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Managing the Strategic Alignment of Organizations 91 be scored as follows. Count each category and determine what the people think of the alignment of strategies. If there are more Not Sures or Disagrees than Agrees, then there might be a problem. The steps to be taken would ensure open communication lines. The next table can help determine this. The questionnaire available could be used in conjunction with the balanced scorecard approach. The balanced scorecard should keep enterprises such as ecommerce in mind and could be as follows: There should be different categories, combining it closely with the questionnaire, such as customer perspective, innovation and learning perspective, internal business processes perspective and the financial perspective. All of these categories should be discussed or be part of a decision framework where the different topics could include the goals for each perspective, the measurement of each perspective, the metrics being used, the targets and the actual that could be measured. For customer perspective, organizations need to remember that this could help with better alignment but should not carry as much weight as the internal metrics. The innovation and learning perspective should be important as this is where new stuff such as e-commerce would be added and this would affect the alignment of all strategies. All new innovations and possible innovations should be added here. The internal business perspective should be used, as we need to ensure that employees have kept track of all the perspectives and that they need to know how to work with data, information and knowledge. The financial perspective should concentrate on increased efficiency, effectiveness and transformation and investment. As different measurement issues exist for these, they should be placed and used as and where needed. SUMMARY E-commerce will develop over the next couple of years on the Inter<strong>net</strong> and it is possible that organizations will reap economic benefits from using it. As one of the ‘products’ of the Inter<strong>net</strong>, e-commerce will therefore emerge as an efficient yet effective mode of conducting global commerce. The problem is, as mentioned in this article, that managers still doubt the economic impact and profitability it has. In the process it is creating new opportunities and challenges for today’s businesses, creating new market structures, and changing the alignment of the organization. An increasing focus on delivery speed and an increasing degree of uncertainty challenges all organizations. The question: How do organizations keep up while still delivering business value was answered. This article has addressed the importance of economics on the strategic alignment of organizations. The article also looked at the strategic dimension of e- Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
92 Lubbe Table 1: A Sample Questionnaire that can help determine the Level of Strategic Alignment Questions Agree Disagree 1. Executive management is involved in all strategic information decisions and reference the formal business and information strategic plans. 2. Customers, users and industry are regularly surveyed regarding the information needs and problems related to doing business with the organization. 3. Technology is invested into only after establishing a business use for the decisions. 4. The decision-making and operational roles of executives, managers and users are overlapping. 5. Executives, managers and users understand and practice the concepts of managing data at all levels. 6. Executives, managers and users understand and practice the concepts of changing information into knowledge at all levels. 7. Information Services uses graphical, easy to understand methods of explaining how knowledge supports the organization's strategy. 8. IT can help explain to you how the organization uses frameworks to align all strategies 9. More than half the IT projects are under budget and on time. 10. You know exactly how many IT projects are currently being conducted. 11. You know exactly why and how to use all information and knowledge available 12. You know how to apply the decision framework (if available) that will be used for strategic alignment. Not Sure commerce in the organization and addressed the issue of e-commerce forecasting, e-commerce alignment and e-commerce, the leverage effect and the measurement of alignment while keeping the effect of economics in mind. Organizations that survive and thrive in the new economy and use all to ensure that their strategies are aligned are those with better ideas than the rest. These organizations normally produce better products, novel interpretations of the market (e-commerce in this instance), innovative management strategies and the ability to create a unified strategic alignment where pools of talent, both inside and outside the organization, ensure that all stays on track and as the organization moves, the alignment moves to ensure that everything is in ‘harmony’. Copyright © 2003, Idea Group Inc. Copying or distributing in print or electronic forms without written permission of Idea Group Inc. is prohibited.
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Acquisition Editor: Mehdi Khosrow-P
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The Economic and Social Impacts of
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vi Preface E-commerce is not new, t
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viii the e-commerce’s experience
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About the Authors 259 Eric Cloete B
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About the Authors 261 Technikon. He
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