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64 Erwin and Singh
responsive to the needs of users and consumers;
(l) ensure that, in relation to the provision of electronic transactions services, the
special needs of particular communities and, areas and the disabled are duly
taken into account;
(m) ensure compliance with accepted International technical standards in the
provision and development of electronic communications and transactions;
(n) promote the stability of electronic transactions in the Republic;
(o) promote the development of human resources in the electronic transactions
environment;
(p) promote SMMEs within the electronic transactions environment;
(q) ensure efficient use and management of the .za domain name space; and
(r) ensure that the national interest of the Republic is not compromised through
the use of electronic communications.
These are the first steps in developing a manageable framework for the
sustainable development of electronic commerce in South Africa. Such a mammoth
task requires a well- strategized, thoroughly planned and carefully coordinated
approach to electronic commerce. Partnerships between Government and industry
will be required, not only to develop the actual strategies, but also to become
involved in the integration of the existing, future and newly created digital world
entities. Without a cohesive outlook and attitude to such a challenge, the expected
benefits may not accrue.
E-CAP’S ABCD FRAMEWORK
The letters ABCD symbolize the grass roots approach: Starting at the
beginning and not assuming anything about the audience.
• A stands for atmosphere: the organization should understand the atmosphere
in the particular environment that it is operating in, e.g., socio-political, law,
local customs, and the local languages spoken.
• B stands for build-up: an electronic entity has to build-up a culture of trust
between itself and customers, who are in any part of the world.
• C stands for communication: the build up of good communication lines
between customers, suppliers and the organization. Being at a distance from
the community has the effect of dehumanizing the relationship.
• D stands for discipline: work within the rules and regulations of the community.
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