Creative HEAD Ireland September October 2020

In print•online•everywhere!

€7.50 SEPTEMBER/OCTOBER 2020

IRELAND

ALL RISE!

Introducing

the new

ghd rise

A 3D volume smart hot brush that delivers

2x more volume from root to tip* and

kind-to-hair styling that lasts all day.

Use your rise to create instant, effortless

volume, gently lifting up from the roots

and gliding smoothly through the lengths

to create body and bounce on all hair

types and lengths, delivering amazing

results every time. Use it to style chic

waves, fierce flicks and bombshell curls

with speed – and your clients will find it

easy to use too. It’s the volumising hair

hero they’ve been waiting for!

ADAM REED, GHD GLOBAL

BRAND AMBASSADOR,

USED GHD RISE TO CREATE

OUR FRONT COVER LOOK

“THE GHD RISE IS A

NEW KIND OF HOT

BRUSH THAT GIVES

YOU INCREDIBLE,

MODERN-LOOKING

VOLUME. IT CREATES

THE KIND OF HAIR

THAT CLIENTS

LOVE – GORGEOUSLY

GLOSSY, NATURALLY

BOUNCY, NOTICEABLY

THICKER AND FULL

OF TEXTURE”

BIG IT UP

2X MORE VOLUME

ROOT TO TIP*

CREATIVE HEAD PARTNERSHIP

ADD GHD ROOT LIFT SPRAY

FOR 2.5X MORE VOLUME!*

A NEW KIND OF VOLUME

Mega-volumising, kind-to-hair styling doesn’t happen naturally! It’s thanks to ghd’s SMART ultra-zone

technology, which spans the rise’s 32mm barrel, intelligently sensing the hair's thickness and your speed of

styling, predicting hair's needs and adapting accordingly to maintain a constant, even heat from root to tip.

ghd's advanced infinity sensors monitor heat an incredible 250 times per second, guaranteeing you an optimal

185C at all times. Even the 5mm smooth-touch nylon bristles are optimised to ensure the closest possible

contact to lift hair from the root, adding body, fullness and bounce with ease and speed.

* Versus naturally dried hair.

Images shot before UK government Covid-19 PPE guidelines changed on 15/08/2020

All rise for the new ghd rise. For more details, contact your ghd account manager or call +44 (0)1924 423400

EMBRACE YOUR CURLS

DESIGNED TO ENHANCE AND DEFINE YOUR CURLS.

SEMI DI LINO CURLS IS THE TREATMENT LINE DESIGNED TO ENHANCE

AND DEEPLY HYDRATE TEXTURED AND WAVY HAIR.

ALFAPARFMILANO.COM

Editor’s letter

44

13

HOPEFULLY BY NOW you are settled in back at work,

enjoying catching up with clients and flexing your hairdressing

muscles once more. It’s been a tough year so far, but the industry has

pulled together and adapted to the new world we find ourselves in. And

with changes to our working practices, clients’ perspectives and values

are changing too – enter the new consumers. You can find out all about the

new types of customers sitting in your chair from page 40, along with what

they want and how to tap into their needs. Over on page 42 we are celebrating

textured and curly hair – for too long hairdressing has left these hair types

behind, but it’s time to get educated for a more inclusive and creative

industry. And if you’re hungry for more change, come to see us at Creative

HEAD’s Salon Smart Dublin, where we have an exciting line-up of some of

the best in the business sharing their stories, tips and advice. Tickets are

available online now and selling quick – you can find all the details you

need on page 20.

Anna Samson,

Editor

50

JOIN US!

We’ve survived the past couple

of months adjusting to the

‘new normal’, but now

it’s time to look at what

comes next. On Monday

2 November, we’ll be

bringing our business

networking event, Salon

Smart, back to Dublin

with a fi rm focus on

resetting and rebuilding

for the future. Now, more

than ever, our industry

needs to pull together and

we have a line-up of experts

ready to share their stories and

advice, panel debates to tackle

business issues and challenges

head on, and vital opportunities to

network with fellow salon owners

and managers. Page 20 has

more; tickets are on sale now!

creativeheadmag.com/events

anna@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag

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001_Cover template.indd 2 14/08/2020 15:10

September/October

WHAT’S INSIDE

42



IRELAND

SEPTEMBER/OCTOBER 2020

TEXTURE MATTERS

It’s time for our industry to really talk about

and celebrate all types of hair texture and diversity

CREATIVEHEADMAG.COM

ALL RISE!

ON THE COVER

Hair by Adam Reed, global

brand ambassador for ghd,

using new ghd rise. Makeup

by Tricia Woolston using

NARS. Fashion by Sam

Carder at Stella Creative

Artists. Model Sophie Rose

Bellini at Body London.

Photography by Jon Baker.

44

FASHION

The Occasions Artistic Team

explores elements of light

and dark with its new

Blend collection

40

PLEASED TO

MEET YOU

There are distinct new types

of consumers heading to

your salon, so make sure

you cater for them

EDITOR

ANNA SAMSON

EDITOR IN CHIEF

AMANDA NOTTAGE

CONTRIBUTOR

DEBORAH MURTHA

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS

ASSISTANT

BELLA PETERS

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD Ireland is printed

on paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD Ireland

Alfol Ltd, PO Box 289,

Hexham,

NE46 9HJ

+44 1434 610416

anna@alfol.co.uk

Creative HEAD Ireland is published

6 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this magazine

may be reproduced without prior

permission of the publisher. All

information correct at time of going

to press. Printing by Buxton Press.

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag

THE GREAT ITALIAN JOURNEY

PALERMO

To find out how you can become a Great Lengths certifi ed stylist, speak to our team on

+44 (0) 113 278 1292 and start your journey.

www.greatlengths.com/ie

The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

GOVERNMENT

EXTENDS GRANT

SCHEME FOR

SOLE TRADERS

THE GOVERNMENT has opened up the

Enterprise Support Grant scheme for new

applications. The social protection minister,

Heather Humphreys TD, said the grant was

designed to help the self-employed to cover

the costs of returning to work following

Covid-19 shutdowns.

She added it would “be of interest” to

freelance and self-employed workers, which

includes hairdressers.

The Enterprise Support Grant was

originally designed to support new

entrepreneurs setting up their businesses, but

it has now been remodelled to help support

freelancers and the self-employed who were

forced to stop trading during lockdown as a

result of Covid-19.

It is designed to fill a support gap for very

small firms ineligible for other types of grants.

Funding of up to a maximum of €1,000 is

available for those who are eligible. To qualify

for the Enterprise Support Grant, sole traders

must employ less than 10 people and have an

annual turnover of less than €1 million.

Heather Humphries said: “Whether it’s

paying wages, fuel costs, purchasing PPE or

signage, this is an important grant to assist the

self-employed to reopen their businesses and

get back doing what they do best: providing

essential services in their communities.”

More details and application forms are

available on the gov.ie website.

Michelle Grimes

Andrew Cannon

PRESENTERS

REVEALED

CREATIVE HEAD IRELAND is delighted to reveal the speakers taking to the

stage at Salon Smart Dublin on 2 November. Hosted in association with L’Oréal

Professionnel, the business networking event for salon owners and managers

will be a unique chance to come together to explore, discuss and share ideas.

