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Rhetorical Machines: Writing, Code, and Computational
Ethics (Albma Rhetoric Cult & Soc Crit)
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Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Series: Albma Rhetoric Cult & Soc Crit Paperback: 296 pages Publisher: University
Alabama Press; First edition (July 2, 2019) Language: English ISBN-10: 0817359540 ISBN-13: 978-
0817359546 Product Dimensions: 6 x 0.9 x 9 inches
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Book Description
A landmark volume that explores the interconnected nature of technologies and rhetorical practice
Rhetorical Machines addresses new approaches to studying computational processes within the
growing field of digital rhetoric. While computational code is often seen as value-neutral and
mechanical, this volume explores the underlying, and often unexamined, modes of persuasion this
code engages. In so doing, it argues that computation is in fact rife with the values of those who
create it and thus has powerful ethical and moral implications. From Socrates’s critique of writing
in Plato’s Phaedrus to emerging new media and internet culture, the scholars assembled here
provide insight into how computation and rhetoric work together to produce social and cultural
effects. This multidisciplinary volume features contributions from scholar-practitioners across the
fields of rhetoric, computer science, and writing studies. It is divided into four main sections:
“Emergent Machines” examines how technologies and algorithms are framed and entangled in
rhetorical processes, “Operational Codes” explores how computational processes are used to
achieve rhetorical ends, “Ethical Decisions and Moral Protocols” considers the ethical
implications involved in designing software and that software’s impact on computational culture,
and the final section includes two scholars’ responses to the preceding chapters. Three of the
sections are prefaced by brief conversations with chatbots (autonomous computational agents)
addressing some of the primary questions raised in each section. At the heart of these essays is a
call for emerging and established scholars in a vast array of fields to reach interdisciplinary
understandings of human-machine interactions. This innovative work will be valuable to scholars
and students in a variety of disciplines, including but not limited to rhetoric, computer science,
writing studies, and the digital humanities.

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