UNT DALLAS Branding Guildines
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BRANDING GUIDELINES
TABLE OF CONTENTS<br />
Introduction..................................................................................... 3<br />
Name Usage..................................................................................... 5<br />
Logos................................................................................................ 6<br />
Spirit Mark ...................................................................................... 8<br />
Colors............................................................................................. 10<br />
Typography.................................................................................... 11<br />
BRANDING GUIDELINES | 2
INTRODUCTION<br />
The University of North Texas at Dallas is the only public,<br />
accredited 4-year university in the City of Dallas. The university<br />
brand serves as a pathway to social mobility by empowering<br />
students, transforming lives and strengthening communities.<br />
Our goal is to ensure that our visual communications convey<br />
the consistency needed to strengthen the university brand,<br />
and increase awareness and highlight the distinctions of our<br />
university. The brand standards should be followed whenever the<br />
university name or logo is used, in all forms of communication,<br />
both print and digital. With consistent use of these guidelines,<br />
<strong>UNT</strong> Dallas will strategically communicate a united message,<br />
strengthen our brand image.<br />
All communications from our university reflect <strong>UNT</strong> Dallas’<br />
professional stature, aspirations and direction. The choices<br />
you make when you select words, colors, photos and graphics<br />
reinforce our reputation. Using key messages with the official<br />
marks, typefaces, colors and graphics in a consistent manner will<br />
help build the <strong>UNT</strong> Dallas brand and identity.<br />
BRANDING GUIDELINES | 3
INTRODUCTION<br />
Following these guidelines and recommendations will help<br />
reinforce the <strong>UNT</strong> Dallas brand, illustrating our core values and<br />
key traits as defined by our students, alumni, faculty and staff, as<br />
well as our external stakeholders.<br />
This marketing and identity guide is designed to be a<br />
comprehensive aid in planning and executing your marketing<br />
& communications efforts. Please familiarize yourself with the<br />
information provided as the Regent’s Rules and <strong>UNT</strong> Dallas policy<br />
require these guidelines to<br />
be followed.<br />
BRANDING GUIDELINES | 4
NAME USAGE<br />
The University of North Texas at Dallas has been the official name<br />
of the University since 2000. Use the complete name the first<br />
time you refer to the University in text.<br />
“<strong>UNT</strong> Dallas” may be used as an abbreviation to refer to the<br />
academic institution when clarification is necessary.<br />
Do not refer to the University as <strong>UNT</strong>.<br />
Do not use “Dallas” alone or use “U of D” to identify our<br />
University as they denote other institutions.<br />
Misidentifying the University of North Texas at Dallas causes<br />
confusion that weakens its brand.<br />
BRANDING GUIDELINES | 5
LOGOS<br />
<strong>UNT</strong> Dallas Logo<br />
The <strong>UNT</strong> Dallas wordmark is the only logo currently<br />
authorized for use at <strong>UNT</strong> Dallas.<br />
For full-color printed or electronic materials, it is preferred<br />
that the wordmark is used with the official <strong>UNT</strong> Dallas colors,<br />
PMS 293. A shade of 80% gray may be used for lettering/<br />
vertical bar in the logo.<br />
BRANDING GUIDELINES | 6
LOGOS<br />
Logo Visibility<br />
The University of North Texas at Dallas logo should always remain visibile and legible or all media it is printed on. Below are examples of<br />
usage that is not allowed.<br />
Low Contrast<br />
Complicated Background<br />
Illegible Size<br />
BRANDING GUIDELINES | 7
LOGOS<br />
Logo Clear Spacee<br />
The University of North Texas at Dallas logo should have the following clear space around it when reproduced..<br />
BRANDING GUIDELINES | 8
LOGOS<br />
Deprecated Logos<br />
These logos are no longer approved and should never be used. Replace them wherever you have used them in the past.<br />
BRANDING GUIDELINES | 9
SPIRIT MARK<br />
The <strong>UNT</strong> Dallas Trailblazer spirit mark is an informal, bold and energetic<br />
representation of <strong>UNT</strong> Dallas. It suggests pride and affinity. The mascot is<br />
