CM September 2020
The CICM magazine for consumer and commercial credit professionals
The CICM magazine for consumer and commercial credit professionals
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COUNTRY FOCUS<br />
Germany is still<br />
the engine driving<br />
Europe’s economy.<br />
German.Bite<br />
AUTHOR – Adam Bernstein<br />
ASK anyone on the Clapham<br />
omnibus what they know<br />
of German history and<br />
it’s a fair bet that they’ll<br />
offer comment about two<br />
world wars, Adolf Hitler,<br />
the Berlin Wall, BMW and Mercedes,<br />
Oktoberfest and England’s 1966 win over<br />
West Germany.<br />
While all of these are notable, Germany<br />
is much more than that and has a history<br />
that goes back as least as far as Julius<br />
Caesar where Germania – a term that<br />
Hitler resurrected for the Third Reich –<br />
was used to distinguish the region from<br />
Gaul which is now modern France.<br />
Regional dukes, princes and bishops,<br />
Martin Luther, the Holy Roman Empire<br />
and Bismarck’s unification of the<br />
German states – followed by an industrial<br />
revolution – put Germany in the position<br />
of being, by 1900, the dominant European<br />
power.<br />
Of course, the two world wars changed<br />
the equilibrium somewhat. The splitting<br />
of Germany into West and East drove<br />
the two halves in different directions<br />
economically. Communism in the East<br />
stultified its economy while the West<br />
received aid from the US in the form of<br />
the 1948 Marshall Plan. The so called<br />
Wirtschaftswunder saw an economic<br />
boom where GNP rose by 80 percent and<br />
the investment rate rose by 120 percent<br />
between 1952 and 1960.<br />
The biggest challenge Germany<br />
has faced in recent years is that of the<br />
reunification of its two parts, both<br />
culturally and economically, as cash<br />
flowed from West to East to rebuild what<br />
the communists couldn’t (or didn’t).<br />
But moving beyond the fall of the Wall,<br />
Germany now has a number of problems to<br />
contend with including the assimilation of<br />
the 1.2m refugees that applied for asylum<br />
in 2015 and 2016. (According to a report on<br />
Al Jazeera a good number are filling the<br />
skills vacuum); a rise in the right wing;<br />
the ending of the Merkel chancellorship;<br />
and whether the UK’s departure from the<br />
EU harms the economy as Germany has<br />
to make up contributions that the UK has<br />
stopped paying just as a further slowdown<br />
may follow from the possible ending of<br />
free movement and the imposition of<br />
tariffs.<br />
Germany narrowly missed recession<br />
in 2019, it may not be so lucky in <strong>2020</strong>,<br />
especially given the additional challenges<br />
of COVID-19.<br />
EUROPE’S ENGINE<br />
Even so, Germany is now – alongside<br />
France – the engine of Europe’s economy<br />
now that the UK has left the trading bloc.<br />
The country is federal in nature and<br />
comprises of 16 states, collectively known<br />
as Länder, each of which varies in size and<br />
population. By size, the largest is Bavaria<br />
with a population of 12.44million. The<br />
smallest in size and population is Bremen<br />
with just 663,000 people. The most<br />
populous is North Rhine-Westphalia with<br />
18.07million people.<br />
Being placed in the centre of Europe<br />
makes Germany a hub for goods and<br />
services that are to be distributed<br />
throughout the region; having borders<br />
with every major economy in central<br />
Europe, instant access to both established<br />
markets in western Europe and growing<br />
markets in central and eastern Europe<br />
makes Germany a country not to be<br />
ignored.<br />
Economically speaking, Germany<br />
has a social market economy, where the<br />
spirit of free enterprise is encouraged but<br />
is controlled to prevent large economic<br />
participants from seriously damaging<br />
other interests. Unfair competition,<br />
antitrust matters and the protection of<br />
the environment as well employees are all<br />
dealt with by legislation.<br />
With an estimated gross domestic<br />
product in <strong>2020</strong> of more than $4.02tn<br />
according to Trading Economics, Germany<br />
really is a global economic driving force<br />
and the world’s fourth largest economy.<br />
According to the Nasdaq, the US is placed<br />
first with a GDP of $21.44tn, followed by<br />
China ($14.14tr) and Japan $5tn.<br />
On top of that, Germany’s economy is<br />
expected to grow by about two percent<br />
in the next two years, with future growth<br />
forecast between 0.7 percent and 1.75<br />
percent over the next 20 to 50 years<br />
– assuming of course, that recession<br />
is avoided and the EU successfully<br />
concludes an agreement with the UK.<br />
As Business Development Germany puts<br />
it: ‘the consistently strong economic<br />
performance offers substantial long-term<br />
growth potential for businesses from<br />
countries such as the UK and the US.’<br />
Germany is fortunate as it is the<br />
European Union’s most populous country<br />
with 82.85million people. In comparison,<br />
France has 66.99million and now that<br />
the UK has left the EU, Italy is next<br />
with 60.48million people. Such a large<br />
population makes for a huge domestic<br />
market and its consumer market presents<br />
major opportunities for foreign companies<br />
from all sectors.<br />
SMALL BUSINESSES<br />
SME businesses are important to Germany<br />
– as, to be fair they are in other nations;<br />
82 percent of German firms are classed as<br />
micro SMEs, 15.1 percent as small SMEs<br />
and 2.4 percent as medium SMEs. Just<br />
0.5 percent of firms are noted as large<br />
enterprises. It’s notable that Business<br />
Advancing the credit profession / www.cicm.com / <strong>September</strong> <strong>2020</strong> / PAGE 24