Creative HEAD Ireland September October 2020
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In print•online•everywhere!
€7.50 SEPTEMBER/OCTOBER 2020
IRELAND
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Images shot before UK government Covid-19 PPE guidelines changed on 15/08/2020
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EMBRACE YOUR CURLS
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Editor’s letter
44
13
HOPEFULLY BY NOW you are settled in back at work,
enjoying catching up with clients and flexing your hairdressing
muscles once more. It’s been a tough year so far, but the industry has
pulled together and adapted to the new world we find ourselves in. And
with changes to our working practices, clients’ perspectives and values
are changing too – enter the new consumers. You can find out all about the
new types of customers sitting in your chair from page 40, along with what
they want and how to tap into their needs. Over on page 42 we are celebrating
textured and curly hair – for too long hairdressing has left these hair types
behind, but it’s time to get educated for a more inclusive and creative
industry. And if you’re hungry for more change, come to see us at Creative
HEAD’s Salon Smart Dublin, where we have an exciting line-up of some of
the best in the business sharing their stories, tips and advice. Tickets are
available online now and selling quick – you can find all the details you
need on page 20.
Anna Samson,
Editor
50
JOIN US!
We’ve survived the past couple
of months adjusting to the
‘new normal’, but now
it’s time to look at what
comes next. On Monday
2 November, we’ll be
bringing our business
networking event, Salon
Smart, back to Dublin
with a fi rm focus on
resetting and rebuilding
for the future. Now, more
than ever, our industry
needs to pull together and
we have a line-up of experts
ready to share their stories and
advice, panel debates to tackle
business issues and challenges
head on, and vital opportunities to
network with fellow salon owners
and managers. Page 20 has
more; tickets are on sale now!
creativeheadmag.com/events
anna@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
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001_Cover template.indd 2 14/08/2020 15:10
September/October
WHAT’S INSIDE
42
€7.50 SEPTEMBER/OCTOBER 2020
In print•online•everywhere!
IRELAND
SEPTEMBER/OCTOBER 2020
TEXTURE MATTERS
It’s time for our industry to really talk about
and celebrate all types of hair texture and diversity
CREATIVEHEADMAG.COM
ALL RISE!
ON THE COVER
Hair by Adam Reed, global
brand ambassador for ghd,
using new ghd rise. Makeup
by Tricia Woolston using
NARS. Fashion by Sam
Carder at Stella Creative
Artists. Model Sophie Rose
Bellini at Body London.
Photography by Jon Baker.
44
FASHION
The Occasions Artistic Team
explores elements of light
and dark with its new
Blend collection
40
PLEASED TO
MEET YOU
There are distinct new types
of consumers heading to
your salon, so make sure
you cater for them
EDITOR
ANNA SAMSON
EDITOR IN CHIEF
AMANDA NOTTAGE
CONTRIBUTOR
DEBORAH MURTHA
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS
ASSISTANT
BELLA PETERS
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD Ireland is printed
on paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD Ireland
Alfol Ltd, PO Box 289,
Hexham,
NE46 9HJ
+44 1434 610416
anna@alfol.co.uk
Creative HEAD Ireland is published
6 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this magazine
may be reproduced without prior
permission of the publisher. All
information correct at time of going
to press. Printing by Buxton Press.
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
THE GREAT ITALIAN JOURNEY
PALERMO
To find out how you can become a Great Lengths certifi ed stylist, speak to our team on
+44 (0) 113 278 1292 and start your journey.
www.greatlengths.com/ie
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
GOVERNMENT
EXTENDS GRANT
SCHEME FOR
SOLE TRADERS
THE GOVERNMENT has opened up the
Enterprise Support Grant scheme for new
applications. The social protection minister,
Heather Humphreys TD, said the grant was
designed to help the self-employed to cover
the costs of returning to work following
Covid-19 shutdowns.
She added it would “be of interest” to
freelance and self-employed workers, which
includes hairdressers.
The Enterprise Support Grant was
originally designed to support new
entrepreneurs setting up their businesses, but
it has now been remodelled to help support
freelancers and the self-employed who were
forced to stop trading during lockdown as a
result of Covid-19.
It is designed to fill a support gap for very
small firms ineligible for other types of grants.
Funding of up to a maximum of €1,000 is
available for those who are eligible. To qualify
for the Enterprise Support Grant, sole traders
must employ less than 10 people and have an
annual turnover of less than €1 million.
Heather Humphries said: “Whether it’s
paying wages, fuel costs, purchasing PPE or
signage, this is an important grant to assist the
self-employed to reopen their businesses and
get back doing what they do best: providing
essential services in their communities.”
More details and application forms are
available on the gov.ie website.
Michelle Grimes
Andrew Cannon
PRESENTERS
REVEALED
CREATIVE HEAD IRELAND is delighted to reveal the speakers taking to the
stage at Salon Smart Dublin on 2 November. Hosted in association with L’Oréal
Professionnel, the business networking event for salon owners and managers
will be a unique chance to come together to explore, discuss and share ideas.
The line-up includes Andrew Cannon, founder and chief executive of Ruffians
barber shops; Gina Conway, owner of Gina Conway Salons and Spas; Michelle
Grimes, owner and founder of Maven Hair; Gareth Bromell, founder of
HENSHIN by Gareth Bromell; David Campbell, chief executive of House of
Colour; Danielle Kennedy, managing director of The Collective by Lloyds;
and many more industry experts. Following the success of the first ever Salon
Smart Dublin last year, the event is returning to the Radisson Blu hotel to
provide unparalleled value and insight after a year of unprecedented events –
so there’s never been a better time to invest in your salon’s future.
For the itinerary and full speaker list, visit creativeheadmag.com/salonsmart
Face masks now mandatory
in all salons and barber shops
FACE COVERINGS ARE now to be worn in Ireland
in all retail settings, which includes hair salons.
The regulation came after an increase in confirmed
cases of Covid-19, and the government hopes that
this will help to prevent further spread of the virus.
Wearing face coverings in these settings is now
mandatory by law, meaning that all clients in your
salon or shop should be wearing masks as soon as
they enter the premises. This includes whether they
are waiting for their appointment to start, or during
services. As clients should be aware of this change in requirements, they can
arrive wearing their own face coverings.
Where possible, hairdressers should do as much work as possible with
clients wearing face coverings. However, if necessary they can be removed
temporarily to enable certain elements of hair services to be carried out.
Sam Burnett
Danielle Kennedy
10
CREATIVE HEAD IRELAND
COVID-19 WAGE SUBSIDIES TO
CONTINUE UNTIL APRIL 2021
A NEW EMPLOYMENT Wage Subsidy Scheme (EWSS) has been announced to help businesses recover
from the impact of Covid-19 closures. The new EWSS succeeds the Temporary Wage Subsidy Scheme,
which closed at the end of August and will run until April 2021. Under the new scheme, employers and
new fi rms in sectors impacted by Covid-19 and whose turnover has fallen by 30 per cent, will get a fl atrate
subsidy of up to €203 per week per employee, including for new employees.
