss PRO Super Motor Clipper and Trimmer Collection;
BaByliss 9000 Cordless Straightener
Fashion Mekel Bailey at Undercranked assisted by Max Brogan, Elz Harding, Ethan Legarta, Connie Lewis and Jadzia Scott; Make-up Stefan Jemeel at Stella Creative Artists
using Glossier; Lesley Vye using MAC Cosmetics; Models (in order shown) Surina Whall at IMG, Maya Percival at Next, Lawrence Perry and Harry Westcott at Select CREATIVE HEAD PARTNERSHIP
#CHTurns20
HE ANSWERED OUR ad for a Classified Sales Executive back
in 2005, and to be honest it was a no-brainer. The original
‘chatty man’, David is friendly, personable and possessed
of a razor-sharp memory – talking to clients about their
businesses, he would remember every single detail for years
to come, people loved it! So he got the job, and never left.
Even though our Classified section is long since gone, David
is still very much a part of our team and only wild horses (aka
a golfing accident) have kept him away from our Christmas
party every year.
DAVID HAMMOND
SINCE 2005
“IN MY 45 YEARS WORKING FOR VARIOUS PUBLICATIONS IN
LOTS OF DIFFERENT INDUSTRIES, MY ROLE WITH CREATIVE
HEAD HAS BEEN ONE OF THE MOST ENJOYABLE. ALTHOUGH
I AM THE OLDEST BY QUITE A FEW YEARS, WORKING WITH
CREATIVE HEAD MAKES ME FEEL YOUNGER; I AM ALWAYS
TREATED AS ONE OF THE FAMILY AND I HAVE MANY JOYFUL
MEMORIES BEING PART OF THE TEAM. HAPPY BIRTHDAY,
CREATIVE HEAD – 20 YEARS AND STRONGER THAN EVER! I AM
PROUD TO BE A PART OF THIS GREAT ADVENTURE.”
DAVID HAMMOND
DAWN LI SINCE 2000
“WORKING WITH CREATIVE
HEAD – ON THE MAGAZINES AND
ON MANY OTHER BRANDING AND
EVENTS PROJECTS THAT HAVE
BECOME VERY DEAR TO MY
HEART – HAS BEEN A FANTASTIC
RIDE. AND OF COURSE, I HAVE
LOVED WORKING WITH SUCH A
GREAT BOSS, CATHERINE, AND
THE FABULOUS TEAM.”
GRAEME WHITE
“WORKING WITH A TALENTED AND HIGHLY CREATIVE
TEAM OVER THE PAST 20 YEARS, DEVELOPING
THE CREATIVE HEAD ONLINE PRESENCE HAS BEEN
FANTASTIC. I’VE WATCHED CREATIVE HEAD GROW,
BUT THE VISION HAS ALWAYS REMAINED THE
SAME, SHOWCASING THE BEST IN THE INDUSTRY.
THE WEBSITES HAVE GIVEN ME THE OPPORTUNITY
TO FLEX MY OWN CREATIVE MUSCLES USING THE
UNIQUE BRANDING PRODUCED BY THE TEAM AND
THE FREEDOM TO BUILD ON THAT, TO CREATE SOME
STRONG, VISUAL WEBSITES.”
DAWN LI
Woah! Without Dawn there would
be no Creative HEAD website,
no event microsites, no Layered
Online. A rule-breaker and
creative conspirator since the
early days, Dawn’s an exceptional
design talent who’s helped us to
realise so many of our dreams,
especially online. And the funny
thing is, she’s always so calm,
so supportive and so totally in
control that when you’re pushing
the boundaries and breaking
all this new ground it actually
feels completely normal... Where
would we be without Dawn?
SHARP. WITTY. UNFORGETTABLE. And
that’s just his typography! If you want a new
logo, new graphics, or a complete brand ID
re-design (as we often do), Graeme White
is your man – our man! An experienced
magazine designer at the highest level (his
CV featured Condé Nast, IPC Media and
News International before he arrived at
Creative HEAD), Graeme’s high-impact use
of typeface and colour has helped us to
build some of our most popular concepts
– from the bubbly Coterie branding (the
logo neatly communicating ‘audience’ and
‘conversation’) to the awesome power of the
Most Wanted & The It List Awards. We’re
also indebted to Graeme for our playful
‘Pac-Man’ Creative HEAD logo, in use
since 2013 and currently pimped by head
designer Nick for our 20th anniversary.
GRAEME WHITE
SINCE 2007
#CHTurns20
love from
Paul Mitchell
WAVES, STUDIO 54, DISCO-
INSPIRED FASHION BY SAINT
LAURENT, VICTORIA BECKHAM
AND PACO RABANNE
Josh Denholm
Paul
CREATIVE HEAD PARTNERSHIP
Mitchell international stylist and educator
and owner of Reilly Denholm
With Paul Mitchell: 19 years
Josh’s natural style speaks to high-octane glamour, but one
that’s also achievable for his guests in-salon. His passion for
session work is as abundant as it is when he’s behind the chair
in his salon, always full of fun and taking it all in his stride. Josh’s
enthusiasm is infectious and his talent for all aspects of hair is
understandably award-winning – and that’s why Paul Mitchell
adores working with him.
“FROM SCULPTED TO BEACHY
AND LIVED-IN, WAVES ARE MY
GO-TO STYLE AND CONSTANT
HAIR CRUSH. FOR THIS LOOK,
I USED PAUL MITCHELL NEURO
CURL TO HEAT-SET THE WAVES,
WORKING ON DIAGONAL
SECTIONS AROUND THE HEAD
AND IN THE SAME DIRECTION.
ONCE SET AND COOL, I USED A
LARGE WIDE TOOTH COMB TO
LOOSEN THE SET AND RELEASE
THE TEXTURE, CREATING AN
AIRY, UNDONE ’70S KIND OF
FINISH. I LOVE HOW PLAYFUL
AND REAL THIS IS.”
JOSH DENHOLM
PRODUCT LIST: Paul Mitchell Neuro Curl, Paul Mitchell Flexible Style, Hot off the Press,
Extra Body Finishing Spray and Gloss Drops
#CHTurns20
love from
Paul Mitchell
“THIS IS AN EXPLOSION OF
BLONDE CURL, ALL TIED UP TO
CREATE MORE HEIGHT, AND
DECORATED WITH BEAUTIFUL
FLOWERS, WHICH FITS THE
WARDROBE AND FITS MY
MODEL’S BEAUTY – SHE’S ALL
READY FOR SOMETHING!”
STEPHANIE KOCIELSKI
“WE REALLY ENJOY OUR RELATIONSHIP AND COLLABORATIONS WITH CREATIVE
HEAD AND ALL THE FABULOUS AFFILIATED EVENTS AND ACTIVITIES THEY CREATE.
WITH ITS FINGER FIRMLY ON THE PULSE OF THE INDUSTRY AND INNOVATIVE IN
ITS IDEAS, WORKING WITH CREATIVE HEAD IS A GREAT MEETING OF MINDS THAT
BOTH COMPLEMENTS AND ELEVATES OUR BRAND ACTIVITY. FROM ARTICLES TO
PHOTOSHOOTS, BUSINESS EVENTS TO CREATIVE COLLABORATIONS, THE TEAM
HAS THE HAIRDRESSER AT HEART AND ALWAYS SEEKS TO PROVIDE CUTTING-
EDGE CONTENT THAT DELIVERS JUST WHAT’S NEEDED EVERY TIME.”
