Marmalade Issue 5, 2017
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Creative<br />
direction<br />
of<br />
applied<br />
arts<br />
objects<br />
and<br />
furniture<br />
requires<br />
the<br />
careful<br />
marrying<br />
of<br />
designers<br />
,<br />
artisans<br />
and<br />
a<br />
sense<br />
of<br />
what<br />
the<br />
market<br />
is<br />
interested<br />
in<br />
.<br />
This<br />
all<br />
needs<br />
to<br />
be<br />
bundled<br />
up<br />
into<br />
one<br />
larger<br />
narrative<br />
of<br />
a<br />
collection<br />
with<br />
a<br />
higher<br />
purpose<br />
,<br />
one<br />
that<br />
comes<br />
from<br />
the<br />
heart<br />
of<br />
my<br />
daily<br />
preoccupations<br />
.<br />
The<br />
purpose<br />
of<br />
collaboration<br />
is<br />
to<br />
secrete<br />
new<br />
knowledge<br />
into<br />
an<br />
entity<br />
requiring<br />
inspiration<br />
.<br />
Collaboration<br />
–<br />
by<br />
a<br />
civilian<br />
with<br />
a<br />
rebel<br />
force<br />
or<br />
between<br />
two<br />
creatives<br />
–<br />
usually<br />
serves<br />
one<br />
entity<br />
more<br />
than<br />
another<br />
,<br />
someone<br />
usually<br />
comes<br />
away<br />
the<br />
clear<br />
winner<br />
Mid-career<br />
Collaboration<br />
if<br />
the<br />
work<br />
is<br />
interesting<br />
and<br />
stimulates<br />
interest<br />
it<br />
creates<br />
it<br />
‘s<br />
own<br />
market<br />
.<br />
1<br />
+<br />
1<br />
=<br />
3<br />
.<br />
the<br />
resonance<br />
of<br />
the<br />
collective<br />
.<br />
more<br />
than<br />
the<br />
sum<br />
of<br />
it<br />
‘<br />
s<br />
parts<br />
.<br />
and<br />
generating<br />
....<br />
between<br />
the<br />
designer<br />
and<br />
the<br />
someone<br />
else<br />
.<br />
Creative<br />
direction<br />
of<br />
applied<br />
arts<br />
objects<br />
and<br />
furniture<br />
requires<br />
the<br />
careful<br />
marrying<br />
of<br />
designers<br />
,<br />
artisans<br />
and<br />
a<br />
sense<br />
of<br />
what<br />
the<br />
market<br />
is<br />
interested<br />
in<br />
.<br />
This<br />
all<br />
needs<br />
to<br />
be<br />
bundled<br />
up<br />
into<br />
one<br />
larger<br />
narrative<br />
of<br />
a<br />
collection<br />
with<br />
a<br />
higher<br />
purpose<br />
,<br />
one<br />
that<br />
comes<br />
from<br />
the<br />
heart<br />
of<br />
my<br />
daily<br />
preoccupations<br />
.<br />
The<br />
purpose<br />
of<br />
collaboration<br />
is<br />
to<br />
secrete<br />
new<br />
knowledge<br />
into<br />
an<br />
entity<br />
requiring<br />
inspiration<br />
.<br />
Collaboration<br />
–<br />
by<br />
a<br />
civilian<br />
with<br />
a<br />
rebel<br />
force<br />
or<br />
between<br />
two<br />
creatives<br />
–<br />
usually<br />
serves<br />
one<br />
entity<br />
more<br />
than<br />
another<br />
,<br />
someone<br />
usually<br />
comes<br />
away<br />
the<br />
clear<br />
winner<br />
Mid-career<br />
Collaboration<br />
if<br />
the<br />
work<br />
is<br />
interesting<br />
and<br />
stimulates<br />
interest<br />
it<br />
creates<br />
it<br />
‘s<br />
own<br />
market<br />
.<br />
1<br />
+<br />
1<br />
=<br />
3<br />
.<br />
the<br />
resonance<br />
of<br />
the<br />
collective<br />
.<br />
more<br />
than<br />
the<br />
sum<br />
of<br />
it<br />
‘<br />
s<br />
parts<br />
.<br />
and<br />
generating<br />
....<br />
between<br />
the<br />
designer<br />
and<br />
the<br />
someone<br />
else<br />
.