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2020 SUMMER MAGAZINE
LA NUOVA
DOLCE VITA
OFFICIAL FERRARI DEALER
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Telephone : 514.337.7274
Quebec.ferraridealers.com
All trademarks and copyrights are exclusively rights of Ferrari S.p.A.
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A MESSAGE FROM OUR
FOUNDER
MESSAGGIO DEL FONDATORE
#MolteniGroup
Dear Readers, Friends and Partners,
We print this edition of Eleganza Magazine during a very
difficult time.
In this context of global health crisis and economic
uncertainty, our strength, determination and compassion
are tested. It is also a moment in time we will use as a
benchmark for our actions, in both our personal and
professional communities. As always, the Eleganza
Magazine team is here to help support local and
international businesses during these challenging times.
We must remain positive; this shall pass.
The Italian spirit has always been an example to follow,
and we see this today more than ever before. With this
in mind, we extend our help to local and international
businesses. If you require additional exposure through
our social media channels, through our contacts and
through our pages, please let us know and we will do
our best to provide support as you pursue or restart
your activities.
You will notice that this issue highlights several Italian
manufacturers and their Canadian partners. We do this
in an effort to support both countries and to sustain an
international rapport that has existed for many decades.
In fact, this has always been one of our main objectives,
creating a bridge between these two equally beautiful
and resourceful countries.
PASQUALE TESTA
Vi presentiamo questo numero di Eleganza Magazine
nella speranza che funzioni come svago, così come
incoraggiamo i lettori a mantenere una mente aperta
verso la crescita continua per tutti.
Grazie e Buona lettura!
VVD— VINCENT VAN DUYSEN
361, RUE DE LIÈGE OUEST MONTRÉAL, QC H2P 1H6
T 514-326-7088 INFO@CVCONCEPT.COM
Eleganza Mag CVC CND_s VVD_019.indd 1 28/02/20 14:02
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A MESSAGE FROM OUR
EDITOR-IN-CHIEF
MESSAGGIO DEL CAPOREDATTORE
ANNA GIAMPÀ-FIORILLI
Dear readers,
Eleganza Magazine returns to you during a moment in history
we will speak of for generations to come. We had hoped
to bring you this issue months ago, but like all of
you, we had to realign our priorities in light of the
unprecedented situation.
We are seeing the multifaceted impact of Covid-19
throughout society. It has touched every corner of the
earth and affected every family to some extent. Among
other things, while the situation has forced us to stay
away from our loved ones, it also allowed us to revaluate
the things we hold most dear and take advantage
of the opportunity to embrace the present moment.
And, it is at this most critical time that we must all
come together and rebuild. Humanity has survived
18 thousands of years thanks to its resilience and
the need for companionship. Every generation has
experienced some sort of major challenge, but our
positivity is really what drives us. We want to see the
light, we want to succeed, we want to find solutions.
19
This now-Summer 2020 issue of Eleganza Magazine is
witness to this strength. Throughout these pages we
have reached out to Canadian and Italian businesses
who have been long-time partners in bringing
consumers ingenuity and beauty. We bring you iconic
brands that both inspire and are inspired by the
unbreakable bond between these two countries. Among
them, we highlight the engineering wonder of the
new Roma Ferrari, the modern, yet classic designs of
brands like Minotti and Cassina, and we pay homage
to this strength. We are also inspired by incomparable
food connoisseurs Vanessa Gianfrancesco and
Michelin-starred Chef Eric Gonzalez, who through their
recipes continue to bring joy to their fans during these
difficult times.
In the words of Helen Keller, know that “Although the world
is full of suffering, it is also full of the overcoming of it.”
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Anything is possible. To start your journey, contact:
Jacob Benisty
Sales Specialist
514.738.3030, ext. 527
Mathieu Lajoie
Sales Specialist
514.738.3030, ext. 5216
Let Eleganza be your prompt and let’s begin
rebuilding together.
Enjoy! Buona lettura!
8525 boul. Decarie, Montreal, QC H4P 2J2
www.rolls-roycemotorcars-quebec.com
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TABLE OF
CONTENTS
TABLE OF
CONTENT
46
COOK LIKE
EVERYBODY’S WATCHING
FOOD
34
MARELLA AGNELLI
FASHION
80
PININ FARINA
DESIGN
86
CINI BOERI
DESIGN
50
FERRARI ROMA
DESIGN
96
PUR VODKA
FOOD
54
MINOTTI
DESIGN
26 27
92ETHIMO
DESIGN
60
THE ST-JAMES
& CHEF ÉRIC
GONZALES
FOOD
66
AQUABRASS
DESIGN
108
OPULENT
DESIGN
74
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BUSINESS
114
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www.muraflex.com info@muraflex.com
YOUR VISION. UNRESTRICTED.
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They say behind every great man is a great woman and
Marella Agnelli is a woman who embodies that and
so much more; not only as a wife, but as a woman
rising to her own capability and attaining her own
status and success.
34 35
PHOTO : VANITYFAIR.COM
BY FRANCESCA MUIA
MARELLA
AGNELLI
REMEMBERING THE TIMELESS
STYLE OF AN ICON
The Italian noblewoman, art collector, socialite and
style icon was a true example of simple elegance.
She was married to the famous Fiat chairman Gianni
Agnelli and stood by him through every low and every
triumph, always a pillar of great strength and grace.
Her 1953 wedding to Agnelli would seal her position
at the height of international society. In a sense they
were the “it” couple when it came to fashion and
lifestyle. Their marriage lasted 50 years until the Fiat
mogul’s final days in 2003. As a couple, the Agnellis
were icons of the late-twentieth century elite. Truman
Capote, a friend of Agnelli’s, once wrote for Vogue in
1969 and described them as “taut and trim as wellmade
rope...lively and sophisticated, like a fast game
of chemin de fer.”
Marella Agnelli was born Donna Marella Caracciolo,
in Florence, as a member of the House of Caracciolo,
the high Italian nobility. Born to a Neapolitan father
and American mother, Agnelli worked in fashion and
had a varied career in the art world. In her early years,
she went to school in Paris, and then lived in New
York, in the city’s
prestigious
Upper
East Side, where she
worked as an
assistant to German
photographer
Erwin Blumenfeld.
She was an avid
gardener
and
was an author of
many books on
gardens and often
photographed
most of the content.
In her later years
she oversaw the
opening of the art gallery, Pinacoteca Giovanni e Larella
Agnelli, built on the rooftop of the former Lingotto Fiat
factory in Turin. After her husband’s death in 2003 she
embarked on one of the largest house-restoration and
garden creations of a lifetime in Marrakech, a place
that both Marella and her husband were attracted
to almost 50 years before. When American garden
designer Madison Cox received a call from Signora
Agnelli back in 2003, he says he knew he was dealing
with a “formidable legacy.” Cox says he learned from
Agnelli “not to be afraid of being simple without
being minimalistic.”
Marella Agnelli: The Last Swan. #hotbook | FIFI.COM
PHOTO : Style Inspiration: Marella Agnelli Princess of Style
COOLCHICSTYLEFASHION.COM
Agnelli was an occasional editor and photographic Agnelli, the ‘last swan’, died just last year at age 91.
contributor to Vogue magazine. The magazine first noted She was known and will always be remembered for
her in 1949 as a “Neapolitan debutante princess of swannecked
beauty.” She often appeared in Vogue, and in short haircut for most of her life but wasn’t afraid to
her impeccable taste and poise. She kept a signature
1963, was named to the International Best Dressed List have a little bit of fun with her fashion. Like a true
Hall of Fame. Agnelli had the means to dress any way Italian, she loved a little color or print in her wardrobe,
she pleased, but always chose elegance and modesty, but everything she wore had an easy elegance to it.
never daring to be too extravagant. The late great Her style was so timeless that her gowns can still be
designer Oscar De La Renta once said of the style icon, worn today and not look outdated. Streamline cuts,
“Agnelli was always extraordinarily unpretentious... sleek silhouettes, bold splashes of color and alwaysmodest
looks were her trademarks. Looking back at
she’s the richest person I know who always wanted
to look poor.” Her personal elegance complimented photos, one also cannot help but notice her statement
designs by Balenciaga, Givenchy, Pucci, Valentino and jewellery: easy to spot because she never wore too
Jacques Fath.
much thus allowing a piece to really stand out. A bold
The reserved tastemaker and socialite was also coral earring, a chunky pearled necklace or a regal
known to be part of Truman Capote’s circle of broach were among the favored embellishments to
“swans”: ‘wealthy, stylish, and well-married women her powerful looks. She never appeared restricted
friends whose company he adored’ because they and her clothes looked like they were made around her
had ‘created themselves’ and ‘had stories to tell’. body, never like they were wearing her. This icon’s style
According to Capote, Agnelli was the European is a true example of what modern elegance should be
swan “numero uno”. This flock of swans included more like today: simple while still making a statement.
Babe Paley, Gloria Guinness, Lee Radziwill, and
Jacqueline Kennedy Onassis.
36 37
PHOTO : Style Inspiration: Marella Agnelli Princess of Style COOLCHICSTYLEFASHION.COM
PHOTOS : Style Inspiration: Marella Agnelli Princess of Style COOLCHICSTYLEFASHION.COM
WOMEN’S FASHION
2
STEP INTO THE SUN
FRANCESCA MUIA | FASHION EDITOR
As our world is experiencing one of the most
difficult times in history and major global change is
happening at a rapid daily pace, we are required to
bring our regular routines to a halt. This standstill,
however difficult it may be, also has a silver lining.
Since we can only control so much, we must focus
on the ways of bringing happiness and ease into
our homes. Although it is hard to shift our mind
space to positive thoughts, it is hope for brighter
days and keeping busy with things that bring joy
38 39
that keep us going.