ZOË VEARS, DIRECTOR OF PUBLICITY, SALON SUCCESS
Stephanie Kocielski
Paul Mitchell VP key customer relations
and artistic director of ARCS salons
With Paul Mitchell: 37 years
Stephanie’s style is surreal, and crazy with purpose – thinking of the end result and helping people
get there, one experience at a time. As a platform artist, educator and artistic director she makes
change a constant thing. She sets goals. She takes risks. She hangs out with the right people. And
she always has a smile on her face every minute and feels like she’s the luckiest person on the
planet. THIS is why Paul Mitchell loves working with Stephanie!
CREATIVE HEAD PARTNERSHIP
Make-up Stefan Jemeel at Stella Creative Artists using Glossier; Models (in order shown) Isobel Dodd at First MGT, Sia at M+P
PRODUCT LIST: Paul Mitchell Neuro Unclipped Small Cone, Paul Mitchell Dry Wash, Extra Body Firm Finishing
Spray, Extra Body Finishing Spray, Freeze and Shine Super Spray and Awapuhi Wild Ginger Styling Treatment Oil
TIM BURTON, DR SEUSS...
QUIRKY AND OFF-THE-WALL
#CHTurns20
MICHAEL BURMAN
SINCE 2002
“I AM DELIGHTED TO WISH CREATIVE HEAD CONGRATULATIONS ON 20 YEARS
OF EXHILARATING, POSITIVE AND SUCCESSFUL PUBLISHING. A COMBINATION
OF ENTHUSIASM, INNOVATION AND A REAL RAPPORT AND UNDERSTANDING OF
THE HAIR INDUSTRY HAVE ENSURED THAT WHAT LOOKED LIKE A BRAVE MOVE
20 YEARS AGO HAS NOW BECOME AN INDISPENSABLE SOURCE OF IDEAS
AND SUPPORT AND INFORMATION. CATHERINE HAS ALWAYS BEEN WILLING
TO PUSH THE BOUNDARIES ON BEHALF OF BOTH HER READERS AND HER
ADVERTISERS AND WE ARE PROUD TO HAVE BEEN ABLE TO PLAY A PART OF
THAT INFECTIOUS ENTHUSIASM. WE LOOK FORWARD TO THE NEXT 20 YEARS.”
MICHAEL BURMAN
MEET MICHAEL BURMAN, managing director
of FE Burman in South London, and the most
creative printer we know. Over the past 18 years
he’s helped us to achieve everything we ever
wanted, from the impeccable to the (almost)
impossible – in print. The man is a genius.
Passionate about what he does and a true
innovator, Michael creates magic out of paper
and ink: Most Wanted tickets in creamy 300gsm
vellum with guest names lavishly picked out in
shining silver foil block… Salon Smart delegate
packs, all super-crisp pristine white and sharply
folded… thousands of Creative HEAD front
covers, each personalised with the recipient’s
name and a unique message… Michael makes
our products look so, so pretty and so, so
premium. And we love the man, too. He’s flexible
and patient with us, and always excited to share
a new idea.
ANNA COFONE SINCE 2001
“THANK YOU AGAIN FOR INVITING ME TO BE
A PART OF THIS SPECIAL ISSUE. I REALISED
YESTERDAY IT WILL BE 20 YEARS IN OCTOBER
SINCE QUALIFYING AS A HAIRDRESSER AND TO
THINK THAT SHORTLY AFTER THAT I ENTERED
THE L’ORÉAL PROFESSIONNEL TALENTSPOTTING
COMPETITION… HOW TIME FLIES BUT ALSO
HOW AMAZING THIS JOURNEY HAS BEEN AND
TO HAVE HAD YOUR AND THE TEAM’S SUPPORT
OVER THE YEARS MEANS EVERYTHING”
ANNA COFONE
WE FIRST CLAPPED eyes on Anna when she
competed in L’Oréal Professionnel’s aptly named
Talentspotting competition back in 2001 (she went
on to win – and we weren’t surprised, given her real
and obvious talent). Suitably impressed, we invited
her to join the line-up in a ‘Young Brits’ feature,
exploring the creative minds of the industry’s most
exciting up-and-coming stars. Anna sent in doodles,
cut-out pictures and handwritten notes that not
only brought her own pages to life but also inspired
our head designer Nick to develop the edgy, raw
scrapbook-style layouts that became a signature
style of Creative HEAD magazine. Nineteen years and
a couple of appearances at our Coterie events down
the line, we reunited with Anna – now styling a host
of music stars including Dua Lipa and Lana del Rey –
as a star of our The Industry documentary, following
the career paths of seven hair professionals. And you
know what? She’s as creative and self-effacing today
as she was back then. “Listen, be kind, humble and
attentive,” is her advice to others.
#CHTurns20
love from Wella
Professionals
“WELLA PROFESSIONALS IS PROUD TO SUPPORT CREATIVE HEAD; FROM THE BEGINNING
WE HAVE WORKED ON SOME INCREDIBLE PROJECTS TOGETHER AND SHARED SOME GREAT
MOMENTS. TO HAVE A BRAND LIKE CREATIVE HEAD, THAT CONSTANTLY DELIVERS INNOVATION
IN ITS PRINT MAGAZINE, ONLINE PLATFORMS AND INDUSTRY EVENTS, IS TREMENDOUS. IT’S A
PLEASURE TO BE PART OF THE JOURNEY AND TO CELEBRATE 20 AMAZING YEARS.”
NICK VAN HOLSTEIN, WELLA PROFESSIONALS GENERAL MANAGER, UK & IRELAND
“I SEE MY MODEL AS A NEW YORK SOCIALITE –
SHE’S DONE WELL IN LIFE, SHE’S TRAVELLED A LOT,
AND SHE’S PICKED UP LOADS OF COOL JUNK AND
STYLING INFLUENCES ALONG THE WAY. I REALLY
LIKE THAT MIXED VIBE – OLD-SCHOOL RETRO WITH
MODERN DETAILS, AND A BIT OF GRUNGE. EVEN
THOUGH THE COLOUR IS PUMPED TO CREATE A
MORE LUXURIOUS AND EDITORIAL FINISH, THE
STACKING AND THE MOVEMENT IN THE HAIR IS
ABOUT PLAYING WITH BOUNCE AND TEXTURE,
MAKING IT MORE REAL AND TOUCHABLE.”
DARREN AMBROSE
CREATIVE HEAD PARTNERSHIP
Darren Ambrose
Wella guest artist and
co-owner of D&J Ambrose
With Wella Professionals:
more than 20 years
WOODSTOCK,
STEVIE NICKS,
JEAN SHRIMPTON
Darren Ambrose is a genius when it
comes to hairdressing as an art form,
creating 360-degree looks that are
visually mesmerising. Every image
has a story like no other, and the
journey that Darren takes us on to
understand his creations is both unique
and wonderful. Darren’s work is not
just about amazing hair; he takes us
to a place that fuses fashion, trends
and history. This, combined with his
impeccable technical knowledge,
is why Wella Professionals loves
to partner with him.
PRODUCT LIST: Wella Professionals Illumina Color 9/0, 10/1 8/1; Wella Professionals
BlondorPlex; Wella Professionals Koleston Perfect ME+ 10/96, 8/13; Wella Professionals
Color Fresh 10/36; Wella Professionals EIMI Natural Volume Hair Mousse, Dry Me Dry
Shampoo and Glam Misk; System Professional LuxeOil Reconstrucitve Elixir
#CHTurns20
love from Wella
Professionals
Robert Eaton
Wella Professionals UK and Ireland
technical director and creative
director at Russell Eaton
With Wella Professionals:
at the start, and for the
past 10 years
Robert Eaton is truly an iconic hair artist. He is a
visionary who creates beautiful, wearable and
utterly stunning hair; he colours in a way that
pushes creative boundaries while still looking
commercial, feminine and beautiful. Robert’s
technical ability and understanding of colour, light
and hair texture, combined with his willingness
to always share and educate others, make him
a pleasure to work with. Robert is unique and
inspiring – a combination that Wella Professionals
is honoured to showcase.
