Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana ...
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana ...
Milica Radic, Igor Popovic, Jelena Gojkovic, Valerija Popovic, Ivana ...
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<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
HISTORY<br />
BOEING AIRBUS<br />
1916 – William Boeing formed Boeing in Puet Sound,<br />
Washington<br />
1927 – First ever passenger service plane Model 40A<br />
1928 – Boeing renamed itself in United Aircraft and<br />
Transportation Corporation<br />
1934 – Boeing split into three parts – the Boeing Airplane<br />
Company, United Airlines and United Aircraft<br />
1947 – First jet airplane, B-47 bomber<br />
1957 – First jet tanker and first Boeing passenger jet, 707<br />
1962 – Launching Air Force One – Boeing 707 320B for the<br />
president<br />
1968 – Launching 737 – low capacity short range plane – best<br />
selling passenger plane ever ( aproximately 5000 units )<br />
1969 – Launching of Apollo 11 equiped with Boeing overall<br />
systems integration<br />
1970 – Making of 747 – high capacity long range plane<br />
1996 – Boeing merged with Rockwell International Corporation<br />
aerospace and defense units – operating now as Boeing<br />
subsidiary<br />
1997 – Boeing merged with its North American component,<br />
Mcdonell Douglas Corporation<br />
2000 – Boeing purchased Highes Electronics Corporation’s<br />
space and communications business<br />
2002 – Boeing merged the company’s space, defense,<br />
government, intelligence and communications into one business<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
1969 – Sud Aviation and Deutsche Airbus<br />
decide to launch Airbus A 380<br />
1970 – Creation of Airbus Industrie<br />
1971 – Casa joins Airbus Industrie<br />
1978 – A 300 launched (short version of A 300)<br />
1979 – British Aerospace becomes fourth<br />
Airbus partner<br />
1984 – Launch of A 320<br />
1987 – A 330/A 340 programme launched<br />
1989 – A 321 launched (extended A 320)<br />
1993 – A 319 launched ( short A 320)<br />
1999 – Launch of A 318, smallest Airbus plane<br />
1999 – Plans for EADS merger announced<br />
2000 – Commercial launch of A 3XX<br />
2000 – Airbus consortium to become a<br />
corporation<br />
2005 – A 380 to go into service
To value and leverage multiple perspectives, experiences and capabilities by driving the integration of<br />
diversity, equity and fairness principles into all practices and processes to achieve enterprise<br />
objectives<br />
MISSION<br />
VISION<br />
STRATEGY<br />
VALUES<br />
BOEING COMPETITIVE FACT SHEET<br />
People working together as a global enterprise for aerospace leadership.<br />
Run healthy core businesses.<br />
Leverage strengths into new products and services.<br />
Open new frontiers<br />
Detailed customer knowledge and focus<br />
Large-scale system integration<br />
Lean enterprise<br />
Leadership, Integrity quality, Customer satisfaction, People working together<br />
A diverse and involved team, Good corporate citizenship, Enhancing shareholder value<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
MISSION<br />
VISION<br />
STRATEGY<br />
OUTPUT<br />
AIRBUS COMPETITIVE FACT SHEET<br />
Improve our customer's lives and our community<br />
through passenger transportation services.<br />
Make it convenient, enjoyable and beneficial for all who use our services.<br />
To exceed our customers expectations and<br />
enable them to achieve their travel and transportation goals.<br />
Thinking ahead and listening –<br />