The line-up includes Andrew Cannon, founder and chief executive of Ruffians

barber shops; Gina Conway, owner of Gina Conway Salons and Spas; Michelle

Grimes, owner and founder of Maven Hair; Gareth Bromell, founder of

HENSHIN by Gareth Bromell; David Campbell, chief executive of House of

Colour; Danielle Kennedy, managing director of The Collective by Lloyds;

and many more industry experts. Following the success of the first ever Salon

Smart Dublin last year, the event is returning to the Radisson Blu hotel to

provide unparalleled value and insight after a year of unprecedented events –

so there’s never been a better time to invest in your salon’s future.

For the itinerary and full speaker list, visit creativeheadmag.com/salonsmart

Face masks now mandatory

in all salons and barber shops

FACE COVERINGS ARE now to be worn in Ireland

in all retail settings, which includes hair salons.

The regulation came after an increase in confirmed

cases of Covid-19, and the government hopes that

this will help to prevent further spread of the virus.

Wearing face coverings in these settings is now

mandatory by law, meaning that all clients in your

salon or shop should be wearing masks as soon as

they enter the premises. This includes whether they

are waiting for their appointment to start, or during

services. As clients should be aware of this change in requirements, they can

arrive wearing their own face coverings.

Where possible, hairdressers should do as much work as possible with

clients wearing face coverings. However, if necessary they can be removed

temporarily to enable certain elements of hair services to be carried out.

Sam Burnett

Danielle Kennedy

10

CREATIVE HEAD IRELAND

COVID-19 WAGE SUBSIDIES TO

CONTINUE UNTIL APRIL 2021

A NEW EMPLOYMENT Wage Subsidy Scheme (EWSS) has been announced to help businesses recover

from the impact of Covid-19 closures. The new EWSS succeeds the Temporary Wage Subsidy Scheme,

which closed at the end of August and will run until April 2021. Under the new scheme, employers and

new fi rms in sectors impacted by Covid-19 and whose turnover has fallen by 30 per cent, will get a fl atrate

subsidy of up to €203 per week per employee, including for new employees.

For more information on the scheme, visit citizensinformation.ie

75% investing

L’Oréal unveils new

sustainability targets

L’ORÉAL GROUP HAS LAUNCHED a new

sustainability programme, L’Oréal for the Future,

a set of targets to create a more environmentallyfriendly

business, and empower consumers to

make sustainable choices. Targets include making

all of L’Oréal Group manufacturing, research and

administrative sites carbon neutral by improving

energy efficiency and using 100 per cent renewable

energy by 2025, and ensuring 100 per cent of the

plastics used in product packaging are from recycled

or bio-based sources by 2030. €150 million has also

been allocated to address social and environmental

issues, including restoration of damaged marine and

forest ecosystems, prevention of violence against

women and support for refugees.

“L’Oréal’s sustainable revolution is entering

a new era,” said Jean-Paul Agon, chairman and

chief executive of L’Oréal Group. “The challenges

the planet is facing are unprecedented, and it is

essential to accelerate our efforts. We do so in our

own business operations and in our contribution to

the society at large. L’Oréal will stay faithful to its

ambition to operate within the limits of the planet.”

Meet the Cool Blonde collection, the

latest members to join milk_shake’s

semi-permanent colour range,

Smoothies. Packed with goodness, these

sweet treats contain organic fruit, honey

and milk proteins, to nourish hair from the

inside out. With shades such as amber and

iris to choose from, who could resist?

milkshakehaircare.ie

of participants working within the health and beauty sector

plan to accelerate their digital transformation plans, according

to a report by Cheil UK. This is well above the national average

of 44 per cent. Plans include optimising online performance,

in new tech in-salon and e-commerce.

WELLA PROFESSIONALS

TRENDVISION DIGITAL

FINAL ANNOUNCED

Wella Professionals TrendVision Digital

UK and Ireland Final opens for fi nalist

entries on 8 September. Finalists must

upload their fi nal look, which can be

created on a head block or a model,

before 23 September – late submissions

will not be judged.

Briefi ngs will be held by Wella Guest

Artist judges across the six categories:

Colour Artist, Colour Specialist,

Editorial Look, Craft Artist, Men’s Hair

and Style Master.

On 21 October, winners will be

revealed on Instagram at @wellahairuki.

The Gold winners from Colour Artist,

Colour Specialist and Craft Artist

will automatically go through to the

International TrendVision Award

and gain a place at the International

Creative Retreat.

Gold winners in other categories will

be entered into a further competition to

win a place at the Creative Retreat.

#CHedit

MY months

AHEAD

What September

and October have

in store for...

GARETH BROMELL

HENSHIN BY GARETH

BROMELL

I am about to launch my

new hair destination in

Harvey Nichols Dublin, H BY

GARETH BROMELL. It will

offer sustainable beauty and

cruelty-free

prescription

hair and I will

be shooting

a beautiful

editorial for

the brand.

MARC BALLANCE

BALLANCE HAIR

We are training two new

assistants and we hope that

September and October

will be months in which

they excel and get out

onto the fl oor. Our team is

strong but we are looking to

focus on expressing that in

different ways

through our

social media

platforms,

so we will be

creating more

content.

MOVERS AND

SHAKERS

Takara Belmont has

appointed Stephen Price

as managing director.

Coty has named former

L’Oréal Paris executive

Sue Y Nabi as its new

chief executive.

Angelo Seminara

has joined Goldwell

as its new global

brand ambassador.


11

THE BUSINESS EDIT

HOW CAN SALONS

SWERVE POST-

LOCKDOWN BURNOUT?

LIFE

LESSONS

WHEN IRISH SALONS were finally given

the green light to re-open in June, they were

given only a matter of days to plan for a new

way of working. Considerations included

social distancing measures, protective

equipment and rigorous cleaning schedules

to ensure visitors felt safe and comfortable.

A few months down the line and

hairdressers have worked harder than ever

before to provide great services under these

new conditions – but are they trying to do too

much? Keeping your team healthy and happy

is more important than ever to avoid the

dreaded post-lockdown burnout.

“We are now embracing a new environment

in our industry and working in what we are

learning is the ‘new normal’,” says Sarah

Mason, owner of Sarah Mason Professional in

Galway. “Although it’s a challenge it has been

highly rewarding greeting our clients back

while striving to keep on top of our game, and

I am really enjoying the positive side.”

Wearing face masks is currently mandatory

in retail settings in Ireland which, although

necessary for safety, is hot and uncomfortable

to wear during long hours in the salon.

However, Sarah says that the rule has

given her team a motivation to get outside

and switch off. “Wearing PPE has been a

challenge, however it is encouraging me

to get a little fresh air from time to time

during my day,” she explains. “We are now

embracing the outdoors more and the team

now swim in the sea after work in a place

called Blackrock in Salthill, Galway. Team

building is very important to me and this

is a super way to do a quick team-building

exercise that has brought us all a sense of

freedom and relaxation while washing away

our daily worries after a long day at work.”

Louisa Murphy, owner of Saints Colour

Specialist & Beauty in Ferns, Co. Wexford,

agrees that taking time out and getting fresh

air is essential to avoiding burnout. “I used to

expect the team to work as hard and as late

as I do, but spacing out client visits, having

fresh air and regular breaks from the PPE has

made everyone a lot happier,” she says. “We

put a seating area outside so clients can sit

there while waiting for their appointment, but

staff can also use it to have five minutes of air

and sunshine when they need. Staff also have

an extra 15 minutes on their lunch break to

be able to have time to go for a walk.”