PRODUCT LIST: Wella Professionals KPME+ 10/95, 6/3, 7/17; Wella
Professionals Color Fresh Create Vintage Blush, High Magenta, Nudist Pink;
System Professional Blue Shaper Blowdry Hydro-Gel, Energy Control Flexible
Hold Hair Spray and LuxeOil Reconstrucitve Elixir
CREATIVE HEAD PARTNERSHIP
“I WANTED THIS LOOK TO HAVE
A FEMININE AND ROMANTIC
FEEL – SOMETHING WITH
STRONG CLIENT APPEAL, BUT
WHICH ALSO TALKED ABOUT
COLOUR AND TEXTURE. THE
COLOUR IS A CHERRY WOOD-
INSPIRED PINK-BRUNETTE
– A LIVED-IN, SOFT TONE. THE
STYLING WAS ALL ABOUT
CURL, TEXTURE, MOVEMENT
– SOMETHING THAT REALLY
SHOWCASES THE BEAUTY
OF MULTI-TEXTURE.”
ROBERT EATON
COLOUR, TEXTURE, CURL
#CHTurns20
love from Wella
Professionals
70S PUNK
Akin Konizi
Wella guest artist and creative
director at HOB Salons
With Wella Professionals:
37 years
Akin Konizi has a 20:20 vision like
no other. Widely recognised for his
precision cutting and the ability to
turn ‘ordinary’ into ‘extraordinary’,
when Akin develops a concept, the
quality of his work and craftsmanship
is exemplary. He is a true mentor and
icon, his beautiful style is wearable
yet progressive, and his ability to take
trends and incorporate them into
stunning, show-stopping hair makes
him one of the most highly decorated
hairdressers of recent times.
CREATIVE HEAD PARTNERSHIP
Fashion Isseie Gibbons at Stella Creative Artists; Make-up Eli Wakamatsu at Stella Creative Artists using
Glossier; Models (in order shown) Nathalie S at The Hair Desk, Thea at The Hair Desk, Caroline Ortoli
PRODUCT LIST: Wella Professionals Blondor; Wella Professionals Koleston Perfect ME+
10/8, 0/88, 0/28, 3/0; Wella Professionals Color Fresh Create Powder Blue, Clear, New
Blue, Super Petrol, Never Seen Green; Wella Professionals EIMI Perfect Setting Hair Spray;
Sebastian Professional Dark Oil and Shaper Fierce Hairspray
“I DECIDED ON AN EDGY LOOK, WITH A STRONG
CUT BUT STILL WEARABLE ON THE STREET. IT’S
BASED ON THE GEOMETRY AND PRECISION OF ALL
HOB TECHNIQUES, BUT AT THE SAME TIME MESSY,
TRIBAL. THE COLOURS WERE USED TO ENHANCE
THE CUT – ALTHOUGH VERY STRONG, THEY WORK
WITH THE MODEL’S SKIN TONE AND NATURAL HAIR
COLOUR. IT’S ALL ABOUT THE GIRL AND NOT PURELY
ABOUT WHAT SHE WEARS ON HER HEAD.”
AKIN KONIZI
Colour by Warren Boodaghians at HOB Salons
#CHTurns20
A MORE RECENT addition to Creative HEAD’s preferred
supplier list, the awesome team at Sledge has helped to take
our video content to another level. A regular on cover shoot
call sheets, repeatedly booked to produce our Coterie: In
Session live soirées, and always ready to help us brainstorm
and finesse new concepts and ideas, the genuinely brilliant
and unflappable bunch brings energy, fresh thinking
and fun times to every project while delivering insanely
beautiful, high-quality edits to boot. A cool crew indeed –
we’ve become fast friends.
“THE CREATIVE HEAD TEAM HAS A PASSION FOR THE INDUSTRY
AND ALL THOSE INVOLVED WITHIN IT, AND WORKING WITH
THEM OVER THE YEARS REALLY FEELS LIKE WE ARE PART OF THE
FAMILY. FOR US THIS IS A UNIQUE ENVIRONMENT TO BE A PART
OF AND WHEN WE COME TOGETHER ON SET OR FOR AN EVENT IT
REALLY IS A GREAT PARTNERSHIP THAT CREATES
SOMETHING PRETTY FABULOUS!”
SARAH YEATS, MANAGING DIRECTOR
(PICTURED BELOW RIGHT)
SLEDGE
SINCE 2016
THE RECIPE SINCE 2014
“WE LOVE CATERING FOR THE ANNUAL MOST WANTED AND IT LIST AWARDS
AND WE HOPE THAT YOU LOVE OUR FOOD JUST AS MUCH! IT'S ALWAYS SUCH
A TREAT FOR OUR TEAM TO WORK ON THE AWARDS, AND AFTER 20 YEARS,
HERE’S TO 20 MORE!”
JOHN STOCKTON, MANAGING DIRECTOR (PICTURED ABOVE LEFT)
FOOD, GLORIOUS FOOD… and cocktails and
glassware and crockery and candles and
chefs and sommeliers and waiters. Wowsers!
Catering firm The Recipe serves it all up –
and more! Stir in lashings of creativity and
a splash of drama, add a generous portion
of professionalism, pour in the panache and
finally fold in a big spoonful of passion and
you’ve got the perfect mix, and it’s all gone
down SO well at our MWIT Grand Finals for
the past seven years!
#CHTurns20
SAM MCKNIGHT
SINCE 2013
“CONGRATULATIONS ON YOUR FIRST 20 YEARS! I AM
ABSOLUTELY THRILLED TO BE A PART OF IT, LOOKING
FORWARD TO ANOTHER 20.”
SAM MCKNIGHT
SAM MCKNIGHT IS, of course, a hairdressing god, and the proof (should it be required)
lies in the three Most Wanted Hair Icon trophies that currently festoon his North
London mantelpiece. But there’s another reason why we love and admire him so. Seven
years ago, and with the full encouragement of his agency, Premier Hair & Make-up
(see opposite), Sam stepped out of his sparkling Chanel, Fendi, Vivienne Westwood,
Balmain and Burberry-infused world to join an audience of Creative HEAD readers in
an old school hall in West London and share his experiences and insight in a unique
Coterie event. In doing so, he single-handedly began dismantling the boundaries
that had divided the session and salon worlds for so long. It was a landmark, magical
moment. And it’s a process Sam’s not stopped since, regularly involving himself in
the ‘Creative HEAD World’ and also inviting our readers to join him in his – whether for
private viewings of his Hair By Sam McKnight exhibition at Somerset House, or to help
style catwalk hair at fashion weeks. He has his private side too, of course – even though
he occasionally reveals his secret garden in London (where this shot was taken), where
the tumble of roses, camellias, tulips and daffodils are far away from fashion. “A garden
is totally solitary,” he says. “The work is meditative and it’s at my own pace. I don’t have
to answer to anyone. There are no rules. I make it up as I go along.” Creative HEAD bows
down to Superman Sam McKnight – master hair stylist and force of nature.
"YOU HAVE BEEN A REAL INSPIRATION TO ALL IN OUR
INDUSTRY AND PREMIER HAS LOVED WORKING WITH
YOU AND WATCHING YOU GROW OVER ALL THESE YEARS.”
