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Managing the Strategic Alignment of Organizations 85<br />

THE EFFECT OF ECONOMIC AND SOCIAL<br />

IMPLICATIONS DURING THE ALIGNMENT OF<br />

STRATEGIES<br />

Organizations have to assume that there are some basic definitions that ensure<br />

that all terminology is clearly understood: There are two types of implications that<br />

managers can use: economic and social; there is a connection to these factors. Some<br />

basic definitions that can be used are:<br />

• Asset structure - Assets the organization wants to finance or funds that they<br />

want to use to expand during e-commerce.<br />

• Financial structure - Available funds or possible financing available to the<br />

organization.<br />

• Financial leverage -The ratio of funds from outside the organization to the<br />

total assets of the organization. The act of borrowing is said to create financial<br />

leverage.<br />

• Operating leverage - Refers to the extent to which total operating costs vary<br />

with changes in the operating revenues and these revenues could be affected<br />

with e-commerce.<br />

• Business risk - Financial leverage increases risk because it makes the return<br />

realized by the investor more sensitive to any event affecting the performance<br />

or the asset purchased.<br />

This chapter looks at the possible economic and social impact on alignment<br />

during e-commerce investment and expansion of the e-commerce operation. IT<br />

assets and the finance of the IT assets as demonstrated could be financed by the use<br />

of equity and of foreign economic financing. Leverage is a ratio that is calculated and<br />

shows any possible investor or manager (especially the e-commerce manager or ecommerce<br />

director) how a possible opportunity to obtain funds can have any effect<br />

of the organization and on alignment as the decision would be a strategy that would<br />

affect any other strategy.<br />

Financial leverage affects analysis of interest and liquidity because of fixed<br />

commitments due to economics of funds from outside the organization. If the return<br />

on assets were higher than the cost of the debt, management may find that leverage<br />

has a positive effect. Leverage can increase the return on owner’s equity but there<br />

is a risk factor that managers have to keep in mind. Financial leverage involves the<br />

use of funds obtained at a fixed cost in the hope of increasing the return to the owners<br />

of the organization. If funds are thus being obtained to help with e-commerce,<br />

managers have to keep in mind that a successful project could increase the return<br />

Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written<br />

permission of Idea Group Inc. is prohibited.

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