Sarah has found that the time in lockdown

also allowed her to re-imagine her business,

so her staff could be both productive and

content on return. “I created a full team

induction, new salon policies and procedures

to strive for a successful new beginning,”

she explains. “I ensure my team has

optimal awareness covering health and safety

and the new running order of the salon to

minimise any anxiety they may have. With

health and safety at the top of my agenda

each day it has been vital for me, my team

and our client base to feel safe – so all of my

team have passed the Wella Professionals

Hygiene Course.”

She has also taken the opportunity to slow

down a little. “I have wanted to pare my own

column back to be able to focus more on each

client, so since lockdown I have put my plan

into action. Not only am I spending more

time with my clients I am now extending

their average spend, and my clients are

loving the extra attention to detail.”

And even little things can make all the

difference and keep staff feeling happy

and healthy. “We have a little hydration

competition to see who can drink the most

water in the day, and I bought a SodaStream

machine to make sparkling water,” says

Louisa. “On the whole, having more breaks

and more water and the extra time between

clients has made us all more motivated and

happy in work. We aren’t making quite as

much money per day as we used to, but

because we are extremely busy all of our time

slots are filled, so that outweighs the losses.”

ANDREW DUNNE

HAIR BY MANE

Be authentic. Success based on

other people’s interpretation of

you and your work is really an

empty experience. It will not lift

you up. In fact it will most likely

do the opposite.

What you focus on is what

grows. Make sure you

concentrate on what you want in

your life and not what you don’t.

It sounds simple, but it isn’t.

Experience wins every single

time. You can spend your whole

life analysing and learning

about how something is done,

but until you start to actually

do it you are just a spectator.

Behind the chair is where you

need to be!

Community is everything. Be

part of something bigger than

yourself, it allows you to pay

it forward and, most of all,

be connected to like-minded

people around you. It’s so

beneficial to you as a person

and also to your career.

Invest in yourself. Move quickly

and learn. By investing in

yourself you are betting on the

only person who really matters,

and when you bet on yourself

you tend to win. So go for it!

12


#CHedit

WHY DID YOU WANT TO BE A HAIRDRESSER?

Funny enough I never actually wanted to be a hairdresser. I

started off modelling for Vanilla Hair Design and from there

I fell in love with the industry. From seeing such amazing

competition work on the IHF Championships floor to

watching how much power you have every day in the salon

by being able to make someone feel a million dollars when

they walk out the door, I knew I had to be a part of it.

WHAT ARE YOUR HIGHLIGHTS SO FAR?

I really do have the trainee life! Back in

January I got to go to London and I

worked alongside Hooker & Young at a

photoshoot. It was an experience I never

thought I would get this early on in my

career. Not everyone gets to meet their

idols, but to say I was starstruck would

be an understatement! Meeting Olive

Tucker Lee, Katrina Kelly and Dylan

Bradshaw was also definitely next-level

emotion too.

LEAH CARROLL BYRNE

VANILLA HAIR DESIGN, TULLOW

AGE: 18

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?

I hope to have shared some of my hair skills with other cultures –

travelling with my trade is something I have wanted to do ever since

I started. I would like my name to be well-known in the competition

side of hairdressing and have my own trophies so I can show future

trainees that anything is possible if you have a dream and put the

work in.

WHAT IS YOUR DREAM HAIRDRESSING GIG?

I am obsessed with products and haircare, so my dream would be to

get into educating with products – and from there to actually launch

my own range. I would love to be able to share my knowledge with

the youth of the hairdressing industry, while seeing my haircare

range on shelves all over the world.


New from

Schwarzkopf

Professional is

the Color Blender

Tool, created in

collaboration with global

colour ambassador, Lesley

Jennison. Perfect for multitonal

applications to deliver a

seamless colour transition.

SALON PRICE €5.50

+44 800 328 6920

schwarzkopfpro.com

Innovator extraordinaire ghd

has unveiled three nozzles for

the ghd helios professional

hairdryer. The professional comb

nozzle gently helps lift, shape

and blow out textured hair, while

the professional diffuser works

to perfect those curls. For speeddrying

thick hair, the professional

wide styling nozzle is a lifesaver.

RRP FROM €25

+44 1924 423 400

ghdhair.com

The iconic duo of damaged hair wonders – JOICO

K-PAK and K-PAK Color Therapy – have had a serious

makeover for 2020. With smarter colour and damage

technology, hair looks like new after just one use.

RRP FROM €19.90

045 856 490

xpertpro.ie

Finding the perfect products for

curls can be challenging, but

the new Semi Di Lino line from

ALFAPARF Milano helps make the

most of spirals, waves and corkscrews.

With climate-proof technology, curly haired clients

can enjoy 72 hours of frizz control, along with

protection from pollution. Alternate the Enhancing

Low Shampoo and the Hydrating Co-Wash for

gentle cleansing. The Enhancing Conditioner

detangles and defines, while the Enhancing Mask

adds strength. To style, there is the Defining

Cream and the Multi-Benefit Oil - and when curls

need refreshing, spritz on the Reactivating Spray.

RRP FROM €14.25

045 856 490

xpertpro.ie

The new Silver

Shine Gift Set

from Great

Lengths is a treat

for blonde clients

looking to keep

hair fresh, vibrant

and conditioned.

RRP €45

+44 113 278 1292

greatlengths.com

Nude Powder

Spray from

AUTHENTIC

BEAUTY

CONCEPT is a

fine powder that

adds instant

lived-in volume,

movement and

a soft grip to

dry hair.

RRP €28.65

+44 800 328 6920

authenticbeautyconcept.com

Let’s cool things down with

new shades from DIA Light

from L’Oréal Professionnel, all

delivering cool, clean finishes.

IN-SALON SERVICE

01 604 5918

lorealprofessionnel.co.uk

Wella Professionals Koleston

Perfect ME+ just got even more…

Well, perfect. The addition of four

new shades to the Pure Naturals

range ventures into new territory

with Resistant Cool Cover,

delivering 100 per cent coverage

and intense cool tones.

IN-SALON SERVICE

01 416 0900

wella.com

The new and expanded Schwarzkopf Professional Fibre

Clinix collection allows you to mix-and-match products

and boosters to create the perfect cocktail for each client.

HOMECARE RRP FROM €18.55

+44 800 328 6920

schwarzkopfpro.com

The Chromoplus Colorica Colour

Cream and Stabilized Oxidizing

Cream Chromoplus from RICA are

100 per cent vegan hair colouring

systems that will elevate your

services to another level.

IN-SALON SERVICE

021 434 3436

hennessyhb.ie

14


#CHedit

STOCK

OPTIONS

OUR PICK OF THE LAUNCHES TO

STACK ON SHELVES, ADD TO MENUS

AND SHARE WITH YOUR STYLISTS

IT’S ALL ABOUT... BLONDES

The Bounce Back Blonde is in

full effect. Help those lighter

clients keep it cool and tone up

between appointments with a

little help from Serie Expert

Silver shampoo from

L’Oréal Professionnel.

RRP €15.45

01 604 5918


Meet the latest bond building

innovation: BlondorPlex from

Wella Professionals. A lightening

powder with bond builder

technology included for up to 97

per cent less breakage, when used

with WellaPlex No.2.