For more information on the scheme, visit citizensinformation.ie
75% investing
L’Oréal unveils new
sustainability targets
L’ORÉAL GROUP HAS LAUNCHED a new
sustainability programme, L’Oréal for the Future,
a set of targets to create a more environmentallyfriendly
business, and empower consumers to
make sustainable choices. Targets include making
all of L’Oréal Group manufacturing, research and
administrative sites carbon neutral by improving
energy efficiency and using 100 per cent renewable
energy by 2025, and ensuring 100 per cent of the
plastics used in product packaging are from recycled
or bio-based sources by 2030. €150 million has also
been allocated to address social and environmental
issues, including restoration of damaged marine and
forest ecosystems, prevention of violence against
women and support for refugees.
“L’Oréal’s sustainable revolution is entering
a new era,” said Jean-Paul Agon, chairman and
chief executive of L’Oréal Group. “The challenges
the planet is facing are unprecedented, and it is
essential to accelerate our efforts. We do so in our
own business operations and in our contribution to
the society at large. L’Oréal will stay faithful to its
ambition to operate within the limits of the planet.”
Meet the Cool Blonde collection, the
latest members to join milk_shake’s
semi-permanent colour range,
Smoothies. Packed with goodness, these
sweet treats contain organic fruit, honey
and milk proteins, to nourish hair from the
inside out. With shades such as amber and
iris to choose from, who could resist?
milkshakehaircare.ie
of participants working within the health and beauty sector
plan to accelerate their digital transformation plans, according
to a report by Cheil UK. This is well above the national average
of 44 per cent. Plans include optimising online performance,
in new tech in-salon and e-commerce.
WELLA PROFESSIONALS
TRENDVISION DIGITAL
FINAL ANNOUNCED
Wella Professionals TrendVision Digital
UK and Ireland Final opens for fi nalist
entries on 8 September. Finalists must
upload their fi nal look, which can be
created on a head block or a model,
before 23 September – late submissions
will not be judged.
Briefi ngs will be held by Wella Guest
Artist judges across the six categories:
Colour Artist, Colour Specialist,
Editorial Look, Craft Artist, Men’s Hair
and Style Master.
On 21 October, winners will be
revealed on Instagram at @wellahairuki.
The Gold winners from Colour Artist,
Colour Specialist and Craft Artist
will automatically go through to the
International TrendVision Award
and gain a place at the International
Creative Retreat.
Gold winners in other categories will
be entered into a further competition to
win a place at the Creative Retreat.
#CHedit
MY months
AHEAD
What September
and October have
in store for...
GARETH BROMELL
HENSHIN BY GARETH
BROMELL
I am about to launch my
new hair destination in
Harvey Nichols Dublin, H BY
GARETH BROMELL. It will
offer sustainable beauty and
cruelty-free
prescription
hair and I will
be shooting
a beautiful
editorial for
the brand.
MARC BALLANCE
BALLANCE HAIR
We are training two new
assistants and we hope that
September and October
will be months in which
they excel and get out
onto the fl oor. Our team is
strong but we are looking to
focus on expressing that in
different ways
through our
social media
platforms,
so we will be
creating more
content.
MOVERS AND
SHAKERS
Takara Belmont has
appointed Stephen Price
as managing director.
Coty has named former
L’Oréal Paris executive
Sue Y Nabi as its new
chief executive.
Angelo Seminara
has joined Goldwell
as its new global
brand ambassador.
CREATIVE HEAD IRELAND
11
THE BUSINESS EDIT
HOW CAN SALONS
SWERVE POST-
LOCKDOWN BURNOUT?
LIFE
LESSONS
WHEN IRISH SALONS were finally given
the green light to re-open in June, they were
given only a matter of days to plan for a new
way of working. Considerations included
social distancing measures, protective
equipment and rigorous cleaning schedules
to ensure visitors felt safe and comfortable.
A few months down the line and
hairdressers have worked harder than ever
before to provide great services under these
new conditions – but are they trying to do too
much? Keeping your team healthy and happy
is more important than ever to avoid the
dreaded post-lockdown burnout.
“We are now embracing a new environment
in our industry and working in what we are
learning is the ‘new normal’,” says Sarah
Mason, owner of Sarah Mason Professional in
Galway. “Although it’s a challenge it has been
highly rewarding greeting our clients back
while striving to keep on top of our game, and
I am really enjoying the positive side.”
Wearing face masks is currently mandatory
in retail settings in Ireland which, although
necessary for safety, is hot and uncomfortable
to wear during long hours in the salon.
However, Sarah says that the rule has
given her team a motivation to get outside
and switch off. “Wearing PPE has been a
challenge, however it is encouraging me
to get a little fresh air from time to time
during my day,” she explains. “We are now
embracing the outdoors more and the team
now swim in the sea after work in a place
called Blackrock in Salthill, Galway. Team
building is very important to me and this
is a super way to do a quick team-building
exercise that has brought us all a sense of
freedom and relaxation while washing away
our daily worries after a long day at work.”
Louisa Murphy, owner of Saints Colour
Specialist & Beauty in Ferns, Co. Wexford,
agrees that taking time out and getting fresh
air is essential to avoiding burnout. “I used to
expect the team to work as hard and as late
as I do, but spacing out client visits, having
fresh air and regular breaks from the PPE has
made everyone a lot happier,” she says. “We
put a seating area outside so clients can sit
there while waiting for their appointment, but
staff can also use it to have five minutes of air
and sunshine when they need. Staff also have
an extra 15 minutes on their lunch break to
be able to have time to go for a walk.”
Sarah has found that the time in lockdown
also allowed her to re-imagine her business,
so her staff could be both productive and
content on return. “I created a full team
induction, new salon policies and procedures
to strive for a successful new beginning,”
she explains. “I ensure my team has
optimal awareness covering health and safety
and the new running order of the salon to
minimise any anxiety they may have. With
health and safety at the top of my agenda
each day it has been vital for me, my team
and our client base to feel safe – so all of my
team have passed the Wella Professionals
Hygiene Course.”
She has also taken the opportunity to slow
down a little. “I have wanted to pare my own
column back to be able to focus more on each
client, so since lockdown I have put my plan
into action. Not only am I spending more
time with my clients I am now extending
their average spend, and my clients are
loving the extra attention to detail.”
And even little things can make all the
difference and keep staff feeling happy
and healthy. “We have a little hydration
competition to see who can drink the most
water in the day, and I bought a SodaStream
machine to make sparkling water,” says
Louisa. “On the whole, having more breaks
and more water and the extra time between
clients has made us all more motivated and
happy in work. We aren’t making quite as
much money per day as we used to, but
because we are extremely busy all of our time
slots are filled, so that outweighs the losses.”
ANDREW DUNNE
HAIR BY MANE
Be authentic. Success based on
other people’s interpretation of
you and your work is really an
empty experience. It will not lift
you up. In fact it will most likely
do the opposite.
What you focus on is what
grows. Make sure you
concentrate on what you want in
your life and not what you don’t.
It sounds simple, but it isn’t.
Experience wins every single
time. You can spend your whole
life analysing and learning
about how something is done,
but until you start to actually
do it you are just a spectator.
Behind the chair is where you
need to be!
Community is everything. Be
part of something bigger than
yourself, it allows you to pay
it forward and, most of all,
be connected to like-minded
people around you. It’s so
beneficial to you as a person
and also to your career.
Invest in yourself. Move quickly
and learn. By investing in
yourself you are betting on the
only person who really matters,
and when you bet on yourself
you tend to win. So go for it!
12
CREATIVE HEAD IRELAND
#CHedit
WHY DID YOU WANT TO BE A HAIRDRESSER?
