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E-Learning is a Social Tool for E-Commerce at Tertiary Institutions 161<br />

The following aims to incorporate technology into an established program<br />

were suggested by O’ Keefe & McGrath (2000):<br />

• To enhance students’ development of a range of generic skills.<br />

• To add to the inventory of teaching and learning methods the use of<br />

technology.<br />

• Broaden the content of the course.<br />

• Utilise conference formats and encourage students to work as peer groups.<br />

• Mass distribution of information avoiding repetitive questions.<br />

• To provide a flexible learning environment.<br />

• Greater time flexibility for learners and facilitators<br />

Advantages of E-Learning<br />

Advantages for the Learner<br />

Delivery of Information Technology education is advantageous in several ways<br />

(Marold, 2002). He noted that there is a movement from text to multimedia that<br />

delivers a richer content to the students. The delivery organization is non-linear,<br />

meaning that the content can be hyperlinked in a link by association fashion. This<br />

allows the learner to access this richer content in any order (flexibility) and at a time<br />

that is appropriate. Accessibility is universal and learners can access content when<br />

required. Changes in Information Systems development, hardware and software<br />

releases, project progress and course content are reflected immediately. There is<br />

an ease of content and schedules updates.<br />

The other advantage according to Marold (2002) is that the multimedia<br />

presentations are advancement over the written notes on the blackboard and<br />

handwritten transparencies. Being able to interact and be actively engaged in the<br />

learning process is a real advantage over simply observing the teacher’s demonstration.<br />

The access to course content is also controllable by the facilitator. If there is<br />

no interaction by the learner then no learning can take place in a technologyenhanced<br />

e-learning environment. The learner is therefore essentially responsible<br />

for the success of the learning process. There are many resources available to the<br />

learner to which they have direct access (Jackson, 2001).<br />

Advantages for the Faculty<br />

Taylor (2002) discussed benefits of technology-enhanced e-learning from a<br />

tertiary institution faculty perspective. E-learning offers the instructor the ability to<br />

greatly enhance his or her presentation by adding multimedia features. Students,<br />

who feel intimidated by others in a traditional class, will participate if they can do<br />

so using the keyboard. There is an overall learning curve with regards to technology<br />

Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written<br />

permission of Idea Group Inc. is prohibited.

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