LINDSAY CRUICKSHANK, DIRECTOR (PICTURED RIGHT)
AND HELEN LISLE-TAYLOR, SENIOR AGENT (LEFT)
OVER THE YEARS, we’ve been fortunate to have
worked with some of the industry’s most brilliant
and most exciting talents – but if it wasn’t for
Premier Hair & Make-up, would we have enjoyed
quite so many unparalleled opportunities to
hook up with the best? We think not. In fact, it
was with a certain Mr Sam McKnight (featured
left), no less, back in March 2013, for a very
special Coterie event, when a much-beloved
relationship blossomed. Since then, we’ve called
upon so many of the talents on Premier’s books
for interviews and quotations, to take part in
shoots, speak at live events, to judge our awards
– and more. And we’re so grateful our calls are
always answered! We’re completely in love with
director Lindsay and her gorgeous team and
totally respect how everybody rallies with us to
make magic things happen.
“CONGRATULATIONS CREATIVE HEAD FOR AN AMAZING 20 YEARS. YOU HAVE
BEEN A REAL INSPIRATION TO ALL IN OUR INDUSTRY AND PREMIER HAVE LOVED
WORKING WITH YOU AND WATCHING YOU GROW” – CREDIT TO COME
PREMIER HAIR AND MAKE-UP
SINCE 2013
#CHTurns20
DEBORAH MURTHA
DEPUTY EDITOR
SINCE 2018
AMANDA NOTTAGE
EDITOR (UK)
SINCE 2008
BELLA PETERS
SPECIAL PROJECTS ASSISTANT
SINCE 2020
CATHERINE HANDCOCK
PUBLISHER
SINCE 2000
ADAM WOOD
CHIEF SUB EDITOR
SINCE 2010
NICK JABBAL
ART DIRECTOR
SINCE 2001
JOANNA ANDERSEN
SPECIAL PROJECTS DIRECTOR
SINCE 2004
LAURA MACLEOD
DIRECTOR
SINCE 2007
EVA VESTMANN
DIGITAL DESIGNER
SINCE 2014
KELSEY DRING
ONLINE AND DIGITAL ASSISTANT
SINCE 2018
ALISON ROWLEY
ONLINE AND DIGITAL EDITOR
SINCE 2015
JENNY BROOKS
SPECIAL PROJECTS MANAGER
SINCE 2018
ANNA SAMSON
EDITOR (IRELAND)
SINCE 2015
THE STAFF
OF DREAMS
MEET THE TEAM. THERE’S JUST 13 OF US, BUT THE AMOUNT OF WORK WE DO MAKES IT LOOK LIKE THERE SHOULD BE
TEN TIMES MORE. ARTICLES ARE WRITTEN, PAGES DESIGNED, PHONE CALLS MADE, DEALS SEALED, PHOTOSHOOTS HELD,
EVENTS ORGANISED, GRAMMAR CHECKED, PODCASTS RECORDED, SOCIAL MEDIA FOLLOWINGS GROWN… EAT. SLEEP.
REPEAT. CREATIVE HEAD COMES FIRST FOR THIS DEDICATED BUNCH – HOLIDAYS, WEDDINGS AND SOMETIMES EVEN
BIRTHS ARE ALL PLANNED SO THEY DON’T CLASH WITH MOST WANTED GRAND FINALS AND SALON SMART WEEKENDS.
NOT EVEN A PANDEMIC COULD STOP US – WE JUST KEPT CALM AND CARRIED ON FROM HOME INSTEAD…
JON BAKER SINCE 2009
FOR MORE THAN a decade we’ve had the
absolute privilege of working with photographer
extraordinaire Jon Baker – the man behind
dozens and dozens of Creative HEAD front covers
(this issue included), as well as every MWIT Grand
Final photoshoot since 2009. This very selfie
was taken in front of another of his photographic
masterpieces. And of course, Jon single-handedly
delivered all 80 images contained within this
awesome 20th anniversary celebration of people,
creativity and superstar style. Not only are we,
frankly, obsessed with Jon’s signature style of
photography, what also never fails to impress us
(while surprising others) is the fact Jon will rock
up to a studio with zero entourage, very little
kit – and no ego. Plus, he’s friendly, fast, cool and
kind – and knows how to make even the most
camera-shy subject relax for a shot. Jon, you are
exceptional at what you do, and you have done
us proud. Never gonna give you up…
THAT'S A WRAP.
TWO DAYS OF ZOOM-FACILITATED PORTRAITURE, SEVEN DAYS IN THE STUDIO, 14 DAYS TRAVELLING THE UK ON LOCATION SHOOTS
(TASKS THAT HAD SEEMED SO DO-ABLE WHEN WE DISCUSSED THIS SHOOT IN EARLY 2020!)… THIS 52-PAGE FEAT OF PHOTOGRAPHIC
WONDERMENT, SPRINKLED WITH MAGICAL MESSAGES, SMACKING OF STYLE AND CELEBRATING AWE-INSPIRING NAMES AND FACES,
IS A FEAST FOR THE EYES AND A THING OF PURE BEAUTY – AND WE’RE SO PROUD TO DELIVER IT TO YOU, OUR DEAR READERS.
WE HOPE YOU’VE ENJOYED EVERY BLISSFUL PIXEL.
CREATIVEHEADMAG.COM
001_RUNWAY_AW20_Covers_GW3.indd 1 07/08/2020 11:31
FOR SALON OWNERS & MANAGERS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
CLUB
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
RUNWAY
cH
CREATIVE
SPRING/2019
HEAD
FOR BUSINESS
NEW RULES:
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Make lots of
Money
Be number one
the
THIS PAST WEEK
creativeheadmag.com/club
FOR JUST £10
YOU WILL RECEIVE:
• ONE YEAR OF CREATIVE HEAD MAGAZINE DELIVERED TO YOUR DOOR
• DISCOUNTED TICKETS TO SELECTED CREATIVE HEAD EVENTS
• EXCLUSIVE COMPETITIONS AND PRIZES
• FREE PRODUCT SAMPLES
The fi rst 20 readers to sign up in September will receive a JOICO K-PAK or K-PAK Color Therapy shampoo
and conditioner duo, worth £48!* One lucky Creative HEAD Club member will win a heavenly hamper of
the entire JOICO K-PAK range worth more than £159!
ALREADY A CLUB MEMBER?
SEARCH THIS ISSUE FOR A PLATINUM TICKET – FIND ONE AND YOU’LL HAVE
SCOOPED ONE OF THESE TWO INCREDIBLE PRIZES**
AUTUMN
WINTER
2020
LET’S JUST MEET
ESTD 1979
Salon Success Team
*For the fi rst 20 new members to sign up between 1 September and 30 September 2020, 10 to
receive JOICO K-PAK shampoo and conditioner duo, 10 to receive or JOICO K-PAK Color Therapy
shampoo and conditioner duo. **Subject to availability, no cash equivalent will be offered.
Bring me a higher love! Those cover stars from ghd have TWO brand new ghd rise volumising hot brushes
to give our winners, worth £169 each! That will lift your spirits (and your clients’ hair)
Join the Creative HEAD Club now!
Visit creativeheadmag.com/club
#CHTurns20
by Dirty French Girl and Anne Veck
Charlotte Mensah in 2000
Anne Veck in 2000
JUST
TO SAY…
IT WOULDN'T BE A BIRTHDAY WITHOUT MESSAGES
AND GIFTS, THANK YOU EVERYONE!
Lisa Farrall aged 20
India and Jason Miller in 2000
52 CREATIVE HEAD
by Anthony Turner
Paul Percival and daughter in 2000
Christel Barron-Hough in 2000
Michael Young and Gary Hooker in 2000
FOR MORE birthday fun, head
to creativeheadmag.com
CREATIVE HEAD
53
54
“OUR MISSION IS TO
SPREAD THE CULTURE
OF BEAUTY AND TO
INSPIRE A BEAUTY THAT
CREATES CULTURE.