IN-SALON SERVICE

01 416 0900

wella.com

All rise for the new tool from ghd that will

revolutionise how you style! If you love to

curl with ghd wands and tongs, you’ll love

this. If you simply adore the ghd glide for

its incredible smooth finish, then you’ll

really love this. The ghd rise takes all of

the best parts of its existing roster of tools

and refines them for 3D volume and an

incredibly shiny, soft-touch finish.

The 32mm barrel is studded with 5mm

nylon bristles that use the same SMART

technology as the ghd platinum+ to keep

the temperature at a constant 185˚C. It’s

these bristles that are the secret weapon

of the rise, according to ghd UK brand

ambassador Zoë Irwin. “The length is so

important – they’re not long enough to

tangle, but they are long enough to give

hold,” she explains. Just as with the glide,

Zoë considers the rise as a brush rather

than a tong, thanks to how easy it is to

use and its supreme versatility. It’s her

new favourite go-to on set, whether she’s

building body in the roots or using to curl

and smooth hair through the length. For

any clients who struggle to put a curl in

using straighteners or wands, give them

the ghd rise and let the magic happen.

RRP €179

+44 1924 423 400

ghdhair.com/ie


15

COLOUR VISION

A UNIQUE COLOUR SERVICE AND BESPOKE FINISH FOR EACH AND EVERY CLIENT. DON’T MAKE THE MISTAKE OF

RUSHING – WE’RE LOOKING AT WHY WELLA PROFESSIONALS COLOUR IS WORTH TAKING THE TIME FOR…

IN ASSOCIATION WITH

STUDIO CITY

We’ve got those back-to-school September feels! You can now

head back to the classroom and embark on some truly inspiring inperson

education. The world-renowned Wella Studios have finally

opened their doors once again, albeit with a fresh new approach.

A reduced schedule of courses will take place and head blocks

will be used to ensure students are in a perfectly safe environment.

The Studio is currently contacting people who are booked on the

Master Colour Programme or education packages, and will be

offering online refresher courses too.

Contact the studio for a full list of course availability and a

personalised consultation to plan your bespoke education

programme. Naturally, full safety measures will be in place so that

you can realise your potential while still remaining safe.

Contact the Manchester Studio on +44 161 834 2645

THE COLOUR CLINIC IS OPEN…

EVERY MONTH A WELLA PROFESSIONALS COLOUR EXPERT EXAMINES AN ISSUE WHICH AFFECTS THE WIDER INDUSTRY. WELLA PASSIONISTA

NELLA PASTORE RE-EXAMINES THE IDEA OF CHANGE AND WHY WE SHOULD BE EXCITED FOR WHAT’S HAPPENING NEXT

“We all need to embrace change – both clients and as stylists. A lot of colourists think of

change as a big thing, that it means a client needs to have a total new look, but even the

smallest adjustment can make a huge difference for them. After lockdown I was expecting

clients to just have one long appointment as a one-off and then things go ‘back to normal’

again. But that hasn’t been the case. After just a couple of weeks I have clients asking for

something different, something interesting, because they don’t want their old ‘normal’.

“I try to introduce something small but different every time. Before lockdown I’d sort of

slipped out of the habit, it was easier to just run through everyone’s usual look. It was quicker,

it was easier – and the client was always happy. But since lockdown, I’ve been doing virtual consultations to

gauge what clients are dealing with, how their needs have changed, and I’m taking that extra time between

consultation and appointment to really think about what would suit them. Instead of seeing seven or eight

clients a day I’m now seeing only two or three, and really dedicating that time to clients.

“People are looking for change, you should embrace it. They’re not rushing as much as they used to, they

have the time to spend now so I’m doing longer, more dedicated services. I’m not going back down that road

of rushing through clients. When you work out your average spend with the amazing Wella Profit Calculator,

even with prices going up with PPE, I’m making so much more money and not breaking my back. And the hair

really shows – when you really take the time to use multiple techniques and products, they will really notice

the difference and they won’t mind the extra cost because it absolutely feels worth the money.”

@nellahairartistry

16 CREATIVE HEAD IRELAND

#ColourVision

SHELFIE TIME

I love the new additions to the

Koleston Perfect ME+ Pure Naturals

range. It offers everything a

successful business could need.

From blending greys, to bright

coppers to glossing and enhancing

natural hair – what more could you want? Koleston

Perfect ME+ is a colourist’s dream to work with.

We have been doing a lot of big colour changes

since lockdown and we wouldn’t be without Wella

CREATIVE HEAD ADVERTORIAL

THE NEW SHADES

55/02, 66/02, 77/02, 88/02

WHY I’M

WELLA

Professionals to help us with these.”

MELISSA TIMPERLEY, MELISSA TIMPERLEY SALONS, MANCHESTER

@houseofcolour

The House of Colour salon group has six salons and an academy, employing a team of

more than 100 people. Our partnership with Wella allows us to really execute our core

values as a group and plan for our future growth in all areas of the business.

“We believe in partnerships, and we believe in family; Wella stands for all of this.

It understands what it takes to become the best and what it takes to push a brand

to the highest level possible. The Wella Academy is filled with the most inspiring

educators in the industry, and Wella advisers are always there to lend a hand, give

advice and encourage you to grow within your business. It ticks every box and is

always looking for ways to push the boundaries.

“But most importantly, Wella is family. I feel like we are being listened to and we

are proud to be part of that family, and proud to be associated with the many amazing

people who work there.”

DAVID CAMPBELL, HOUSE OF COLOUR, IRELAND

KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S

TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU

TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL

AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS

@wellahairuki #WellaColour #MakeChange

Wella Professionals


17

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MOVE

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2 NOVEMBER

DUBLIN







Moving

on up

From new businesses

to established salons,

Treatwell’s innovative and

adaptable services form

the building blocks that can

make every hair venture

shine, no matter where you

are on your journey

A HELPING HAND is always appreciated. No matter what size your business is – whether

you’re a solo stylist or running a multi-salon empire – a solid foundation of business

know-how and support structures can help to keep your salon or business standing strong.

Treatwell knows that one size doesn’t fit all, that each and every client needs something

different. And that’s the beauty of its offering; you can customise your Treatwell support

experience, one building block at a time. We spoke to three different salons to discover

just how Treatwell has helped them to step up to the next level.


Tish Curry, Salon Rouge, Dublin

1,100+ verified reviews,

nine team members,

partnered with Treatwell

for four years


Four years ago, I realised

that if I didn’t go digital I

wouldn’t have a business

in four years’ time. The

year we made the move to

Treatwell our service sales

went up more than 30 per

cent. It was affordable for

me and moved us from

paper to online with ease.

Treatwell saves me time

which is invaluable because,

as a business owner, I don’t

have a lot of it!

Growth spurt

With fewer people out and about on the street, your online visibility is more important than ever. Your own website is an essential tool in this day

and age, but creating a digital shopfront on Treatwell, a site with more than seven million visitors every month, offers you next-level exposure.

Treatwell connects one of its partners to a client every 1.5 seconds.

Don’t know where to start with your own website? Treatwell has you covered there too, with a free website builder for clients to tailor to their

brand identity. Easy to use widgets and ‘book now’ buttons can also be added to existing sites as well as your business’ Facebook and Instagram.

Market yourself to the best of your ability and enjoy a wider network.

