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2020 SUMMER MAGAZINE


LA NUOVA

DOLCE VITA

OFFICIAL FERRARI DEALER

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All trademarks and copyrights are exclusively rights of Ferrari S.p.A.



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䘀 唀 刀 一 䤀 吀 唀 刀 䔀 ☀ 䐀 䔀 䌀 伀 刀

洀 漀 戀 椀 氀 愀 爀 琀 ⸀ 挀 愀

䤀 吀 䄀 䰀 䤀 䄀 一 䘀 唀 刀 一 䤀 吀 唀 刀 䔀 ⴀ 䰀 䤀 䜀 䠀 吀 䤀 一 䜀 ⴀ 䄀 䌀 䌀 䔀 匀 匀 伀 刀 䤀 䔀 匀 ⴀ 䤀 一 吀 䔀 刀 䤀 伀 刀 䐀 䔀 匀 䤀 䜀 一 匀 䔀 刀 嘀 䤀 䌀 䔀

㠀 ㈀ 㘀 䐀 䔀 嘀 伀 一 匀 䠀 䤀 刀 䔀 Ⰰ 䴀 伀 唀 一 吀 ⴀ 刀 伀 夀 䄀 䰀 Ⰰ 䠀 㐀 倀 ㈀ 倀 㜀 Ⰰ 吀 䔀 䰀 㨀 㔀 㐀 ⴀ 㜀 㐀 㠀 ⴀ 㤀 㔀

洀 漀 戀 椀 氀 愀 爀 琀 ⸀ 挀 愀



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A MESSAGE FROM OUR

FOUNDER

MESSAGGIO DEL FONDATORE

#MolteniGroup

Dear Readers, Friends and Partners,

We print this edition of Eleganza Magazine during a very

difficult time.

In this context of global health crisis and economic

uncertainty, our strength, determination and compassion

are tested. It is also a moment in time we will use as a

benchmark for our actions, in both our personal and

professional communities. As always, the Eleganza

Magazine team is here to help support local and

international businesses during these challenging times.

We must remain positive; this shall pass.

The Italian spirit has always been an example to follow,

and we see this today more than ever before. With this

in mind, we extend our help to local and international

businesses. If you require additional exposure through

our social media channels, through our contacts and

through our pages, please let us know and we will do

our best to provide support as you pursue or restart

your activities.

You will notice that this issue highlights several Italian

manufacturers and their Canadian partners. We do this

in an effort to support both countries and to sustain an

international rapport that has existed for many decades.

In fact, this has always been one of our main objectives,

creating a bridge between these two equally beautiful

and resourceful countries.

PASQUALE TESTA

Vi presentiamo questo numero di Eleganza Magazine

nella speranza che funzioni come svago, così come

incoraggiamo i lettori a mantenere una mente aperta

verso la crescita continua per tutti.

Grazie e Buona lettura!

VVD— VINCENT VAN DUYSEN

361, RUE DE LIÈGE OUEST MONTRÉAL, QC H2P 1H6

T 514-326-7088 INFO@CVCONCEPT.COM

Eleganza Mag CVC CND_s VVD_019.indd 1 28/02/20 14:02



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AD Beatrice Rossetti - Photo Federico Cedrone

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A MESSAGE FROM OUR

EDITOR-IN-CHIEF

MESSAGGIO DEL CAPOREDATTORE

ANNA GIAMPÀ-FIORILLI

Dear readers,

Eleganza Magazine returns to you during a moment in history

we will speak of for generations to come. We had hoped

to bring you this issue months ago, but like all of

you, we had to realign our priorities in light of the

unprecedented situation.

We are seeing the multifaceted impact of Covid-19

throughout society. It has touched every corner of the

earth and affected every family to some extent. Among

other things, while the situation has forced us to stay

away from our loved ones, it also allowed us to revaluate

the things we hold most dear and take advantage

of the opportunity to embrace the present moment.