1
Fashion has always been an escape, a form of
self-expression, a way of speaking without actually
saying a word. Fashion lovers, influencers and
designers alike are still inspired by runways and the
beauty of personal style. Many turn to fashion as an
outlet for their mind and creativity. Now more than
ever, fashion has geared farther away from specific
trends and more to your personal style being the
new trend. The runways present an array of looks
and pieces that don’t necessarily pertain to a certain
trend, but rather give you ideas on how to create
your own looks. Even if we are spending more time
at home this summer, there is still value in looking
and feeling our best. Let us continue to be inspired
by fashion and color and all things creative. In
anticipation of the calm after this storm, here are
some runway styles to bring freshness and newness
to your wardrobe, and ultimately your mood.
1. RAINBOW SORBET
Sweet and soft tones of sorbet-inspired
colors are on everyone’s menu for this
summer. Take a chance on minty greens,
lovely lavenders and peachy pinks
to lighten up your neutrals. It’s never
too soon for an all-over monochrome
dive into color, but you can also try
incorporating a piece like a blazer, scarf
or denim. In anticipation for light-hearted
days, bring on the optimistic shades.
2. BEYOND THE BEDROOM
The silk pyjama and bedroom inspired
trend still stand strong as we transition
into warmer temperatures. Slip dresses
and silky separates are perfect to layer or
pair with casual separates. They give an
easy, breezy feel which is refreshing
after being bundled up all winter. They
also provide the perfect balance of
comfort and function for those ‘workingat-home’
days.
3
5
3. THAT 70s VIBE
In fashion, a nod to a past decade always surfaces, and
the 70s era is a popular one. This style comes to life a little
detail at a time. The key is adding in a little element with
that 70s vibe and not attempting too much all at once.
Think high-waisted pants and shorts, wide flared bottoms,
large collar shirts and some
psychedelic prints.
4. ONE WITH NATURE
40 41
4
Even if your style is more a glamour getaway
over outdoorsy hike, infusing some leaf prints or
safari-styling into your looks is sure to cheer you
up. Let the utility trend of cargo style pockets and
crisp fabrics lead you on a safari chic adventure,
on a city stroll or leisurely sitting poolside in your
own backyard. We also saw raffia on the runways,
which to be quite honest, doesn’t look too
comfortable, but represents the idea of earth’s
nature fibers like cotton, linen and silk blends,
breathable and comfortable; these fabrics are
perfect for the summer sun. As the months get
warmer, you will see a bit of the tropics with some
leafy prints and jungle inspired graphics come your
way; think Jennifer Lopez’s iconic green Versace
dress, with a bit more coverage of course!
5. SPRING SUITS
To no one’s surprise, suits are still strong with a
few fresh updates. The three-piece suit has dual
meaning, with either a vest or a newly added duster
waistcoat to give some interesting layers. Summer
also brings with it the Bermuda or walking short suit.
Soft neutrals and muted colors along with pinstripes
give suiting the subtle yet bold step forward for a new
season of meetings and business; even the virtual ones
where the boardroom is your living room. Dressing the part
is always half the battle when it comes to being productive
in the workplace.
MEN’S SUMMER FASHION
3
FRANCESCA MUIA | FASHION EDITOR
1
2. UTILITY TREND
3. BOWLING TEAM OR RUGBY PLAYER
Pockets, pockets and more pockets trotted down runways
Fun and light-hearted bowling shirts and
for menswear. The utility trend for both men and women
rugby stripes have returned to menswear.
is still present through cargo pockets and “safari-chic”
The bowling shirt, with its billowing
fabrics and silhouettes. Comfort and chic meet in this
silhouette and open collar, came in an
trend. The key pieces? Field jackets and safari jackets.
array of colors and patterns on the Spring/
From the many-pocketed hooded cargo jackets at Prada
Summer runways. Journey over to the
and ultra-luxe suede and leather styles at Fendi and Tod’s.
tropics with these vibrant shirts, echoing
Nineties cargo pants have also made a comeback in this
a young Leonardo Di Caprio in the 1996
utilitarian trend for a cool adventurous vibe. Whether with
Romeo + Juliet film by Baz Luhrmann or a
drawstring ties for a more cinched waist or loosely flowing
member of Hawaii 5-0. The rugby shirt, with
with larger-than-life pockets, the cargo is this season’s
its ribbed collar and broad, bold stripes, is
weekend trouser of choice. Some of the best cargo pants
the perfect balance of low-key and fashion
to be found in Paris were billowing and workwear-inspired
statement piece. This alternative combines
42 43
2
at Lanvin and Louis Vuitton.
rugged athleticism and somewhat polished
all in one.
4
4. DOUBLE DENIM
1. EFFORTLESS COMFORT
Classic elegance goes out the window, ushering in
a new style that places freedom and comfort at the
forefront with slightly oversize tops and looser fitting
bottoms. Oxford shirts are seen with a more relaxed
fit taking the win over slim fit. Not only in casual wear,
but even in suiting pieces we can see a more relaxed
aesthetic. The double breasted blazers jackets have
dropped their necklines creating a shallower doublebreasted
opening or one-and-a-half-breasted suiting,
as Brunello Cucinelli would call it.
Denim had a strong
presence in both Paris
and Milan. It was most
commonly seen in the
form of double denim
two pieces - think
patchwork denim jeans
and riding jackets at
Versace, and denim suits at
Loewe. If double denim isn’t
really your thing, then wear
them separately and think out
of the box beyond just jeans;
by infusing a denim shirt or
jacket into your look.
2
5
5. AUTUMN COLORS FOR SUMMER
Don’t shy away from color this season, especially
autumn tones. Yes, that’s right! We are seeing an array
of moody autumn tones like copper, maroon, bronze
and burgundy. This color trend is demonstrated so
elegantly in suiting ensembles at Italian tailoring
powerhouses Zegna, Ferragamo, Canali and Brioni.
6. WORN, DISTRESSED AND DYED
44
There was also an ode to
punk with a little “messed
with” look for menswear
this season. We saw bleachsplattered
denim jackets
and over-dyed two-piece
co-ordinating outfits.
At Versace, patchwork
bleached shorts and
jacket sets, while at
Ermenegildo Zegna
and Dior the look
was more refined,
with liquid colours
bleeding through
two-piece coordinating
outfits. Just
when you thought the
colorful tye-dye style from
the Woodstock era had
been laid to rest, it’s not yet
so. Be inspired by an artsy
camouflage print by Rochas
or a graphic splatter look by
Valentino.
6
AN INTERVIEW BY: MICHAELA DI CESARE
COOK LIKE
EVERYONE’S
WATCHING
CHEF VANESSA GIANFRANCESCO BRINGS
TALENT AND PERSONALITY TO HER CRAFT
Vanessa Gianfrancesco has taken Montreal’s culinary scene
by storm. She is a frequent contributor to the Marilyn Denis
Show and an overall social media icon. In her spare time
(kidding), she hosts Let’s Brunch, Pressure’s On and One
World Kitchen on Gusto TV and CTV. Vanessa sat down with
me to talk food, joy and fussy eaters.
46 47
CAN YOU GIVE US AN
OVERVIEW OF YOUR FOOD
JOURNEY? WHAT WERE THE STEPS
TO BECOMING CHEF VANESSA?
WHAT WAS THE TRANSITION
TO COOKING ON TELEVISION
LIKE FOR YOU? DO YOU EVER GET
STAGE FRIGHT?
I always say I got my big first break when
I was 18 months old rolling out pasta
alongside my grandmother. Any chance
I had I would be in the kitchen cooking. I
would beg my mom to keep me home from
summer camp so I could stay home to cook
with my grandmother.
Despite my passion, I didn’t pursue cooking
until later on in my life. I went to university
with the intention of becoming a lawyer.
Once I completed my bachelor’s degree,
I decided to take a break and have a Julia
Child moment. I enrolled at the ITHQ where
I fell in love with cooking all over again.
Once I completed my degree, I started
to build my brand CookingwithV. I was
teaching cooking classes while managing
a corporate event planning company. The
very day after I launched my website,
GustoTV contacted me and asked me to
audition for a cooking show. It was one of
those moments when the stars aligned.
Making food on television is a HUGE
transition for any chef; mainly because
you are not the one cooking!!! While you are
the one creating the recipes and coming
up with the ideas, there is always someone
making your recipe to ensure that whatever
you make is going to look great on camera.
It’s very hard not to have your hands in
everything. I had to work on letting go!
WHAT DOES THE “ART OF
LIVING WELL” MEAN TO YOU?
To me, living well means waking up
every morning with the ability to
smile, work, hug my loved ones and be
free to be the best version of myself.
I NOTICED ON YOUR INSTAGRAM PAGE YOU
SHARED A RECIPE FOR A HEALTHY VERSION
OF PASTA WITH RAPINI AND SAUSAGE. DO YOU
ANSWER A LOT OF QUESTIONS ABOUT HEALTH
CONCERNS? WHAT DOES HEALTHY FOOD
MEAN TO YOU?
So many people are more health conscious lately and I’m
so happy about that because that usually means people
are getting back into cooking for themselves! This is where I
can help.
Italian food gets a bad rap for being unhealthy and filled with
cheese and carbs. While Italians definitely have indulgent
recipes and traditions, it is also a SUPER healthy way to eat!
If we followed our grandparents and their Mediterranean diet,
we would be eating lots of dark leafy greens, beans and whole
grains. That being said my mission is to go back to basics in
Italian cooking and really try to make recipes grounded on
the garden to table concept. We are what we eat and I think
that a healthy version of rapini and sausage pasta is just one
of the many ways we can enjoy Italian traditions with
wholesome ingredients.
COULD YOU SHARE SOME TIPS FOR
HOSTING AN UNFORGETTABLE ELEGANT
BRUNCH?
I love to build large brunch boards with a mix of store
bought and homemade things! Bagels, croissants, danishes,
banana cake, bacon, sausage, fritatta, jams and preserves, etc.
I like to mix sweet and salty and this way there is something
for everyone! My tip for entertaining is to always make a
little and buy a little. This way you can enjoy your brunch with
your guests.