And let’s not forget the extra outreach that Treatwell does on your behalf to steer people to your salon. With smart email marketing initiatives,

based on tonnes of collected data and research as well as shareable, pre-designed images for you to use on social media, meeting your next new

client is just a click away.

@salon.rouge

Sliding doors

When demand is high, the last thing you want to deal with is the phone

ringing off the hook and constant interruptions. Maximise your online

availability and ensure potential clients can book an appointment

24/7. Manage all of your booking online through Treatwell’s clever

software for a smooth, hassle-free experience – for both you and the

client! Treatwell’s dedicated, easy-to-use booking software allows for

real-time availability display, to avoid any awkward double bookings.

You can also create simple ‘book now’ buttons on your Facebook

and Instagram pages, creating a community where likes become

bookings, which become happy clients. Take advantage of quiet days

and turn them into full columns with smart pricing options, including

off-peak and last-minute discounts which can be quickly and easily

adjusted with the touch of a button. Rather than moulding yourself to

fit the parameters of other booking systems, mould Treatwell’s many

options around you and your team.


27

Brent Mossop

Bar Hairdressing & Bar Hair Ink,

15 years in business, two salons, 16 team members,

East London partnered with Treatwell for 10 years

Keep ‘em coming

Sure, your salon may be full now, but we all know that building lasting relationships is

crucial to a successful business. Walk-ins are discouraged due to Covid-19 guidelines,

so you need to do everything you can to lock-in secure client connections. The right

salon software means you’re able to spend the time where it matters: with your clients.

Treatwell can help you store all of your client notes, building up a GDPR-safe client

database that means you can offer next-level service. Every service, every concern,

every idea for future appointments can be noted down and take you one step closer

to the dream client experience. Automate all of your admin and cut-out no-shows for

a smoother way to run a salon. Treatwell offers you unlimited reminders for clients via

email and SMS without you having to lift a finger. Set automatic rebook reminders for

clients if you didn’t manage to book them in immediately after their service, to keep

everything on track and columns full.

The Treatwell client app means you can stay right there in your client’s pocket, with an

easy-to-book system and up-to-date availability for a seamless experience, whether it’s

their first visit or their fortieth. Want to offer a more personal touch? With professionally

designed marketing email templates, you can send messages to different groups of

clients with ease to encourage them to take advantage of specific deals or just to give

them a bit of a nudge.

I wasn’t very tech-savvy

when I opened my salons,

but being bookable online

has made sure my salons

are visible and my team

is trusted. Partnering with

Treatwell transformed my

business into something

far more interesting and

effective – particularly

when it came to adding my

second salon. It’s helped

me grow my business.

@barhairdressing


Raju Raymond,

CEO, Headmasters

43 salons across the UK,

partnered with Treatwell for five years

Work smarter, not harder

You got into this business because you love hair, right? We don’t blame you if the idea of

juggling a business, managing a team or figuring out how to build a cohesive marketing

campaign sends you into a cold sweat. It’s tough!

Treatwell has the right digital tools for you, no matter what you’re struggling with, to

streamline your business and make it much easier to manage. They’ve been designed

specifically for hair professionals, to help you manage your diary, juggle appointments in

seconds and organise everything you need in one place.

Save time – and money! – with the right toolkit for you and your business. We’re talking

sales reports generated by the touch of a button, updating your products and salon menus

effortlessly, and viewing performance insights all in one place.

Still at a loss? The team at Treatwell is always on-hand to help out. Your account

manager can be monitoring trends in your wider area and give you a heads-up on

trending services that you can jump on. Time waits for no salon, but the Treatwell team has

your back to help build your business and take you to new heights.

We work with Treatwell not

only on listing our salons

on its marketplace and

using its salon software

to streamline our business

across 43 sites, but also

through dedicated partner

content to help showcase

the Headmasters brand. It

has helped drive business

and boost our online

presence, which in turn has

attracted new clients. The

simple booking process

has allowed us to fill late

availability appointments

quickly as well as creating

bespoke offers for specific

salons. It’s a partnership we

value greatly and we look

forward to more successes

with Treatwell.


@headmastersuk

DISCOVER HOW TREATWELL CAN HELP TO LEVEL UP YOUR BUSINESS, NO MATTER WHERE YOU ARE ON YOUR JOURNEY.

VISIT TREATWELL.IE/JOINUS TO SIGN UP FOR A FREE CONSULTATION


29

MAKE IT

personal

WHO WANTS TO BE LIKE EVERYONE ELSE ANYWAY? THE NEW

FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL

ALLOWS YOU TO BUILD A FULLY CUSTOMISABLE ROUTINE FOR

CLIENTS FOR A PERFECT FINISH, NO MATTER THE CONCERN

Demand for personalised services has grown exponentially, and the idea of

‘making do’ or ‘one size fits all’ feels a little redundant with all of the opportunities

now available at clients’ fingertips. Which is exactly why professional advice and

bespoke hair consultations are a crucial point of difference to offer clients with

restless fingers hovering over ‘buy now’ buttons on their phones.

Thankfully, Schwarzkopf Professional’s most advanced and powerful repair

technology offers the ability to tailor haircare to address multiple issues. The

breakthrough Fibre Clinix range takes a service-led approach to provide

customisable treatments and transformative results from first use. Hair is

both dry and damaged? No problem. Fine strands unable to cope with heavy

formulas for the colour treatments it’s gone under? Don’t sweat.

Ten years’ worth of hair bonding innovation and research has gone into the

Triple Bonding Technology that is at the core of the Fibre Clinix range. Combined

with C21 Technology, which works to repair the 21 lipid chains present in

hair and bring the cuticle closer to natural perfection, the results are instantly

noticeable. When used as a regime with the Tribond Shampoo and Treatments,

the technology restores the inner and outer hair structure for up to 60 days,* with

complete sealing of hair porosity.**

*When used with Fibre Clinix home care regime. **Wet combing test versus untreated hair.


ONE IN A million

AS CONSUMERS LOOK FOR EXPERT ADVICE AND PERSONALISED SOLUTIONS, CUSTOMISABLE REGIMES THAT REFLECT INDIVIDUAL NEEDS

ARE AN ABSOLUTE ESSENTIAL – AND IT STARTS FROM THE VERY FIRST PRODUCT. FIBRE CLINIX OFFERS CUSTOMISATION AT EVERY STAGE,

ALLOWING YOU TO TAKE A HOLISTIC APPROACH TO THE HAIR’S NEEDS. BEGIN WITH A CUSTOMISED TRIBOND SERVICE TO TRANSFORM HAIR


CLEANSE

Cleans and prepares the hair

structure for a personalised

Fibre Clinix treatment

TREAT

Choose between treatments

for either fine or coarse hair to

improve strength and shine

CUSTOMISE

Select from a range of Fibre Clinix Boosters to mix with the right Tribond

Treatment for your client, to target specific hair concerns and repair

both inner and outer hair damage further

ALL FOR me

TO REALLY SEE THE BENEFITS OF THE FIBRE CLINIX REPARATIVE TECHNOLOGY, SEND CLIENTS HOME WITH A BESPOKE ROUTINE FOR

EFFORTLESS MAINTENANCE. EACH RANGE HAS BEEN DEVELOPED WITH SKINCARE-INSPIRED INGREDIENTS TO TAP INTO THAT TAILORED

APOTHECARY MINDSET OF MIXING AND MATCHING TO SUIT EACH INDIVIDUAL

FIBRE CLINIX

VIBRANCY

FIBRE CLINIX

FORTIFY

FIBRE CLINIX

HYDRATE

FIBRE CLINIX

VOLUMIZE

FIBRE CLINIX

TAME

Utilising alpha hydroxy

acid to enhance colour

vibrancy for lasting results

Strengthen and nourish

the hair fibre with

niacinamide

Deeply nourishing

squalane complex

balances moisture levels

Phytokine gives hair a

lightweight feeling

and fullness

Smoothing ceramides

visibly tame hair for a

smooth, anti-frizz effect

Each range features a Shampoo, Conditioner, Leave-In Conditioner, Treatment and Booster that can be mixed and matched to suit each

and every hair complaint. Prescribe a totally customised product experience to target multiple hair needs with every use.

