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Cradle to Cradle: Remaking the Way We Make Things
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Cradle to Cradle: Remaking the Way We Make Things
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File Size: 1099 KB Print Length: 199 pages Publisher: North Point Press; 1st edition (March 1, 2010)
Publication Date: March 1, 2010 Sold by: Macmillan Language: English ASIN: B0012KS568 Text-to-
Speech: Enabled
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Book Description
A manifesto for a radically different philosophy and practice of manufacture and
environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with
less in order to minimize damage. But as this provocative, visionary book argues, this approach
perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial
Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic.
Why not challenge the notion that human industry must inevitably damage the natural world? In
fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to
create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly
effective; hence, "waste equals food" is the first principle the book sets forth. Products might be
designed so that, after their useful life, they provide nourishment for something new-either as
"biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate
within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most
"recyclables" now are). Elaborating their principles from experience (re)designing everything
from carpeting to corporate campuses, William McDonough and Michael Braungart make an
exciting and viable case for change.

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