www.sharexxx.net - free books & magazines

146 Lubbe and Pather
originate from the bottom of the business chain (e.g., feedback). It should also be
mentioned that the authors specifically named each group. It must also be stressed
that the literature review is by no means exhaustive and can easily be extended.
Figure 3 shows that in the theory there were 17 major references to the
importance of conducting research and development during the conversion to an ecommerce
business and 15 references to financial planning of e-commerce as well
as 15 references to feedback from staff and customers as a condition to ensure ecommerce
success, etc. These success factors are described in the following
section.
Discussion of Themes Identified
Research, Development and Skilling of the e-commerce site: This theme
could be described as the impact of doing proper research on what is required of
an e-commerce site. Proper research can ensure that the organization can keep its
market share by employing the key attributes of e-commerce. An e-commerce
team that is not part of the IT department should do the development of the site. The
team should maximize the flow of ideas and educate people about new processes,
systems and business practice.
Capitalization: The informants viewed this as important. Organizations
should keep as close as possible to the budget and ensure that they do not
overspend or run short of money. E-commerce enterprises should set realistic
revenue and margin projections. The budget should ensure that there is enough
Figure 2: Content Analysis Showing Relative Frequencies and Percentages
for E-Commerce Success Factors
Themes Total % Accum
%
1 Research, Development and skilling of the
site
RD 17 15 15
2 Capitalisation FA 15 12 27
3 Feedback FB 15 12 39
4 Management MM 14 11 50
5 Marketing MG 13 10 60
6 People (staff and customer) SC 12 10 70
7 Alignment of Goals AG 12 10 80
8 Items not suitable for the Internet IN 11 9 89
9 Parameters PM 8 8 97
10 Security SC 4 3 100
Total 121
Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written
permission of Idea Group Inc. is prohibited.