Funny enough I never actually wanted to be a hairdresser. I
started off modelling for Vanilla Hair Design and from there
I fell in love with the industry. From seeing such amazing
competition work on the IHF Championships floor to
watching how much power you have every day in the salon
by being able to make someone feel a million dollars when
they walk out the door, I knew I had to be a part of it.
WHAT ARE YOUR HIGHLIGHTS SO FAR?
I really do have the trainee life! Back in
January I got to go to London and I
worked alongside Hooker & Young at a
photoshoot. It was an experience I never
thought I would get this early on in my
career. Not everyone gets to meet their
idols, but to say I was starstruck would
be an understatement! Meeting Olive
Tucker Lee, Katrina Kelly and Dylan
Bradshaw was also definitely next-level
emotion too.
LEAH CARROLL BYRNE
VANILLA HAIR DESIGN, TULLOW
AGE: 18
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
I hope to have shared some of my hair skills with other cultures –
travelling with my trade is something I have wanted to do ever since
I started. I would like my name to be well-known in the competition
side of hairdressing and have my own trophies so I can show future
trainees that anything is possible if you have a dream and put the
work in.
WHAT IS YOUR DREAM HAIRDRESSING GIG?
I am obsessed with products and haircare, so my dream would be to
get into educating with products – and from there to actually launch
my own range. I would love to be able to share my knowledge with
the youth of the hairdressing industry, while seeing my haircare
range on shelves all over the world.
CREATIVE HEAD IRELAND
New from
Schwarzkopf
Professional is
the Color Blender
Tool, created in
collaboration with global
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Jennison. Perfect for multitonal
applications to deliver a
seamless colour transition.
SALON PRICE €5.50
+44 800 328 6920
schwarzkopfpro.com
Innovator extraordinaire ghd
has unveiled three nozzles for
the ghd helios professional
hairdryer. The professional comb
nozzle gently helps lift, shape
and blow out textured hair, while
the professional diffuser works
to perfect those curls. For speeddrying
thick hair, the professional
wide styling nozzle is a lifesaver.
RRP FROM €25
+44 1924 423 400
ghdhair.com
The iconic duo of damaged hair wonders – JOICO
K-PAK and K-PAK Color Therapy – have had a serious
makeover for 2020. With smarter colour and damage
technology, hair looks like new after just one use.
RRP FROM €19.90
045 856 490
xpertpro.ie
Finding the perfect products for
curls can be challenging, but
the new Semi Di Lino line from
ALFAPARF Milano helps make the
most of spirals, waves and corkscrews.
With climate-proof technology, curly haired clients
can enjoy 72 hours of frizz control, along with
protection from pollution. Alternate the Enhancing
Low Shampoo and the Hydrating Co-Wash for
gentle cleansing. The Enhancing Conditioner
detangles and defines, while the Enhancing Mask
adds strength. To style, there is the Defining
Cream and the Multi-Benefit Oil - and when curls
need refreshing, spritz on the Reactivating Spray.
RRP FROM €14.25
045 856 490
xpertpro.ie
The new Silver
Shine Gift Set
from Great
Lengths is a treat
for blonde clients
looking to keep
hair fresh, vibrant
and conditioned.
RRP €45
+44 113 278 1292
greatlengths.com
Nude Powder
Spray from
AUTHENTIC
BEAUTY
CONCEPT is a
fine powder that
adds instant
lived-in volume,
movement and
a soft grip to
dry hair.
RRP €28.65
+44 800 328 6920
authenticbeautyconcept.com
Let’s cool things down with
new shades from DIA Light
from L’Oréal Professionnel, all
delivering cool, clean finishes.
IN-SALON SERVICE
01 604 5918
lorealprofessionnel.co.uk
Wella Professionals Koleston
Perfect ME+ just got even more…
Well, perfect. The addition of four
new shades to the Pure Naturals
range ventures into new territory
with Resistant Cool Cover,
delivering 100 per cent coverage
and intense cool tones.
IN-SALON SERVICE
01 416 0900
wella.com
The new and expanded Schwarzkopf Professional Fibre
Clinix collection allows you to mix-and-match products
and boosters to create the perfect cocktail for each client.
HOMECARE RRP FROM €18.55
+44 800 328 6920
schwarzkopfpro.com
The Chromoplus Colorica Colour
Cream and Stabilized Oxidizing
Cream Chromoplus from RICA are
100 per cent vegan hair colouring
systems that will elevate your
services to another level.
IN-SALON SERVICE
021 434 3436
hennessyhb.ie
14
CREATIVE HEAD IRELAND
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
IT’S ALL ABOUT... BLONDES
The Bounce Back Blonde is in
full effect. Help those lighter
clients keep it cool and tone up
between appointments with a
little help from Serie Expert
Silver shampoo from
L’Oréal Professionnel.
RRP €15.45
01 604 5918
lorealprofessionnel.co.uk
Meet the latest bond building
innovation: BlondorPlex from
Wella Professionals. A lightening
powder with bond builder
technology included for up to 97
per cent less breakage, when used
with WellaPlex No.2.
IN-SALON SERVICE
01 416 0900
wella.com
All rise for the new tool from ghd that will
revolutionise how you style! If you love to
curl with ghd wands and tongs, you’ll love
this. If you simply adore the ghd glide for
its incredible smooth finish, then you’ll
really love this. The ghd rise takes all of
the best parts of its existing roster of tools
and refines them for 3D volume and an
incredibly shiny, soft-touch finish.
The 32mm barrel is studded with 5mm
nylon bristles that use the same SMART
technology as the ghd platinum+ to keep
the temperature at a constant 185˚C. It’s
these bristles that are the secret weapon
of the rise, according to ghd UK brand
ambassador Zoë Irwin. “The length is so
important – they’re not long enough to
tangle, but they are long enough to give
hold,” she explains. Just as with the glide,
Zoë considers the rise as a brush rather
than a tong, thanks to how easy it is to
use and its supreme versatility. It’s her
new favourite go-to on set, whether she’s
building body in the roots or using to curl
and smooth hair through the length. For
any clients who struggle to put a curl in
using straighteners or wands, give them
the ghd rise and let the magic happen.
RRP €179
+44 1924 423 400
ghdhair.com/ie
CREATIVE HEAD IRELAND
15
COLOUR VISION
A UNIQUE COLOUR SERVICE AND BESPOKE FINISH FOR EACH AND EVERY CLIENT. DON’T MAKE THE MISTAKE OF
RUSHING – WE’RE LOOKING AT WHY WELLA PROFESSIONALS COLOUR IS WORTH TAKING THE TIME FOR…
IN ASSOCIATION WITH
STUDIO CITY
We’ve got those back-to-school September feels! You can now
head back to the classroom and embark on some truly inspiring inperson
education. The world-renowned Wella Studios have finally
opened their doors once again, albeit with a fresh new approach.
A reduced schedule of courses will take place and head blocks
will be used to ensure students are in a perfectly safe environment.
The Studio is currently contacting people who are booked on the
Master Colour Programme or education packages, and will be
offering online refresher courses too.
Contact the studio for a full list of course availability and a
personalised consultation to plan your bespoke education
programme. Naturally, full safety measures will be in place so that
you can realise your potential while still remaining safe.