WHERE DO YOU FIND INSPIRATION?
Travelling! I love to watch how different people enjoy and
combine different flavours. Let’s face it, nobody is reinventing
the wheel. It’s all about your spin on classic recipes.
IF YOU COULD PREPARE A MEAL FOR
ANYONE LIVING RIGHT NOW, WHO WOULD IT
BE?
YOU SEEM GENUINELY HAPPY AND
JOYFUL ALL THE TIME. WHAT’S YOUR SECRET
INGREDIENT?
Jace (my son) and Gianfranco (my husband). I cannot tell you
how much I love to see their reactions to the foods I make.
They are the best taste-testers.
48
I am grateful for life. Even though we all experience ups and
downs I try to focus on the positive in my life, and that means
making sure the people I spend time with live in a similar way
and carry that positive vibe.
49
My secret ingredient is to laugh, nothing makes me happier
than laughing.
HOW DO YOU PLAN TO APPROACH FOOD
APPRECIATION WITH YOUR CHILD? ANY TIPS
FOR PARENTS WITH PICKY EATERS?
I am most content when feeding my munchkin! I’ve been cooking
for him since his first bite.
I am definitely making him try a little bit of everything, for
instance I recently made him a mango mint puree and blueberry
chicken, among other creative meals. My tip for most parents is
have your kids try everything and don’t give up when they don’t
like it because it takes many tries before the palate accepts and
enjoys new flavours.
BY BARBARA COLACCI
FEAST YOUR
EYES ON THE
FERRARI ‘ROMA’
The ‘New Dolce Vita’
When it comes to describing Maranello’s newest creation, we
cannot be at a loss for words. Truthfully, so many adjectives
come to mind! Unveiled online in November 2019, the Ferrari
Roma (Type F169), is a coupe worthy of its predecessors, with
a name worthy of its origins.
Its sleek, classic look and timeless elegance bring back
50 51
nostalgic mid-century elements to which the automobile
owes the “New Dolce Vita” name. As Ferrari itself describes it,
“With its distinctive flare and style, the car is a contemporary
representation of the carefree pleasurable way of life that
characterised Rome in the 1950s and 1960s.”
Ferrari has brought back a front-engine car with a 2+ fastback
coupe design, one with perfectly lined proportions made to
mask its signature power under the hood.
The designers’ aim of minimalist elegance is achieved by
eliminating gratuitous and unjustified decorations. The
Roma’s smooth shark-nose effect in the front, and smaller
taillight assembly in the rear are a result of technological
advancements that bring both additional power and iconic
form to the car.
WHAT DOES THIS FERRARI REPRESENT?
Beyond anything else, Maranello considers the Roma “the pinnacle
of performance in its category.” In fact, as with previous models, the
turbo charged V8 engine, already a winner of the International Engine
of the Year for four consecutive years, in this automobile’s version
attains 620 cv at 7500 rpm. Coupled with the recent 8-speed DCT
gearbox, the recipe for a Ferrari lover’s dream is guaranteed.
Interior Design and Integrated Architecture
Although Ferrari is certainly known for its engine; its aesthetic
rivals none. The “integrated architecture” approach adopted by the
company with this car, “defines a sculptural volume in which the
interior elements are in material continuity with each other and a
natural consequence of each other,” as so poetically described by
the luxury car brand itself. The front-passenger seat appears to be
cocooned by the curved dashboard, flowing seamlessly into the
doors and the console area.
Also different from previous cars, Ferrari has added an infotainment
centre, with 8.4” touchscreens for both the driver and the passenger,
52 53
as well as a series of driver assistance and safety features, confirming
the car as a grand tourer, as well as a fast track car.
Let’s however not forget the main reason why Ferrari lovers purchase
the luxury vehicles to begin with, they are remarkably fun to drive!
Have you ordered yours yet? Deliveries are set to begin Summer 2020.
V8 turbo charged engine
3.4 sec (0-62 mph)
235.3 cu in (total displacement)
456 kW (maximum power)
290,000$ CND - starting price
The Minotti name has been a
staple in Italian contemporary
furniture design for over
seven decades. Any aficionado
or industry expert will know,
Minotti is synonymous with
high quality manufacturing
tradition and unparalleled
style in both the residential
and hospitality segments.
The definition of “Made in
Italy” is in its core.
Established by Alberto Minotti in 1948, the
company’s origins are rooted in a family’s passion
and established tradition for top grade work. The
Minotti company grew alongside Italy’s post war
industrial boom of the 1960s.
It is a company that boats strong family ties,
allowing it to flourish over the decades. It is not
simply a question of handing over responsibilities
to the next generation but ensuring that the next
generation will be as passionate about the work
as the previous one.
With the transition from Alberto, to his sons
Renato and Roberto, in the 90’s, the Minotti
brand also experienced a transition to high-tech
manufacturing solutions, but one thing has never
changed: the company’s reputation for handcrafted
quality is known world-wide to this day.
The brand’s constant growth and evolution since
it was first established has certainly not been by
chance. Work ethic is one of the values that the family
passes on from one generation to the next. The
long-term vision is shared by a third generation
of dedicated men and women who carry that
torch with pride. Today’s successors; Alessio,
Alessandro and Susanna are the first of their
family to face the challenges of a new multicultural
and digitized era.
54 55
As a long-standing international brand, Minotti’s
growth is a combination of strong leaders and
highly talented artisans, as well as a deep rooted
“Minotti code”, which is to never relent on the
principle of “innovation in the spirit of continuity”.
Rodolfo Dordoni’s dedication to Minotti is based on
the shared key principle of innovation in the spirit
of continuity. In addition, Dordoni adds, “Vitality,
consistency, commitment and passion are the
foundation of our partnership and of our shared
vision, converging into a variety of projects and
initiatives, that will guide us toward the future.”
Delcourt’s Grainville collection has been described
by Architonic.com “as a seating system focused on
an interplay of curves and of marked light strokes.”
The French designer’s genius is also highlighted
in Minotti’s Dan table series, inspired by the
minimalist movement.
Staying true to its international character other
collaborations have included the outdoor seating
Quadrado collection by Brazilian designer Marcio
Kogan. The collection is “inspired by the classic teak
duckboard used in the yachting industry to facilitate
the outflow of water. It is a modular system consisting
of suspended square platforms that furnish
outdoor spaces with exceptional lightness
and flexibility.”
Other collaborations include that of famed Canadian
born designer Oki Sato from the Japanese design
firm Nendo. In fact, the designer’s Tape collection,
as described by Minotti is created with a distinctive
ironic approach and overturns the traditional idea
of supporting feet that come out of the body of the
seat, and places them externally to the structure
itself. These last were launched in 2018 and marked
the debut of the collaborations with the Minotti
brand, which then continued the following year.
BY BARBARA COLACCI
MINOTTI
INNOVATION IN THE SPIRIT OF CONTINUITY
The Minotti Studio, is a testament to the company’s
genuine commitment to its code, and it is its heart
and mind. It is here where all of the skills of the
creative supply chain, from architecture to interior
design, from prototyping to engineering,
from graphics to visual, from
marketing to communication,
are encapsulated.
OUTSTANDING
COLLABORATIONS
Minotti prides itself in
partnering with some
of the world’s most renowned innovatice craft.
The long standing and strategic collaboration with
Art Director architect Rodolfo Dordoni, as well as
the more recent partnership with Christophe
Delcourt, among others, is a testament to the
company’s mission.
Angie armchair, GamFratesi design
Daniels seating system, Christophe Delcourt design
More recently and with a continued long-term
vision of bringing into the Minotti fold
distinguished design studios, the Italian
company extends an invitation to the Danish
design firm GamFratesi. Headed by creatives
Danish Stine Gam and Italian Enrico Fratesi, the
firm’s style “draws on classic Danish furniture
and craft tradition, as well as the classic
Italian intellectual and conceptual approach.”
In fact, a quick look at the 2019 Angie collection
and the elegant Shelley armchair reinforces
this statement
Oki Sato, Nendo Studio
56
Company Headquarters
Via Indipendenza 152
Meda, Italy
Info@minotti.it
West seating system, Rodolfo Dordoni design
www.minotti.com
Quadrado seating system, Marcio Kogan / studio mk27
West ottomans, Rodolfo Dordoni design
Minotti describes the design and the use of a
new technological process in this line as follows,
“Behind the apparent simplicity of the design lies
an advanced technological process used to make
both the padding with different textures of foam
and the saddle hide or leather bustier, made using
two different Baydur® moulds, which perfectly
follows the curved line of the armchair.”
Shelley armchair, GamFratesi design
Wedge table, Nendo design
LEVANTE
The Maserati of SUVs
Daniels seating system, Christophe Delcourt design
58 59
THE FUTURE OF THE ITALIAN DESIGN INDUSTRY
What does Minotti bring to the furniture design industry
with these precious collaborations? The honor to provide
its clients a multifaced collection, and an assembly
of uniquely designed pieces and of “eloquently
individualized contributions, rooted in vibrantly diverse
cultural backgrounds.”
Yet, Minotti always remains true to its signature elegant
shapes and discreet designs, because it is crucial to
the brand that continuity be deeply embedded in the
company’s DNA.
Minotti is truly the epitome of Italian design, and its
yearly appearances during Design Week at the Salone
del Mobile di Milano , are a testament to the company’s
longevity and the customer’s need to always expect
the absolute best from the Italian brand, as a leader in
its industry.
The brand is currently present in 63 countries, with 37
flagship stores and 400 authorized dealers.
A Force of Nature
Levante is a wind that blows across the Mediterranean,
transforming from benign calm to gale force in an
instant. The Maserati SUV that bears its name assures
such mighty power always remains under complete
control. With the stability of Maserati Q4 intelligent
all-wheel drive, the Levante maintains its refined
composure even when the going gets tough.
