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Merchandising: Theory, Principles, and Practice
BOOK DETAIL
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business account Paperback: 518 pages Publisher: Fairchild Books; 3 edition (August 12, 2009) Language:
English ISBN-10: 1563678268 ISBN-13: 978-1563678264 Product Dimensions: 7.5 x 1.1 x 9.2 inches
Shipping Weight: 2 pounds (View shipping rates and policies)
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Book Description
Merchandising: Theory, Principles, and Practice, 3rd Edition, focuses on the process of
merchandising and the principles applied to the planning, development, and presentation of
product lines in both the manufacturing and retailing sectors. Each chapter includes case studies
that illustrate how merchandising principles and theories are applied by actual businesses, and the
chapter learning activities promote an interactive learning environment with multiple course
objectives. Students will learn how to make sequential and integrated decisions to develop a
complete merchandise plan and analyze the effectiveness of that plan. Instructors, contact your
Sales Representative for access to Instructor's Materials.

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