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232 Henderson, Snyder and Byrd<br />

Importance of Privacy Policies<br />

Many individuals and organizations feel that companies should adopt privacy<br />

policies. Indicate how important it is for a company to adopt and communicate or<br />

provide the following to its customers.<br />

a. An explanation to<br />

customers of what<br />

personal information is<br />

collected about them and<br />

how it will be used.<br />

b. A choice to<br />

consumers not to have<br />

their name passed along<br />

to other companies for<br />

their marketing purposes.<br />

c. A procedure allowing<br />

customers to see what<br />

personal information the<br />

company has stored<br />

about them and to make<br />

any needed corrections.<br />

Inter<strong>net</strong> Activity<br />

Not At All<br />

Important<br />

Somewhat<br />

Important<br />

During the past year, have you personally...<br />

a. Visited a Web site to get information?<br />

b. Provided personal information to a<br />

Web site such as your date of birth, your<br />

age, or your address?<br />

c. Used a credit card to pay for<br />

information purchases on the Inter<strong>net</strong>?<br />

d. Used a credit card to pay for goods or<br />

services purchased on the Inter<strong>net</strong>?<br />

e. Conducted home banking online (i.e.,<br />

checking balances or paying bills online)?<br />

f. Invested in the stock market or traded<br />

stocks online?<br />

g. Participated in an online auction as a<br />

seller?<br />

h. Participated in an online auction as a<br />

buyer?<br />

Important Very<br />

Important<br />

Absolutely<br />

Essential<br />

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� � � � �<br />

� � � � �<br />

Never 1 - 2<br />

Times<br />

3 - 5<br />

Times<br />

5 - 10<br />

Times<br />

Over 10<br />

Times<br />

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� � � � �<br />

� � � � �<br />

� � � � �<br />

� � � � �<br />

� � � � �<br />

� � � � �<br />

� � � � �<br />

Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written<br />

permission of Idea Group Inc. is prohibited.

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