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Key Indicators for Successful Internet Commerce 143
Keeping the E-Business Operational
InterOPS Management Solutions (2001) asserts that the key factor for ecommerce
operations management is that e-commerce operations require its own
protection plan. Relocated operations must also continue to be monitored and
managed to ensure that they are fulfilling all functional requirements. The last key
factor they mentioned is that e-commerce continuity procedures must be testable
to verify their readiness.
According to them, there are some benefits to a smart e-commerce operations
management strategy. These benefits are highly cost-efficient risk mitigation,
additional value during normal operations and third shift management (ensuring 24
hour/7 day coverage). The last benefit is that there could be customer and partner
risk reduction.
Supply Chain Management
Oakes (2002) noted that the current vision of Chief Information Officers is to
forge ahead without the full picture of what supply chain management (SCM) can
do. He identified some myths; the first one was implementing SCM solutions always
creates benefits. He notes that only realistic and diligent Return on Investment (ROI)
can ensure this. The second myth is that the Internet has dramatically reduced
supply-chain cycle times. These times could still be further reduced when thirdparty
providers start using SCM technology.
Another myth according to Oakes (2002) is that SCM portals are just another
short-term fad. The problem is that the word portal has been overused to the point
of it becoming meaningless. The argument is that smaller communities could belong
to multiple supply-chain communities. The fourth myth is that everything inside the
four walls works just fine. There is no synchronization across departments or with
trading partners. The fifth myth cited is that investing in SCM applications will
always result in a rapid return. The promises of application vendors can only be
realized through focus on delivery, quality and time targets. Promises should not be
brought into the equation above, but should be realized through focus on delivery,
quality and time targets.
Steps to Launching the Business
Wilson (1999) noted that there are several steps necessary to start a successful
new online business. The first step is to develop the concept as clearly as possible.
Another step is to prepare a unique selling proposition – refine your concept down.
A clear unique selling position is an essential component for a prosperous ecommerce
venture. The next step is to obtain a secure domain name. Ensure that
the name is not too difficult to spell and that people would be able to remember it.
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