formally referred to as Jax, while the students are referred to<br />
as Trailblazers.<br />
The spirit mark is separate and distinct from the more formal <strong>UNT</strong> Dallas<br />
logo and is less academically oriented. It is the emblem for strong, emotive<br />
support given to <strong>UNT</strong> Dallas by students, alumni, and all those associated<br />
with <strong>UNT</strong> Dallas.<br />
BRANDING GUIDELINES | 10
SPIRIT MARK<br />
The <strong>UNT</strong> Dallas Trailblazer spirit mark and jaguar should always<br />
remain legible. When using the spirit mark and jaguar, the jaguar<br />
must always be consistent in its appearance.<br />
BRANDING GUIDELINES | 11
SPIRIT MARK<br />
The <strong>UNT</strong> Dallas Trailblazer jaguar should never appear as it does in the examples below.<br />
These are incorrect reproductions of our logo and should not be on any produced item.<br />
BRANDING GUIDELINES | 12
SPIRIT MARK<br />
The spirit mark may be used:<br />
• In informal contexts, such as: athletics, alumni materials, school<br />
spirit activities with current students, secondary recruiting<br />
communications (initial contact with prospective students should<br />
include the main university logo), and on apparel and promotional<br />
items, along with the university name; If you use a version without<br />
text, the main university logo must accompany the spirit mark in<br />
the design piece.<br />
• As a graphic within academic departments to promote spirit and<br />
social events, and in recruitment and promotional materials, along<br />
with the university name.<br />
The spirit mark may NOT be used:<br />
• For official <strong>UNT</strong> Dallas communications, such as: official notification<br />
letters of admission, letters for hire, contracts, and grant proposals.<br />
• As a lockup with the <strong>UNT</strong> Dallas logotype and signature system,<br />
nor may a new lockup or signature be created using the Trailblazer<br />
spirit mark.<br />
• For formal business purposes.<br />
BRANDING GUIDELINES | 13
COLORS<br />
Main <strong>UNT</strong> Dallas Color<br />
The official colors of the University of North Texas at Dallas are <strong>UNT</strong><br />
Dallas blue and white.<br />
Secondary colors, such as yellow, black, gray and <strong>UNT</strong> green can also<br />
be used as long as the majority of the design is created with <strong>UNT</strong><br />
Dallas blue and white. When <strong>UNT</strong> green is used, it must be PMS 356<br />
or an equivalent four-color process (CMYK) mix. When uncoated paper<br />
stock is used, PMS 355* should be substituted for <strong>UNT</strong> green.<br />
Often, a shade of 80% gray is used for lettering/vertical bar in the logo<br />
<strong>UNT</strong> Dallas Blue<br />
PMS 293<br />
R 0 G 61 B 165<br />
C 100 M 75 Y 0 K 0<br />
Secondary <strong>UNT</strong> Dallas Colors<br />
<strong>UNT</strong> Dallas Green<br />
PMS 356<br />
R 0 G 122 B 51<br />
C 91 M 0 Y 100 K 26<br />
<strong>UNT</strong> Dallas Yellow<br />
PMS 7405<br />
R 242 G 205 B 0<br />
C0 M8 Y100 K1<br />
*PANTONE ® is the property of Pantone Inc. The colors shown on this page<br />
and throughout this style guide have not been evaluated by Pantone Inc. for<br />
accuracy and may not match the PANTONE ® Color Standards. For accurate<br />
standards, refer to current PANTONE publications.<br />
Accent Colors<br />
**CMYK mixes vary based on printers, equipment, etc. Please contact<br />
Marketing & Communications for assistance determining the appropriate mix<br />
for your project.<br />
BRANDING GUIDELINES | 14
TYPOGRAPHY<br />
GEORGIA<br />
Consistency of typography is one way to create a uniformed look in all<br />
<strong>UNT</strong> Dallas publications. The recommended typefaces for university<br />
communications are Calibri, Georgia and Times Roman. These<br />
typefaces have been carefully selected to complement one another.<br />
Font Uses:<br />
• Georgia is used for formal printed communications and in<br />
electronic presentations<br />
• Calibri is used for email, electronic newsletters, and in electronic<br />
presentations<br />
• Fira Sans is an alternate font used for printed communications and<br />
in electronic presentations<br />
• Arial is an alternate font used in electronic presentations,<br />
primarily for headlines<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
CALIBRI<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
FIRA SANS<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
ARIAL<br />
ABCDEFGHIJKLMNOPQRSTUVWXYZ<br />
abcdefghijklmnopqrstuvwxyz0123456789<br />
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