to customers, passengers and employees<br />
New ideas, new techniques and new materials<br />
More comfortable, more efficient aircraft<br />
that meet passengers’ expectations and airlines’ business requirements.<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
Million $<br />
60000<br />
50000<br />
40000<br />
30000<br />
20000<br />
10000<br />
0<br />
2004 FACT SHEET<br />
BOEING AIRBUS<br />
2004 Revenue $50485,00 mil $ 24225,40 mil<br />
Revenue growth (1Yr) -6,60% 19,10%<br />
Employees (2004) 157 000 52 000<br />
Employee Growth (1 yr) -5,40% 8,70%<br />
Aircraft deliveries 285 320<br />
Number of aircraft models 11 12<br />
2004 Revenue<br />
BOEING AIRBUS<br />
25,00%<br />
20,00%<br />
15,00%<br />
10,00%<br />
5,00%<br />
0,00%<br />
-5,00%<br />
-10,00%<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
Revenue growth (1Yr) 2004<br />
BOEING AIRBUS
Jet engines<br />
THE CIVIL AIRCRAFT INDUSTRY MARKETS<br />
ROLLS-ROYS<br />
GENERAL ELECTRIC<br />
PRATT & WHITNEY<br />
SNECMA<br />
Key systems<br />
Aviation electronics and electrical<br />
systems<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
Commercial aircraft<br />
TEXTRON<br />
GULFSTREAM AIR<br />
EMBRAER<br />
BOMBARDIER<br />
AIRBUS<br />
BOEING<br />
Less than 100 seats<br />
More than 100 seats<br />
Maintenance, repair and overhaul (MRO)
BOEING BUSINESS UNITS<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
BOEING GROWTH AND DIVERSIFICATION<br />
1994 Revenue $22 Billion<br />
CA<br />
73%<br />
IDS, CC, C<br />
27%<br />
2004 Revenue $52,5 Billion<br />
CA<br />
40%<br />
IDS, CC, C<br />
60%<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
2003 Revenue $50 Billion<br />
CA<br />
45%<br />
IDS, CC, C<br />
55%<br />
CA – Commercial Airplanes IDS – Integrated Defense Systems CC – Boeing Capital Corporation C - Connexion by Boeing
Based in Toulouse, France, Airbus is an EADS joint Company with BAE SYSTEMS, incorporated<br />
under French law as a simplified joint stock company or “S.A.S.” (Société par Actions Simplifiée). Airbus’<br />
design and production sites are grouped into four wholly-owned subsidiaries, Airbus France, Airbus<br />
Deutschland, Airbus España and Airbus UK.<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
Customer<br />
Support<br />
AIRBUS ACTIVITIES<br />
ENGINEERING MANUFACTURING<br />
Engineering &<br />
Technical<br />
Support<br />
Technical Data<br />
Support &<br />
Services<br />
AIRBUS<br />
COMMERCIAL<br />
AIRPLANES<br />
Spares<br />
support and<br />
services<br />
AIRBUS SERVICES<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
Training<br />
Flight<br />
Operations<br />
Support & Line<br />
Assistance<br />
Business<br />
Operations
AIRBUS North America<br />
Miami, Florida<br />
Training Centres<br />
Subsidiaries<br />
Spare Parts Centres<br />
AIRBUS WORLD PRESENCE<br />
Washington<br />
Toulouse, France<br />
Toulouse, France<br />
Hamburg, Germany<br />
Frankfurt, Germany<br />
Hamburg, Germany<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
AIRBUS International Operations<br />
EUROPEAN OPERATIONS<br />
France: Toulouse, St. Nazaire, Nantes, Me-aulte<br />
Germany: Hamburg, Bremen, Stade, Nordenham,<br />
Varel, Lauphheim, Buxtehude<br />
Spain: Getafe, Illeskas, Puerto Real<br />
UK: Filton, Broughton<br />
130 FIELD SERVICE OFFICES<br />
AROUND THE WORLD<br />
AIRBUS China<br />
AIRBUS Japan<br />
Beijing<br />
Beijing<br />
Singapore
Boeing Canada North America:<br />
Winnepeg Atlanta<br />
Boeing Canada Miami<br />
St. Louis<br />
El Segundo,<br />
California<br />