Contact the Manchester Studio on +44 161 834 2645
THE COLOUR CLINIC IS OPEN…
EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. WELLA PASSIONISTA
NELLA PASTORE RE-EXAMINES THE IDEA OF CHANGE AND WHY WE SHOULD BE EXCITED FOR WHAT’S HAPPENING NEXT
“We all need to embrace change – both clients and as stylists. A lot of colourists think of
change as a big thing, that it means a client needs to have a total new look, but even the
smallest adjustment can make a huge difference for them. After lockdown I was expecting
clients to just have one long appointment as a one-off and then things go ‘back to normal’
again. But that hasn’t been the case. After just a couple of weeks I have clients asking for
something different, something interesting, because they don’t want their old ‘normal’.
“I try to introduce something small but different every time. Before lockdown I’d sort of
slipped out of the habit, it was easier to just run through everyone’s usual look. It was quicker,
it was easier – and the client was always happy. But since lockdown, I’ve been doing virtual consultations to
gauge what clients are dealing with, how their needs have changed, and I’m taking that extra time between
consultation and appointment to really think about what would suit them. Instead of seeing seven or eight
clients a day I’m now seeing only two or three, and really dedicating that time to clients.
“People are looking for change, you should embrace it. They’re not rushing as much as they used to, they
have the time to spend now so I’m doing longer, more dedicated services. I’m not going back down that road
of rushing through clients. When you work out your average spend with the amazing Wella Profit Calculator,
even with prices going up with PPE, I’m making so much more money and not breaking my back. And the hair
really shows – when you really take the time to use multiple techniques and products, they will really notice
the difference and they won’t mind the extra cost because it absolutely feels worth the money.”
@nellahairartistry
16 CREATIVE HEAD IRELAND
#ColourVision
SHELFIE TIME
I love the new additions to the
Koleston Perfect ME+ Pure Naturals
range. It offers everything a
successful business could need.
From blending greys, to bright
coppers to glossing and enhancing
natural hair – what more could you want? Koleston
Perfect ME+ is a colourist’s dream to work with.
We have been doing a lot of big colour changes
since lockdown and we wouldn’t be without Wella
CREATIVE HEAD ADVERTORIAL
THE NEW SHADES
55/02, 66/02, 77/02, 88/02
WHY I’M
WELLA
Professionals to help us with these.”
MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS, MANCHESTER
@houseofcolour
The House of Colour salon group has six salons and an academy, employing a team of
more than 100 people. Our partnership with Wella allows us to really execute our core
values as a group and plan for our future growth in all areas of the business.
“We believe in partnerships, and we believe in family; Wella stands for all of this.
It understands what it takes to become the best and what it takes to push a brand
to the highest level possible. The Wella Academy is filled with the most inspiring
educators in the industry, and Wella advisers are always there to lend a hand, give
advice and encourage you to grow within your business. It ticks every box and is
always looking for ways to push the boundaries.
“But most importantly, Wella is family. I feel like we are being listened to and we
are proud to be part of that family, and proud to be associated with the many amazing
people who work there.”
DAVID CAMPBELL, HOUSE OF COLOUR, IRELAND
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S
TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU
TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL
AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS
@wellahairuki #WellaColour #MakeChange
Wella Professionals
CREATIVE HEAD IRELAND
17
Ugrade your
root touch-up with
luxelights
Luxurious dimension, subtle lights and soft shadows
Grey coverage
just got cooler
RESISTANT COOL COVER SHADES FOR
100 %
COOL, GREY COVERAGE
55/02 66/02 77/02 88/02
FIND OUT MORE:
Talk to your Account Manager/Education Team or visit
education.wella.com
uk.wellastore.com | @wellahairuki | #WellaColour
BOOKING NOW!
AT CREATIVEHEADMAG.COM/SALONSMART
OR CALL +44 (0)1434 610944
event
IN EXCLUSIVE PARTNERSHIP WITH
REFLECT
RESET
REBUILD
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR IRISH SALON OWNERS AND MANAGERS
2 NOVEMBER
DUBLIN
RADISSON BLU ROYAL HOTEL
TICKETS €100 / £90 PLUS VAT*
INCLUDES BREAKFAST, LUNCH, REFRESHMENTS AND A GOODY BAG
Terms and conditions apply. Visit creativeheadmag.com/salonsmart for full ticket information
*VAT at UK 20 per cent. Ticket terms and conditions apply. Visit creativeheadmag.com/salonsmart
@CREATIVEHEADMAG #SALONSMARTIRE
BOOKING NOW!
AT CREATIVEHEADMAG.COM/SALONSMART
OR CALL +44 (0)1434 610944
event
IN EXCLUSIVE PARTNERSHIP WITH
TALK
SHARE
LEARN
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR IRISH SALON OWNERS AND MANAGERS
2 NOVEMBER
DUBLIN
RADISSON BLU ROYAL HOTEL
TICKETS €100 / £90 PLUS VAT*
INCLUDES BREAKFAST, LUNCH, REFRESHMENTS AND A GOODY BAG
Terms and conditions apply. Visit creativeheadmag.com/salonsmart for full ticket information
*VAT at UK 20 per cent. Ticket terms and conditions apply. Visit creativeheadmag.com/salonsmart
@CREATIVEHEADMAG #SALONSMARTIRE
BOOKING NOW!
AT CREATIVEHEADMAG.COM/SALONSMART
OR CALL +44 (0)1434 610944
event
IN EXCLUSIVE PARTNERSHIP WITH
MOVE
FORWARD
TOGETHER
CREATIVE HEAD’S BUSINESS NETWORKING EVENT FOR IRISH SALON OWNERS AND MANAGERS
2 NOVEMBER
DUBLIN
RADISSON BLU ROYAL HOTEL
TICKETS €100 / £90 PLUS VAT*
INCLUDES BREAKFAST, LUNCH, REFRESHMENTS AND A GOODY BAG
Terms and conditions apply. Visit creativeheadmag.com/salonsmart for full ticket information
*VAT at UK 20 per cent. Ticket terms and conditions apply. Visit creativeheadmag.com/salonsmart
@CREATIVEHEADMAG #SALONSMARTIRE
Moving
on up
From new businesses
to established salons,
Treatwell’s innovative and
adaptable services form
the building blocks that can
make every hair venture
shine, no matter where you
are on your journey
A HELPING HAND is always appreciated. No matter what size your business is – whether
you’re a solo stylist or running a multi-salon empire – a solid foundation of business
know-how and support structures can help to keep your salon or business standing strong.
Treatwell knows that one size doesn’t fit all, that each and every client needs something
different. And that’s the beauty of its offering; you can customise your Treatwell support
experience, one building block at a time. We spoke to three different salons to discover
just how Treatwell has helped them to step up to the next level.
26 CREATIVE HEAD IRELAND
Tish Curry, Salon Rouge, Dublin
1,100+ verified reviews,
nine team members,
partnered with Treatwell
for four years
CREATIVE HEAD ADVERTORIAL
Four years ago, I realised
that if I didn’t go digital I
wouldn’t have a business
in four years’ time. The
year we made the move to
Treatwell our service sales
went up more than 30 per
cent. It was affordable for
me and moved us from
paper to online with ease.
Treatwell saves me time
which is invaluable because,
as a business owner, I don’t
have a lot of it!
Growth spurt
With fewer people out and about on the street, your online visibility is more important than ever. Your own website is an essential tool in this day
and age, but creating a digital shopfront on Treatwell, a site with more than seven million visitors every month, offers you next-level exposure.
Treatwell connects one of its partners to a client every 1.5 seconds.