A BEAUTY THAT IS FREE
FROM STEREOTYPES
AND ENHANCES
UNIQUENESS:
A SUSTAINABLE AND
LASTING, TRUE AND
VISIONARY BEAUTY”
TRUE. VISIONARY. BEAUTY
TRUE TO ITSELF,
AND VISIONARY
Kemon is a story of commitment,
not only to being at the forefront of
innovation, but also to family and
tradition. Our mission is to spread
the culture of beauty and to inspire
beauty that creates culture. A
beauty that is free from stereotypes
and that enhances uniqueness:
a sustainable and lasting, true
and visionary beauty.
We believe the cosmetics industry
will experience a new cultural
transformation towards promoting a
truer and more innovative concept
of beauty: free from stereotypes and
allowing everyone the freedom to
express their personal style. Kemon
aims to be a reference point,
supporting and guiding hairdressers
through their professional evolution.
A FAMILY BUSINESS
Kemon was founded in 1959 in San Giustino, in
the picturesque Umbria region of Italy. For 60
years and over three generations, the Nocentini
family has combined their work with their
personal values of quality, ingenuity and passion
to spearhead an evolution of the concept of
beauty. The responsibility we feel towards others
is a driving force. We relate fi rst and foremost
to people, and follow one essential principle:
listen before you suggest and create solutions.
COMMITTED TO
SUSTAINABILITY
Promoting sustainable use of resources is the
simplest and most natural way to achieve muchneeded
harmony with our ecosystem. That is why
at Kemon we use only multi-utility certified energy
produced from renewable sources. Using 100 per
cent clean energy, we are contributing to reducing
pollution, implementing renewable energy
development and reducing greenhouse gases.
The sustainability of our cosmetics is characterised
by carefully taken decisions on packaging: the
packaging, containers, labels and caps of most
of our lines are 100 per cent recyclable PET,
glass, paper or aluminum. What’s more, some
of our packaging is made from sustainable ecofriendly
sugar cane. Product boxes, leaflets and
communication materials are made from paper
with 60 per cent recovered fibres and 40 per cent
FSC-certified post-consumer fibres. In addition, we
use only Steinbeis unbleached recycled paper in
our offices. Compared to producing virgin paper,
every 500 sheets of recycled paper used saves
83 per cent of water, 72 per cent of electricity and
53 per cent of CO2 emissions into the environment.
Only through careful daily decisions taking
sustainability and ecology into account can our
quality of life and that of future generations be
preserved and improved.
YO COLOR SYSTEM
THE EVOLUTION OF HAIR COLOUR – A TRILOGY OF
PRODUCTS, A SUPER-PROTECTIVE SYSTEM
Kemon’s Yo Color System
transforms hair colour
into a complete wellness
treatment. The gentle,
yoghurt-based, ammoniafree
formulations
contain certifi ed organic
ingredients that protect
the health of the hair,
respecting its structure,
while delivering excellent
results: gentleness,
coverage and lasting
shine. A reliable and
gentle system – a natural
touch for healthy hair and
intense, long-lasting tones.
GENTLE PERMANENT COLOUR
ITS CREAMY TEXTURE CONTAINS NO
AMMONIA OR FRAGRANCE. ACHIEVES
PERFECT COVERAGE OF GREY HAIR AND
INTENSE, BRILLIANT COLOUR RESULTS.
• Quick and easy to apply
• Lightens up to 4/5 levels, thanks to
the super-lighteners
• Total uniformity of tone
• Extraordinarily long-lasting results
• Intermixable shades for bespoke results
• Up to 70 per cent of ingredients from
natural origins
TONE-ON-TONE COLOURING
EASILY PENETRATES THE HAIR WITHOUT
COMPROMISING THE STRUCTURE,
DELIVERING LONG-LASTING COLOUR
RESULTS AND LEAVING HAIR FEELING
SOFT WITH A BRILLIANT SHINE
• Essentially neutral pH
• Does not lighten hair
• Fragrance-free
• Paraben-free
• SLES/SLS-free
• Silicone-free
• Up to 84 per cent of ingredients from
natural origins
DIRECT CONDITIONING
COLOUR GLAZE
COLOURS AND NOURISHES IN A SINGLE
STEP, CREATING MAXIMUM LUMINOSITY
AND HAIR THAT’S FULL OF VITALITY
• Acid pH
• Acts in just three minutes
• Simple to use
• For all hair types
• Easily removed
• Up to 86 per cent of ingredients from
natural origins
THE VELIAN
COMPLEX
In 2006 in the hills of Umbria, not far from our
plant, we converted 20 hectares of land to
organic farming. Two years later we created the
Kemon Open Lab, an open-air laboratory where,
still today, we carry out our research activity
with plants. The results – and the impact on our
cosmetics – have been unprecedented.
The Kemon Velian Complex is a patented
blend of plant extracts resulting from extensive
research conducted by Kemon in collaboration
with Vivacell Biotechnology and the University
of Ferrara.
The studies showed that “specific blends of
extracts of Mullein, Helichrysum, Flax and Dyer’s
Chamomile, produced using plants grown by
Kemon… possess noteworthy anti-inflammatory,
anti-bacterial and anti-oxidant characteristics”
and that the patented Kemon Velian Complex
produces an important synergistic effect, with
results greater than those expected from the sum
of the individual extracts.
ACTYVA
THE FINE LINE BETWEEN SCIENCE AND NATURE
Created in Umbria’s Upper Tiber Valley with 40 naturally derived ingredients, including
Kemon’s exclusive and patented Velian Complex, Actyva treatments are vegan
certifi ed, come in eco packaging and enhance the beauty of hair while maintaining
a healthy scalp.
BELLESSERE
Preserves the natural beauty of
skin and hair
NUTRIZIONE
Restores moisture to dry and
dried-out hair
DISCIPLINA
Tames and softens frizzy,
unruly hair
COLORE BRILLANTE
Enhances, protects and
maintains colour intensity
and shine
NUOVO FIBRA
Restores elasticity to ageing,
weakened or damaged hair
SPECIFICI
Beautiful hair begins with
a healthy scalp
P FACTOR
Prevents hair loss and keeps
hair healthy
LINFA SOLARE
Protects, nourishes and
quenches sun-exposed
hair and skin
VOLUME E CORPOSITA
Delivers body and volume
to fi ne hair
ACTYVABIO
NATURAL BORN BEAUTY
Actyvabio is the fi rst organic professional haircare line certifi ed to the Cosmos Organic
standard. Enriched with patented phyto-complexes with proven soothing properties,
it contains up to 97 per cent natural origin ingredients and up to 86 per cent organic
ingredients and its packaging is both recycled and recyclable.
ACQUA MICELLARE ESSENZIALE
IN-SALON DETOXIFYING TREATMENT
SHAMPOO ESSENZIALE
GENTLE CLEANSING GEL SHAMPOO
BALSAMO ESSENZIALE
MOISTURISING AND
SOFTENING BALM
SHAMPOO ESSENZIALE
RICCO
MOISTURISING AND
SOFTENING GEL SHAMPOO
MASCHERA ESSENZIALE
MOISTURISING AND
SOFTENING MASK
AND
STYLE YOUR BEAUTY
The fi rst Icea Vegan- and Love Nature-certifi ed professional hair styling line, And cares
while it styles, allowing for endless creative results. Enriched with active ingredients that
protect hair from external sensitising agents and cell ageing, with daily use And protects
hair and preserves structure and health.