Denver<br />
USA: Long Beach<br />
Everett, Wa Salt Lake City<br />
Tulsa, Ok Louisville<br />
Hawthorne, Ca Seattle<br />
El Segundo, Ca Atlanta<br />
Wichita, Ks Seattle<br />
Renton, Wa New York<br />
Boeing Factories<br />
Boeing Training Centres<br />
Commercial Airplane<br />
Subsidiares<br />
BOEING WORLD PRESENCE<br />
Latin America:<br />
Rio de Janeiro<br />
Mexico City<br />
Buenos Aires<br />
Europe:<br />
Manchester<br />
London<br />
Palma de Mallorca<br />
Africa:<br />
Johannesbur<br />
g<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
Asia:<br />
Kunming<br />
Korea<br />
Australia:<br />
Brisbane<br />
Boeing Australia Limited
COMPETITIVE POSITIONING<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
BOEING VS. AIRBUS PRODUCTS<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
BCG MATRIX<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
AIRBUS BOEING<br />
Model type No. seats Range in km Model type No. seats Range in km<br />
A 300<br />
A 300 F<br />
266<br />
freighter<br />
7.700 km<br />
4.800 km<br />
737-900<br />
177<br />
189<br />
5.084 km<br />
5.084 km<br />
A310<br />
A318<br />
220<br />
100<br />
9.600 km<br />
6.000 km<br />
737-800<br />
162<br />
189<br />
5.425 km<br />
5.425 km<br />
A 319<br />
A 320<br />
124<br />
150<br />
6.800 km<br />
5.500 km<br />
747-400<br />
416<br />
524<br />
13.450 km<br />
13.450 km<br />
A 321<br />
A 330-200<br />
185-220<br />
253<br />
5.550 km<br />
12.500 km<br />
747-400 ER<br />
416<br />
524<br />
14.205 km<br />
14.205 km<br />
A 330-300<br />
A340-200<br />
295<br />
261<br />
10.500 km<br />
14.800 km<br />
757-300<br />
243<br />
280<br />
6.287 km<br />
6.287 km<br />
A340-300<br />
A 340-500<br />
295<br />
313<br />
13.700 km<br />
16.700 km<br />
757-200<br />
200<br />
228<br />
7.222 km<br />
7.222 km<br />
A 340-600 380 14.700 km 245 10.454 km<br />
A 380<br />
A 380 F<br />
555<br />
3 decks<br />
___ 100 – 200 seats competitor<br />
___ 200 – 280 seats competitor<br />
___ 280 – 375 seats competitor<br />
___ 375 – 520 seats competitor<br />
___ 520 – XXX seats competitor<br />
14.800 km<br />
10.400 km<br />
767-400 ER<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
304 10.454 km<br />
375 10.454 km<br />
368 11.029 km<br />
777-300<br />
451 11.029 km<br />
555 11.029 km<br />
787-3 296 6.500 km<br />
787-8 223 15.700 km<br />
Not yet operating 787-9 259 15.400 km
AIRCRAFT DELIVERIES<br />
700<br />
600<br />
500<br />
400<br />
300<br />
200<br />
100<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
0<br />
1999 2000 2001 2002 2003 2004 2005<br />
BOEING DELIVERIES 620 489 527 380 281 285 320<br />
AIRBUS DELIVERIES 294 311 325 303 305 320 355<br />
Year
AIRBUS vs. BOEING MARKET SHARE<br />
AIRBUS; 57%<br />
Source: AIRBUS Annual Review 2004<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
BOEING; 43%
B<br />
O<br />
E<br />
I<br />
N<br />
INNOVATIONS<br />
707 – World’s first commercial jet (set the pattern for all commercial jets)<br />
727 – First commercial jet with completely powered flight controls, high-lift systems<br />
and auxiliary power unit<br />
737 – World’s best selling commercial jet (more than 5500 orders)<br />
747 – First jumbo jet<br />
747-400 – First with flight crew rest area, sitcom capability, two-crew, wide body<br />
commercial jet with 4 engines<br />
757/767 – Pioneer in concept of cooperative certification from “glass cockpit”<br />
717 – First to receive concurrent and cooperative certification from FAA and JAA<br />
G 777 – First completely digitally designed and pre-manufactured, first ETOPS certified<br />
