process book 2
dev elopment.narratives.After all of the experimentation, I decided to focuson nine emotions trying to draw from a variety ofpositive, negative, and neutral emotions: grief, ecstasy,tension, present, rage, satisfaction, longing, comfort,and silence. I also picked some common materials thatwould have interesting emotional connotations fromperson to person: eggs, ice, crumpled bed sheets, embroidery,subtractive cut outs of paper, velvet, christmaslights, cotton balls, sugar, flour. After I narrowedmy focus, I conducted 15 interviews asking questionsregarding the emotions and materials.• Do you view this material as positive or negative?• What emotions do you associate with this material?• What other materials do you associate with this material?• When was the last time you felt this emotion?• If it is negative, what did you do to overcome this emotion?• What symbols or objects do you associate with this emotion?• What other emotions do you associate with this emotion?Initially, I wanted to conduct these interviews individually so that they would be completelyhonest and open with their emotional conversation. However, I ended up gettinginterupted during my first interview, improvised, and made it a paired interview. This wasa major breakthrough as the two interviewees built off one another and contributed veryhonest experiences.During the interview, I did my best to type exactly what the interviewees were saying tostay honest to their stories. Afterwards, I went through and highlighted points that wereessential to their individual stories as well as the emotion as a whole. The goal was to usethe quotes and my own experiences to create a narrative that embodied the emotion. Fromthis narrative I was going to connect the reader with the quotes but also with the experimentaltype I chose to explore. After conducting all of the interviews, I realized that thenumber of emotions I had chosen to explore might be impossible to achieve with the timelineof one semester. So I narrowed the nine emotions down to five based on the qualityof the interviews, the quality of the narrative, and if the emotion was positive or negative:grief, ecstasy, tension, rage, and comfort. I still hoped to achieve a balance of positive,neutral, and negative emotions.The last step was to determine which phrases would be expressed using experimental typography.I went through the narrative and bolded the words I would express experimentallybased on it’s relavence to the emotion and where it was placed in the narrative. Thefinal narratives are as follows.
GriefIt’s in your stomach and in your throat.TensionI’m antsy, scatter brained, and sweaty.The numbness that’s linked to tragedy, it’s all internal.I associate it with the death of relative but that’s tooeasy, grief is more complex than that.It’s about losing a part of yourself.It’s buried in my chest and a knot in my throat. Myhands are shaky, my face gets hot.There’s a battle to stop being tense and relax and notlet the pressure control your mindThat tension can pull you apart.EcstasyIt’s like being on another planet,It just feels crazy fucking good.You can feel the energy through and around your body,you feel the entire world all at oncein a euphoric way.It usually only lasts for a few minutes or seconds butthat’s all you need to really feel ecstasy.ComfortIt’s that “I’ve been through it” moment, or the “Ihaven’t been through it but I care for you” moment.Comfort is all about reciprocation,getting that equal amount of response during a time ofconfusion or sadness or angerreminds you that you’re not alone.RageThat big record scratch you have during a normal day.It’s the pinnacle of your anger when the feeling hits itspeak and you’re about to react.It’s red, I feel fearless and recklessI don’t care what other people view of what I’m sayingor how I’m acting. The lights are bright and my heart’spounding.After generating the narratives and selecting thephrases which I would be expressing experimentally,I had to jump in and start creating all of the pieces.Through the process of creating the pieces, I had to becognicient of how not only the final product was emulatingthe emotion but also how the creation processreflected the emotion.That peak of anger, that’s rage.17
- Page 1 and 2: process book.1
- Page 3 and 4: 3
- Page 5 and 6: Stefan Sagmeister.Sagmeister appeal
- Page 7 and 8: David Carson.As a typographer, Davi
- Page 9 and 10: 9inspir a tions.
- Page 11 and 12: This third experimentation continue
- Page 13 and 14: 13
- Page 15: A visual exploration in the communi
- Page 19 and 20: This piece was extremely more time
- Page 21 and 22: This piece builds off “crazy fuck
- Page 23 and 24: This piece flowed from the idea of
- Page 25 and 26: This piece focused on the energy an
- Page 27 and 28: When I made this sketch, I messily
- Page 29: Spreads.It’s like being onanother
- Page 32 and 33: Gallery Book.When introducing text
- Page 34 and 35: final deliverablesgallery book.
- Page 36 and 37: Process Video.
- Page 38 and 39: reflections.This project has tested
Grief
It’s in your stomach and in your throat.
Tension
I’m antsy, scatter brained, and sweaty.
The numbness that’s linked to tragedy, it’s all internal.
I associate it with the death of relative but that’s too
easy, grief is more complex than that.
It’s about losing a part of yourself.
It’s buried in my chest and a knot in my throat. My
hands are shaky, my face gets hot.
There’s a battle to stop being tense and relax and not
let the pressure control your mind
That tension can pull you apart.
Ecstasy
It’s like being on another planet,
It just feels crazy fucking good.
You can feel the energy through and around your body,
you feel the entire world all at once
in a euphoric way.
It usually only lasts for a few minutes or seconds but
that’s all you need to really feel ecstasy.
Comfort
It’s that “I’ve been through it” moment, or the “I
haven’t been through it but I care for you” moment.
Comfort is all about reciprocation,
getting that equal amount of response during a time of
confusion or sadness or anger
reminds you that you’re not alone.
Rage
That big record scratch you have during a normal day.
It’s the pinnacle of your anger when the feeling hits its
peak and you’re about to react.
It’s red, I feel fearless and reckless
I don’t care what other people view of what I’m saying
or how I’m acting. The lights are bright and my heart’s
pounding.
After generating the narratives and selecting the
phrases which I would be expressing experimentally,
I had to jump in and start creating all of the pieces.
Through the process of creating the pieces, I had to be
cognicient of how not only the final product was emulating
the emotion but also how the creation process
reflected the emotion.
That peak of anger, that’s rage.
17
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