And, it is at this most critical time that we must all

come together and rebuild. Humanity has survived

18 thousands of years thanks to its resilience and

the need for companionship. Every generation has

experienced some sort of major challenge, but our

positivity is really what drives us. We want to see the

light, we want to succeed, we want to find solutions.

19

This now-Summer 2020 issue of Eleganza Magazine is

witness to this strength. Throughout these pages we

have reached out to Canadian and Italian businesses

who have been long-time partners in bringing

consumers ingenuity and beauty. We bring you iconic

brands that both inspire and are inspired by the

unbreakable bond between these two countries. Among

them, we highlight the engineering wonder of the

new Roma Ferrari, the modern, yet classic designs of

brands like Minotti and Cassina, and we pay homage

to this strength. We are also inspired by incomparable

food connoisseurs Vanessa Gianfrancesco and

Michelin-starred Chef Eric Gonzalez, who through their

recipes continue to bring joy to their fans during these

difficult times.

In the words of Helen Keller, know that “Although the world

is full of suffering, it is also full of the overcoming of it.”

BLACK BADGE

DAWN

RISING OUT OF DARKNESS

Black Badge is for the fearless. Iconic silhouettes are intensified.

Performance is enhanced. The most audacious expression of Rolls-Royce

delivers a driving experience that is beyond this world.

David O’Shaughnessy

Sales Specialist

514.738.3030, ext. 5208

Anything is possible. To start your journey, contact:

Jacob Benisty

Sales Specialist

514.738.3030, ext. 527

Mathieu Lajoie

Sales Specialist

514.738.3030, ext. 5216

Let Eleganza be your prompt and let’s begin

rebuilding together.

Enjoy! Buona lettura!

8525 boul. Decarie, Montreal, QC H4P 2J2

www.rolls-roycemotorcars-quebec.com



The

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TABLE OF

CONTENTS

TABLE OF

CONTENT

46

COOK LIKE

EVERYBODY’S WATCHING

FOOD

34

MARELLA AGNELLI

FASHION

80

PININ FARINA

DESIGN

86

CINI BOERI

DESIGN

50

FERRARI ROMA

DESIGN

96

PUR VODKA

FOOD

54

MINOTTI

DESIGN

26 27

92ETHIMO

DESIGN

60

THE ST-JAMES

& CHEF ÉRIC

GONZALES

FOOD

66

AQUABRASS

DESIGN

108

OPULENT

DESIGN

74

ON TRACK FOR SUCCESS

BUSINESS

114

90 YEARS OF

INNOVATION

DESIGN



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YOUR VISION. UNRESTRICTED.



PRESIDENT & CEO

PASQUALE TESTA

Plus de 3,500 tapis

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Faits à la main

Vente

ASSOCIATE FASHION EDITOR

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DESIGNER AGENCY

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Eleganza Magazine is published by Testa Marketing Inc. Neither this publication nor any part of it may be reproduced.

All information in Eleganza Magazine is checked and verified to the best of the publisher’s ability, however, the publisher

and staff cannot be held responsible for mistakes or omissions in the publication.

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They say behind every great man is a great woman and

Marella Agnelli is a woman who embodies that and

so much more; not only as a wife, but as a woman

rising to her own capability and attaining her own

status and success.

34 35

PHOTO : VANITYFAIR.COM

BY FRANCESCA MUIA

MARELLA

AGNELLI

REMEMBERING THE TIMELESS

STYLE OF AN ICON

The Italian noblewoman, art collector, socialite and

style icon was a true example of simple elegance.

She was married to the famous Fiat chairman Gianni

Agnelli and stood by him through every low and every

triumph, always a pillar of great strength and grace.

Her 1953 wedding to Agnelli would seal her position

at the height of international society. In a sense they

were the “it” couple when it came to fashion and

lifestyle. Their marriage lasted 50 years until the Fiat

mogul’s final days in 2003. As a couple, the Agnellis

were icons of the late-twentieth century elite. Truman

Capote, a friend of Agnelli’s, once wrote for Vogue in

1969 and described them as “taut and trim as wellmade

rope...lively and sophisticated, like a fast game

of chemin de fer.”

