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Selling and Sales Mangement
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Selling and Sales Mangement
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Paperback: 592 pages Publisher: Prentice Hall; 9 edition (March 23, 2014) Language:
English ISBN-10: 9780273762652 ISBN-13: 978-0273762652 ASIN: 0273762656 Product Dimensions: 7.4
x 1.5 x 9.6 inches
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Book Description
Over the last twenty years, Selling and Sales Management has proved itself to be the definitive
text in this exciting and fast-moving area. This new edition comes fully updated with brand new
case studies using working businesses to connect sales theory to the practical implications of
selling in a modern environment. This edition continues to place emphasis on global aspects of
selling and sales management whilst also covering all of the important elements of the marketing
mix. Topics covered include the technological applications of selling and sales management, the
ethics of selling & sales management, a look at the sales cycle, cold canvassing and systems
selling, and a thorough coverage of B2B and B2C selling.

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