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Key Indicators for Successful Internet Commerce 151
in their opinion that many factors could affect e-commerce; these factors could vary
from day-to-day. It appears from the pilot research that there is a trend towards
combining the issues of formulation and implementation of e-commerce success
factors. This is reflected in a generally higher level of awareness of organizations
concerning the importance of applying success factors to form a successful ecommerce.
The poor correlation between the conceptual factors derived form the
literature and the survey, reinforce the fact that e-commerce activity is in a different
level of development (infant stage) as compared to international counterparts.
However, what is clear is that there are a number of lessons that can be learned from
the experiences (success and failures) of others. South African e-commerce
managers therefore should lean heavily on this in order to improve the effectiveness
of their own Internet-based initiatives.
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