Marella Agnelli was born Donna Marella Caracciolo,

in Florence, as a member of the House of Caracciolo,

the high Italian nobility. Born to a Neapolitan father

and American mother, Agnelli worked in fashion and

had a varied career in the art world. In her early years,

she went to school in Paris, and then lived in New

York, in the city’s

prestigious

Upper

East Side, where she

worked as an

assistant to German

photographer

Erwin Blumenfeld.

She was an avid

gardener

and

was an author of

many books on

gardens and often

photographed

most of the content.

In her later years

she oversaw the

opening of the art gallery, Pinacoteca Giovanni e Larella

Agnelli, built on the rooftop of the former Lingotto Fiat

factory in Turin. After her husband’s death in 2003 she

embarked on one of the largest house-restoration and

garden creations of a lifetime in Marrakech, a place

that both Marella and her husband were attracted

to almost 50 years before. When American garden

designer Madison Cox received a call from Signora

Agnelli back in 2003, he says he knew he was dealing

with a “formidable legacy.” Cox says he learned from

Agnelli “not to be afraid of being simple without

being minimalistic.”

Marella Agnelli: The Last Swan. #hotbook | FIFI.COM

PHOTO : Style Inspiration: Marella Agnelli Princess of Style

COOLCHICSTYLEFASHION.COM



Agnelli was an occasional editor and photographic Agnelli, the ‘last swan’, died just last year at age 91.

contributor to Vogue magazine. The magazine first noted She was known and will always be remembered for

her in 1949 as a “Neapolitan debutante princess of swannecked

beauty.” She often appeared in Vogue, and in short haircut for most of her life but wasn’t afraid to

her impeccable taste and poise. She kept a signature

1963, was named to the International Best Dressed List have a little bit of fun with her fashion. Like a true

Hall of Fame. Agnelli had the means to dress any way Italian, she loved a little color or print in her wardrobe,

she pleased, but always chose elegance and modesty, but everything she wore had an easy elegance to it.

never daring to be too extravagant. The late great Her style was so timeless that her gowns can still be

designer Oscar De La Renta once said of the style icon, worn today and not look outdated. Streamline cuts,

“Agnelli was always extraordinarily unpretentious... sleek silhouettes, bold splashes of color and alwaysmodest

looks were her trademarks. Looking back at

she’s the richest person I know who always wanted

to look poor.” Her personal elegance complimented photos, one also cannot help but notice her statement

designs by Balenciaga, Givenchy, Pucci, Valentino and jewellery: easy to spot because she never wore too

Jacques Fath.

much thus allowing a piece to really stand out. A bold

The reserved tastemaker and socialite was also coral earring, a chunky pearled necklace or a regal

known to be part of Truman Capote’s circle of broach were among the favored embellishments to

“swans”: ‘wealthy, stylish, and well-married women her powerful looks. She never appeared restricted

friends whose company he adored’ because they and her clothes looked like they were made around her

had ‘created themselves’ and ‘had stories to tell’. body, never like they were wearing her. This icon’s style

According to Capote, Agnelli was the European is a true example of what modern elegance should be

swan “numero uno”. This flock of swans included more like today: simple while still making a statement.

Babe Paley, Gloria Guinness, Lee Radziwill, and

Jacqueline Kennedy Onassis.

36 37

PHOTO : Style Inspiration: Marella Agnelli Princess of Style COOLCHICSTYLEFASHION.COM

PHOTOS : Style Inspiration: Marella Agnelli Princess of Style COOLCHICSTYLEFASHION.COM



WOMEN’S FASHION

2

STEP INTO THE SUN

FRANCESCA MUIA | FASHION EDITOR

As our world is experiencing one of the most

difficult times in history and major global change is

happening at a rapid daily pace, we are required to

bring our regular routines to a halt. This standstill,

however difficult it may be, also has a silver lining.

Since we can only control so much, we must focus

on the ways of bringing happiness and ease into

our homes. Although it is hard to shift our mind

space to positive thoughts, it is hope for brighter

days and keeping busy with things that bring joy

38 39

that keep us going.

