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CM September 2020

The CICM magazine for consumer and commercial credit professionals

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COUNTRY FOCUS<br />

Germany is still<br />

the engine driving<br />

Europe’s economy.<br />

German.Bite<br />

AUTHOR – Adam Bernstein<br />

ASK anyone on the Clapham<br />

omnibus what they know<br />

of German history and<br />

it’s a fair bet that they’ll<br />

offer comment about two<br />

world wars, Adolf Hitler,<br />

the Berlin Wall, BMW and Mercedes,<br />

Oktoberfest and England’s 1966 win over<br />

West Germany.<br />

While all of these are notable, Germany<br />

is much more than that and has a history<br />

that goes back as least as far as Julius<br />

Caesar where Germania – a term that<br />

Hitler resurrected for the Third Reich –<br />

was used to distinguish the region from<br />

Gaul which is now modern France.<br />

Regional dukes, princes and bishops,<br />

Martin Luther, the Holy Roman Empire<br />

and Bismarck’s unification of the<br />

German states – followed by an industrial<br />

revolution – put Germany in the position<br />

of being, by 1900, the dominant European<br />

power.<br />

Of course, the two world wars changed<br />

the equilibrium somewhat. The splitting<br />

of Germany into West and East drove<br />

the two halves in different directions<br />

economically. Communism in the East<br />

stultified its economy while the West<br />

received aid from the US in the form of<br />

the 1948 Marshall Plan. The so called<br />

Wirtschaftswunder saw an economic<br />

boom where GNP rose by 80 percent and<br />

the investment rate rose by 120 percent<br />

between 1952 and 1960.<br />

The biggest challenge Germany<br />

has faced in recent years is that of the<br />

reunification of its two parts, both<br />

culturally and economically, as cash<br />

flowed from West to East to rebuild what<br />

the communists couldn’t (or didn’t).<br />

But moving beyond the fall of the Wall,<br />

Germany now has a number of problems to<br />

contend with including the assimilation of<br />

the 1.2m refugees that applied for asylum<br />

in 2015 and 2016. (According to a report on<br />

Al Jazeera a good number are filling the<br />

skills vacuum); a rise in the right wing;<br />

the ending of the Merkel chancellorship;<br />

and whether the UK’s departure from the<br />

EU harms the economy as Germany has<br />

to make up contributions that the UK has<br />

stopped paying just as a further slowdown<br />

may follow from the possible ending of<br />

free movement and the imposition of<br />

tariffs.<br />

Germany narrowly missed recession<br />

in 2019, it may not be so lucky in <strong>2020</strong>,<br />

especially given the additional challenges<br />

of COVID-19.<br />

EUROPE’S ENGINE<br />

Even so, Germany is now – alongside<br />

France – the engine of Europe’s economy<br />

now that the UK has left the trading bloc.<br />

The country is federal in nature and<br />

comprises of 16 states, collectively known<br />

as Länder, each of which varies in size and<br />

population. By size, the largest is Bavaria<br />

with a population of 12.44million. The<br />

smallest in size and population is Bremen<br />

with just 663,000 people. The most<br />

populous is North Rhine-Westphalia with<br />

18.07million people.<br />

Being placed in the centre of Europe<br />

makes Germany a hub for goods and<br />

services that are to be distributed<br />

throughout the region; having borders<br />

with every major economy in central<br />

Europe, instant access to both established<br />

markets in western Europe and growing<br />

markets in central and eastern Europe<br />

makes Germany a country not to be<br />

ignored.<br />

Economically speaking, Germany<br />

has a social market economy, where the<br />

spirit of free enterprise is encouraged but<br />

is controlled to prevent large economic<br />

participants from seriously damaging<br />

other interests. Unfair competition,<br />

antitrust matters and the protection of<br />

the environment as well employees are all<br />

dealt with by legislation.<br />

With an estimated gross domestic<br />

product in <strong>2020</strong> of more than $4.02tn<br />

according to Trading Economics, Germany<br />

really is a global economic driving force<br />

and the world’s fourth largest economy.<br />

According to the Nasdaq, the US is placed<br />

first with a GDP of $21.44tn, followed by<br />

China ($14.14tr) and Japan $5tn.<br />

On top of that, Germany’s economy is<br />

expected to grow by about two percent<br />

in the next two years, with future growth<br />

forecast between 0.7 percent and 1.75<br />

percent over the next 20 to 50 years<br />

– assuming of course, that recession<br />

is avoided and the EU successfully<br />

concludes an agreement with the UK.<br />

As Business Development Germany puts<br />

it: ‘the consistently strong economic<br />

performance offers substantial long-term<br />

growth potential for businesses from<br />

countries such as the UK and the US.’<br />

Germany is fortunate as it is the<br />

European Union’s most populous country<br />

with 82.85million people. In comparison,<br />

France has 66.99million and now that<br />

the UK has left the EU, Italy is next<br />

with 60.48million people. Such a large<br />

population makes for a huge domestic<br />

market and its consumer market presents<br />

major opportunities for foreign companies<br />

from all sectors.<br />

SMALL BUSINESSES<br />

SME businesses are important to Germany<br />

– as, to be fair they are in other nations;<br />

82 percent of German firms are classed as<br />

micro SMEs, 15.1 percent as small SMEs<br />

and 2.4 percent as medium SMEs. Just<br />

0.5 percent of firms are noted as large<br />

enterprises. It’s notable that Business<br />

Advancing the credit profession / www.cicm.com / <strong>September</strong> <strong>2020</strong> / PAGE 24

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