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Key Indicators for Successful Inter<strong>net</strong> Commerce 143<br />
Keeping the E-Business Operational<br />
InterOPS Management Solutions (2001) asserts that the key factor for ecommerce<br />
operations management is that e-commerce operations require its own<br />
protection plan. Relocated operations must also continue to be monitored and<br />
managed to ensure that they are fulfilling all functional requirements. The last key<br />
factor they mentioned is that e-commerce continuity procedures must be testable<br />
to verify their readiness.<br />
According to them, there are some benefits to a smart e-commerce operations<br />
management strategy. These benefits are highly cost-efficient risk mitigation,<br />
additional value during normal operations and third shift management (ensuring 24<br />
hour/7 day coverage). The last benefit is that there could be customer and partner<br />
risk reduction.<br />
Supply Chain Management<br />
Oakes (2002) noted that the current vision of Chief Information Officers is to<br />
forge ahead without the full picture of what supply chain management (SCM) can<br />
do. He identified some myths; the first one was implementing SCM solutions always<br />
creates benefits. He notes that only realistic and diligent Return on Investment (ROI)<br />
can ensure this. The second myth is that the Inter<strong>net</strong> has dramatically reduced<br />
supply-chain cycle times. These times could still be further reduced when thirdparty<br />
providers start using SCM technology.<br />
Another myth according to Oakes (2002) is that SCM portals are just another<br />
short-term fad. The problem is that the word portal has been overused to the point<br />
of it becoming meaningless. The argument is that smaller communities could belong<br />
to multiple supply-chain communities. The fourth myth is that everything inside the<br />
four walls works just fine. There is no synchronization across departments or with<br />
trading partners. The fifth myth cited is that investing in SCM applications will<br />
always result in a rapid return. The promises of application vendors can only be<br />
realized through focus on delivery, quality and time targets. Promises should not be<br />
brought into the equation above, but should be realized through focus on delivery,<br />
quality and time targets.<br />
Steps to Launching the Business<br />
Wilson (1999) noted that there are several steps necessary to start a successful<br />
new online business. The first step is to develop the concept as clearly as possible.<br />
Another step is to prepare a unique selling proposition – refine your concept down.<br />
A clear unique selling position is an essential component for a prosperous ecommerce<br />
venture. The next step is to obtain a secure domain name. Ensure that<br />
the name is not too difficult to spell and that people would be able to remember it.<br />
Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written<br />
permission of Idea Group Inc. is prohibited.