1

Fashion has always been an escape, a form of

self-expression, a way of speaking without actually

saying a word. Fashion lovers, influencers and

designers alike are still inspired by runways and the

beauty of personal style. Many turn to fashion as an

outlet for their mind and creativity. Now more than

ever, fashion has geared farther away from specific

trends and more to your personal style being the

new trend. The runways present an array of looks

and pieces that don’t necessarily pertain to a certain

trend, but rather give you ideas on how to create

your own looks. Even if we are spending more time

at home this summer, there is still value in looking

and feeling our best. Let us continue to be inspired

by fashion and color and all things creative. In

anticipation of the calm after this storm, here are

some runway styles to bring freshness and newness

to your wardrobe, and ultimately your mood.

1. RAINBOW SORBET

Sweet and soft tones of sorbet-inspired

colors are on everyone’s menu for this

summer. Take a chance on minty greens,

lovely lavenders and peachy pinks

to lighten up your neutrals. It’s never

too soon for an all-over monochrome

dive into color, but you can also try

incorporating a piece like a blazer, scarf

or denim. In anticipation for light-hearted

days, bring on the optimistic shades.

2. BEYOND THE BEDROOM

The silk pyjama and bedroom inspired

trend still stand strong as we transition

into warmer temperatures. Slip dresses

and silky separates are perfect to layer or

pair with casual separates. They give an

easy, breezy feel which is refreshing

after being bundled up all winter. They

also provide the perfect balance of

comfort and function for those ‘workingat-home’

days.



3

5

3. THAT 70s VIBE

In fashion, a nod to a past decade always surfaces, and

the 70s era is a popular one. This style comes to life a little

detail at a time. The key is adding in a little element with

that 70s vibe and not attempting too much all at once.

Think high-waisted pants and shorts, wide flared bottoms,

large collar shirts and some

psychedelic prints.

4. ONE WITH NATURE

40 41

4

Even if your style is more a glamour getaway

over outdoorsy hike, infusing some leaf prints or

safari-styling into your looks is sure to cheer you

up. Let the utility trend of cargo style pockets and

crisp fabrics lead you on a safari chic adventure,

on a city stroll or leisurely sitting poolside in your

own backyard. We also saw raffia on the runways,

which to be quite honest, doesn’t look too

comfortable, but represents the idea of earth’s

nature fibers like cotton, linen and silk blends,

breathable and comfortable; these fabrics are

perfect for the summer sun. As the months get

warmer, you will see a bit of the tropics with some

leafy prints and jungle inspired graphics come your

way; think Jennifer Lopez’s iconic green Versace

dress, with a bit more coverage of course!

5. SPRING SUITS

To no one’s surprise, suits are still strong with a

few fresh updates. The three-piece suit has dual

meaning, with either a vest or a newly added duster

waistcoat to give some interesting layers. Summer

also brings with it the Bermuda or walking short suit.

Soft neutrals and muted colors along with pinstripes

give suiting the subtle yet bold step forward for a new

season of meetings and business; even the virtual ones

where the boardroom is your living room. Dressing the part

is always half the battle when it comes to being productive

in the workplace.



MEN’S SUMMER FASHION

3

FRANCESCA MUIA | FASHION EDITOR

1

2. UTILITY TREND

3. BOWLING TEAM OR RUGBY PLAYER

Pockets, pockets and more pockets trotted down runways

Fun and light-hearted bowling shirts and

for menswear. The utility trend for both men and women

rugby stripes have returned to menswear.

is still present through cargo pockets and “safari-chic”

The bowling shirt, with its billowing

fabrics and silhouettes. Comfort and chic meet in this

silhouette and open collar, came in an

trend. The key pieces? Field jackets and safari jackets.

array of colors and patterns on the Spring/

From the many-pocketed hooded cargo jackets at Prada

Summer runways. Journey over to the

and ultra-luxe suede and leather styles at Fendi and Tod’s.