PROMOTE INDIVIDUALITY FOR CLIENTS WITH THE NEW FIBRE CLINIX RANGE FROM SCHWARZKOPF PROFESSIONAL.

FOR MORE INFORMATION, VISIT SCHWARZKOPFPRO.COM

@SCHWARZKOPFPROUK #FIBRECLINIX


31

COLOUR WITH

KINDNESS

ELEVATE YOUR COLOUR FROM A SERVICE TO AN EXPERIENCE

WITH THE NEW ETHICAL COLOURING SYSTEMS FROM RICA –

AVAILABLE EXCLUSIVELY FROM HENNESSY HAIR & BEAUTY

32


FOR 25 YEARS RICA has been championing responsible beauty

in all its forms – from respect for nature and the environment to

compassion for people and animals.

As the world has grown more and more interested in ethical

choices and demand for responsible beauty has increased, RICA

has created a collection of new products to help hairdressers give

their ethically-minded customers what they want.

Chromo Plus Colorica is a permanent hair colouring system

that is 100 per cent vegan yet still delivers intense, brilliant and

long-lasting colour. RICA’s innovative technology and passion are

gathered together to create a system that is perfect for the modern

client and colourist. Shades are formulated with pure pigments, raw

materials and nourishing ingredients, they’re high performing and

kind to the world around us.

And not only that, they are exclusively available at Hennessy Hair

& Beauty, the industry provider with more than 35 years in business.

With experts on hand to guide you in the Doughcloyne and Cork City

stores, you can be sure that you’re investing in the best products for

your salon. Plus, if you’re ordering online, you can get 10 per cent off

your fi rst order – simply enter the code FIRST at the checkout.


MEET THE PRODUCTS

STABILIZED OXIDIZING CREAM CHROMO PLUS

Lighten hair without damage with this innovative and protective

formula. It contains wheatgerm oil rich in vitamin E to help nourish

hair and provide antioxidant properties. Choose from 5 Vol, 10 Vol,

20 Vol, 30 Vol and 40 Vol for control when colouring, and be safe in

the knowledge that RICA Stabilized Oxidizing Cream Chromo Plus

is free from parabens, preservatives and silicones.

CHROMOPLUS COLORICA COLOUR CREAM

Volcanic water is at the base of every RICA product, and this

formula contains 94 per cent naturally-derived ingredients. Mullein

fl ower extract protects from colour fade, marula oil hydrates and

fortifi es, and quinoa hydrolyzate is rich in proteins for strong hair.

Suitable for sensitive scalps, the Chromo Plus Colorica Colour

Cream is available in 104 shades – something for every client.

READY TO TRY RICA’S ETHICAL COLOUR RANGE? VISIT HENNESSY HAIR & BEAUTY ONLINE SHOP AT HENNESSYHB.IE.

FOR ENQUIRIES, CALL 021 434 3436 OR EMAIL SUSAN@HENNESSYHB.IE

FOR ALL THE LATEST NEWS AND PRODUCTS, FOLLOW HENNESSY HAIR & BEAUTY ON SOCIAL MEDIA

@HENNESSYHB @HENNESSYHBCORK HENNESSEY HAIR & BEAUTY LTD


33

MW

IT ’S

UNM

SUNDAY 29 NOVEMBER

7PM TO 1.30AM

PRINTWORKS, LONDON

SINGLE TICKET £260 PLUS VAT

TABLE OF 10 £2,500 PLUS VAT

LIMITED NUMBER OF VIP TABLES AVAILABLE

20SOLD

OUT

WAITING LIST ONLY

CALL +44 1434 610940

ISSABLE

CREATIVE HEAD’S MOST WANTED AND

THE IT LIST GRAND FINAL 2020

TICKET HOTLINE +44 1434 610940

2020

2020

TEAM 2020 FINALISTS

BEST NEW BOUTIQUE SALON

For a new small salon with a unique sense of style

2020

Bond, London

Don Hairport, London

Paint + Powder, Stafford

PR Hair, London

The Secret Garden, Leicester

BEST SALON TEAM

For salon teamwork at its best

Bloggs Salons Harbourside, Bristol

Ego Hair Design, Inverness

Malcolm Murphy Hair, Leicester

Manifesto, London (King’s Cross)

TINT, Leeds

BEST LOCAL SALON

For a salon that best serves its local community

DKUK, London

Malcolm Murphy Hair, Leicester

Sarai Hair and Beauty, Crowthorne

Stag, Edinburgh

Tuckwell & Co, Nottingham

BEST NEW SALON

For a new or revamped salon with sustainability at its core

MEET THE

2020

FINALISTS

SLAYING IT IN THE SALON AND

STORMING THE SESSION SCENE…

CREATIVE HEAD’S MOST WANTED 2020

FINALISTS HAVE BEEN NAMED

@CREATIVEHEADMAG #MWIT20

CREATIVEHEADMAG.COM/MOSTWANTED

Adam Reed London, London

Alchemy & I, Berkhamsted

Gatsby & Miller, Amersham

HENSHĪN, Co Limerick

Mesart, Glasgow

BEST SALON EXPERIENCE

For a salon that delivers top customer service

Gatsby & Miller, Amersham

Mayfive, London

Rose & Wild, London

Sally Montague Hair Group, Ashbourne

STIL, London

INDIVIDUAL 2020 FINALISTS

INDEPENDENT STYLIST

For a stylist looking after clients while busy building ‘brand me’

