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Conducting Online Research on Amazon Mechanical Turk
and Beyond (SAGE Innovations in Research Methods Book 1)
BOOK DETAIL
Print Length: 296 pages Publisher: SAGE Publications, Inc; 1 edition (May 12, 2020) Publication Date: May
12, 2020 Sold by: Amazon.com Services LLC Language: English ASIN: B086QTWBNC Text-to-Speech:
Enabled X-Ray: Not Enabled
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Book Description
Conducting Online Research on Amazon Mechanical Turk® and Beyond, written by Leib Litman
and Jonathan Robinson, provides both students and experienced researchers with essential
information about the online platforms most often used for social science research. This insightful
and accessible text answers common questions like, “How do I maintain data quality in online
studies?,” “What is the best way to recruit hard-to-reach samples?” and “How can researchers
navigate the ethical issues that are unique to online research?” Drawing on their experiences as
the founders of CloudResearch (formerly TurkPrime), the authors provide information that guides
new users planning their first online studies and engages even the most experienced researchers
with detailed discussions about the challenges of online research. The book begins with an
overview of Amazon’s Mechanical Turk and its rapid rise within academic research. Then, the
authors describe how to set up an MTurk study with screenshots that walk readers through the
steps of creating an account, designing a study, collecting data, and using third-party applications
to enhance MTurk’s functionality. Later chapters provide readers with a detailed understanding of
the MTurk environment and use data from hundreds of thousands of participants and tens of
millions of completed tasks to dive into issues like participant demographics, sources of sampling
bias, and the generalizability of findings from MTurk. Finally, the book explores the benefits of
using other online platforms as a complement to MTurk and the ethical issues that are unique to
conducting research with online participant platforms. Throughout the book, the authors share
hands-on advice and best practices, such as those for conducting longitudinal studies or carrying
out complex studies. Altogether the mix of data, insight, and advice make this book an essential
resource for researchers who want to understand the online environment and the most effective
ways to conduct research online.

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