CANADIAN AUTHORIZED DEALERS
Calgary
Shaun Ford
1184 -3 Street SE
Info@shaunfordandco.com
Montreal
Latitude Nord
4410 Boul. St-Laurent
info@latitudenord.com
Toronto
Interior Elements
102 Berkeley St.
contact@ieinteriors.com
Vancouver
Living Space
120-1706 West 1st Avenue
shop@livingspace.com
MASERATI MONTREAL 8525 Decarie, Town Mount-Royal, QC 514-738-3030 maseratimontreal.com
MASERATI LAVAL 1750 Chomedey, Laval, QC 450-238-8000 maseratilaval.com
BY BARBARA COLACCI
LE
ST-JA MES
and it’s French Masterchef
ÉRIC GONZALEZ
Whether you are looking to reserve for a large party,
a corporate event, or a romantic dinner for 2, James
Le Restaurant is a destination you will want to always
keep in mind.
The upscale Hotel St-James is housed in
Michelin starred Chef Éric Gonzalez is the
one of Old Montreal’s signature landmark
Master of this culinary oasis. Internationally
buildings. Who knew that a restored
renowned he aspires daily to reinvent,
Merchant Bank building built in 1870 would
and reinterpret classics from his roots in
one day be home to one of the city’s most
Provence, all the while incorporating what
elegant hotels and prestigious restaurants.
his adoptive province of Quebec has to offer.
As a member of the prestigious association
of French Master Chefs, his focus is using
The hotel’s traditional European fresh ingredients to create ever changing
atmosphere marries perfectly with the seasonal menus for all occasions.
city’s vibrant reputation as both one
of Canada’s primary touristic cities, and its
stature as a food haven. Montrealers and
tourists from around the world arrive at
Le St-James for its unparalleled bespoke
customer service, its elegant and formal
Those who know Chef Gonzalez will tell
you that he is an excellent communicator
and can easily transfer his vision to
his team.
rooms beset with marble and high-end
furniture, its luxury spa services, and most
We had the great honour of interviewing
of all, for its fine food.
him and what transpired from the
conversation mostly, was his passion for his
In fact, Le St-James not only boasts one
of the city’s finest restaurants, James Le
Restaurant, but one of the world’s finest
work, the great appreciation he has for his
past teachers, and paying it forward to the
new generation.
chefs. Eating at James Le Restaurant has
been described as “a magical journey for
your palette”. As their site states, “here you
will discover unique menu offerings inspired
by both tradition and current trends.”
We asked Chef Gonzalez what inspired him
to become a Chef, and it was surprising to
hear that his childhood dream was quite a
different one.
60 61
Growing up in the south of France, he was following
a path towards becoming a professional goalkeeper.
Fortunately, Éric suffered an injury and could not continue
this journey.
His first love for cooking was inspired by his mother. His voice
is filled with happiness as he recounts the aromas in his mom’s
kitchen every time he would enter the house. Etched forever
in his memory that time when he asked his mother for a piece
of dough to help prepare that first apple pie, and the many
times after in his home kitchen, that made him fall in love with
the trade.
The Chef recounts that his most significant experience, was
when he was given the opportunity to open the Casino of
Montreal’s restaurant, L’Atelier de Joel Robuchon. This occasion
allowed him to travel back to France to further his studies and
return to lead his kitchen with this additional knowledge. He
defined this as, “the cherry on the cake” experience of his
career up to that date.
Today, he leads a fantastic team at James Le Restaurant, one
which he speaks of with great pride. Since his arrival, he has
inspired and coached his team to find the kitchen’s identity
and reaise the restaurant style and reputation.
This led him on different experiences, starting in his
hometown. While his friends sunbathed at the beach during
the summer, Éric’s early morning wake-up calls began at 4 am
to help prepare for a local bread shop. His love for cooking
did not waiver, and he was lucky enough to live in a country
boasting the world’s top culinary establishments.
When asked about the legacy he would like to leave behind, he
explains that although he understands he is seen as a mentor
by many members of his team, he only sees himself as “a guy
with 35 years of experience.” He continues by explaining that
his purpose is to pass on his knowledge to the next generation
62 63
of chefs, and that this “partage” as he puts it, and motivational
Trained at l’École Hotellerie de Nice, he graduated first in
leadership is what creates strong and capable team members.
his class, a confirmation he had to also give his father who
As one expert states, “He is a leading authority on gastronomy
would then support him in this passion.
in both France and Quebec. Chef Gonzalez is undeniably at the
top of his game.”
We discussed some of Chef Gonzalez’s most significant
experiences and the cultural shock he encountered when
working in New York City for the first time. He informs us that
there were several significant moments that marked his life
and that led him to where he is today.
His 3-year apprenticeship with renowned 3-starred Michelin
Chef Bernard Loiseau (1951-2003) allowed him to quickly rise
within the industry, and at only 19 years of age Gonzalez
was appointed “Chef de Partie” in Loiseau’s restaurant. He
continues on this path, and at the young age of 27 the Chef
was awarded a much coveted Michelin star working at the
Clairefontaine restaurant in Luxembourg.
He finally reminds us that good food and fine dining is above all
about pleasure that should be shared. Le Saint James offers its
patrons breakfast, business lunch and dinner menus, with a
special 3 course table d’hôte on Tuesdays starting at $50.00.
There are also elegant Jazz nights every Friday starting at 7
pm. Its extensive wine selections will be proposed to you by
the sommelier, who is sure to match your preferred menu
choice with treasured wines from some of the world’s most
prominent producers, including Quebec vineyards.
MOZZARELLA SORBET
WITH TOMATO JELLY
FOR THE TARTARE
4 tomatoes
2 green onions
4 basil leaves
2 tablespoons sherry vinegar
2 tablespoons extra virgin olive oil
4 PORTIONS
FOR THE SORBET
300 gr crushed tomatoes (as tomato sauce)
6 basil leaves
25 gr sherry vinegar
1 tablespoons Dijon mustard
2 spoons of honey
BRINGING THE RICH
FLAVORS OF ITALY,
Home
MOZZARELLA GRANITA
2 balls of fresh mozzarella
½ liter of milk
1/2 clove of garlic
TOMATO JELLY
200 gr of tomato pulp
2 gelatin sheets
ADDITIONAL:
1 bag of puffed rice
PREPERATION FOR THE MOZZARELLA GRANITA :
Heat the milk, garlic and mozzarella cut into 5mm pieces using a
hand mixer, then pass through a fine strainer, taking care to squeeze
it well, put the liquid in a plate and put it in the freezer.
PREPERATION FOR THE SORBET :
Season your crushed tomato as needed, mix to have a very smooth
puree, and then put in an ice cream maker to obtain the sorbet.
Keep in the freezer.
PREPERATION OF THE TOMATO JELLY :
Put the gelatin to soften in a container with cold water, slightly heat
the tomato pulp, add the softened gelatin, then once melted put in
the refrigerator.
PREPERATION OF THE TARTARE :
Dice the tomatoes, chop green onions and basil, add olive oil and
vinegar, adjust seasoning.
PLATING :
Using 2 half sphere molds, make a ball of tomato sorbet and roll it in
the puffed rice.
Put the tomato tartare in the center of the plate.
Add the scoop of tomato sorbet in the middle, scrape the mozzarella
with a fork, and place the snow-like mozzarella shreds all around the
plate.
Perfect the plating and add dots of tomato jelly on and around the
plate.
Voilà!
CONTACT INFORMATION
355 RUE SAINT JACQUES
MONTREAL
TEL. 514.841.5000
Whether you are looking
to reserve for a large
party, a corporate event,
or a romantic dinner for 2,
James Le Restaurant is a
destination you will want to
always keep in mind.
Deli Meats . Cheeses . Oils & Vinegars . Pasta & Rice . Coffees . Beverages . Sweets
Imported from Ity
AQUABRASS
A CANADIAN FAUCET MANUFACTURER
Aquabrass began its journey in 1986 as a
distributor of Italian faucets to Montreal
upscale decorative plumbing boutiques.
More than three decades later, the company
is recognized as a full fledged and trusted
international brand name, designing,
engineering and custom finishing its
products in Montreal. With 4 warehouses
and an extensive client network across North
America, Aquabrass supplies residential
homes on a daily basis, as well as large scale
condominium and hospitality projects, and
senior citizen residences, thus gaining the
worldwide acclaim of designers and architects.
BATHROOM | TUBO COLLECTION
BATHROOM | MB2 COLLECTION
66 67
The Aquabrass state-of-the-art custom plating
plant is the perfect blend of technology,
craftsmanship and a devoted commitment
to the environment that exceeds North
American ecological standards. In- house
expert artisans handle every part of
production, applying traditional hand-made
techniques combined with modern high-tech
equipment that guarantee close to zero air
and water pollution.
“We identify ourselves as an urban faucet
maker,” affirms Tony Masecchia, Aquabrass
CEO. “We own many mechanical and
design patents, which our Montreal team
has developed over the years. We always
push our boundaries to ensure that the
beauty of our products is equalled by their
functionality and durability. Our creativity and
expertise are now coveted by many European
faucet brands.”
BATHROOM | TOSCA COLLECTION
BATHROOM | CURA COLLECTION
BATHROOM | B-JOU COLLECTION
BATHROOM | LE MOUNT STEPHEN MONTREAL 46
“The quest for well-being is a growing
priority for consumers nowadays,”
continues Mr. Masecchia, “we are
very proud to be a pioneer in the
home-spa products development.
First launched in 2009, our Cura
rain heads provide an authentic
home spa experience. Sold
internationally, the extensive series
of Cura offers a mental and physical
boost with multiple functions such
as chromatherapy, aromatherapy,
sound, and an array of water jets
(waterfall, mist, and rainfall), all
in the safety and comfort of your
own home.” Discover all Aquabrass
designs and faucet collections at
aquabrass.com
BY BARBARA COLACCI
DISRUPTIVE LUXURY
An International Showcase of Uncommon Flare
68 69
What is M.C.F Curated Showroom collaboration lines, is collaborating with M.C.F and hosting a unique
with Latitude Nord, and what is its intent?
selection of M.C.F Showroom items in its own space.