PRIMER
Primer
05 13
SEAL
HEAT
SERUM
SPRAY
STYLING
Styling
15
SMOOTH
CREAM
23
FULL
FLUID
24
TONIC
CREAM
41
SALTY
MIST
53
STYLE
FOAM
FIN
ISH
ING
Finishing
32
DRY
VOL
40
DRY
POWDER
55
HOLD
SPRAY
25
GLOSS
POMADE
44
VAMP
SPRAY
31
MATTE
PASTE
34
FLEX
GEL
54
FIX
GEL
06
SHINE
SPRAY
TRUE.
VISIONARY.
BEAUTY.
BE PART OF A MORE SUSTAINABLE FUTURE WITH KEMON
FOR MORE INFORMATION OR TO BECOME A STOCKIST, CONTACT THE SALON
SUCCESS TEAM ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK/KEMON
ALSO AVAILABLE IN SALON SERVICES STORES AND ONLINE AT SALON-SERVICES.COM
CREATIVE HEAD ADVERTORIAL
BE PART OF A MORE SUSTAINABLE FUTURE WITH KEMON
FOR MORE INFORMATION OR TO BECOME A STOCKIST, CONTACT THE SALON
SUCCESS TEAM ON 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK/KEMON
ALSO AVAILABLE IN SALON SERVICES STORES AND ONLINE AT SALON-SERVICES.COM
55
MAKE IT
personal
WHO WANTS TO BE LIKE EVERYONE ELSE ANYWAY? THE NEW
FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL
ALLOWS YOU TO BUILD A FULLY CUSTOMISABLE ROUTINE FOR
CLIENTS FOR A PERFECT FINISH, NO MATTER THE CONCERN
Demand for personalised services has grown exponentially, and the idea of
‘making do’ or ‘one size fits all’ feels a little redundant with all of the opportunities
now available at clients’ fingertips. Which is exactly why professional advice and
bespoke hair consultations are a crucial point of difference to offer clients with
restless fingers hovering over ‘buy now’ buttons on their phones.
Thankfully, Schwarzkopf Professional’s most advanced and powerful repair
technology offers the ability to tailor haircare to address multiple issues. The
breakthrough Fibre Clinix range takes a service-led approach to provide
customisable treatments and transformative results from first use. Hair is
both dry and damaged? No problem. Fine strands unable to cope with heavy
formulas for the colour treatments it’s gone under? Don’t sweat.
Ten years’ worth of hair bonding innovation and research has gone into the
Triple Bonding Technology that is at the core of the Fibre Clinix range. Combined
with C21 Technology, which works to repair the 21 lipid chains present in
hair and bring the cuticle closer to natural perfection, the results are instantly
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the technology restores the inner and outer hair structure for up to 60 days,* with
complete sealing of hair porosity.**
*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.
56 CREATIVE HEAD
ONE IN A million
AS CONSUMERS LOOK FOR EXPERT ADVICE AND PERSONALISED SOLUTIONS, CUSTOMISABLE REGIMES THAT REFLECT INDIVIDUAL NEEDS
ARE AN ABSOLUTE ESSENTIAL – AND IT STARTS FROM THE VERY FIRST PRODUCT. FIBRE CLINIX OFFERS CUSTOMISATION AT EVERY STAGE,
ALLOWING YOU TO TAKE A HOLISTIC APPROACH TO THE HAIR’S NEEDS. BEGIN WITH A CUSTOMISED TRIBOND SERVICE TO TRANSFORM HAIR
CREATIVE HEAD ADVERTORIAL
CLEANSE
Cleans and prepares the hair
structure for a personalised
Fibre Clinix treatment
TREAT
Choose between treatments
for either fine or coarse hair to
improve strength and shine
CUSTOMISE
Select from a range of Fibre Clinix Boosters to mix with the right Tribond
Treatment for your client, to target specific hair concerns and repair
both inner and outer hair damage further
ALL FOR me
TO REALLY SEE THE BENEFITS OF THE FIBRE CLINIX REPARATIVE TECHNOLOGY, SEND CLIENTS HOME WITH A BESPOKE ROUTINE FOR
EFFORTLESS MAINTENANCE. EACH RANGE HAS BEEN DEVELOPED WITH SKINCARE-INSPIRED INGREDIENTS TO TAP INTO THAT TAILORED
APOTHECARY MINDSET OF MIXING AND MATCHING TO SUIT EACH INDIVIDUAL
FIBRE CLINIX
VIBRANCY
FIBRE CLINIX
FORTIFY
FIBRE CLINIX
HYDRATE
FIBRE CLINIX
VOLUMIZE
FIBRE CLINIX
TAME
Utilising alpha hydroxy
acid to enhance colour
vibrancy for lasting results
Strengthen and nourish
the hair fibre with
niacinamide
Deeply nourishing
squalane complex
balances moisture levels
Phytokine gives hair a
lightweight feeling
and fullness
Smoothing ceramides
visibly tame hair for a
smooth, anti-frizz effect
Each range features a Shampoo, Conditioner, Leave-In Conditioner, Treatment and Booster that can be mixed and matched to suit each
and every hair complaint. Prescribe a totally customised product experience to target multiple hair needs with every use.
PROMOTE INDIVIDUALITY FOR CLIENTS WITH THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL.
FOR MORE INFORMATION, VISIT SCHWARZKOPFPRO.COM
@SCHWARZKOPFPROUK #FIBRECLINIX
CREATIVE HEAD
57
FASHION IS
FOREVER
A LOT CAN CHANGE IN 20 YEARS, BUT LOVE OF THE TREND-LEADING SPECTACLE OF FASHION SHOWS CERTAINLY HASN’T.
AND BACKSTAGE, NESTLED IN MANY A KIT, HAVE BEEN SOME UNBELIEVABLE BABYLISS PRO TOOLS, READY TO SHAPE FRESH
TRENDS. LET’S TAKE A RETROSPECTIVE LOOK AT SENSATIONAL HAIR WITH SOME OF THE INDUSTRY’S BIGGEST NAMES…
Sam McKnight at
Ralph & Russo A/W20
SEASON AFTER SEASON
ONCE YOU SEE SAM MCKNIGHT AND HIS TEAM WORK THEIR
MAGIC BACKSTAGE, YOU UNDERSTAND EXACTLY WHY THEY’RE
AT THE TOP OF THE FASHION WEEK GAME
Sam McKnight is a giant of the session world. He and his team
have created looks that have gone on to grace the covers of
magazines across the world, and his cool, calm and collected
demeanour backstage belies the technique and attention that
go into every style. Sam and BaByliss PRO have enjoyed a close
working relationship for years, with a shared laser-like focus on
creating beautiful results and driving trends forward.
He’s been around the block long enough to know what
fantastic fashion requires – and you can bet that the sleek black
tools from BaByliss PRO are a key factor in creating all manner of
stunning styles. The rise of the supermodel in the ‘90s brought
a lot of attention to Fashion Week shows. “Vivienne Westwood
Ralph & Russo A/W20
shows in particular really
stick in my memory. So many
incredible looks with Kate
Moss, Naomi Campbell, Amber
Valletta, Shalom Harlow, Linda
Evangelista,” Sam says. But
as fashion brands sought to
change the game and raise
the stakes ever higher, it’s
the change of pace of more
modern shows that stand out.
Sam mentions Dries
Van Noten with Christian
Lacroix for S/S20, as well
as the pastel-toned bobs
weaving through the Palace
of Versailles for Chanel
Cruise Versailles 2013. Fendi
Couture in Rome 2019, too,
was a standout moment in his
wide-ranging career. “It was
outside, with a backdrop of the
Colosseum at dusk. Fifty-four
wigs, dyed to match their outfit
inspired by the hues of Roman
Marble – incredible.”
