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Strategic Sports Event Management
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business account Paperback: 436 pages Publisher: Routledge; 3 edition (July 10, 2014) Language: English
ISBN-10: 9780415532792 ISBN-13: 978-0415532792 ASIN: 0415532795 Product Dimensions: 6.8 x 1 x
9.7 inches
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Book Description
The hosting of sports events – whether large international events, or smaller niche events – can
have a significant and long-lasting impact on the local environment, economy and society.
Strategic Sports Event Management provides students and event managers with an insight into the
strategic management of sports events of all scales and types, from international mega-events to
school sports. Combining a unique conceptual framework with a practical, step-by-step guide to
planning, organising, managing and evaluating events, the book explains the importance of
adopting a strategic approach, showing how to implement strategies that lead to successful
outcomes over the short and long-term. This fully revised and updated third edition uses
international case studies in every chapter, from the NBA and NFL to Formula One and the
English Premier League, offering real-world insight into both larger and smaller events. In
addition, woven throughout the book are a series of in-depth studies of the London Olympic
Games, the ultimate sporting event and an important point of reference for all practising and
aspiring event managers. The book covers every key aspect of the sports event management
process, including sports organizations, such as the IOC, FIFA and IAAF, and their interactions
with event partners, the media and promoters short-term and long-term benefits of the planning
process event impact and legacy operational functions including finance, ticketing, transport,
venues, IT, human resources, and security marketing and communications, including social
networking and new media the bidding process research and evaluation. Strategic Sports Event
Management is the leading sports event management textbook and is now accompanied by a
companion website containing a range of additional teaching and learning features. The book is
important reading for all students of sport management or event management, and all practising
event managers looking to develop their professional skills..

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