Don’t know where to start with your own website? Treatwell has you covered there too, with a free website builder for clients to tailor to their
brand identity. Easy to use widgets and ‘book now’ buttons can also be added to existing sites as well as your business’ Facebook and Instagram.
Market yourself to the best of your ability and enjoy a wider network.
And let’s not forget the extra outreach that Treatwell does on your behalf to steer people to your salon. With smart email marketing initiatives,
based on tonnes of collected data and research as well as shareable, pre-designed images for you to use on social media, meeting your next new
client is just a click away.
@salon.rouge
Sliding doors
When demand is high, the last thing you want to deal with is the phone
ringing off the hook and constant interruptions. Maximise your online
availability and ensure potential clients can book an appointment
24/7. Manage all of your booking online through Treatwell’s clever
software for a smooth, hassle-free experience – for both you and the
client! Treatwell’s dedicated, easy-to-use booking software allows for
real-time availability display, to avoid any awkward double bookings.
You can also create simple ‘book now’ buttons on your Facebook
and Instagram pages, creating a community where likes become
bookings, which become happy clients. Take advantage of quiet days
and turn them into full columns with smart pricing options, including
off-peak and last-minute discounts which can be quickly and easily
adjusted with the touch of a button. Rather than moulding yourself to
fit the parameters of other booking systems, mould Treatwell’s many
options around you and your team.
CREATIVE HEAD IRELAND
27
Brent Mossop
Bar Hairdressing & Bar Hair Ink,
15 years in business, two salons, 16 team members,
East London partnered with Treatwell for 10 years
Keep ‘em coming
Sure, your salon may be full now, but we all know that building lasting relationships is
crucial to a successful business. Walk-ins are discouraged due to Covid-19 guidelines,
so you need to do everything you can to lock-in secure client connections. The right
salon software means you’re able to spend the time where it matters: with your clients.
Treatwell can help you store all of your client notes, building up a GDPR-safe client
database that means you can offer next-level service. Every service, every concern,
every idea for future appointments can be noted down and take you one step closer
to the dream client experience. Automate all of your admin and cut-out no-shows for
a smoother way to run a salon. Treatwell offers you unlimited reminders for clients via
email and SMS without you having to lift a finger. Set automatic rebook reminders for
clients if you didn’t manage to book them in immediately after their service, to keep
everything on track and columns full.
The Treatwell client app means you can stay right there in your client’s pocket, with an
easy-to-book system and up-to-date availability for a seamless experience, whether it’s
their first visit or their fortieth. Want to offer a more personal touch? With professionally
designed marketing email templates, you can send messages to different groups of
clients with ease to encourage them to take advantage of specific deals or just to give
them a bit of a nudge.
I wasn’t very tech-savvy
when I opened my salons,
but being bookable online
has made sure my salons
are visible and my team
is trusted. Partnering with
Treatwell transformed my
business into something
far more interesting and
effective – particularly
when it came to adding my
second salon. It’s helped
me grow my business.
@barhairdressing
28 CREATIVE HEAD IRELAND
Raju Raymond,
CEO, Headmasters
43 salons across the UK,
partnered with Treatwell for five years
Work smarter, not harder
You got into this business because you love hair, right? We don’t blame you if the idea of
juggling a business, managing a team or figuring out how to build a cohesive marketing
campaign sends you into a cold sweat. It’s tough!
Treatwell has the right digital tools for you, no matter what you’re struggling with, to
streamline your business and make it much easier to manage. They’ve been designed
specifically for hair professionals, to help you manage your diary, juggle appointments in
seconds and organise everything you need in one place.
Save time – and money! – with the right toolkit for you and your business. We’re talking
sales reports generated by the touch of a button, updating your products and salon menus
effortlessly, and viewing performance insights all in one place.
Still at a loss? The team at Treatwell is always on-hand to help out. Your account
manager can be monitoring trends in your wider area and give you a heads-up on
trending services that you can jump on. Time waits for no salon, but the Treatwell team has
your back to help build your business and take you to new heights.
We work with Treatwell not
only on listing our salons
on its marketplace and
using its salon software
to streamline our business
across 43 sites, but also
through dedicated partner
content to help showcase
the Headmasters brand. It
has helped drive business
and boost our online
presence, which in turn has
attracted new clients. The
simple booking process
has allowed us to fill late
availability appointments
quickly as well as creating
bespoke offers for specific
salons. It’s a partnership we
value greatly and we look
forward to more successes
with Treatwell.
CREATIVE HEAD ADVERTORIAL
@headmastersuk
DISCOVER HOW TREATWELL CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY.
VISIT TREATWELL.IE/JOINUS TO SIGN UP FOR A FREE CONSULTATION
CREATIVE HEAD IRELAND
29
MAKE IT
personal
WHO WANTS TO BE LIKE EVERYONE ELSE ANYWAY? THE NEW
FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL
ALLOWS YOU TO BUILD A FULLY CUSTOMISABLE ROUTINE FOR
CLIENTS FOR A PERFECT FINISH, NO MATTER THE CONCERN
Demand for personalised services has grown exponentially, and the idea of
‘making do’ or ‘one size fits all’ feels a little redundant with all of the opportunities
now available at clients’ fingertips. Which is exactly why professional advice and
bespoke hair consultations are a crucial point of difference to offer clients with
restless fingers hovering over ‘buy now’ buttons on their phones.
Thankfully, Schwarzkopf Professional’s most advanced and powerful repair
technology offers the ability to tailor haircare to address multiple issues. The
breakthrough Fibre Clinix range takes a service-led approach to provide
customisable treatments and transformative results from first use. Hair is
both dry and damaged? No problem. Fine strands unable to cope with heavy
formulas for the colour treatments it’s gone under? Don’t sweat.
Ten years’ worth of hair bonding innovation and research has gone into the
Triple Bonding Technology that is at the core of the Fibre Clinix range. Combined
with C21 Technology, which works to repair the 21 lipid chains present in
hair and bring the cuticle closer to natural perfection, the results are instantly
noticeable. When used as a regime with the Tribond Shampoo and Treatments,
the technology restores the inner and outer hair structure for up to 60 days,* with
complete sealing of hair porosity.**
*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.
30 CREATIVE HEAD IRELAND
ONE IN A million
AS CONSUMERS LOOK FOR EXPERT ADVICE AND PERSONALISED SOLUTIONS, CUSTOMISABLE REGIMES THAT REFLECT INDIVIDUAL NEEDS
ARE AN ABSOLUTE ESSENTIAL – AND IT STARTS FROM THE VERY FIRST PRODUCT. FIBRE CLINIX OFFERS CUSTOMISATION AT EVERY STAGE,
ALLOWING YOU TO TAKE A HOLISTIC APPROACH TO THE HAIR’S NEEDS. BEGIN WITH A CUSTOMISED TRIBOND SERVICE TO TRANSFORM HAIR
CREATIVE HEAD ADVERTORIAL
CLEANSE
Cleans and prepares the hair
structure for a personalised
Fibre Clinix treatment
TREAT
Choose between treatments
for either fine or coarse hair to
improve strength and shine
CUSTOMISE
Select from a range of Fibre Clinix Boosters to mix with the right Tribond
Treatment for your client, to target specific hair concerns and repair
both inner and outer hair damage further
ALL FOR me
TO REALLY SEE THE BENEFITS OF THE FIBRE CLINIX REPARATIVE TECHNOLOGY, SEND CLIENTS HOME WITH A BESPOKE ROUTINE FOR
EFFORTLESS MAINTENANCE. EACH RANGE HAS BEEN DEVELOPED WITH SKINCARE-INSPIRED INGREDIENTS TO TAP INTO THAT TAILORED
APOTHECARY MINDSET OF MIXING AND MATCHING TO SUIT EACH INDIVIDUAL
FIBRE CLINIX
VIBRANCY
FIBRE CLINIX
FORTIFY
FIBRE CLINIX
HYDRATE
FIBRE CLINIX
VOLUMIZE
FIBRE CLINIX
TAME
Utilising alpha hydroxy
acid to enhance colour
vibrancy for lasting results
Strengthen and nourish
the hair fibre with
niacinamide
Deeply nourishing
squalane complex
balances moisture levels
Phytokine gives hair a
lightweight feeling
and fullness
Smoothing ceramides
visibly tame hair for a
smooth, anti-frizz effect
Each range features a Shampoo, Conditioner, Leave-In Conditioner, Treatment and Booster that can be mixed and matched to suit each
and every hair complaint. Prescribe a totally customised product experience to target multiple hair needs with every use.