The transience of the
fashion show is what keeps
drawing Sam back for more.
It’s a defining moment of
that time,” he explains. “The
look of a certain show can
send ripples through the next
few seasons. It captures the
progression within beauty,
the evolution of a trend or
evocative manner of season.”
58
CREATIVE HEAD
With the future of fashion in the balance post Covid-19, Sam remains
hopeful that fashion will continue to make its essential strides forward. “I
hope it will continue to proceed in the most creative way. Without fear and by
embracing the new guidelines, which are a step in the right direction for beauty
teams backstage,” he explains. “I’m looking forward to being with friends and
colleagues again – working alongside my team who have been with me for a
long time.”
One of those artists is Valerie Benavides, who has worked in Sam’s core team
for more than 12 years. That camaraderie, that trust, paired with the creativity
of being at the forefront of trend making is what captures her imagination
season after season. “Some shows I love for the opportunity to travel, others
for the prep and team camaraderie. Nothing brings you together or solidifies
friendships quite like working until 2am, eating pizza and jelly sweets while
making hair croissants or tweed ponytails,” she recalls. “Even packing the
show kit of 16 enormous cases makes you see people for who they are and
appreciate them immensely!”
CREATIVE HEAD ADVERTORIAL
“Hair and beauty
continues to provide
that aspirational
escapism”
VALERIE BENAVIDES
Ralph & Russo A/W20
Ralph & Russo A/W20
“The look of a show can
send ripples through the
next few seasons”
SAM MCKNIGHT
Valerie Benavides
CREATIVE HEAD
59
Syd Hayes at Matty Bovan A/W20
LAST YOUNG RENEGADES
THE SYD SQUAD LEAVES A TRAIL OF TRENDS IN THEIR FASHION
WEEK WAKE. MAKING A SPLASH IS ALL IN A DAY’S WORK FOR SYD
HAYES AND HIS TALENTED TEAM, WITH BABYLISS PRO’S VERSATILE
AND EXPANSIVE COLLECTION ON HAND TO BREAK NEW GROUND
Syd Hayes was on the fast-track to fashion royalty before he
even knew it, finding himself on Guido Palau’s team at the age
of 21. He still gets shivers when he recalls working on Alexander
McQueen’s last ever show. “It was the first of its kind. Streamed
on the internet, which had never been done before, and filmed by
these incredible cameras as models with the most amazing hair
walked down the runway!”
Creating a show-stopping look has become second nature,
notably at Matty Bovan and House of Holland, which carried his
punk-tinged brand of brilliance. Things have come a long way
since that McQueen show, and not just in the size of spectacle.
“Matty Bovan’s S/S20 show was a really big, exciting show
for me,” he recalls. “We collaborated with colourist Josh Wood
on these cool, extra-long dip-dyed pastel ponytails, where the
BaByliss 9000 cordless straightener made its exclusive debut.
It was like the future of haircare was in my hands.” We’re talking
dip-dye like you’ve never seen it, with wall paint stretching up the
sleekest power ponytails we’d ever seen.
He continues: “The cordless 9000 made such a difference
there – the first full-sized, battery powered hair straightener! It
meant that models could still have their ponytails straightened in
the line just before they went out on the catwalk, it’s so versatile.
Pure performance and pure silky straight ponytails. Amazing.”
In a fast-changing world like fashion, you have to be all-in to
keep up, explains Ryan Wood, a key member of both Syd Hayes’
Matty Bovan A/W20 Matty Bovan A/W20
“It was like the future of
haircare was in my hands”
SYD HAYES
60
CREATIVE HEAD
Matty Bovan A/W20
Paula McCash at Matty Bovan A/W20
Paula with Sam Burnett
CREATIVE HEAD ADVERTORIAL
rather than an addition. “One show that really stands out to me was Gareth Pugh
S/S19. All of the models were individual – some had wigs that were shaped into
mohawks, others wore finger wave wigs with a plastic-looking lip that make-up
legend Val Garland created. I loved the diversity of the show, proving fashion
comes in all forms.”
Session stylists are adrenaline junkies at heart. “I love the buzz that comes
with Fashion Week. It’s a lot of hard work and late nights but it’s all worth it when
you see the final results.” Swapping between tools and techniques, facing new
challenges and changing things up from show to show, Paula can’t imagine the
future of fashion not continuing on: “I do hope to get back to an audience and a
live show. I’m quite old fashioned like that but we will have to see.”
Matty Bovan S/S20
“It’s all worth it when you
see the final results”
PAULA MCCASH
Gareth Pugh S/S19
“Fashion Week as we know it
may change, but the industry is
more robust than people think”
RYAN WOOD
Ryan Wood
and Sam McKnight’s teams. “Lots of elements
of the industry have changed over the years, but
shows make front page news and the top models
are the references clients bring in to the salon,” he
explains. “Social media allows clients to follow the
shows and the models, and it’s the top models’
off-duty looks that inspire lots of people now...
myself included!”
His kit always has a stash of the BaByliss PRO
tongs of various sizes: “They are designed for
simplicity, and built to last. Tools can take quite a
battering!” But when it comes to facing forward,
he is resolute. “Fashion Week as we know it may
change, but the industry is more robust than
people think,” he says.
Paula McCash, the Most Wanted Independent
Stylist Award 2019 winner, has earned her place on
Syd’s team for her quick-thinking and deft touches
to leave hair as a fully realised character aspect,
CREATIVE HEAD
61
Richard Phillipart at Marques Almeida A/W20
INSPIRATION STRIKES ANEW
RICHARD PHILLIPART’S TEAM AT FASHION WEEK IS REACHING
LEGENDARY STATUS, AND FOR RICHARD IT’S ALL ABOUT
ASSEMBLING A CHARACTER, AN IDENTITY THAT’S METICULOUSLY
CRAFTED. THE SUPPORT FROM BABYLISS PRO GIVES HIM THE
FREEDOM TO MIX AND MATCH STYLES TO NAIL EACH LOOK
Richard Malone A/W20
“I could go on for hours talking about shows that inspired me!”
says Richard Phillipart, before referencing sculptural shows
by Viktor & Rolf, art at Commes Des Garçons, and Alexander
McQueen’s Horn of Plenty A/W09. “This McQueen show really
did change how I looked at fashion and influenced me to bring an
aspect of storytelling into my work that I have worked to develop
all these years and is just now coming to fruition.”
The distinction between salon and show hair all lies in the
model, the character being brought to life by the clothes, the
hair, the make-up. “I feel that Fashion Week hair has evolved
to include characters more and more. What was once cookiecutter
identical looks for every model is now about embracing
a model’s personal style, natural hair, personality. This is what
makes modern fashion hairdressing.”
Since launching a Fashion Week team, Richard has gone from
strength to strength, looking after increasingly bigger shows, and
his ambition is not dimmed as he looks to grow internationally,
with only the threat of Covid-19 dampening his dreams. “I think
Fashion Week in the future will explore and embrace digital
options… but I don’t see physical fashion shows disappearing,”
he asserts. “I hope and wish they don’t.”
As Richard’s first assistant, Lauren Bell has seen first-hand
just how much thought and backstory goes into creating a
“McQueen influenced
me to bring an aspect of
storytelling into my work”
RICHARD PHILLIPART
62
CREATIVE HEAD
look which comes to life. “Jack Irving at On|Off A/W18, was my
absolute favourite show!” she says. “It was one of the first shows
where I assisted Richard at Fashion Week – I’m still in love with
that hair! We used wigs to make this futuristic beehive which
had strong elements of nostalgia, futurism and just plain punk
because of the texture and high-shine finish.”
