process book 2

This third experimentation continued to explore
tactile typography but pushed the idea of emotions a
little bit more. I knew I wanted to explore black poster
board and cotton ball texture but I didn’t know what
word(s) I wanted to produce. The phrases “comfortably
alone” and “serenity” came from asking students what
their emotions associations were with cotton balls and
black poster board. Reflecting on the final product,
getting the input from outside sources showed the
importance of other individuals associations.
After realizing the importance of outside
input and outside associations, I conducted
a final experiment. I discussed different
emotions with students to try and get key
phrases or quotes that would embody the
emotion and materials that would further
emulate it. The quote chosen for ecstasy
was “crazy fucking good”. The conversation
that spurred this quote revolved around
the energy you feel when you’ve reached
that level of happiness and how euphoric
you feel. From this, I created “crazy fucking
good” out of christmas lights and black
foam board. This experimentation made
my internal ideas physical and I began to
understand how I loved the combination
of experimental typography and emotional
communication.
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experim e ntal research.