The chosen exhibit pieces provide a distinct flare to a
The innovative Concept Boutique Showroom, is the flexible and elegant space that adapts well to the brands
exclusive North American destination for elite shoppers represented in Poliform’s newly renovated showroom.
or resellers who do not settle for anything less than It is a distinctive project that brings together Italian
what the international luxury fashion and design fashion, design, and interior design innovations worthy
market can offer. Its collection of carefully curated of new global trends. In fact, not only are some of these
bags, accessories and footwear brands all present an creations worthy of new global trends, often they set
independent and contemporary flare and aesthetic, the new trends!
rarely seen before in the North American market.
The M.C.F Showroom site states, “Our thoughtful
Each of the brands and designers represented by M.C.F selection process creates a family of brands we strongly
Showroom possess strong image and brand identities, believe in, that embody unique aesthetics, innovation,
and which in some cases can de described as disruptive creativity, passion, boldness and uncommon flare.”
in their niche. These distinctive and unique styles are
further enhanced by carefully designed presentations The M.C.F Showroom does not limit itself to a handful of
Where Furniture Design Meets Fashion Design
We have a true treat for Eleganza Magazine’s interior design and fashion lovers!
Eleganza Magazine has the honour of covering an exclusive Montreal-based fashion and
furniture design haven. It is truly a collaboration between titans, and the result is the M.C.F
Showroom situated in Latitude Nord’s Poliform showroom on Saint Laurent Boulevard.
and attentive details to its the displays.
It is therefore not surprising that Montreal’s own
Latitude Nord, who exclusively represents 55 of the
world’s best furniture, lighting, carpet and accessories
brands, in fact, it continues to search for brands to add
to its luxury portfolio, as long as they embody the traits
they aim to highlight in their exhibits.
Creative Director Joy Uche adds, “We are gradually establishing
these fashionable labels within the best retailers through a
tailored distribution strategy that respects their brand image
and identity. We pride ourselves as one of the innovative
leaders in this area.”
The brands currently exhibited in the Saint Laurent showroom
are not elusive. In fact, much like the furniture brands
represented by Latitude Nord, these are labels that have
already achieved great success in the European markets. The
Showroom’s intent is now to distribute to a very select, and
limited number of independent shops and fashion chains.
With exclusive distribution rights in the North American
market, and the additional opportunity of showcasing its
Made in Italy designs in collaboration with Latitude Nord,
M.C.F Showroom will foreseeably see much success in its
mission.
Uche adds, “With a growing client base our philosophy and
focus is on integrity when working with clients and building
70 71
longevity with them. In a global context, we place great
importance on establishing individual relationships with
each of our brands and our clients.”
It seems that both Latitude Nord and M.C.F share common
principles when it comes to their long-term objectives, and
the collaboration could not be more appropriate. In fact,
Sylvain Faucher’s mission, founder of the Latutide Nord
concept, is to provide “an exemplary representation of
original, contemporary furniture, lighting, and accessories
that exhibit timeless design, form and function.” It is indeed
the perfect marriage, a precious collaboration further
elevating M.C.F Showroom’s unique intent.
Blending contemporary and modern design with a rustic edge,
M.C.F Showroom’s minimal and linear spaces are designed
to enhance the products’ visual merchandising, highlighting
the items, and making each of these the focus across the
Showroom’s display.
72 73
M.C.F Showroom’s Philosophy
“The strength of M.C.F Curated
Showroom is grounded in the
standing relationships we have with
the brands we carry and utilizing
these strong ties to support our
brands. In turn this creates an
elite collection of national and
international buyers. Over time, we
believe this investment in brand
development ensures a cultivated
growth and market presence for the
brands we represent.”
Showroom info:
4400 Saint Laurent Boul.
Montreal
514.287.9038
info@latitudenord.com
BY SARA BIANCHINI
ON TRACK FOR
SUCCESS
A CONVERSATION WITH UMBERTO BONFA,
PRESIDENT OF FERRARI QUEBEC
Mr. Bonfa recalls how his father used to bring him to exotic
and luxury car dealerships as a child. He appreciated the
salespeople who gave him the time of day and uses the
same approach today in his practice. “So many parents
bring their kids in over March break to take photos with
the vehicles and we treat the young ones the same way we
74 75
treat adults. It makes them feel special.”
Apart from this impressive egalitarian treatment, Mr.
Bonfa shares some of the wisdom he has acquired over
the years, “Not everyone can afford it, but everyone will
love it. Nobody needs a Ferrari; you want a Ferrari. It’s a
lifetime achievement, a trophy.”
And who is the customer who acquires such a trophy? Mr.
Bonfa tells me that client profiles vary from self-made
success stories to professionals, but one thing remains
the same for all of them: the reward is well-deserved. “It’s
always the pay-off to hard work. I see a lot of perseverance,
education and drive among my clients. This is the fruit of
their labour.”
For those of us thinking of purchasing a
Ferrari as an investment, the process is more
complicated than one might think. In terms of
regular production Ferraris, there is always a
cost associated with maintaining them, and they
will depreciate. The loss is minimal compared
to other brands, but they still do not typically
pick up value. On the flip side, every year there
is a limited-edition model. Of the mere 8000
cars Ferrari produces per year, there are some
that are considered limited-edition. Ferrari Head
Office decides who can buy these models and
it must be someone with an
existing Ferrari collection. The
limited-edition models are the
ones that take off in value. This
year’s limited-edition model is the
Ferrari 488 Pista.
Whether you’re a collector or a
first-time buyer, Mr. Bonfa stresses
the importance of purchasing
through an authorized Ferrari dealership. “These
cars are works of art and there is pedigree
involved. You should trust the dealership because
we’re trained and we understand the process.”
An invoice from Ferrari Quebec, for example, will
be recognized all over the world and that type of
documentation is very important for resale.
A trend Ferrari enthusiasts might find bewildering
is the move toward more understated vehicles.
Mr. Bonfa explains that in recent years, he
has seen a decline in the number of orders in
the classic red colour - called Rosso Corsa or
racetrack red. “Clients are taking chances on
other colours. Black, charcoal, even navy blue.”
Clients are eagerly
awaiting the availability
of this sleek model whose
tagline is “la dolce vita.”
The reason for this might be two new models:
the Ferrari Portofino and the upcoming Ferrari
Roma. These are being described as “everyday”
Ferraris, cars that can be driven more often and
be slightly less attention-stealing. Of course,
when you’re driving a Ferrari heads will turn no
matter the colour.
In an ever-changing automotive industry, it is fair to
ask where Mr. Bonfa sees the brand a decade from
now. He’s not worried. “Ferrari will never be extinct.
We’re investing in revamping our storefront right
now, so we know we’re not going
anywhere. Of course, hybridization
is a big subject in the industry
and Ferrari has contributed the
SF90 to this initiative. It’s a low
car, two-door, running on a
combination V8 twin turbo
engine and electricity. We’re still a
racing company at our foundation.
We can’t change that overnight,
but it’s every car manufacturer’s responsibility to
take steps in that direction.” True that it is difficult
to imagine a Ferrari without hearing the sound of a
revving engine.
Ferrari Quebec is planning a grand unveiling during
Formula 1 this year. Ferrari’s newest model, La Roma,
will be ready to show. Clients are eagerly awaiting
the availability of this sleek model whose tagline
is “la dolce vita.” While we wait, I ask Mr. Bonfa
to describe his dream road trip in this vehicle.
“Definitely the Stelvio pass in Northern Italy on the
border with Switzerland. It’s a zig-zagging mountain
road, absolutely breathtaking. That one’s on the
bucket list.”
WWW.MINOTTI.COM
ALEXANDER SEATING SYSTEM | RODOLFO DORDONI DESIGN
4410, BOUL. SAINT-LAURENT
MONTRÉAL (QUÉBEC) H2W 1Z5
T . 5 1 4 - 2 8 7 - 9 0 3 8
INFO@LATITUDENORD.COM
RÉSIDENTIEL | COMMERCIAL | AMÉNAGEMENT
BY SARA BIANCHINI
PININFARINA
ELEGANCE, PURITY AND INNOVATION
80 81
“You ask me what Italian style means. It means sense of
proportion, simplicity and harmony of line, such that after a
considerable time, there is still something which is more alive
than just a memory of beauty.” - Battista Farina
Battista Farina was born in Northern Italy as one of eleven
children. He earned the nickname Pinin, which was a reference
to his being the youngest and smallest brother of the brood. He
started working in an older brother’s body shop as a youngster
and that is where his interest in cars began. He went on to
become one of Italy’s most significant automobile designers.
He founded Carrozzeria Pininfarina in 1930. Ninety years later
the company is a symbol of Italian style and success.
Pininfarina is employed by other automobile manufacturers to
design vehicle models. Clients of the design firm have included
Ferrari, Alfa Romeo, Peugeot, Fiat and Maserati. Pininfarina
has also designed high-speed trains, buses, trams, yachts,
airplanes and private jets.
One example of a private jet that Pininfarina introduced to
the market is the Airbus Corporate Jet 350XWB. The mandate
of this project was to recreate the luxury standards of a worldclass
hotel within the cabin of an aircraft. The design was
conceived around the desires and demands of the frequent
traveler: relaxation and the ability to work, fine dining and the
opportunity to hold business meetings.
“Our 360° vision on the living spaces, thanks to our expertise
in different sectors, from architecture to nautical and aviation,
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allowed us to conceive an innovative concept able to let the
traveler enjoy the time aboard as he was in his living room
or in his office. Moreover, the partnership with
AMAC Aerospace, one of the most skilled completion centers,
gives the warranty to turn this innovative concept into reality.”
