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Corporate Strategy: A Resource-Based Approach
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Paperback: 284 pages Publisher: McGraw-Hill/Irwin; 2nd edition (July 14, 2004) Language: English ISBN-
10: 0072312866 ISBN-13: 978-0072312867 Product Dimensions: 7 x 0.6 x 8 inches Shipping Weight: 15.2
ounces
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Book Description
Corporate Strategy by Collis and Montgomery employs a single consistent framework for the
analysis of corporate-level strategy. Based on the latest research in the resource-based view of the
firm and organizational economics, it develops a rigorous approach to the many important issues
surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute
to the competitive advantage of a single business, the book progresses through the analysis of
scale, scope and vertical integration within an industry, to the treatment of diversification and the
management of multi-business firms. As such, it perfectly complements those required strategy
courses that develop the notions of strategy as the internal consistency and external positioning of
single business firms. This new edition has been completely updated, including a new chapter on
corporate transformation.

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