tropics with these vibrant shirts, echoing

Nineties cargo pants have also made a comeback in this

a young Leonardo Di Caprio in the 1996

utilitarian trend for a cool adventurous vibe. Whether with

Romeo + Juliet film by Baz Luhrmann or a

drawstring ties for a more cinched waist or loosely flowing

member of Hawaii 5-0. The rugby shirt, with

with larger-than-life pockets, the cargo is this season’s

its ribbed collar and broad, bold stripes, is

weekend trouser of choice. Some of the best cargo pants

the perfect balance of low-key and fashion

to be found in Paris were billowing and workwear-inspired

statement piece. This alternative combines

42 43

2

at Lanvin and Louis Vuitton.

rugged athleticism and somewhat polished

all in one.

4

4. DOUBLE DENIM

1. EFFORTLESS COMFORT

Classic elegance goes out the window, ushering in

a new style that places freedom and comfort at the

forefront with slightly oversize tops and looser fitting

bottoms. Oxford shirts are seen with a more relaxed

fit taking the win over slim fit. Not only in casual wear,

but even in suiting pieces we can see a more relaxed

aesthetic. The double breasted blazers jackets have

dropped their necklines creating a shallower doublebreasted

opening or one-and-a-half-breasted suiting,

as Brunello Cucinelli would call it.

Denim had a strong

presence in both Paris

and Milan. It was most

commonly seen in the

form of double denim

two pieces - think

patchwork denim jeans

and riding jackets at

Versace, and denim suits at

Loewe. If double denim isn’t

really your thing, then wear

them separately and think out

of the box beyond just jeans;

by infusing a denim shirt or

jacket into your look.

2



5

5. AUTUMN COLORS FOR SUMMER

Don’t shy away from color this season, especially

autumn tones. Yes, that’s right! We are seeing an array

of moody autumn tones like copper, maroon, bronze

and burgundy. This color trend is demonstrated so

elegantly in suiting ensembles at Italian tailoring

powerhouses Zegna, Ferragamo, Canali and Brioni.

6. WORN, DISTRESSED AND DYED

44

There was also an ode to

punk with a little “messed

with” look for menswear

this season. We saw bleachsplattered

denim jackets

and over-dyed two-piece

co-ordinating outfits.

At Versace, patchwork

bleached shorts and

jacket sets, while at

Ermenegildo Zegna

and Dior the look

was more refined,

with liquid colours

bleeding through

two-piece coordinating

outfits. Just

when you thought the

colorful tye-dye style from

the Woodstock era had

been laid to rest, it’s not yet

so. Be inspired by an artsy

camouflage print by Rochas

or a graphic splatter look by

Valentino.

6



AN INTERVIEW BY: MICHAELA DI CESARE

COOK LIKE

EVERYONE’S

WATCHING

CHEF VANESSA GIANFRANCESCO BRINGS

TALENT AND PERSONALITY TO HER CRAFT

Vanessa Gianfrancesco has taken Montreal’s culinary scene

by storm. She is a frequent contributor to the Marilyn Denis

Show and an overall social media icon. In her spare time

(kidding), she hosts Let’s Brunch, Pressure’s On and One

World Kitchen on Gusto TV and CTV. Vanessa sat down with

me to talk food, joy and fussy eaters.

46 47

CAN YOU GIVE US AN

OVERVIEW OF YOUR FOOD

JOURNEY? WHAT WERE THE STEPS

TO BECOMING CHEF VANESSA?

WHAT WAS THE TRANSITION

TO COOKING ON TELEVISION

LIKE FOR YOU? DO YOU EVER GET

STAGE FRIGHT?

I always say I got my big first break when

I was 18 months old rolling out pasta

alongside my grandmother. Any chance

I had I would be in the kitchen cooking. I

would beg my mom to keep me home from

summer camp so I could stay home to cook

with my grandmother.

Despite my passion, I didn’t pursue cooking

until later on in my life. I went to university

with the intention of becoming a lawyer.