Paolo Pininfarina, Chairman
Switching gears back to the automotive track, Pininfarina
designed the Karma GT for Karma Automotive, an American
producer of luxury electric vehicles. This two-door “Gran
Turismo” model is an example of Pininfarina’s sleek design
and eye for excess. This vehicle boasts Italian sports car flair
while being progressive and eco-friendly. The interior colorscheme
is entirely white and off-white, with elegant burgundy
piping. If one looks closely for a sign of this design’s Italian
provenance, it can be found on the seat backrests where a
small embossed Italian flag is featured.
Pininfarina’s mission statement is to build the future through
design. There is no doubt that in 10 years when the company
celebrates its 100th anniversary, they will be unveiling a bold
and inspiring design we can’t even begin to dream of.
ELEGA NZ A’S
TOP 5 SPRING
LUXURY
FINDS
BY MARINA ZERVOGIANNIS
vivre! One of the best ways
to refresh yourself and
your home is to indulge in
a few key items. Not sure
where to start? We have put
together a collection of our
top 5 luxury finds that are
timeless and lavish.
1
1. Louis Vuitton
Horizon Wireless
Earphones
Wireless earphones have
become a statement accessory
on their own. So it’s no wonder
that Louis Vuitton, the pinnacle of
luxury has transformed them into a designer piece.
The Horizon Wireless Earphones have some of the
best sound quality out there while canceling out all
other noise happening around you. They also come
with a gorgeous and sleek stainless steel charging
case. Available in fluorescent yellow, they’ll be the
neon edge to your spring look.
2. Blanc de La Mer Brillance
Brightening Mask Duo
You’ll want to feel lighter and pampered by
refreshing your skin. This 2-step mask by La
Mer has incredible brightening benefits
and will rid you of the effects of
winter discoloration. The Soothing
Primer prepares the skin while
the Gel Cream powerfully
brightness you up. Add this mask
to your evening routine and you’ll
wake up with a vibrantly
luminous glow.
3. Gucci Moiré Armchair with
Embroidered Butterfly
Tuck away your cold winter accessories and break
out the colour in your home. This gorgeous Gucci
armchair in light pink can make a real statement
in your living room or bedroom. Its seashell highbacked
design and the way the fabric is woven
to resemble waves can make you feel like you’ve
brought a little bit of the beach into your home. An
embroidered butterfly has been hand-applied to the
main cushion bringing an extra touch of originality
to this fancy piece.
4. Luxury Crystal Hardy
Le Printemps Cognac
A nice glass of cognac can be enjoyed just about any
way you’d like – neat, on the rocks or in a cocktail.
And when you have guests over for a dinner party
and offer them a glass of Hardy Le Printemps
Cognac, the exquisite design and almond greentinted
stopper will certainly provoke an exceptional
conversation. The spring edition of this cognac is a
3
5. Artisan de la Truffe Black Truffle Oil
blend of small batches originating exclusively from
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the Grande Champagne territories. The taste has a
If you haven’t yet added truffle oil to your pantry essentials,
particular smoothness and great blend with notes of
there’s no better time than now. A simple drizzle can enhance
With spring in full bloom,
underwood and touches of coffee and chocolate.
the taste of a pizza crust, bring a twist to your grilled vegetables
and add elegance to your breakfast omelette. Artisan de la
it’s that time of year to
Truffe combines authentic Italian extra-virgin olive oil and
4
Périgord black winter truffles to create a stimulating and
say goodbye to the cold
fragrant oil. This truffle oil can provide the perfect finishing
and express our joie de
touches on seafood dishes and your favorite pasta with pesto.
5
2
Museo Ipogeo del Duomo di Monza
BY SARA BIANCHINI
CINI BOERI
THE WOMAN WHO DESIGNED HER WAY
THROUGH THE GLASS CEILING
When Cini Boeri graduated from Milan’s
Polytechnic University in 1951, women were
ciniboeriarchitetti.com
more often interior designers than architects
because it was believed that women were
too frail to work outside. Boeri did not let
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this hypothesis stop her. She sought out
the renowned architect Marco Zanuso and
began a twelve-year collaboration with him.
In 1963 she started her own architectural
Museo Ipogeo del Duomo di Monza
practice. She focused on civil and interior
architecture, as well as industrial design.
Many of Boeri’s works are exposed in
museums and she, in turn, has designed
museum installations. A notable example
of this is in the Museo Ipogeo del Duomo
di Monza. Boeri conceptualized a stunning
installation that was on display from
1998 through 2007. This installation was
commended for its bold use of colour, which
Boeri manipulated to create a subtle and
unconventional environment.
In 2008, the Italian Cultural
Institute of Los Angeles
honoured Boeri with a Lifetime
Achievement Award. The
award committee highlighted
her extensive experience
in designing squares,
museums, private homes and
commercial spaces in Italy and
internationally. The Institute
also praised Boeri for sharing
her knowledge by lecturing
at several important schools
worldwide, including her own
alma mater in Milan.
ARTFLEX, 1968
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EDS office building in Rome, 1997
New York, 1988 Tel Aviv, 2014
D’ax Design 2008
Having proved herself as an architect more than capable of
working outdoors, Boeri also built an impressive portfolio
as an interior designer. She designed exquisite furniture for
international brands such as Arflex, Knoll, Artemide, Misawa
Homes and more.
Boeri has designed luxurious living spaces in world-class
cities like New York (Trump Tower), Tel Aviv, Milan and Venice.
Cini Boeri is five years away from her 100th birthday. After
having paved the way for women in a male dominated
field it would be wonderful to see the work of more
women architects changing the landscape of Italian cities
and beyond.
Milan 2006
90
Venice 1992
BY MARINA ZERVOGIANNIS
ETHIMO
The Experience of True Italian Outdoor Luxury
EIVISSA - LIGHT & PROOF
Close your eyes and imagine yourself sitting in a make a trendy statement in outdoor living. Most of the
sophisticated setting, lounging on the most uniquelooking
yet comfortable armchair all while feeling a warm sofas, sunbeds and armchairs. Ethimo also focuses on
collections offer a range of furniture such as dining sets,
summer breeze gently kiss your skin. Are you relaxed yet? preserving the environment by paying specific attention
And wouldn’t you love to have this feeling everyday by to the quality of the materials and respecting the natural
just stepping into the garden of your home? Well your environment they come from.
dreams of this haven can become your reality. Ethimo, an
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Italian company that specializes in high-quality outdoor
Among their most original pieces are the Eivissa pavilions,
furnishings and décor, can fill your very own garden with which are luxurious, large units designed to allow you
the charm, warmth and colors of the Mediterranean. to enjoy the outdoors in complete serenity by providing
shelter from the sun, wind and rain.
For over 20 years, the company has combined its passion
for gardens and nature with the visions of famous
International designers to create an experience and
EIVISSA - OPEN AIR
EIVISSA - CLIMATE
Ethimo’s impressive designs can also be found in some of the most fascinating and prestigious gardens of the
world. The luxurious sunbeds from the Sand collection surround the magnificent pool overlooking the ocean at
Le Barthélemy Hotel & Spa in St. Barts. The classic dining set from the Elisir collection can be spotted at Le Bar
Américain - Hotel De Paris in Monaco. And if you’re heading to Italy this summer, book a stay at the elegant Park Hyatt
and enjoy the luxuries of the Swing, Knit, Costes and Carrè collections.
COSTES & CARRÈ COLLECTION
PARK HYATT, MILAN
SAND COLLECTION
94
LE BARTHÉLEMY HOTEL & SPA, ST-BARTS
95
SWING COLLECTION
PARK HYATT, MILAN
KNIT COLLECTION
PARK HYATT, MILAN
ELISIR COLLECTION
LE BAR AMÉRICAN - HOTEL DE PARIS, MONACO
PUR
VODKA
When sourcing local ingredients
one often thinks of the freshly
picked, locally grown produce
that so accurately represents
Québec. Nicolas Duvernois had
a very similar thought and used
the fresh, pure and local Québec
environment as a launch pad and
inspiration for his multi-awardwinning
vodka.
BY ALEXIA VELENOSI
Duvernois created his first bottle of PUR Vodka in
2009. However, the process up until that point was
not an easy one. Duvernois’s story of successful
entrepreneurship shows his determination and
ingenuity in the founding of Québec’s first ever
vodka. After graduating with a degree in political
sciences Duvernois embarked on a journey that
would teach him many lessons about business, but
would also spark his creativity to create a new local
product. Duvernois and three of his friends opened
a restaurant together shortly after graduation.
While the restaurant would unfortunately end
up closing, it was during this experience that
Duvernois realized vodka’s popularity among his
clients. After consulting with the Société des alcools
du Québec (SAQ), the provincial Crown corporation
in Qubec responsible for the trade of alcoholic
beverages within the province, Duvernois realized,
much to his surprise, that there were no Québecbased
vodkas. This discovery resulted in Duvernois
leaving the restaurant business, and going back to
work as a night janitor for the St-Justine Hospital.
96 97
During this career transition, Duvernois made it
his mission to create a Québec-based vodka that
would stand out and proudly represent his newly
founded brand PUR Vodka and Québec. This may
seem like quite the challenge for a 24-year-old who
had no knowledge of or experience in creating and
manufacturing vodka. This situation would soon
change as Duvernois spent the next two years
researching and developing the first product to be
released under the PUR Vodka brand. In December
2009 Duvernois completed and released his first
ever vodka.
Following the completion of his product the obvious
next step was to find a vendor to carry it. Duvernois
approached the SAQ who would initially refuse to
carry PUR Vodka due to its lack of sales. Facing
rejection by the SAQ, Duvernois had to think of a
new strategy to launch his product and company
into the market. He decided to take a chance and
enter his vodka in one of the most prestigious
competitions, the Global Vodka Masters in London,
England. This chance would pay off as PUR Vodka took
first prize, putting Duvernois and his Québec-made
vodka on the international podium.
This first win would be just the tip of the iceberg for
the popularity and success the PUR Vodka brand
would receive. To date, their brand has won 71 awards,
including 2 World Vodka Masters. One key feature
that sets this Canadian vodka apart from every other
brand on the market, is the key ingredient used to
give the vodka its uniquely delicious taste. While most
vodkas have a potato, beat or wheat base, PUR Vodka
uses locally grown Québec corn as a key ingredient in
the recipe.
