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TrickE-Business: Malcontents in the Matrix 19 Gain (1998) is a novel about the history of a multinational, Clare Soap and Chemical Company. In the above excerpt, the protagonist is suffering from a cancer caused by the ubiquitous firm’s pollution in her local community. The author uses her individual predicament to represent the wider social impact of increased blurring that has taken place between commerce and society, a blurring that is likely to increase in the age of e-commerce. Thus the key significance of the easilyreinsertable, decontextualized quality of e-commerce previously described by Ullman (1997) is the resultant ease with which commodity values have both pervasive and invasively destructive effects upon the cultural fabric: in Hardt and Negri’s (2000) terms, they exert a biopolitical power. Their subsequent call to “enter the terrain of Empire” has been met by online groups who, while maintaining their groundedness in physical social reality, have nevertheless, enthusiastically sought to build new immaterial social spaces square in the middle of the Empire’s territory. To oppose the Empire, the EDT reverse-engineer the functional performativity of the binary-based global communication regime. It does this by refocusing its instrumental emphasis upon immediacy with spontaneous Web-based actions, and also by problematizing it through the explicit contrast created by the satirical, magic realist quality of those actions. The events it creates resonate beyond their immediate disturbance to provoke the viewer/reader into deeper reflection about their significance. They throw into sharp relief the dominant logic that, as we have seen throughout this chapter, relies upon the immanent immediacy of rapidly circulating communication. I have previously pointed out that this reflective process is reinforced by the creative silences that Digital Zapatismo in particular has utilized immediately after several high profile events. In the reflective moment afforded by a conclusion, perhaps the issue to contemplate is the extent to which, after the widely-perceived failure of International Socialism, there may be a new force ready and willing to confront the smooth advance of friction-<strong>free</strong> e-capital. As quoted near the beginning of this chapter, Marx claimed that as a by-product of capitalism’s global reach, “there arises a world literature.” Magic realism may yet prove to be that literature, to paraphrase Marx: ‘A spectre is haunting the globe – the spectre of hacktivism’. ACKNOWLEDGMENTS My initial co-operation with Ricardo Dominguez was made possible by funding from the UK’s Economic & Social Research Council (ESRC) and its seminar series on Living in the Matrix: Immateriality in theory and practice. Quotations cited as (Fusco, 1999) were taken from an interview entitled, “Performance Art in a Digital Age: A Conversation with Ricardo Dominguez” that Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
20 Taylor took place on Thursday 25 November 1999, at the Institute of International Visual Arts. The interview was heavily edited by Coco Fusco and transcribed by InIVA staff. It was republished in Centrodearte.com and Latinarte.com. REFERENCES Berman, M. (1983). All that is Solid Melts into Air: The Experience of Modernity. London: Verso. De Certeau, M. (1988). The Practice of Everyday Life. Berkeley: University of California Press. Deleuze, G. (1989). Cinema 2: The Time-Image. Minneapolis: University of Minnesota Press. Dyer-Witheford, N. (1999). Cyber-Marx: Cycles and Circuits of Struggle in High-Technology Capitalism. Chicago: University of Illinois Press. Eco, U. (1987). Travels in Hyperreality. London: Picador. Frank, T. (2001). One Market Under God: Extreme Capitalism, Market Populism and the End of Economic Democracy. London: Secker and Warburg. Fusco, C. (1999) Performance Art in a Digital Age: A Conversation with Ricardo Dominguez. Unpublished paper. Greider, W. (1997) One World, Ready or Not. New York: Touchstone. Grether, R. (2000). How the e-toy campaign was won. Telepolis (Jan 2000). Available at: http://<strong>www</strong>.heise.de/tp/english/inhalt/te/5843/1.html. Hardt, M. & Negri, A. (2000). Empire. Cambridge, MA: Harvard University Press. Klein, N. (2001). No Logo. London: Flamingo. Lash, S. (2002). Critique of Information. London: Sage. Lasn, K. (2000) Culture Jam: How To Reverse America’s Suicidal Consumer Binge – and Why We Must. New York: HarperCollins. Leadbetter, C. (2000). Living on Thin Air: The New Economy. London: Penguin Books. Lefebvre, H. (1991). The Production of Space. Oxford: Blackwell. Levitt, T. (1983) The globalization of markets. Harvard Business Review, May- June, cited in Klein, 2000. Maffesoli, M. (1996) The Time of the Tribes: The Decline of Individualism in Mass Society. Sage: London. Marx & Engels in Tucker (ed.) (1978) The Marx-Engels Reader. New York: W.W. Norton. Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
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