PROMOTE INDIVIDUALITY FOR CLIENTS WITH THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL.
FOR MORE INFORMATION, VISIT SCHWARZKOPFPRO.COM
@SCHWARZKOPFPROUK #FIBRECLINIX
CREATIVE HEAD IRELAND
31
COLOUR WITH
KINDNESS
ELEVATE YOUR COLOUR FROM A SERVICE TO AN EXPERIENCE
WITH THE NEW ETHICAL COLOURING SYSTEMS FROM RICA –
AVAILABLE EXCLUSIVELY FROM HENNESSY HAIR & BEAUTY
32
CREATIVE HEAD IRELAND
FOR 25 YEARS RICA has been championing responsible beauty
in all its forms – from respect for nature and the environment to
compassion for people and animals.
As the world has grown more and more interested in ethical
choices and demand for responsible beauty has increased, RICA
has created a collection of new products to help hairdressers give
their ethically-minded customers what they want.
Chromo Plus Colorica is a permanent hair colouring system
that is 100 per cent vegan yet still delivers intense, brilliant and
long-lasting colour. RICA’s innovative technology and passion are
gathered together to create a system that is perfect for the modern
client and colourist. Shades are formulated with pure pigments, raw
materials and nourishing ingredients, they’re high performing and
kind to the world around us.
And not only that, they are exclusively available at Hennessy Hair
& Beauty, the industry provider with more than 35 years in business.
With experts on hand to guide you in the Doughcloyne and Cork City
stores, you can be sure that you’re investing in the best products for
your salon. Plus, if you’re ordering online, you can get 10 per cent off
your fi rst order – simply enter the code FIRST at the checkout.
CREATIVE HEAD ADVERTORIAL
MEET THE PRODUCTS
STABILIZED OXIDIZING CREAM CHROMO PLUS
Lighten hair without damage with this innovative and protective
formula. It contains wheatgerm oil rich in vitamin E to help nourish
hair and provide antioxidant properties. Choose from 5 Vol, 10 Vol,
20 Vol, 30 Vol and 40 Vol for control when colouring, and be safe in
the knowledge that RICA Stabilized Oxidizing Cream Chromo Plus
is free from parabens, preservatives and silicones.
CHROMOPLUS COLORICA COLOUR CREAM
Volcanic water is at the base of every RICA product, and this
formula contains 94 per cent naturally-derived ingredients. Mullein
fl ower extract protects from colour fade, marula oil hydrates and
fortifi es, and quinoa hydrolyzate is rich in proteins for strong hair.
Suitable for sensitive scalps, the Chromo Plus Colorica Colour
Cream is available in 104 shades – something for every client.
READY TO TRY RICA’S ETHICAL COLOUR RANGE? VISIT HENNESSY HAIR & BEAUTY ONLINE SHOP AT HENNESSYHB.IE.
FOR ENQUIRIES, CALL 021 434 3436 OR EMAIL SUSAN@HENNESSYHB.IE
FOR ALL THE LATEST NEWS AND PRODUCTS, FOLLOW HENNESSY HAIR & BEAUTY ON SOCIAL MEDIA
@HENNESSYHB @HENNESSYHBCORK HENNESSEY HAIR & BEAUTY LTD
CREATIVE HEAD IRELAND
33
MW
IT ’S
UNM
SUNDAY 29 NOVEMBER
7PM TO 1.30AM
PRINTWORKS, LONDON
SINGLE TICKET £260 PLUS VAT
TABLE OF 10 £2,500 PLUS VAT
LIMITED NUMBER OF VIP TABLES AVAILABLE
20SOLD
OUT
WAITING LIST ONLY
CALL +44 1434 610940
ISSABLE
CREATIVE HEAD’S MOST WANTED AND
THE IT LIST GRAND FINAL 2020
TICKET HOTLINE +44 1434 610940
2020
2020
TEAM 2020 FINALISTS
BEST NEW BOUTIQUE SALON
For a new small salon with a unique sense of style
2020
Bond, London
Don Hairport, London
Paint + Powder, Stafford
PR Hair, London
The Secret Garden, Leicester
BEST SALON TEAM
For salon teamwork at its best
Bloggs Salons Harbourside, Bristol
Ego Hair Design, Inverness
Malcolm Murphy Hair, Leicester
Manifesto, London (King’s Cross)
TINT, Leeds
BEST LOCAL SALON
For a salon that best serves its local community
DKUK, London
Malcolm Murphy Hair, Leicester
Sarai Hair and Beauty, Crowthorne
Stag, Edinburgh
Tuckwell & Co, Nottingham
BEST NEW SALON
For a new or revamped salon with sustainability at its core
MEET THE
2020
FINALISTS
SLAYING IT IN THE SALON AND
STORMING THE SESSION SCENE…
CREATIVE HEAD’S MOST WANTED 2020
FINALISTS HAVE BEEN NAMED
@CREATIVEHEADMAG #MWIT20
CREATIVEHEADMAG.COM/MOSTWANTED
Adam Reed London, London
Alchemy & I, Berkhamsted
Gatsby & Miller, Amersham
HENSHĪN, Co Limerick
Mesart, Glasgow
BEST SALON EXPERIENCE
For a salon that delivers top customer service
Gatsby & Miller, Amersham
Mayfive, London
Rose & Wild, London
Sally Montague Hair Group, Ashbourne
STIL, London
INDIVIDUAL 2020 FINALISTS
INDEPENDENT STYLIST
For a stylist looking after clients while busy building ‘brand me’
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Anna Cofone, London
Lisa Farrall, WIG London, London
Leigh Keates, London
Shaun McIntosh, London
HAIR TREND
For the best on-trend image of the year
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Anna Cofone, London
Richard Phillipart,
The Boutique Atelier, Ellesmere Port
Leonardo Rizzo, Sanrizz, Guildford
Anne Veck, Anne Veck, Oxford
MOST WANTED
AND THE IT LIST
GRAND FINAL 2020
29.11.20
7PM UNTIL 1.30AM
MEN’S HAIR SPECIALIST
For a salon or session hairdresser demonstrating
standout work in men’s hair
Leah Hayden Cassidy, London
Tom Chapman, Torquay
Louis Maharaj, Toni&Guy, London
Rino Riccio, Manifesto, London
Jody Taylor, London
CREATIVE TALENT
For a creative director or senior stylist with exceptional
artistic skill and commercial expertise
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Johanna Cree Brown, Trevor Sorbie, London
Zoë Irwin, John Frieda, London
Richard Phillipart,
The Boutique Atelier, Ellesmere Port
Anne Veck, Anne Veck, Oxford
BUSINESS THINKER
For a salon owner or director who has built an
outstanding salon business
Gavin Mills,
Bad Apple Hair, Liverpool and West Midlands
Kyle Ross, Sovereign Grooming, Aberdeen
Caroline Sanderson, Ego Hair Design, Inverness
Simon Tuckwell, Tuckwell & Co, Nottingham
Mark Woolley,
Electric Hairdressing, Liverpool, London and
southern England
AWARD FOR INNOVATION
Rewarding an original hairdressing initiative that has proved
a success for the salon business or the industry at large
Tim Binnington for Manta Hair
Raymond Bottone & Simon Harris
for MySalonManager
Jessica Crane for Systemise For Success
Peter Johnson for Itzi
Adee Phelan for Thank You NHS gift boxes
SESSION STYLIST
For the most exciting hairdresser working in fashion
Syd Hayes
Luke Hersheson
Larry King
Guido Palau
Anthony Turner
HAIR ICON
For the most inspirational hairdresser of 2020
Sally Brooks
Nicola Clarke
Gary Gill
Syd Hayes
Zoë Irwin
Guido Palau
Adam Reed
Eugene Souleiman
Anthony Turner
Josh Wood
WANT
ON
THE
GUEST
LIST?
