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Rethinking Prestige Branding: Secrets of the Ueber-Brands
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Paperback: 272 pages Publisher: Kogan Page; 1 edition (May 28, 2015) Language: English ISBN-10:
9780749470036 ISBN-13: 978-0749470036 ASIN: 0749470038 Product Dimensions: 6 x 0.6 x 9 inches
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Book Description
Prestige brand experts JP Kuehlwein and Wolfgang Schaefer uncover the formula for what drives
the success of iconic brands, offering a behind-the-scenes look into not just the practical
marketing of brands, but how consumers respond to them psychologically and emotionally. With
insights from interviews with 50 premium brand experts and over 100 case studies from
companies including Apple, Red Bull, Cirque du Soleil, and Hermès, Rethinking Prestige
Branding will fascinate the marketing professional just as much as those who are simply curious
about how premium brands tick.

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