Once I completed my bachelor’s degree,

I decided to take a break and have a Julia

Child moment. I enrolled at the ITHQ where

I fell in love with cooking all over again.

Once I completed my degree, I started

to build my brand CookingwithV. I was

teaching cooking classes while managing

a corporate event planning company. The

very day after I launched my website,

GustoTV contacted me and asked me to

audition for a cooking show. It was one of

those moments when the stars aligned.

Making food on television is a HUGE

transition for any chef; mainly because

you are not the one cooking!!! While you are

the one creating the recipes and coming

up with the ideas, there is always someone

making your recipe to ensure that whatever

you make is going to look great on camera.

It’s very hard not to have your hands in

everything. I had to work on letting go!

WHAT DOES THE “ART OF

LIVING WELL” MEAN TO YOU?

To me, living well means waking up

every morning with the ability to

smile, work, hug my loved ones and be

free to be the best version of myself.



I NOTICED ON YOUR INSTAGRAM PAGE YOU

SHARED A RECIPE FOR A HEALTHY VERSION

OF PASTA WITH RAPINI AND SAUSAGE. DO YOU

ANSWER A LOT OF QUESTIONS ABOUT HEALTH

CONCERNS? WHAT DOES HEALTHY FOOD

MEAN TO YOU?

So many people are more health conscious lately and I’m

so happy about that because that usually means people

are getting back into cooking for themselves! This is where I

can help.

Italian food gets a bad rap for being unhealthy and filled with

cheese and carbs. While Italians definitely have indulgent

recipes and traditions, it is also a SUPER healthy way to eat!

If we followed our grandparents and their Mediterranean diet,

we would be eating lots of dark leafy greens, beans and whole

grains. That being said my mission is to go back to basics in

Italian cooking and really try to make recipes grounded on

the garden to table concept. We are what we eat and I think

that a healthy version of rapini and sausage pasta is just one

of the many ways we can enjoy Italian traditions with

wholesome ingredients.

COULD YOU SHARE SOME TIPS FOR

HOSTING AN UNFORGETTABLE ELEGANT

BRUNCH?

I love to build large brunch boards with a mix of store

bought and homemade things! Bagels, croissants, danishes,

banana cake, bacon, sausage, fritatta, jams and preserves, etc.

I like to mix sweet and salty and this way there is something

for everyone! My tip for entertaining is to always make a

little and buy a little. This way you can enjoy your brunch with

your guests.

WHERE DO YOU FIND INSPIRATION?

Travelling! I love to watch how different people enjoy and

combine different flavours. Let’s face it, nobody is reinventing

the wheel. It’s all about your spin on classic recipes.

IF YOU COULD PREPARE A MEAL FOR

ANYONE LIVING RIGHT NOW, WHO WOULD IT

BE?

YOU SEEM GENUINELY HAPPY AND

JOYFUL ALL THE TIME. WHAT’S YOUR SECRET

INGREDIENT?

Jace (my son) and Gianfranco (my husband). I cannot tell you

how much I love to see their reactions to the foods I make.

They are the best taste-testers.

48

I am grateful for life. Even though we all experience ups and

downs I try to focus on the positive in my life, and that means

making sure the people I spend time with live in a similar way

and carry that positive vibe.

49

My secret ingredient is to laugh, nothing makes me happier

than laughing.

HOW DO YOU PLAN TO APPROACH FOOD

APPRECIATION WITH YOUR CHILD? ANY TIPS

FOR PARENTS WITH PICKY EATERS?

I am most content when feeding my munchkin! I’ve been cooking

for him since his first bite.

I am definitely making him try a little bit of everything, for

instance I recently made him a mango mint puree and blueberry

chicken, among other creative meals. My tip for most parents is

have your kids try everything and don’t give up when they don’t

like it because it takes many tries before the palate accepts and

enjoys new flavours.



BY BARBARA COLACCI

FEAST YOUR

EYES ON THE

FERRARI ‘ROMA’

The ‘New Dolce Vita’

When it comes to describing Maranello’s newest creation, we

cannot be at a loss for words. Truthfully, so many adjectives

come to mind! Unveiled online in November 2019, the Ferrari

Roma (Type F169), is a coupe worthy of its predecessors, with

a name worthy of its origins.