SOLD OUT
WAITING LIST ONLY
CALL +44 1434 610940
COLOUR EXPERT
For a colour director or senior colourist with exceptional
technical skill and commercial expertise
Amy Fish, Larry King, London
Ashleigh Hodges, London
Jack Howard, Paul Edmonds London, London
Zoë Irwin, John Frieda, London
Paddy McDougall,
Rainbow Room International, Glasgow
2020
2020
2020
2020
THE RISING STAR
FOR A YOUNG SALON ASSISTANT
WHO IS ENTHUSIASTIC, HARDWORKING
AND FAST IMPROVING – A NEW TEAM STAR!
John Alfred
Paul Edmonds London, London
Sandra Hahnel
Trevor Sorbie, London
Cameron Willetts
Combers Inside-Out, Taunton
Nathan Klein
Simon Webster Hair, Brighton
Annabel Payne
Toni&Guy, Salisbury
THEY’VE
GOT IT!
TREND INFLUENCERS,
GAME-CHANGERS,
INNOVATORS AND
STYLE-MAVERICKS…
30 EXTRAORDINARY TALENTS
AGED 30 AND UNDER…
MEET CREATIVE HEAD’S
THE IT LIST 2020 FINALISTS!
THE EDITORIAL STYLIST
FOR A YOUNG STYLIST MAKING
A MARK IN SESSION CIRCLES
Jack Baker
Bad Apple Hair, West Midlands
Lauren Bell
Nicholas James, London
Aidan Darcy
Dublin
Tom Gilling
Adam Reed London, London
Ryan Steedman
Adam Reed London, London
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS
CREATED AN EXCITING AND
SUCCESSFUL BUSINESS
Jack Baxter
Baxter South, Glasgow
Brooke Evans
BE Ironbridge, Telford
Katy Grimshaw
Spectrum One, Rossendale
Kyle Ross
Sovereign Grooming, Aberdeen
Ricky Walters
SALON64, London
CREATIVEHEADMAG #MWIT20
CREATIVEHEADMAG.COMTHEITLIST
FINALISTS
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN WHO IS
PUSHING CREATIVE BOUNDARIES
Nikita Fisher
London
Marlon Hawkins
Brooks & Brooks, London
Pascal Lombardo
Gielly Green, London
Jordan Massarella
NashWhite, Leamington Spa
Shelley Sumner
Huddersfield
THE IT GUY
FOR A YOUNG MALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Philip Benton
Douce, Cambridge
Aidan Darcy
Dublin
Tom Gilling
Adam Reed London, London
Alastair Jubbs
VAE Hair, Norfolk
Louis Maharaj
Toni&Guy, London
THE IT GIRL
FOR A YOUNG FEMALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Lauren Bell
Nicholas James, London
Ellie Bond
Prema London, London
Leah Hayden Cassidy
London
Jordanna Cobella
Cobella, London
Katie Hale
Charles Worthington, London
2020
MOST WANTED
AND THE IT LIST
GRAND FINAL 2020
29.11.20
7PM UNTIL 1.30AM
BE
PART
OF
IT!
SOLD OUT
WAITING LIST ONLY
CALL +44 1434 610940
2020
Pleased to
meet you…
Nothing is quite the same after lockdown, and that includes the clients coming
through your doors. After months of isolation, they’ve had time to reflect on what they
want from their hairdressing services – so make sure you can spot The Connoisseur,
The Environmentalist, and The Experimentalist, and know what to offer them
Crown Hair and Beauty
The Connoisseur
Having been unable to get a proper haircut for more than
three months, clients have a new-found appreciation for
their hairdresser. Now that they are back in the chair, many
are happy to spend a little extra on a salon visit to be truly
pampered. “Hair has become one of the most appreciated
services after lockdown,” says Catherine Healy, owner of
Crown Hair and Beauty in Kilkenny. “Our clients love the
high end, luxurious feel of our salon and definitely want to
treat themselves.”
The Connoisseur wants a tailor-made experience and
they’re often happy to pay for bonding services and masks
to keep their premium colour healthy. “A truly luxurious
salon will offer one-on-one services and a spa-like feeling,
beautiful surroundings, premium products and no sense of
being rushed,” she explains. The little extras make all the
difference – a pampering head massage at the backwash
will take their experience to the next level, and a beautiful
bouncy blow-dry will make them feel like a million dollars.
The Connoisseur is also willing to pay for top-of-therange
retail products to take good care of the hair they have
invested heavily in – so make sure you’re ready to advise on
a package of goodies to take home. “During lockdown we
were available online to answer any questions clients had,
and we have continued to offer a convenient click and collect
service as well as our online shop,” adds Catherine. “People
really spent money on keeping their hair in good condition
during lockdown and want to continue doing so now.”
40
CREATIVE HEAD IRELAND
The Environmentalist
More than ever, clients are considering the impact that their
choices have on both them and the world around them. They
are aware that every euro they spend has a ripple effect, and
they want to know that they are investing their money in the
right places – and that includes the salon. “When we opened
in 2008, we did not plan to have an environmental ethos,”
explains John Hickey, operations director at The Greene
Room salons in Co. Clare and Co. Tipperary. “However we
became more environmentally focused – it has been a
learning curve for us as we navigate how to provide services
clients want while trading sustainably to make a profit.”
For The Environmentalist client, the right products are
highly important, as interest in ethical beauty services
is increasing. “In our experience, clients appear to have
been spending more mindfully since coming back after
lockdown. That interest begins with the expectation that, at
a minimum, product packaging is recyclable,” says John.
“Different people want different information. Take colour
services for example, clients need to understand that some
colour ranges may be natural but not necessarily vegan.”
To entice The Enivronmentalist, create unfussy spaces
that use upcycled materials and energy-saving alternatives –
such as biodegradable towels and eco-friendly shower
heads. Add some plants for a splash of greenery, and create a
feeling of sanctuary your clients will be happy to linger in.