Duvernois has put PUR Vodka and Montreal on
the map with a variety of products. As a nod to
the city where it all began, Duvernois has enlisted
numerous local artists to design the labels used for
limited edition bottles, thus ensuring that the brand
brings as much national pride to its packaging as it
does to its products.
98
THE
HIS & HERS
VANITY
BY GALERIE O
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It’s about time we pull the curtains and
talk about it! Love, arguments and your
bathroom vanity! You may be wondering how
the interior design of your bathroom could
play a part in your romantic relationship. So
we went ahead and researched it for you.
STUDIES SHOW THAT:
• 37% of arguments between couples
under one roof are about the kitchen
• 18% of arguments take place in a car
(the worst type in our opinion)
• 13% of arguments unfortunately
occur in a public setting
Even more astonishing is that 32% of
heated arguments occur, or are about, the
master bathroom!
Of course, as your friendly local kitchen and bath retailer,
we are in no way pretending we possess a magic potion
that will transform all aspects of your relationship into
permanent marital bliss. We are only suggesting that
with the right consultation and clever designing, we can
definitely reduce some of your unnecessary arguments in
or about the bathroom. In this article, we focus
on the ever-important vanity.
There is a lot more than style and aesthetics
to consider when planning an ideal bathroom.
Ergonomics and personal habits should not
be overlooked especially for the amenity of a
vanity. Other than brushing and flossing, men
and women’s use of a vanity are far from the
same. Men tend to require less counter- top
space while it seems women could always use more.
Grooming and shaving traditionally take place in the bath
for women whereas for men this routine happens over the
sink. It is not such a stretch of the imagination to see that
a vanity, traditionally one massive cabinetry, would better
serve a couple as two entirely separate stations and this is
where the functionality and elegance of a His & Hers Vanity
102 103
comes in.
The expression “it’s good from far but far from good” is
applicable here. In the architectural community, the notion
of utility before style is embraced. There is an idea that
only once a problem is solved, a shape or form will reveal
itself, thus a shining hope for perfect design!
Designers and retailers observe the common
client behavior where practicality, logic and
comfort are sacrificed for style. Dear readers,
posh and sexy styles tend to be attached to a
hefty price tag! So, consider whether what you
desire as far as style will truly serve you before
making an expensive purchase.
The end result of brilliant design is far more than
the delivery of a beautiful space. With the right approach
and an open mind an ideal environment can be created.
Galerie O’s attitude is to treat each project with this
essential attention to detail. Only with this spirit can we
achieve the creation of luxurious environments that are
soothing for the body and mind. While we may not have
the answer to rid love of all of its inevitable arguments, we
can definitely help you argue surrounded in style.
BEYOND
MATERIAL
WE
TAKE
CARE
OF IT
ALL
Rita De Luca
Real Estate Broker
ritadeluca@royaljordan.com
514 630 7324
514 258 5413
315 Brunswick St., suite 333
Pointe-Claire, QC H9R 5M7
OPULENT
PATTERNS, BOLD COLOUR
AND NATURAL RICHNESS
Latest Style for Tiles and Slabs in Home Décor
*Diesel Metal Perf Collection
Move over neutral ceramic and stone. The year ahead will see
108 109
trendy homes outfitted with tiles and slabs that feature bold
colours, luxurious patterns, surprising textures, unique shapes,
metallic and lacquered finishes, richer veining and floor-toceiling
wrapping.
That’s the message of industry leading stone and ceramic
products retailer Ciot Inc. in unveiling its tile and slab trends
for 2020.
“No longer are ceramic and stone products solely about
functionality and durability, but rather, they have become
fashion statements in themselves, elevating any décor with
unprecedented character and elegance,” said Kristina Panzera,
Senior Buyer of Ciot. She also adds that today’s products deliver
a mix of natural elements with ultra-stylish looks, a combination
consumers desire.
“The result is nothing short of a masterpiece, creating an artful,
one-of-a-kind look in any room that will stand the test of time,”
*Patina Collection
Industry leader Ciot unveils 2020 ceramic and stone trends
she added.
According to Ciot – which has showrooms in Montreal, Brossard,
Quebec City, Toronto, Vaughan and Mississauga– the (hottest)
trends in ceramic and stone products for 2020 are:
*Wheat Collection
* Trapez Collection
CERAMIC TRENDS
Eye-catching colour: From pale rosés and minty greens, to
punches of indigo blue, forest green, burgundy and black, 2020
will be all about colour. Stronger tones add character to any
room while warmer pastels remain popular for a more neutral,
muted décor. Topping Ciot’s list of trending tile collections are
Bowl, Crackle, Colorplay, Let it Bee and Urban Atelier.
Striking textures, patterns and finishes: Imitation
cement tiles boasting colourful patterns are growing a fan base
for their ability to add visual interest in the home, while neutral
textures are favoured to bring a touch of Mediterranean heat
or Bohemian-style loft. At the same time, more conservative
tone-on-tone textures – such as Ciot’s Nextone, Evolution, and
Stile – will increasingly be popular for floor tiles, used to uplift a
décor without weighing it down. Bright, glossy tiles resembling
a lacquered finish in which you can ‘feel’ the brush strokes are
also taking centre stage.
*Stile Collection
*Bubble Collection
*Urban Atelier Collection
Dynamic shapes: Compelling shapes – from fish scales to
diamonds and hexagons – are gaining traction as a fun, freespirited
way to elevate a room. Computer-generated 3D effects
unique look in any room is a hot trend that is expected to continue well into the future,
“
Whether using ceramic or stone, combining patterns, finishes and colours to create a
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will also create complex tile designs that play with light and
Panzera said.
shadows for futuristic décor palettes.
“
* Twenty Collection
Super-sized tiles: When it comes to tiles in 2020, bigger is
better. The new standard is 60 by 60 centimetres, with large
rectangular tiles – measuring 60 by 120 centimetres – gaining
traction for upscale looks. Longer, wider planks will steal the
spotlight for flooring, and used on walls, they create a sleek,
modern vibe.
Metallics: Metal finishes will be increasingly stylish, with
natural gold, copper and brass highlights creating one-of-a-kind
shiny, reflective surfaces that glisten in natural light. Primarily
used as wall coverings, deep metallic finishes – such as Ciot’s
popular Diesel Metal Perf - exude a raw, organic feel. Underfoot,
neutral-toned metal finishes for floors will continue trending.
Distressed looks: What’s old is new again as distressed looks
continue to hold appeal for both floors and walls, imitating
the look of old marble floors worn by years of foot traffic, and
creating an air of old-warm charm and craftsmanship.
*Cava Collection
STONE TRENDS
Stone wrapping: Elegant and sophisticated stone slabs
will envelope entire rooms as consumers experiment with all
surfaces for an inviting, one-of-a-kind décor. From floor-toceiling
stone slabs on walls, to kitchen islands, to stairways and
floors, stone delivers a striking, cocooning ambience.
* Ceppo
Colour infusion: Warm whites are no longer monotone
and flat, but rather, contain lively textures in hints of grey or
gold. Rosé, burgundy, jade green and icy blue return in 2020
as light and colourful choices suitable for all rooms. Black will
also increasingly be in vogue, particularly with white and gold
veining that is mysterious, deep and ultra-chic. Topping Ciot’s
stone colour choices are: Dover White, Bianco Ecru, Enigma,
Cosmopolitan, Dreaming Greens and Onice Blue.
Brighter, bolder veins: While white marble with light grey
veining will always be a classic choice, stronger marble colours
with active veins of wine red, emerald green and bright blue
are starting to steal the show. Rather than hanging expensive
artwork, these surfaces are works of art themselves.
112 113
Natural richness: The outdoors continues to move indoors in
2020, with the rise of honed surfaces and finishes that resemble
raw materials and radiate the richness of nature. Leathered
marble, terrazzo and concrete looks – found in Ciot’s Ceppo,
Barroco and Onice Black Cloud – are becoming increasingly
popular for their moody grey vibe.
*Dover White
For more information and to view Ciot’s full line of 2020
ceramic and stone trends, visit www.ciot.com.
*Dreaming Greens
90
YEARS
of innovation
BY
LISA COLALILLO
Cassina, a long-standing, iconic Italian
manufacturer has brought high-end,
designer furniture to the forefront. The
company was originally established in 1927
by two brothers named Cesare and Umberto
Cassina in the city of Meda, Lombardy. The
brothers came from a long line of carpenters
whose family business initially produced
wood tables for local markets. Cesare
later introduced upholstery to the business,
having completed an apprenticeship in Milan
as a trained upholsterer. Their line included
chairs, tables, sofas, armchairs and beds.
Today cabinetry, outdoor furniture and rugs
have been added to the product line. In
2005 Cassina was purchased by the Poltrona
Frau Group which was acquired by Haworth
Inc. in 2014.
After WWII, during Italy’s post-war
renaissance, the company grew
exponentially as demand for home
114 115
furnishings increased. Their scope widened
as they were commissioned to furnish cruise
ships, hotels and restaurants. With the war
now over, shipowners were forced to rebuild
their fleet. Architect, Gio Ponti, who at the
time was actively involved in
creating and furnishing
ships, contacted the
Cassina brothers
to manufacture
several pieces.
By the ’60s, they
had outfitted 58
ships including the
Raffaello,
Andrea Doria and Michelangelo; carving a
name for themselves in the industry. As
the demand continued to grow during
the country’s economic boom, Cassina
launched industrial design, shifting
from handcraftsmanship to serial
production. They pioneered an
innovative approach to serial production that
fused both artisanal and technological skill.
Their determination to masterfully navigate
between the two became part of their
uniqueness and identity. It is no surprise
that Cassina has received four Campasso
d’Oro prizes throughout the years.
