Spring 2020
How To Live With No Regrets: Importance of Tone, New Faces, UPS Ground Cover
How To Live With No Regrets: Importance of Tone, New Faces, UPS Ground Cover
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INSIDER<br />
SPRING <strong>2020</strong><br />
HOW<br />
TO LIVE<br />
WITH NO<br />
REGRETS<br />
WHAT’S INSIDE | THIS ISSUE<br />
IMPORTANCE OF TONE<br />
NEW FACES<br />
UPS GROUND COVER
The Importance of Tone<br />
This essay came in our inbox the other day, and we thought we’d share an excerpt of it. The author is<br />
Robert Rose from the Content Marketing Institute.<br />
After 26 years of marriage, there are<br />
very few things my wife Elizabeth<br />
and I still fight about. But when we<br />
do fight, it’s rarely about something<br />
one or the other said, but rather the<br />
way it was said.<br />
It’s really not the tone itself that<br />
causes the argument. It’s the<br />
meaning the listener infers from<br />
the speaker’s tone – which might<br />
or might not be the actual meaning<br />
that was intended. I can tell you<br />
from experience that my first name<br />
can mean many things, depending<br />
on the tone in which it’s said.<br />
Beyond communicating meaning,<br />
tone of voice also contains strong<br />
signals about who we are and<br />
whether we’re believable. Audiences<br />
can pick up on clues about where<br />
speakers (and writers) are from, their<br />
education level, age, values, sincerity,<br />
and authority simply from their<br />
tone.<br />
Of course, it’s possible to misinterpret<br />
every one of those things.<br />
That’s where the depth of trust<br />
between speaker and listener is<br />
helped by using a variety of tones of<br />
voice. As Stephen M. R. Covey said<br />
in his book The Speed of Trust, “In a<br />
high-trust relationship, you can say<br />
the wrong thing, and people will get<br />
your meaning. In a low trust relationship,<br />
you can be very measured,<br />
even precise, and they’ll still misinterpret<br />
you.”<br />
How we speak, listen, and associate<br />
meaning with communication is<br />
influenced by our experience and<br />
our recognition of tonal patterns.<br />
When brand communicators<br />
struggle with what to say, it’s not<br />
that we’re always seeking the right<br />
words. It may be because we don’t<br />
have the right way to say it. If we<br />
work on developing multiple tones<br />
of voice, we’ll develop deeper<br />
trust with our audiences. And then<br />
everything from the goofiest tweet<br />
to communicating the actions we’re<br />
taking in a global crisis will land better<br />
– both because of what we say<br />
and the way we choose to say it.<br />
It’s your story. Tell it well.<br />
2
Greetings!<br />
In this newsletter, we’re going to<br />
do our best to carry on as normal<br />
without giving any more space to<br />
the current disruption to normal life<br />
than we have to. It’s not because<br />
we’re not taking it seriously; we just<br />
believe that our readers have had<br />
more than enough communications<br />
about it and, like<br />
us,<br />
would like to<br />
see a newsletter<br />
that helps them<br />
escape all that<br />
for just a few<br />
minutes. That’s<br />
all I’m going<br />
to say on that<br />
subject<br />
We’re excited<br />
to be building a<br />
tremendously<br />
talented team,<br />
and we’ve got<br />
some new<br />
faces you can<br />
read about<br />
on pages 6<br />
and 7. We are<br />
pleased to have<br />
been able to really enhance our operations<br />
side with a new assistant<br />
nursery manager as well as a new<br />
nursery specialist, who bring more<br />
than 50 years of combined nursery<br />
experience to help out Tom and the<br />
crew.<br />
We also have recently published our<br />
latest availability list with help from<br />
our new marketing<br />
specialist, Brie<br />
Stevenson.<br />
At the nursery, we<br />
have recently put in<br />
a new shade structure<br />
and are improving<br />
our receiving<br />
pad operations.<br />
When plant materials<br />
are delivered<br />
to the nursery and<br />
shipped out to our<br />
customers, they first<br />
come to the receiving<br />
pad where we do<br />
an extensive quality<br />
control. We inspect<br />
each plant for accurate<br />
measurements<br />
and plant health.<br />
This is also where we check our<br />
inventory numbers and label every<br />