It’s safe to say there’s nothing quite like the buzz of Fashion
Week – and Lauren wouldn’t have it any other way. “The fashion,
the fast pace and final result – it’s the full experience!” she says.
“I’m yet to leave a show where I haven’t learnt a new technique or
a better way of doing something.”
Part of that discovery has been experimenting with the wide
array of BaByliss PRO tools. “The BaByliss PRO ItaliaBrava
hairdryer is the best, it’s so lightweight and the boost/turbo
button is insanely good! It’s just so quick to get strong, cold air
for setting looks backstage.”
That Jack Irving show made a big impression on Bailey
Humphreys as well, another key member of Richard’s team.
Lauren Bell
Marques Almeida A/W20
Marques Almeida A/W20
“I’m yet to
leave a show
where I haven’t
learnt a new
technique
or a better
way of doing
something”
LAUREN BELL
Marques Almeida A/W20
CREATIVE HEAD ADVERTORIAL
Bailey Humphreys at
Marques Almeida A/W20
A salon owner, the whirlwind of Fashion Week was like entering
a parallel world for Bailey, but he always emerges with new skills
and inspiration to return to the salon with. “Fashion Week is a
funny place to begin,” he says. “The pressure and intensity of
the work can either have you running back for more or running
away! Working with Richard has developed my skills, taught me
to use hair as a material, and to view product and tools in a such
different way from conventional salon life.”
When you’re pushed to the limit, Bailey’s glad to have the right
tools to hand. “The new BaByliss 9000 cordless straightener is
a game changer!” he says. “It is super-handy for line-ups at
Fashion Week, you can tweak a look right before the model goes
on the runway.”
Richard Malone A/W20
Richard Malone A/W20
Jack Irving at On|Off A/W18
“The pressure and intensity
of the work can either have
you running back for more
or running away!”
BAILEY HUMPHREYS
CREATIVE HEAD
63
CHARACTER
DESIGN
WORKING WITH A DESIGNER TO SHAPE THEIR VISIONS –
RATHER THAN YOUR OWN – IS THE CRITICAL SKILL THAT
SETS APART THE TOP STYLISTS WORKING IN FASHION NOW.
SHIORI TAKAHASHI SPOKE TO US ABOUT HOW TO CREATE
THAT SPACE TO RAISE THE BAR
Creative HEAD: How would you summarise the evolution
of Fashion Week hair and the importance of those
trendsetting looks or characters?
Shiori Takahashi: The celebration of individual style.
This feeling and movement is getting bigger and bigger.
Everyone has different style, taste, lifestyle and, of course,
hair! So, it’s great to see how it’s becoming more about
identifying a character and championing individuality.
CH: What’s the future of Fashion Week going to look like?
ST: Technology is improving all the time and informing the
runway looks. It’s exciting to see more collaborations with
innovative technology taking place.
CH: Where do you start when creating a look? Is it the
clothes, the character?
ST: Both are important starting points but the process feels
more like storytelling. Collaboration is key, in what you’re
drawing from the designer, photographers, stylists, art
directors and so on. The vision or idea is where the magic
happens; understanding the collection, discussing the
characters we want to bring to life. This is when we figure
out the world of these characters, and it unfolds from there.
CH: What advice do you have for young stylists dreaming
of working backstage?
ST: Work hard at developing your craft and put yourself out
there. You will meet and have the pleasure of working with
the most amazing, talented people at every stage of your
career. Don’t give in when times get tough! There will be
many nights where you will still be up colouring hair at 3am
for a 6am call time. But you will look back and be proud you
stuck through it. Believe in yourself and work hard!
Photography: Hugo Yangüela
64
CREATIVE HEAD
THE POWER IS IN YOUR HANDS…
BABYLISS PRO TOOLS GRACE THE KITS OF SOME OF THE BEST HAIR ARTISTS IN
THE WORLD, WHO KNOW THEY CAN RELY ON THEM WHEN TIME IS SHORT AND THE
PRESSURES ARE HIGH. WHEN YOU HAVE FIVE MINUTES UNTIL CALL TIME, YOU
NEED TOOLS THAT GET YOU THE PERFECT RESULTS FAST. HERE ARE THREE OF
BABYLISS PRO’S BEST…
CREATIVE HEAD ADVERTORIAL
BABYLISS PRO TITANIUM EXPRESSION 25MM CURLING TONG
The BaByliss PRO tongs are some of Sam McKnight’s most
used tools, the ones he reaches for to create curls with hold
and movement that never look too ‘done’ or overly styled,
which this mid-size tong excels at. With six sizes to choose
from the range is super versatile for creating any look you can
dream up, from tight corkscrew curls to barely-there waves.
“I love all the sizes in this range. They are light and travel well,”
Sam McKnight team member Valerie Benavides adds.
GCDS S/S20
Gareth Pugh S/S19
BABYLISS PRO
ITALIABRAVA HAIRDRYER
The supercar of hairdryers.
BaByliss PRO teamed up with
Ferrari to design the revolutionary
MaxLife PRO brushless engine, using
four high-strength magnets to deliver
intense power your styling that’s up
to 20 per cent more efficient. It’s also
20 per cent lighter than standard
hairdryers for a comfortable balance
in the hand, as you wield
2,400w of power for up to
10,000 hours of guaranteed
advanced professional
performance.
Matty Bovan S/S20
BABYLISS 9000 CORDLESS STRAIGHTENER
The cordless – yes, truly cordless – straightener is an absolute
game-changer backstage when you’re in cramped conditions or
looking to finish up right before show-time with no power socket in sight.
Ground-breaking Micro Heating Matrix technology is paired with a
powerful lithium-ion battery that lasts for up to 30 minutes to deliver
exceptional style wherever you need it. Curl or straighten effortlessly and
quickly with the curved body design of the styler and choose from three
temperature settings to perfect every look.
DISCOVER HOW BABYLISS PRO TOOLS CAN HELP TO SET YOU APART, BACKSTAGE OR IN THE SALON.
VISIT BABYLISSPRO.CO.UK OR CALL 0370 513 3191
CREATIVE HEAD
65
Ready, set, #CHTurns20
shoot! @charlottemensah –
ready to do her thing!
Vogue contributing editor
@claudia.croft doing socially
distanced #MWIT20 judging
Always on! Special Projects’
Jenny and Joanna multi-tasking
on the #CHTurns20 set
Filming with Louis Byrne
@icaniamandiwillbylouisbyrne
and others for a new project
with @babylissprouk
In the
frame
Remote farms, London studios, briefs,
bookings and copious call sheets, the
Creative HEAD Special Projects team
(@creativeheadmag) spent the summer
on set – here’s a snapshot!
@samburnetthair wigging out
in a barn in Kent, between
shots for our October cover
Images shot before government Covid-19 PPE guidelines changed on 15/08/2020
66
What’s @charlieculleneducation
up to in a Soho recording
studio? Hear more next month…
All change! Salon Smart
has gone digital – tune in
on 27 September –
tickets in store now!
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
@paulpercivalhair’s pet pooch, Obi,
performing for the camera with human
sister Maya #CHTurns20 shoot
Speakers4Schools chose
The Industry film star
Mark Maciver @slidercuts
to give a virtual career talk
Owner of Rielly Denholm,
@josh-denholm, working it
for an upcomng tutorial
CREATIVE HEAD
Ultra light. Ultra quiet. Incredibly powerful.
Let your creativity fly.
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AU REVOIR UNWANTED
RED, ORANGE & YELLOW TONES
BACK TO COOL
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The rights to use this visual are acquired from July 15 th , 2020 to January 15 th , 2022. Beyond that date the use of this visual shall be considered as a breach and you will have to pay any compensation that would be seek by the model or the photographer.