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Purchasing Habits During the past year, have you personally... a. Bought something from a catalog or brochure sent to your residence? b. Bought any product or service offered to you by a telephone call to your residence? c. Bought any product or service through a Web site on the Internet? Perceived Usefulness Prior Privacy Invasion Experience Technology Knowledge a. Computer technology? b. Internet technology? Not At All Knowledgeable Somewhat Knowledgeable Electronic Commerce and Data Privacy 233 Never 1 - 2 Times 3 - 5 Times As far as you know, as a consumer... Have you personally ever been the victim of what you felt was an improper invasion of privacy by a business or organization? • No • Yes How knowledgeable would you say you are when it comes to... 5 - 10 Times Knowledgeable Very Knowledgeable � � � � � � � � Over 10 Times � � � � � � � � � � � � � � � How strongly do you agree or disagree with the following statement? a. The benefits of using the Internet to get information, send e-mail, and to shop far outweigh the privacy problems that are currently being worked on. Strongly Disagree Disagree Unsure Agree Strongly Agree � � � � � Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
234 Henderson, Snyder and Byrd Demographic Information Gender � Female � Male Age � 18 - 29 � 30 - 49 � 50+ Education � High school or less � Some college � College graduate REFERENCES Agarwal, R. and Prasad, J. (1999). Are individual differences germane to the acceptance of new information technologies? Decision Sciences, 30(2), 361-191. Agranoff, M. H. (1991). Controlling the threat to personal privacy: Corporate policies must be created. Journal of Information Systems Management, 8, 48-52. Ajzen, I. and Fishbein, M. (1980). Understanding Attitudes and Predicting Social Behavior. Englewood Cliffs, NJ: Prentice-Hall. Bentler, P. M. (1990). Comparative fit indexes in structural models. Psychological Bulletin, 107(2), 234-246. Bentler, P. M. and Chou, C.-P. (1993). Some new covariance structure model improvement statistics. In Bollen, K. A. and Long, J. S. (Eds.), Testing Structural Equation Models. Newbury Park, CA: Sage. Buckley, P. (1999). The emerging digital economy II, US Department of Commerce. Retrieved February 1, 2000 on the World Wide Web: http:// www.ecommerce.gov/ede/chapter1.html. Carmines, E. G. and McIver, J. P. (1981). Analyzing models with unobserved variables: Analysis of covariance structures. In Bohrnstedt, G. W. and Borgatta, E. F. (Eds.), Social Measurement: Current Issues. Newbury Park, CA: Sage. Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
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Acquisition Editor: Mehdi Khosrow-P
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The Economic and Social Impacts of
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vi Preface E-commerce is not new, t
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viii the e-commerce’s experience
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x In the sixth chapter, Rick Gibson
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The Economic and Social Impact of E
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The Emerging Need for E-Commerce Ac
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E-Commerce and Executive Informatio
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SMEs in South Africa 131 • Proble
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Key Indicators for Successful Inter
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Correlations Kendall's tau_b Spearm
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