Gareth Bromell,

HENSHĪN by Gareth Bromell, Ireland

Anna Cofone, London

Lisa Farrall, WIG London, London

Leigh Keates, London

Shaun McIntosh, London

HAIR TREND

For the best on-trend image of the year

Gareth Bromell,


Anna Cofone, London

Richard Phillipart,

The Boutique Atelier, Ellesmere Port

Leonardo Rizzo, Sanrizz, Guildford

Anne Veck, Anne Veck, Oxford

MOST WANTED

AND THE IT LIST

GRAND FINAL 2020

29.11.20

7PM UNTIL 1.30AM

MEN’S HAIR SPECIALIST

For a salon or session hairdresser demonstrating

standout work in men’s hair

Leah Hayden Cassidy, London

Tom Chapman, Torquay

Louis Maharaj, Toni&Guy, London

Rino Riccio, Manifesto, London

Jody Taylor, London

CREATIVE TALENT

For a creative director or senior stylist with exceptional

artistic skill and commercial expertise

Gareth Bromell,


Johanna Cree Brown, Trevor Sorbie, London

Zoë Irwin, John Frieda, London

Richard Phillipart,

The Boutique Atelier, Ellesmere Port

Anne Veck, Anne Veck, Oxford

BUSINESS THINKER

For a salon owner or director who has built an

outstanding salon business

Gavin Mills,

Bad Apple Hair, Liverpool and West Midlands

Kyle Ross, Sovereign Grooming, Aberdeen

Caroline Sanderson, Ego Hair Design, Inverness

Simon Tuckwell, Tuckwell & Co, Nottingham

Mark Woolley,

Electric Hairdressing, Liverpool, London and

southern England

AWARD FOR INNOVATION

Rewarding an original hairdressing initiative that has proved

a success for the salon business or the industry at large

Tim Binnington for Manta Hair

Raymond Bottone & Simon Harris

for MySalonManager

Jessica Crane for Systemise For Success

Peter Johnson for Itzi

Adee Phelan for Thank You NHS gift boxes

SESSION STYLIST

For the most exciting hairdresser working in fashion

Syd Hayes

Luke Hersheson

Larry King

Guido Palau

Anthony Turner

HAIR ICON

For the most inspirational hairdresser of 2020

Sally Brooks

Nicola Clarke

Gary Gill

Syd Hayes

Zoë Irwin

Guido Palau

Adam Reed

Eugene Souleiman

Anthony Turner

Josh Wood

WANT

ON

THE

GUEST

LIST?

SOLD OUT

WAITING LIST ONLY

CALL +44 1434 610940

COLOUR EXPERT

For a colour director or senior colourist with exceptional

technical skill and commercial expertise

Amy Fish, Larry King, London

Ashleigh Hodges, London

Jack Howard, Paul Edmonds London, London

Zoë Irwin, John Frieda, London

Paddy McDougall,

Rainbow Room International, Glasgow

2020

2020

2020

2020

THE RISING STAR

FOR A YOUNG SALON ASSISTANT

WHO IS ENTHUSIASTIC, HARDWORKING

AND FAST IMPROVING – A NEW TEAM STAR!

John Alfred

Paul Edmonds London, London

Sandra Hahnel

Trevor Sorbie, London

Cameron Willetts

Combers Inside-Out, Taunton

Nathan Klein

Simon Webster Hair, Brighton

Annabel Payne

Toni&Guy, Salisbury

THEY’VE

GOT IT!

TREND INFLUENCERS,

GAME-CHANGERS,

INNOVATORS AND

STYLE-MAVERICKS…

30 EXTRAORDINARY TALENTS

AGED 30 AND UNDER…

MEET CREATIVE HEAD’S

THE IT LIST 2020 FINALISTS!

THE EDITORIAL STYLIST

FOR A YOUNG STYLIST MAKING

A MARK IN SESSION CIRCLES

Jack Baker

Bad Apple Hair, West Midlands

Lauren Bell

Nicholas James, London

Aidan Darcy

Dublin

Tom Gilling


Ryan Steedman


THE ENTREPRENEUR

FOR A YOUNG SALON OWNER WHO HAS

CREATED AN EXCITING AND

SUCCESSFUL BUSINESS

Jack Baxter

Baxter South, Glasgow

Brooke Evans

BE Ironbridge, Telford

Katy Grimshaw

Spectrum One, Rossendale

Kyle Ross

Sovereign Grooming, Aberdeen

Ricky Walters

SALON64, London

CREATIVEHEADMAG #MWIT20

CREATIVEHEADMAG.COMTHEITLIST

FINALISTS

THE VISIONARY

FOR A YOUNG STYLIST OR TECHNICIAN WHO IS

PUSHING CREATIVE BOUNDARIES

Nikita Fisher

London

Marlon Hawkins

Brooks & Brooks, London

Pascal Lombardo

Gielly Green, London

Jordan Massarella

NashWhite, Leamington Spa

Shelley Sumner

Huddersfield

THE IT GUY

FOR A YOUNG MALE HAIRDRESSING

PROFESSIONAL EXCELLING IN MULTIPLE AREAS

OF THEIR WORK AND DESTINED FOR GREATNESS

Philip Benton

Douce, Cambridge

Aidan Darcy

Dublin

Tom Gilling


Alastair Jubbs

VAE Hair, Norfolk

Louis Maharaj

Toni&Guy, London

THE IT GIRL

FOR A YOUNG FEMALE HAIRDRESSING

PROFESSIONAL EXCELLING IN MULTIPLE AREAS

OF THEIR WORK AND DESTINED FOR GREATNESS

Lauren Bell

Nicholas James, London

Ellie Bond

Prema London, London

Leah Hayden Cassidy

London

Jordanna Cobella

Cobella, London

Katie Hale

Charles Worthington, London

2020

MOST WANTED

AND THE IT LIST

GRAND FINAL 2020

29.11.20

7PM UNTIL 1.30AM

BE

PART

OF

IT!

SOLD OUT

WAITING LIST ONLY

CALL +44 1434 610940

2020

Pleased to

meet you…

Nothing is quite the same after lockdown, and that includes the clients coming

through your doors. After months of isolation, they’ve had time to reflect on what they

want from their hairdressing services – so make sure you can spot The Connoisseur,

The Environmentalist, and The Experimentalist, and know what to offer them

Crown Hair and Beauty

The Connoisseur

Having been unable to get a proper haircut for more than

three months, clients have a new-found appreciation for

their hairdresser. Now that they are back in the chair, many

are happy to spend a little extra on a salon visit to be truly

pampered. “Hair has become one of the most appreciated

services after lockdown,” says Catherine Healy, owner of

Crown Hair and Beauty in Kilkenny. “Our clients love the

high end, luxurious feel of our salon and definitely want to

treat themselves.”

The Connoisseur wants a tailor-made experience and

they’re often happy to pay for bonding services and masks

to keep their premium colour healthy. “A truly luxurious

salon will offer one-on-one services and a spa-like feeling,

beautiful surroundings, premium products and no sense of

being rushed,” she explains. The little extras make all the

difference – a pampering head massage at the backwash

will take their experience to the next level, and a beautiful

bouncy blow-dry will make them feel like a million dollars.

The Connoisseur is also willing to pay for top-of-therange

retail products to take good care of the hair they have

invested heavily in – so make sure you’re ready to advise on

a package of goodies to take home. “During lockdown we

were available online to answer any questions clients had,

and we have continued to offer a convenient click and collect

service as well as our online shop,” adds Catherine. “People

really spent money on keeping their hair in good condition

during lockdown and want to continue doing so now.”

40


The Environmentalist

More than ever, clients are considering the impact that their

choices have on both them and the world around them. They

are aware that every euro they spend has a ripple effect, and

they want to know that they are investing their money in the

right places – and that includes the salon. “When we opened

in 2008, we did not plan to have an environmental ethos,”

explains John Hickey, operations director at The Greene

Room salons in Co. Clare and Co. Tipperary. “However we

became more environmentally focused – it has been a

learning curve for us as we navigate how to provide services

clients want while trading sustainably to make a profit.”

For The Environmentalist client, the right products are

highly important, as interest in ethical beauty services

is increasing. “In our experience, clients appear to have

been spending more mindfully since coming back after

lockdown. That interest begins with the expectation that, at

a minimum, product packaging is recyclable,” says John.

“Different people want different information. Take colour

services for example, clients need to understand that some

colour ranges may be natural but not necessarily vegan.”