before delivery<br />
A<br />
I<br />
R<br />
B<br />
U<br />
S<br />
A300 – First twin-engine, twin-aisle commercial jet, equipped with CAT IIIA auto land<br />
A300FFOC – First twin-aisle jet to be piloted by two-man crew<br />
A310 – Introduction of composite materials in secondary structures<br />
A310 - 300 – First to feature drag – reducing wingtip devices, introduction of<br />
composite materials in primary structures<br />
A320 – First “fly-by-wire” service and side stick controller<br />
A300 - 600 – World’s most voluminous cargo hold<br />
A380 – First 4-aisle, twin-deck jet<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
MAIN COMPETITIVE PRODUCT ORDERS<br />
BOEING 787 DREAMLINER AIRBUS A380<br />
AIRLINE<br />
No. of<br />
aircraft<br />
Aircraft type AIRLINE<br />
No. of<br />
aircraft<br />
Aircraft type<br />
ANA - All Nippon Airways<br />
30<br />
20<br />
787-300<br />
787-800<br />
Emirates<br />
41<br />
2<br />
A380-861<br />
A380F<br />
Japan Airlines 30 787-300/800 Lufthansa 15 A380<br />
Primaris Airlines 20 787-800 Quantas 12 A380-841<br />
Air China 15 787-800 Air France 10 A380-861<br />
China Eastern 15 787-800 Federal Express 10 A380-800F<br />
China Southern Airlines 13 787-800 Singapore Airlines 10 A380-841<br />
Continental Airlines 10 787-800 UPS 10 A380-800F<br />
Hainan Airlines 8 787-800 ILFC 5 A380<br />
First Choice (uk) 6 787-800 Finance Corp. 5 A380F<br />
Shanghai Airlines 6 787-800 Korean Air 8 A380<br />
Blue Panorama 4 787-800 Malaysia 6 A380-861<br />
Vietnam Airlines 4 787-800 Virgin Atlantic 6 A380<br />
Xiamen Airlines 3 787-800 Thai Airways 6 A380<br />
Air New Zeland 2 787-800 Etihad Airways 4 A380-840<br />
Icelandair 2 787-800 Qatar Airways 2 A380<br />
TOTAL 188<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
TOTAL 152
AVIONICS CATEGORY<br />
Harris Corporation<br />
Department of Defense<br />
Programs<br />
COMMON<br />
AEROSPACE<br />
COMMODITIES<br />
CATEGORY<br />
Radiall<br />
Rosny Sous Bois,<br />
France<br />
BOEING SUPPLIERS OF THE YEAR<br />
ELECTRONIC,<br />
HYDRAULIC AND<br />
MECHANICAL SYSTEMS<br />
CATEGORY<br />
Kidde Technologies Inc.<br />
Wilson, North Carolina<br />
INTERIORS<br />
CATEGORY<br />
Drager Aerospace<br />
and Carleton<br />
Technologies<br />
Orchard Park, New<br />
York<br />
AEROSPACE<br />
SUPPORT<br />
CATEGORY<br />
ST Aviation<br />
Services Company<br />
Pte Ltd (SASCO)<br />
Singapore<br />
MAJOR<br />
STRUCTURES<br />
CATEGORY<br />
Stork Fokker AESP<br />
NON-<br />
PRODUCTION<br />
CATEGORY<br />
Dell, Inc.<br />
Round Rock,<br />
Texas<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
PURCHASED<br />
OUTSIDE<br />
PRODUCTION<br />
CATEGORY<br />
J. D. Ott Company, Inc.<br />
Seattle, Washington<br />
SMALL<br />
BUSINESS<br />
CATEGORY<br />
Helicomb<br />
International, Inc.<br />
Tulsa, Oklahoma<br />
Creative<br />
Management<br />
Technology, Inc.<br />
Cocoa Beach,<br />
Florida<br />
Patriot Machine,<br />
Inc.<br />
St. Charles,<br />
Missouri<br />
PROPULSION<br />
CATEGORY<br />
Pratt & Whitney<br />
Commercial Engines<br />
East Hartford,<br />
Connecticut<br />
TECHNOLOGY<br />
ADVANCEMENT<br />
CATEGORY<br />
Waveflows LLC<br />
Glenview, Illinois
BOEING MAJOR CIVIL AIRCRAFT SUPPLIERS<br />
Landing gear<br />
Goodrich, Menasco, Dunlop, Messier Bugatti, Haneywell,<br />
Fuji, Cleveland Pneumatic,<br />
Wings stabilizers<br />
Short, CASA, Hawker de Haviland, Alenia, Vought<br />
Aircraft<br />
Kawasaki, Mitsubishi, Fuji, Northrop Grumman, Short<br />
Fuselage<br />