plant and pot that comes in and<br />
goes out of the nursery. Our new<br />
shade structure will also expand<br />
our ability to provide the best plant<br />
care while improving the accuracy<br />
of our shipments. We believe an<br />
increased focus on improving our<br />
operations will better serve our<br />
boss – YOU!<br />
Gabriel Curry<br />
President<br />
G&S Nursery<br />
386 754-0161<br />
gabriel@gsnursery.com<br />
3
Someday I hope you get the chance...<br />
To live like you were dying<br />
Most of us, when we’re young,<br />
prefer not to think about our<br />
eventual death. We are aware<br />
in some sense that this life has<br />
to end at some point, but it’s a<br />
long way off, and what good is<br />
to be gained by dwelling on it?<br />
Some of us live so close to<br />
death that its familiarity forces<br />
us to face its implications, and<br />
we are surprised to discover<br />
life can be even more fulfilling<br />
when we make peace with that<br />
knowledge, because it forces<br />
you to re-order priorities and be<br />
more purposeful while you live.<br />
Such is the story of Bronnie<br />
Ware, a palliative nurse who<br />
tended to the care of dying<br />
men and women in hospice.<br />
Certain patterns began to<br />
emerge as she became friends<br />
with hundreds of elderly<br />
patients facing their final curtain.<br />
She collected her findings<br />
and published them in a book<br />
called The Top Five Regrets of<br />
the Dying.<br />
Reading this book has<br />
been life-<br />
changing for my wife Betsy and<br />
me. We recently celebrated<br />
our 25th wedding anniverary,<br />
and that, along with numerous<br />
other milestones we’ve recently<br />
passed, has put us in a frame of<br />
mind to assess our priorities. I<br />
find myself squarely in the middle<br />
my life expectancy. Knowing the<br />
common regrets of folks at the<br />
finish line is helpful to see what<br />
adjustments, if any, I should be<br />
making to avoid having those<br />
same regrets as I round the final<br />
curve on my way to eternity.<br />
We’ve all heard the familiar saying<br />
that nobody ever said on their<br />
death bed, “I wish I had spent<br />
more time at the office!” In fact,<br />
that sentiment is number 2 on<br />
Ware’s list of regrets.<br />
A list of top 5 regrets appears on<br />
the opposite page.<br />
4<br />
Make a difference in the lives of the
1. I wish I’d had the courage to live a life true to myself,<br />
not the life others expected of me.<br />
This was the most common regret of all. When people realise<br />
that their life is almost over and look back clearly on<br />
it, it is easy to see how many dreams have gone unfulfilled.<br />
2. I wish I hadn’t worked so hard.<br />
By simplifying your lifestyle and making conscious choices<br />
along the way, it is possible to not need the income that<br />
you think you do. And by creating more space in your life, you<br />
become happier and more open to new opportunities, ones<br />
more suited to your new lifestyle.<br />
3. I wish I’d had the courage to express my feelings.<br />
Many people suppressed their feelings in order to keep<br />
peace with others. As a result, they settled for a mediocre<br />
existence and never became who they were truly capable of<br />
becoming. Many developed illnesses relating to the bitterness<br />
and resentment they carried as a result.<br />
4. I wish I had stayed in touch with my friends.<br />
Often they would not truly realise the full benefits of old<br />
friends until their dying weeks and it was not always possible<br />
to track them down. Many had become so caught up in<br />
their own lives that they had let golden friendships slip by<br />
over the years. There were many deep regrets about not<br />
giving friendships the time and effort that they deserved.<br />
Everyone misses their friends when they are dying.<br />
5. I wish that I had let myself be happier.<br />
This is a surprisingly common one. Many did not realise until<br />
the end that happiness is a choice.<br />
people that you touch... 5
NEW AND NOTEWORTHY<br />
G&S is delighted to introduce you to our newest team members!<br />
Stacey Hamil—Assistant Nursery Manager<br />
stacey@gsnursery.com<br />
386 754-0161<br />
Stacey Hamil joined the G&S team in February of <strong>2020</strong><br />
and brings 25 years of nursery experience with her.<br />
She is a FNGLA Certified Horticulture Professional<br />