To entice The Enivronmentalist, create unfussy spaces

that use upcycled materials and energy-saving alternatives –

such as biodegradable towels and eco-friendly shower

heads. Add some plants for a splash of greenery, and create a

feeling of sanctuary your clients will be happy to linger in.

The Greene Room

The Experimentalist

Cut by Shannan Devoy,

colour by Neal Dempsey

Cut and colour by Jake Ryan

PREEN

After a dull few months stuck at home, The Experimentalist

has realised that they don’t want the same old hair again.

This client is open to trying something new, and wants

to take a beauty risk with a new look. They might now be

working from home rather than the office, so the style rules

have changed and there’s never been a better time to take

the plunge and go for that look they’ve always wanted.

“Coming out of lockdown has made some clients more

experimental – especially if they have more length to play

with – they are keen to try a new style,” says Katherine

Sweeney, owner of PREEN in Dublin. “One or two others

are now also taking the plunge to stop colouring their greys

and embracing their natural colour. Each of these clients

is unique, with their own set of challenges and individual

needs regarding their cut, colour and style.”

The Experimentalist wants something that is bespoke to

them, and has their mood brightened by coming into the

salon to try something new. “The majority of our clients have

really missed us and are just so happy to be back in the salon

again – it has given them a boost and cheered them up,”

adds Katherine. Keep on top of the latest trends from social

media and the runway to elevate The Experimentalist’s

style. Quick, temporary solutions such as clip-in hair

extensions and colour masks will fly off the shelves.

CREATIVE HEAD IRELAND 41

ALFAPARF Milano

WE NEED TO TALK

ABOUT TEXTURE

CELEBRATING AND UNDERSTANDING DIFFERENT HAIR TYPES IS CRUCIAL

FOR OUR INDUSTRY – SO START THE CONVERSATION TODAY

42


ghd

The Curly Look

Aidan Darcy

THE CONVERSATION ABOUT diversity has

never been more urgent, and every industry

has a part to play in the fi ght for equality –

including hairdressing, which for too long has

forgotten textured hair. Learn how to work with

all hair types and you’ll sharpen your skills,

open up new creative avenues and cement

your business as a place of expertise that can

welcome everybody.

“To understand how big this problem is we

need to have a deeper look at the historical

context of colonialism and its legacy on natural

hair,” says Sáulo O’Deoraín, founder of The

Curly Look in Dublin, a salon dedicated to

diff erent hair types. “The Eurocentric concept

of beauty has suppressed the chance of

natural hair being celebrated in all its forms.

We owe it to natural and curly women that they

be given the chance to love their hair texture

and, ultimately, understand and care for it in a

sustainable way.”

Cathy McNulty, owner of The Curl Artist in

Dublin, agrees that historically, hairdressing

education has forgotten these hair types,

and as a result many salons are unsure of

how to work with them. “I don’t think salons

make a decision not to work with curly and

textured hair so I don’t believe it is necessarily

deliberate discrimination – rather it comes down

to the down to a serious lack of education.

Training with natural hair takes dedication

and is a craft that is developed over time.”

According to research by Mintel in 2018,

black women in the US are now more likely

to wear their hair naturally than use chemical

relaxers, while 51 per cent of women

surveyed said that their natural hair made

them feel beautiful. Curls and coils are now

being embraced more than ever before, and

hairdressers should celebrate all hair textures,

for the sake of their clients and their community.

“Curly hair isn’t a trend. It’s about being authentic

and being true to an integral part of identity – the

movement is here to stay,” says Cathy.

Learning to work with curly hair will enable

you to welcome these clients into your

salon and help your business become an

inclusive destination – but it takes dedication.

“Understanding the culture of curly hair and its

complexity is needed,” says Sáulo. “Through

education, stylists should learn how to respond

to the natural landscape of texture present in

each head of curls. To improve their skills, I

would recommend that stylists practice The

Curly Girl Method designed by Lorraine Massey,

and we are soon releasing education for stylists

wanting to cater for natural and curly hair.”

Cathy agrees that having the right

knowledge is crucial to bringing out the best

in each unique texture. “When working with

curly and textured hair it is about the approach

and respecting the hair in its natural form,” she

explains. “Consider the movement, texture,

shape and sculpting of each individual curl

so it sits in harmony with the rest. Achieving a

particular style in one salon visit may not

be possible, so it is more about working

toward a goal to release the curls’ potential.

The hair may have been subjected to years

of heat damage of suppressing curls into a

specifi c style and to reverse that takes time

and commitment.”

And these skills are also crucial if you have

ambitions of working in the fast-moving world

of session styling, at fashion shows and on

shoots. “It’s very important to be able to work

with different hair textures because backstage

at fashion week we get such an international

mix of models with all different hair textures,”

says freelance session stylist Aidan Darcy, who

has worked at fashion weeks across the globe

for brands including Valentino, Dior and Celine.

“My own skills working with textured hair is

still growing,” he continues. “It’s not something

that I was familiar with before doing shows at

fashion weeks but through a lot of learning

from both the hairstylist that I am assisting and

friends that I have made, I now have a good

bit of knowledge. If you think you are above

education, or that you already know everything

then you are wrong, because we can never

know everything in our industry – it’s so

important to keep upskilling.”

THE TEXTURE TOOLKIT

The three new attachments from ghd for the

helios professional hairdryer will help you work

with thicker and textured hair.

ghdhair.com


ALFAPARF Milano’s new Semi Di Lino Curls line

is an entire routine that is specifi cally designed

for curly and natural hair.

xpertpro.ie

The Curl Contour Shampoo and Mask from

L’Oréal Professionnel cleanse and nourish curls

while adding a burst of hydration.


43

44


F

a

l

l

i

n g

leaves

THE OCCASIONS ARTISTIC TEAM EXPLORES

BOTH LIGHT AND DARK IN THE NEW BLEND

COLLECTION. FROM CHERRY RED TO RICH

EBONY, THIS SPECTRUM OF SHADES OPENS

UP A WORLD OF POSSIBILITIES FOR AUTUMN

PHOTOGRAPHY BY LEE MITCHELL






HAIR Occasions Artistic Team. CREATIVE DIRECTION Ciaran Dowd. MAKE-UP Anita Roberts.

Got my hands on my

beautiful bestie’s hair

#transformation

Amazing two days training in Rome

with @modacademyroma thanks to

@alfaparf-milano-ireland

Balayage without

using bleach!

I’m celebrating three years

in business! #salonowner

In the

frame

Hannah McArdle

(@hannahmcardle.x), owner of

Vibe Hair Salon in Cork,

snaps away!

Braids for days!

#lovetostyle #plaits

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

It took five hours to

create this beautiful hair

#moneypiece

Ariana Grande vibes using

#extensions

My favourite kind of hair

to create!

Conquering my nerves and

speaking in public

#educationispower

Loving this blonde

transformation using

@alfaparf-milano-ireland

50


001_Cover template.indd 2 14/08/2020 15:10



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AU REVOIR UNWANTED

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BACK TO COOL

COOL COLOUR TAILOR-MADE TO YOUR HAIR STORY

The rights to use this visual are acquired from July 15 th , 2020 to January 15 th , 2022. Beyond that date the use of this visual shall be considered as a breach and you will have to pay any compensation that would be seek by the model or the photographer.

Creative HEAD Ireland September October 2020

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