Brothers, Kaman, Singapore Aerospace Industry, ASTA,<br />
Canadair<br />
Others<br />
Northrop Grumman, IAI, Schweizer, Honeywell Air<br />
Conditioning<br />
Aircraft interiors BE Aerospace<br />
In-flight entertainment Airlines Choice<br />
Surfaces Alooa – Boeing<br />
Avionics Honoywell, Rockwell, Collins,<br />
Engines<br />
BMW Rolls Royce, CFM International, Pratt&Whitney,<br />
GE, Rohr Industries,<br />
Hydraulic Honeywell<br />
Electrical Systems<br />
Allied Signal, Hamilton Standard, Sunstrand, Honeywell<br />
APU, Moog,<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
AEROSTRUCTURE MATERIALS<br />
Alenia, BAE<br />
SYSTEMS, Belairbus,<br />
Boeing Hawker de<br />
Havilland,<br />
Bombardier, EADS<br />
Military Aircraft, Elbe<br />
Flugzeugwerke,<br />
Eurocopter, Fairchild<br />
Dornier, Fokker, GKN,<br />
Labinal, Latecoere,<br />
PFW, Ratier-Figeac,<br />
SAAB, Sabca,<br />
Socata, Sogerma,<br />
The Aerostructures<br />
Corporation<br />
Alcoa, Corus,<br />
Fairchild,<br />
FORTECH<br />
(Eramet group),<br />
GFI Group<br />
(Blanc Aero),<br />
Hexel, Otto<br />
Fuchs,<br />
Pechiney,<br />
Sarma, VSMPO<br />
AIRBUS MAIN SUPPLIERS<br />
EQUIPMENT<br />
SYSTEMS<br />
B/E Aerospace,<br />
Cobham,<br />
Collins, Diehl,<br />
Driessen, Eaton,<br />
Goodrich,<br />
Honeywell,<br />
Jamco,<br />
Liebherr,<br />
Matushiba Corp<br />
PROPULSION<br />
SYSTEMS<br />
General Electric<br />
Company,<br />
Goodrich, Pratt-<br />
Whitney,<br />
SNECMA, Rolls<br />
Royce, Northrop-<br />
Grumman,<br />
Parker, Pratt &<br />
Whitney,<br />
Canada, Recaro,<br />
Sagem, Smiths,<br />
Snecma SA,<br />
Thales, Hamilton<br />
–Sundstrand,<br />
Zodiac, Engine<br />
Alliance (GE &<br />
P&W), IAE (PW<br />
& RR), CFMI<br />
(GE & SNECMA)<br />
ENTERPRISE<br />
CONSUMABLES<br />
AND SERVICES<br />
PROCUREMENT<br />
Adecco, Adia,<br />
Courriers de la<br />
Garonne, Cromwell<br />
Tools Ltd, Daher,<br />
Danzas, Debis,<br />
Emery, Euro<br />
RSCG, Guilbert,<br />
Havas, Isor,<br />
KPMG, Price<br />
Waterhouse,<br />
Securitas,<br />
Sodexho, Sud<br />
Espace<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
PRODUCT<br />
RELATED<br />
SERVICES<br />
PROCUREMENT<br />
Aerotec, Askon,<br />
ASSYSTEM,<br />
DGA/DCE/CEAT,<br />
Clairis<br />
Technologie,<br />
Comecad (Group<br />
Labinal), Engage<br />
(Group GKN),<br />
Etude<br />
Documentation<br />
Impression,<br />
Ferchau, Inbis,<br />
Latecoere,<br />
Mayflower<br />
Technical<br />
Services, ONERA,<br />
Penauille<br />
Polyservices,<br />
Piper, Rücker AG,<br />
Sonovision,<br />
Studec-Seta, STN<br />
Atlas, Teuchos<br />
(Group Labinal),<br />
TGA, Transiciel<br />
IT & TELECOM<br />
IT, Compaq, Dell,<br />
Hewlett Packard<br />
SUN, IBM,<br />
Microsoft, NEC,<br />
Oracle, Toshiba,<br />
T-Systems,<br />
Telecom/Network,<br />
CISCO, CSC,<br />
France Telecom,<br />
MATRA NORTEL,<br />
SITA, SAP, SUN<br />
CAPITAL<br />
EQUIPMENT<br />
& FACILITIES<br />
Atlas Copco,<br />
Broetje, Cooper<br />
Tools, DS<br />
Technologie,<br />
Electro Impact,<br />
Forest Liné,<br />
Hyde Group,<br />
Henri Liné,<br />
Makino, M<br />
Torres, Scholz,<br />
Starrag-Heckert<br />
Technology AG
MAIN BOEING AND AIRBUS COMMON SUPPLIERS<br />
General Electric<br />
Pratt & Whitney<br />
B/E Aerospace<br />
Rolls Royce<br />
Dell<br />
Honeywell<br />
Collins<br />
Hamilton – Sundstrand<br />
Hawker de Havilland<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
EXTREME<br />
OUTPERFORMER<br />
OUTPERFORMER<br />
MARKET PERFORMER<br />
UNDERPERFORMER<br />
EXTREME<br />
UNDERPERFORMER<br />