Its sleek, classic look and timeless elegance bring back

50 51

nostalgic mid-century elements to which the automobile

owes the “New Dolce Vita” name. As Ferrari itself describes it,

“With its distinctive flare and style, the car is a contemporary

representation of the carefree pleasurable way of life that

characterised Rome in the 1950s and 1960s.”

Ferrari has brought back a front-engine car with a 2+ fastback

coupe design, one with perfectly lined proportions made to

mask its signature power under the hood.

The designers’ aim of minimalist elegance is achieved by

eliminating gratuitous and unjustified decorations. The

Roma’s smooth shark-nose effect in the front, and smaller

taillight assembly in the rear are a result of technological

advancements that bring both additional power and iconic

form to the car.



WHAT DOES THIS FERRARI REPRESENT?

Beyond anything else, Maranello considers the Roma “the pinnacle

of performance in its category.” In fact, as with previous models, the

turbo charged V8 engine, already a winner of the International Engine

of the Year for four consecutive years, in this automobile’s version

attains 620 cv at 7500 rpm. Coupled with the recent 8-speed DCT

gearbox, the recipe for a Ferrari lover’s dream is guaranteed.

Interior Design and Integrated Architecture

Although Ferrari is certainly known for its engine; its aesthetic

rivals none. The “integrated architecture” approach adopted by the

company with this car, “defines a sculptural volume in which the

interior elements are in material continuity with each other and a

natural consequence of each other,” as so poetically described by

the luxury car brand itself. The front-passenger seat appears to be

cocooned by the curved dashboard, flowing seamlessly into the

doors and the console area.

Also different from previous cars, Ferrari has added an infotainment

centre, with 8.4” touchscreens for both the driver and the passenger,

52 53

as well as a series of driver assistance and safety features, confirming

the car as a grand tourer, as well as a fast track car.

Let’s however not forget the main reason why Ferrari lovers purchase

the luxury vehicles to begin with, they are remarkably fun to drive!

Have you ordered yours yet? Deliveries are set to begin Summer 2020.

V8 turbo charged engine

3.4 sec (0-62 mph)

235.3 cu in (total displacement)

456 kW (maximum power)

290,000$ CND - starting price



The Minotti name has been a

staple in Italian contemporary

furniture design for over

seven decades. Any aficionado

or industry expert will know,

Minotti is synonymous with

high quality manufacturing

tradition and unparalleled

style in both the residential

and hospitality segments.

The definition of “Made in

Italy” is in its core.

Established by Alberto Minotti in 1948, the

company’s origins are rooted in a family’s passion

and established tradition for top grade work. The

Minotti company grew alongside Italy’s post war

industrial boom of the 1960s.

It is a company that boats strong family ties,

allowing it to flourish over the decades. It is not

simply a question of handing over responsibilities

to the next generation but ensuring that the next

generation will be as passionate about the work

as the previous one.

With the transition from Alberto, to his sons

Renato and Roberto, in the 90’s, the Minotti

brand also experienced a transition to high-tech

manufacturing solutions, but one thing has never

changed: the company’s reputation for handcrafted

quality is known world-wide to this day.

The brand’s constant growth and evolution since

it was first established has certainly not been by

chance. Work ethic is one of the values that the family

passes on from one generation to the next. The

long-term vision is shared by a third generation

of dedicated men and women who carry that

torch with pride. Today’s successors; Alessio,

Alessandro and Susanna are the first of their

family to face the challenges of a new multicultural

and digitized era.

54 55

As a long-standing international brand, Minotti’s

growth is a combination of strong leaders and

highly talented artisans, as well as a deep rooted

“Minotti code”, which is to never relent on the

principle of “innovation in the spirit of continuity”.