Research and innovation have always
been at the core of Cassina’s vision which
allowed them to collaborate with some
of the most influential architects and
designers. In exchange, designers were
provided with state-of-the-art technology,
top-quality material, skillful technique
and exceptional craftsmanship. Today, the
furniture continues to be manufactured
in Meda and is branded with the
MedaMade logo that guarantees its quality
and authenticity.
The Cassina collections are divided
into three categories, grouping the
architects and designers who
continue to be the creative
masterminds behind its
products.
I MAESTRI
This collection was launched in 1964 when Cassina acquired
the exclusive rights to reproduce the LC1, LC2, LC3 and LC4
designed by Le Corbusier, Pierre Jeanneret and Charlotte
Perriand, three influential French architects from the
20th century. Today, Cassina has worldwide exclusivity to
produce almost all furniture designed by this legendary
trio. The Master’s collection was further expanded in 1972
to include and reissue pieces by other iconic designers like
Gerrit Rietveld, Frank Lloyd Wright, Eric Gunner Asplund
and Charles Rennie Mackintosh.
SIMONCOLLEZIONE
In 2013 Cassina launched the SimonCollezione after
its acquisition of Simon, an Italian brand founded in
1968 by Dino Gavina and Maria Simoncini. This addition
helped promote company growth and allowed Cassina to
collaborate with leading designers and architects such as
Marcel Breuer, Kazhuide Takahama and Carlo Scarpa.
116 117
I CONTEMPORANEI
A roster of important architects and designers have
collaborated and continue to collaborate in the Cassina
Contemporary Collection. This line includes the legendary
699 Superleggera chair designed by Gio Ponti in 1957, as well
as its updated version, the 646 Leggera chair. These chairs
are designed to combine both solidity and ultra-lightness
while providing exceptional comfort and durability.
Other renowned designers who have collaborated in this
collection are Vico Magistretti, Mario Bellini, Gaetano
Pesce, Konstantin Grcic, Jaime Hayon, Rodolfo Dordani,
Piero Lissoni and Philippe Starck
BY BARBARA COLACCI
POLIFORM
“
…the Poliform collections I defined by the design concept of a
‘poliform home’, in which each component is stylistically coherent.
A ‘global project’ in which exceptional versatility of its modular
systems can be fashioned to suite any architectural situation
An Ambassador of Timeless Italian Style
The interior design world and design buffs will quickly recognize the
Poliform name and the Italian branded style.
“
A global leader in furniture design and production, Poliform
has made the ongoing commitment to quality its core
mission. Although initially launching as a small familyrun
artisan business in the early 1940s, the company has
continuously excelled in interpreting the highest expression
of contemporary lifestyles and trends and capturing the needs
of an ever-evolving international market. Officially established
in Italy in 1970, this attention to customer needs has allowed
Poliform to become an international giant in its field. Its aim,
as described by Latitude Nord, is to exploit the full potential
118 119
of automated production line methods, constantly monitoring
change in an increasingly globalized market.
These standards can be clearly seen in its exquisite home
furniture collections that include bookcases, storage
solutions, wardrobes, beds and sofas. This is also evident
with the expansion of its offerings with the Varenna Brand’s
luxury kitchen collections. Poliform’s growth is also a result
of intuitive collaborations with world-class designers and
architects like Emmanuel Gallina, Jean-Marie Massaud, Soo
Chan, and Daniel Libeskind.
There is evidence of the high production standards and design
collaborations in the products’ high aesthetic and functional
quality, as well as in Poliform’s pledge to guarantee reliability
and longevity over time. Despite these high-end attributes,
Poliform prides itself in making its offerings accessible, and
representing a “winning quality-price-image relationship.”
“
Components and raw materials are selected
and purchased from the very best European
and international suppliers. What makes each
and every Poliform product an ambassador
of Italian style are above all its boundless
creativity, the productive expertise….as well
as the constantly upgraded technological
know-how…
“
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THE MONTREAL SHOWROOM
The newly renovated Poliform Showroom in Montreal
is an impressive initiative of Montreal based company
Latitude Nord, founded by Québec native Sylvain Faucher.
Faucher’s mission, since the company’s inception in 1995,
is “to provide an exemplary representation of original,
contemporary furniture, lighting, and accessories that
exhibit timeless design, form and function.” The two
companies have been working together for 21 years. They
both share a passion for beautiful aesthetics, quality
materials and after-sales service. In fact, Latitude Nord
exclusively represents 55 of the world’s leading furniture,
lighting, carpet and accessories lines.
Montreals’ Poliform and Varenna Showroom
4400 St-Laurent Blvd Montreal,
Québec H2W 1Z5
(514) 287-9038
BUYING LIFE
INSURANCE
USING OTHER PEOPLE’S MONEY
Life insurance is an important financial tool at
various stages of life.
Most often thought of for
income protection when family is young, it also serves
important purposes in estate and tax planning.
When using life insurance as a financial tool, it is
often compared to other financial instruments.
The decision to proceed or not becomes mostly
mathematical as opposed to emotional.
The
Internal Rate of Return is calculated and compared
to alternative investments one can make instead
of paying premiums.
These are the times when
Premium Financing Insurance should be considered.
For the right client profile, Premium Financing
Insurance can be the perfect solution. It allows you
to buy insurance and not “throw away” your own
money to pay annual premiums.
The theory is simple when applied to the right client.
However, it must be well executed and monitored.
The concept is as follow:
1. Client applies for life insurance
2. In parallel, applies with current bank and/or
other specialized lenders to set up a Line of
Credit (LOC) for amounts equal to the annual
premiums
3. When approved for life insurance, client pays
the annual premium
4. Once premium is paid, client borrows from
LOC the amount he just disbursed as annual
premium
5. Bank/Lender will take policy as collateral
6. Upon death, client’s estate will receive
death benefit less the funds borrowed from
Bank/Lender
Interest on the LOC can either be paid annually,
capitalized, deductible or not. How to proceed
with regards to the interest component is looked at
on a case by case basis and adapted to best suit
the client.
As mentioned earlier, this is not a strategy that
applies to everyone. However, anyone that has an
insurance need and believes he could do much
better with his money than paying premiums should
strongly consider this alternative.
For more information on the topic, please don’t
hesitate to contact Groupe Reda.
jreda@groupereda.com
3 7 5 R U E D E L I È G E O , M O N T R É A L , Q C H 2 P 1 H 6
5 1 4 . 3 8 3 . 0 6 6 8 | I T A L B E C . C O M
COLLECTION: LEON D'ORO
COULEUR: FUMO
NEW GALLERY
IN OLD MONTREAL
Since the brand’s inception in 2013, Station 16 has
established a global artistic platform for local and
international artists. It’s humble beginnings began when cofounders
Adam Vieira, aka Whatisadam, infamous Montrealbased
urban artist, and Carlo De Luca, a master silkscreen
printer and art aficionado, decided to carry out a mission.
Adam & Carlo set out to identify, develop and present
innovative artists to the contemporary art scene.
What was once a small operation with a sixteen-station
printing machine, has since grown into three parallel
entities, all with nodding monikers to their commemorative
namesake, Station 16. Largely known for their proud
representation of emerging Canadian talent, paired with
celebrated international artists, Station 16 prides itself on
being reluctant to follow the traditional gallery formula. They
have since garnered the attention of artists and collectors
from all over the world for their industry disrupting
transparency, authenticity, esteemed projects, and a fullspectrum
offering of art experiences and services.
The production arm, and creative space, Printshop 16,
proudly provides artists and collaborators alike with an
environment to develop projects and prints with highly
skilled artisans. It has realized projects all over North
America, and produced prints from local emerging and
leading contemporary artists.
Located on St-Laurent Boulevard in Montreal, Station 16
Editions, the flagship storefront of the original Station 16
Gallery, serves as a cultural landmark for Montreal, and a
hub for art enthusiasts. The all inclusive, accessible space
specializes in the sale of exclusive art prints, collectibles,
merchandise and stationary. It’s more than a store, it is at
the heart and soul of the art community and out team loves
to share knowledge of the art world with our visitors.
Station 16 also specializes in the curation of spaces and has
most recently been part of the production of Texas’ largest
mural on wall of The Line Hotel in Austin. Sandra Chevrier
of Montreal and Shepard Fairey (also known as Obey Giant),
collaborated with Station 16 to create The Beauty of Liberty and
Equality to honour the 100th anniversary of the 19th Amendment.
On July 9th, the Station 16 brand held their first vernissage for their
third operation, Galerie S16, the triptych that encases their full
service art offerings. Situated at 377 Rue St-Paul W, in the historic old
port district, Galerie S16 is exhibiting a selection of both established
and emerging artists. They are offering an eclectic mix that is ever
changing for their clientele both in Montreal and abroad.
The newest gallery was built on the shared love for art between
Adam and Carlo, and their desire to create a luxury brand while
still being inviting and approachable. Reflecting on the last 8 years,
Adam and Carlo notes “much like our beloved community and
city, we are art-obsessed. We are patrons, collectors and creators
before anything else. It has always been our goal to fully saturate
ourselves in all things art”. S16 is their representation of what an art
gallery should be: professional, down to earth and welcoming, while
offering their clients and the artists they represent a VIP experience.
CELEBRATING
CANADA DAY
Italian Style
Entrepreneur, investor and Ferrari collector, Mr. James Upton
of Legacy Luxury Lifestyle, hosted a Covid-conscious ‘concours
d’élégance’’: a Ford vs Ferrari- themed private reception at his
waterfront domain, The Upton Estate, in Senneville, Quebec
on Canada Day. He personally invited fellow members of the
Ferrari Club of North America (FCA) Quebec Chapter, including
President Joe Renda, representatives of Ferrari Quebec and
other select guests and local celebrities. At the event, James
Upton made a donation to ‘Les Entrepreneurs de l’Espoir of the
Charles Bruneau Foundation allowing the FCA to not only reach
but exceed their initial fundraising goal for children in need.
The event raised $70,000 for the cause.
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