PERFORMANCE RATING<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
AIRBUS BOEING<br />
Short term Mid term Long term Short term Mid term Long term
TOP TEN END-USER NATIONS<br />
PASSENGER AIRCRAFT DELIVERED BY $ VALUE (2004 $ BILLION)<br />
1 United States 5,210 United States 412.7<br />
2 People’s Republic of China 1,790 People’s Republic of China 241.7<br />
3 United Kingdom<br />
1,150 United Kingdom<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
119.2<br />
4 Germany 989 Japan 106.4<br />
5 Japan 640 Germany 96.6<br />
6 Italy 543 France 57.5<br />
7 France 482 Republic of Korea 52.5<br />
8 Spain 446 Italy 52.1<br />
9 Canada 434 Spain 47.5<br />
10 Malaysia 380 Singapore 44.4
17,328<br />
New passenger<br />
and freighter<br />
deliveries over<br />
the 2004-2023<br />
period<br />
Recycled<br />
3,520<br />
16,601 727<br />
Passenger<br />
Fleet<br />
Delivered<br />
17,328<br />
Converted<br />
2,412<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
Freighter<br />
Fleet<br />
3,268<br />
Retired<br />
4,297<br />
1,029
North America<br />
2004-2013 2014-2023<br />
% of world<br />
deliveries<br />
3,048 2,596 28%<br />
Latin America<br />
2004-2013 2014-2023<br />
% of world<br />
deliveries<br />
810 413 6%<br />
Europe<br />
2004-2013 2014-2023<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
% of world<br />
deliveries<br />
3,290 3,113 32%<br />
Middle East<br />
2004-2013 2014-2023<br />
Africa<br />
2004-2013 2014-2023<br />
% of world<br />
deliveries<br />
396 299 4%<br />
% of world<br />
deliveries<br />
411 230 3%<br />
Asia – Pacific<br />
2004-2013 2014-2023<br />
World-wide demand will be more even between major<br />
regions<br />
% of world<br />
deliveries<br />
2,928 2,587 27%
DEMAND FOR AIR TRAVEL<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
BOEING vs. AIRBUS<br />
BOEING AIRBUS<br />
It will deliver about 285 jets this year It will deliver about 315 jets this year<br />
Boeing 787 carrying about 250<br />
passengers<br />
A 380 potential seating of 555<br />
Profit from standard models and develop Invest in development of new passenger<br />
military aircrafts & satellite program aircraft<br />
Airbus A380 floor area has 49% more floor space than Boeing 747-400<br />
Airbus has 20% less of operational costs than Boeing<br />
It has longer tradition until 1995 had the Airbus holds now some 57% of the world<br />
monopoly on aircraft market<br />
market for passenger aircraft<br />
Pilot of Boeing 737 needs 3-5 months of Pilot of airbus needs 5 weeks of additional<br />
additional training in order to drive A380 training in order to drive A380<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
MODEL<br />
FUTURE PRODUCT FOCUS<br />
B787 DREAMLINER A380<br />
787-3 – 2 class configuration<br />
787-8 – 3 class configuration<br />
787-4 – 3 class configuration<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
A380-200<br />
A380-100<br />
A380-50R<br />
TYPE Single-deck, long range Twin-deck, four-aisle, wide body, long range<br />
RANGE<br />
PASSENGER NUMBER<br />
787-3 - 3500nm<br />
787-4 - 8500nm<br />
787-5 - 8300nm<br />
787-3 - 289 passengers<br />
787-4 - 271 passengers<br />
787-5 - 257 passengers<br />
A380-200 - 7650nm<br />
A380-100 - 8150nm<br />
A380-200 - 656 passengers<br />
A380-100 - 555 passengers<br />
A380-50R - 480 passengers<br />
ENGINES 2 engines – GE / Rolls Royce 4 engines – Pratt / GE, Rolls Royce<br />
MATERIAL Plastic composite and very little aluminum Mixture of aluminum and epoxy-fiberglass<br />
CARGO VOLUME 5 pallets or 5 LD3s 13 pallets or 38 LD3 containers<br />
