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The Bloomberg Way: A Guide for Journalists
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business account Series: Bloomberg Spiral-bound: 368 pages Publisher: Bloomberg Press; 14 edition (July
24, 2017) Language: English ISBN-10: 1119272319 ISBN-13: 978-1119272311 Product Dimensions: 6.8 x
1 x 8.8 inches
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Book Description
Learn best practices from the most trusted name in business and financial reporting The
Bloomberg Way is the journalist's guide to covering business, finance and the economy, with
authoritative guidance from the editor-in-chief and senior editors of Bloomberg. As the lines
between objectivity and opinion become increasingly blurred, the new edition of the Bloomberg
Way shows you how to be the first to publish print and multimedia content with accuracy and
journalistic integrity. The authors walk through the best-practice reporting, writing and editing
processes followed by this elite, global journalistic organization. You'll learn how to work
effectively in a highly competitive real-time news environment where every second matters. The
book offers expert tips for taking a story from pitch to publication, along with discussion of
journalistic principles including fairness, transparency, sourcing, libel, privacy and ethics. The
Bloomberg Way describes essential guidelines for producing content for print, broadcast and web
audiences. Topics include interviewing techniques, clarity and precision in writing and editing,
compelling headlines and leads, the marriage of words and data in stories, effective charts and
graphs, how to appear on television, writing for the web, and more. Each topic is accompanied by
how-to examples and showcases useful functions from the Bloomberg Terminal. The Bloomberg
Way also shows you how to collaborate with colleagues across platforms to report and present
stories about: The stock, bond, commodity and currency markets. Companies, including earnings,
mergers, debt, product strategy and managementms changes. Economies and their intersection
with government and politics. The Bloomberg Way is the definitive book for any journalist or
media specialist who needs to know how one of the world's leading news organizations covers
news about business, finance and the economy.

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