The Greene Room
The Experimentalist
Cut by Shannan Devoy,
colour by Neal Dempsey
Cut and colour by Jake Ryan
PREEN
After a dull few months stuck at home, The Experimentalist
has realised that they don’t want the same old hair again.
This client is open to trying something new, and wants
to take a beauty risk with a new look. They might now be
working from home rather than the office, so the style rules
have changed and there’s never been a better time to take
the plunge and go for that look they’ve always wanted.
“Coming out of lockdown has made some clients more
experimental – especially if they have more length to play
with – they are keen to try a new style,” says Katherine
Sweeney, owner of PREEN in Dublin. “One or two others
are now also taking the plunge to stop colouring their greys
and embracing their natural colour. Each of these clients
is unique, with their own set of challenges and individual
needs regarding their cut, colour and style.”
The Experimentalist wants something that is bespoke to
them, and has their mood brightened by coming into the
salon to try something new. “The majority of our clients have
really missed us and are just so happy to be back in the salon
again – it has given them a boost and cheered them up,”
adds Katherine. Keep on top of the latest trends from social
media and the runway to elevate The Experimentalist’s
style. Quick, temporary solutions such as clip-in hair
extensions and colour masks will fly off the shelves.
CREATIVE HEAD IRELAND 41
ALFAPARF Milano
WE NEED TO TALK
ABOUT TEXTURE
CELEBRATING AND UNDERSTANDING DIFFERENT HAIR TYPES IS CRUCIAL
FOR OUR INDUSTRY – SO START THE CONVERSATION TODAY
42
CREATIVE HEAD IRELAND
ghd
The Curly Look
Aidan Darcy
THE CONVERSATION ABOUT diversity has
never been more urgent, and every industry
has a part to play in the fi ght for equality –
including hairdressing, which for too long has
forgotten textured hair. Learn how to work with
all hair types and you’ll sharpen your skills,
open up new creative avenues and cement
your business as a place of expertise that can
welcome everybody.
“To understand how big this problem is we
need to have a deeper look at the historical
context of colonialism and its legacy on natural
hair,” says Sáulo O’Deoraín, founder of The
Curly Look in Dublin, a salon dedicated to
diff erent hair types. “The Eurocentric concept
of beauty has suppressed the chance of
natural hair being celebrated in all its forms.
We owe it to natural and curly women that they
be given the chance to love their hair texture
and, ultimately, understand and care for it in a
sustainable way.”
Cathy McNulty, owner of The Curl Artist in
Dublin, agrees that historically, hairdressing
education has forgotten these hair types,
and as a result many salons are unsure of
how to work with them. “I don’t think salons
make a decision not to work with curly and
textured hair so I don’t believe it is necessarily
deliberate discrimination – rather it comes down
to the down to a serious lack of education.
Training with natural hair takes dedication
and is a craft that is developed over time.”
According to research by Mintel in 2018,
black women in the US are now more likely
to wear their hair naturally than use chemical
relaxers, while 51 per cent of women
surveyed said that their natural hair made
them feel beautiful. Curls and coils are now
being embraced more than ever before, and
hairdressers should celebrate all hair textures,
for the sake of their clients and their community.
“Curly hair isn’t a trend. It’s about being authentic
and being true to an integral part of identity – the
movement is here to stay,” says Cathy.
Learning to work with curly hair will enable
you to welcome these clients into your
salon and help your business become an
inclusive destination – but it takes dedication.
“Understanding the culture of curly hair and its
complexity is needed,” says Sáulo. “Through
education, stylists should learn how to respond
to the natural landscape of texture present in
each head of curls. To improve their skills, I
would recommend that stylists practice The
Curly Girl Method designed by Lorraine Massey,
and we are soon releasing education for stylists
wanting to cater for natural and curly hair.”
Cathy agrees that having the right
knowledge is crucial to bringing out the best
in each unique texture. “When working with
curly and textured hair it is about the approach
and respecting the hair in its natural form,” she
explains. “Consider the movement, texture,
shape and sculpting of each individual curl
so it sits in harmony with the rest. Achieving a
particular style in one salon visit may not
be possible, so it is more about working
toward a goal to release the curls’ potential.
The hair may have been subjected to years
of heat damage of suppressing curls into a
specifi c style and to reverse that takes time
and commitment.”
And these skills are also crucial if you have
ambitions of working in the fast-moving world
of session styling, at fashion shows and on
shoots. “It’s very important to be able to work
with different hair textures because backstage
at fashion week we get such an international
mix of models with all different hair textures,”
says freelance session stylist Aidan Darcy, who
has worked at fashion weeks across the globe
for brands including Valentino, Dior and Celine.
“My own skills working with textured hair is
still growing,” he continues. “It’s not something
that I was familiar with before doing shows at
fashion weeks but through a lot of learning
from both the hairstylist that I am assisting and
friends that I have made, I now have a good
bit of knowledge. If you think you are above
education, or that you already know everything
then you are wrong, because we can never
know everything in our industry – it’s so
important to keep upskilling.”
THE TEXTURE TOOLKIT
The three new attachments from ghd for the
helios professional hairdryer will help you work
with thicker and textured hair.
ghdhair.com
CREATIVE HEAD IRELAND
ALFAPARF Milano’s new Semi Di Lino Curls line
is an entire routine that is specifi cally designed
for curly and natural hair.
xpertpro.ie
The Curl Contour Shampoo and Mask from
L’Oréal Professionnel cleanse and nourish curls
while adding a burst of hydration.
lorealprofessionnel.co.uk
43
44
CREATIVE HEAD IRELAND
F
a
l
l
i
n g
leaves
THE OCCASIONS ARTISTIC TEAM EXPLORES
BOTH LIGHT AND DARK IN THE NEW BLEND
COLLECTION. FROM CHERRY RED TO RICH
EBONY, THIS SPECTRUM OF SHADES OPENS
UP A WORLD OF POSSIBILITIES FOR AUTUMN
PHOTOGRAPHY BY LEE MITCHELL
CREATIVE HEAD IRELAND 45
46 CREATIVE HEAD IRELAND
CREATIVE HEAD IRELAND 47
48 CREATIVE HEAD IRELAND
CREATIVE HEAD IRELAND 49
HAIR Occasions Artistic Team. CREATIVE DIRECTION Ciaran Dowd. MAKE-UP Anita Roberts.
Got my hands on my
beautiful bestie’s hair
#transformation
Amazing two days training in Rome
with @modacademyroma thanks to
@alfaparf-milano-ireland
Balayage without
using bleach!
I’m celebrating three years
in business! #salonowner
In the
frame
Hannah McArdle
(@hannahmcardle.x), owner of
Vibe Hair Salon in Cork,
snaps away!
Braids for days!
#lovetostyle #plaits
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
It took five hours to
create this beautiful hair
#moneypiece
Ariana Grande vibes using
#extensions
My favourite kind of hair
to create!
Conquering my nerves and
speaking in public
#educationispower
Loving this blonde
transformation using
@alfaparf-milano-ireland
50
CREATIVE HEAD IRELAND
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The rights to use this visual are acquired from July 15 th , 2020 to January 15 th , 2022. Beyond that date the use of this visual shall be considered as a breach and you will have to pay any compensation that would be seek by the model or the photographer.