FIRST FLIGHT 2007<br />
2005<br />
FIRST DELIVERY 2008<br />
2006<br />
FUEL SAVINGS 20% more fuel efficient (than similar sized plane) 13% lower fuel burn than closest competitor<br />
MAINTENANCE<br />
30% maintenance benefit because of its plastic<br />
composite and only 2 engines<br />
4 engines – higher maintenance<br />
CREW TRAINING No need for additional crew training Minimal additional training<br />
AIRPORT CAPABILITY Similar in this aspect to its previous models Designed in collaboration with 60 major airports<br />
ETOPS Satisfy ETOPS standards Exceeding the standards for ETOPS<br />
PASSENGER<br />
COMFORT<br />
quieter, wider aisles<br />
30% larger windows(than comparable<br />
model)<br />
PRICE $120 million (list price) $280 million (list price)<br />
significant reduction of noise and<br />
emission levels<br />
49% more floor area
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BOEING SWOT ANALYSIS<br />
Experience<br />
Only company in world with 4 frontline<br />
fighters in current production<br />
New plane (speed of sound)<br />
Reduction of gasses and noise<br />
Good education system and social<br />
program<br />
Taking care of environment and<br />
society<br />
Help from the USA government<br />
Supplier diversity<br />
New technological breakthroughs in<br />
computers and electronics during<br />
this time frame<br />
Growth in secondary routes<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
? Big planes<br />
? Canceling 747x and sonic cruiser<br />
programs (bad picture of company)<br />
? Not taking serious AIRBUS from the<br />
beginning<br />
? Increase in speed is not necessary<br />
reduction in travel time<br />
? A380<br />
? New entries (Japanese are working<br />
for years on supersonic passenger<br />
plane)<br />
? Substitutes such as<br />
teleconferencing and high speed<br />
trains<br />
? Total passenger traffic will double –<br />
need for bigger planes<br />
FUTURE RISKS!!! Big planes, new entries, new technologies, depreciation of Airbus, and their management who is<br />
not open for new revolutionary technologies<br />
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AIRBUS SWOT ANALYSIS<br />
A380 introduction<br />
New technologies and materials<br />
Growing sale<br />
Cross Crew Qualification<br />
Mixed Fleet Flying<br />
Passenger traffic is doubling, there<br />
is a need for bigger planes<br />
Expanding to Japan (new<br />
subsidiary)<br />
Strong connection with EU aircraft<br />
industry<br />
Supplier diversity<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic<br />
? Relatively new company<br />
? Smaller scope of activities than<br />
Boeing<br />
? They invest almost everything<br />
in A 380<br />
? Firm orders but not enough<br />
? Pilots need additional training<br />
? Airports need adjustments for<br />
A380<br />
? New entries<br />
FUTURE RISKS!!! Is there going to be enough orders to cover expenses?, Will airports adapt for A380?, What is<br />
Boeing new step?, Will there be new entries?, How people would react to new big airplane?<br />
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www.airbus.com<br />
www.boeing.com<br />
www.avionics.com<br />
www.thetravelinsider.info<br />
www.finance.yahoo.com<br />
Boeing Frontiers Online<br />
INFORMATION SOURCES<br />
<strong>Milica</strong> <strong>Radic</strong>, <strong>Igor</strong> <strong>Popovic</strong>, <strong>Jelena</strong> <strong>Gojkovic</strong>, <strong>Valerija</strong> <strong>Popovic</strong>, <strong>Ivana</strong> Drezgic
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