and also holds certification with Green Industries Best<br />
Management Practices. She operated her own green<br />
house from home, working in both sides of the industry<br />
– retail and wholesale.<br />
With 10 years of managerial experience in nurseries,<br />
Stacey said, “There’s many things I could be doing,<br />
but I wouldn’t be happy doing them. There’s nothing<br />
like getting your hands dirty and it’s rewarding to watch stuff grow!” She is<br />
a native of Georgia but has spent the past 6 years in Florida, after moving<br />
from Tennessee. She and her husband Brian Hamil now reside in Jacksonville,<br />
FL and have been married for two and a half years. She is the<br />
mother of four adult children – Zach (24), Haley (22) and twin boys, Peyton<br />
and Dylan (18). Besides her passion for plants and the nursery industry,<br />
Stacey said she is fascinated by chemistry, loves to paint, go fishing and<br />
is learning to play the cello. We are thrilled to have her join the team!<br />
Aubrey Medaries—Driver<br />
Aubrey joined the G&S team as one of our courteous<br />
delivery drivers in January of <strong>2020</strong> and has held<br />
a Class D license for the past 4 years and a Class A<br />
license for one and a half years. He is a native of Lake<br />
City, FL and a proud father of five children. Aubrey<br />
officiates high school basketball and has coached<br />
football for kids in the local area for over 15 years. In<br />
his free time, he enjoys drag racing motorcycles. We<br />
are happy to have Aubrey on the G&S delivery driver<br />
team!<br />
“No one can make you feel inferior<br />
without your consent.”<br />
— Eleanor Roosevelt<br />
6<br />
386 754-0161
Rose Craig-Kinnon—Nursery Specialist<br />
rose@gsnursery.com<br />
386-754-0161<br />
brie@gsnursery.com<br />
386 754-0161<br />
Rose joined the G&S Team in March of <strong>2020</strong> as our<br />
Nursery Specialist, assisting our nursery managerial<br />
staff with a variety of tasks, from plant care to streamlining<br />
inventory. Originally from Arizona, Rose has lived<br />
in Florida since 2010 and currently resides in Ocala.<br />
She has been in the nursery and landscaping industry<br />
since she was 19 years old and has 28 years of experience<br />
in the business. An admitted adventurist and<br />
outdoor enthusiast, Rose enjoys cycling, horseback<br />
riding, kayaking and volunteer work. She is the mother<br />
of two adult sons, Mick and Emmett, and one stepson, Garrett. We are<br />
excited to have Rose on the team!<br />
Brie Stevenson—Marketing Specialist<br />
Brie joined the G&S team in February of <strong>2020</strong> and<br />
brings her creativity and background in marketing,<br />
writing, advertising and graphic design to the table.<br />
Previously employed by a local newspaper, she was<br />
able to gain experience working with many local businesses<br />
in developing their marketing strategies and<br />
designed marketing materials for them. She was also<br />
a reporter while working at the newspaper and uses<br />
this to enhance the content of her work at G&S. Brie<br />
lives in Live Oak, FL and is the proud mother of a one<br />
year old son, Wyatt. In her free time, she loves to play bass and sing with<br />
her band, performing in the local area whenever they can.<br />
NOW YOU CAN GET PLANTS DELIVERED TO YOUR DOOR!<br />
Here’s an idea: get the groundcover you need in two days or less with a phone call!<br />
Take advantage of our UPS program, shipping 54-pack cases of our four best-selling<br />
ground cover material in 3.25” pots. Visit our e-commerce page at https://www.<br />
gsnursery.com/ups-shipments/ to find out more!<br />
Asiatic Jasmine Big Blue Liriope Mondo Grass Dwarf Mondo Grass<br />
7<br />
www.gsnursery.com
1550 SW Bedenbaugh Ln.<br />
Lake City FL 32025<br />
‘I went skydiving.’<br />
‘I went Rocky Mountain climbing<br />
I went 2.7 seconds on a bull named<br />
Fumanchu<br />
And I loved deeper<br />
And I spoke sweeter<br />
And I gave forgiveness I’d been<br />
denying’<br />
And he said...<br />
‘Someday I hope you get the chance<br />
To live like you were dying’<br />
—Tim McGraw<br />
RIDDLE OF THE MONTH<br />
The monthly riddle is going away<br />
until further notice<br />
LAST ISSUE RIDDLE:<br />
What was the world’s deepest trench<br />
before the Mariana trench was<br />
discovered?<br />
ANSWER: The Mariana trench!