Rodolfo Dordoni’s dedication to Minotti is based on

the shared key principle of innovation in the spirit

of continuity. In addition, Dordoni adds, “Vitality,

consistency, commitment and passion are the

foundation of our partnership and of our shared

vision, converging into a variety of projects and

initiatives, that will guide us toward the future.”

Delcourt’s Grainville collection has been described

by Architonic.com “as a seating system focused on

an interplay of curves and of marked light strokes.”

The French designer’s genius is also highlighted

in Minotti’s Dan table series, inspired by the

minimalist movement.

Staying true to its international character other

collaborations have included the outdoor seating

Quadrado collection by Brazilian designer Marcio

Kogan. The collection is “inspired by the classic teak

duckboard used in the yachting industry to facilitate

the outflow of water. It is a modular system consisting

of suspended square platforms that furnish

outdoor spaces with exceptional lightness

and flexibility.”

Other collaborations include that of famed Canadian

born designer Oki Sato from the Japanese design

firm Nendo. In fact, the designer’s Tape collection,

as described by Minotti is created with a distinctive

ironic approach and overturns the traditional idea

of supporting feet that come out of the body of the

seat, and places them externally to the structure

itself. These last were launched in 2018 and marked

the debut of the collaborations with the Minotti

brand, which then continued the following year.

BY BARBARA COLACCI

MINOTTI

INNOVATION IN THE SPIRIT OF CONTINUITY

The Minotti Studio, is a testament to the company’s

genuine commitment to its code, and it is its heart

and mind. It is here where all of the skills of the

creative supply chain, from architecture to interior

design, from prototyping to engineering,

from graphics to visual, from

marketing to communication,

are encapsulated.

OUTSTANDING

COLLABORATIONS

Minotti prides itself in

partnering with some

of the world’s most renowned innovatice craft.

The long standing and strategic collaboration with

Art Director architect Rodolfo Dordoni, as well as

the more recent partnership with Christophe

Delcourt, among others, is a testament to the

company’s mission.

Angie armchair, GamFratesi design

Daniels seating system, Christophe Delcourt design



More recently and with a continued long-term

vision of bringing into the Minotti fold

distinguished design studios, the Italian

company extends an invitation to the Danish

design firm GamFratesi. Headed by creatives

Danish Stine Gam and Italian Enrico Fratesi, the

firm’s style “draws on classic Danish furniture

and craft tradition, as well as the classic

Italian intellectual and conceptual approach.”

In fact, a quick look at the 2019 Angie collection

and the elegant Shelley armchair reinforces

this statement

Oki Sato, Nendo Studio

56

Company Headquarters

Via Indipendenza 152

Meda, Italy

Info@minotti.it

West seating system, Rodolfo Dordoni design

www.minotti.com

Quadrado seating system, Marcio Kogan / studio mk27

West ottomans, Rodolfo Dordoni design

Minotti describes the design and the use of a

new technological process in this line as follows,

“Behind the apparent simplicity of the design lies

an advanced technological process used to make

both the padding with different textures of foam

and the saddle hide or leather bustier, made using

two different Baydur® moulds, which perfectly

follows the curved line of the armchair.”

Shelley armchair, GamFratesi design

Wedge table, Nendo design



LEVANTE

The Maserati of SUVs

Daniels seating system, Christophe Delcourt design

58 59

THE FUTURE OF THE ITALIAN DESIGN INDUSTRY

What does Minotti bring to the furniture design industry

with these precious collaborations? The honor to provide

its clients a multifaced collection, and an assembly

of uniquely designed pieces and of “eloquently

individualized contributions, rooted in vibrantly diverse

cultural backgrounds.”

Yet, Minotti always remains true to its signature elegant

shapes and discreet designs, because it is crucial to

the brand that continuity be deeply embedded in the

company’s DNA.

Minotti is truly the epitome of Italian design, and its

yearly appearances during Design Week at the Salone

del Mobile di Milano , are a testament to the company’s

longevity and the customer’s need to always expect

the absolute best from the Italian brand, as a leader in

its industry.

The brand is currently present in 63 countries, with 37

flagship stores and 400 authorized dealers.

A Force of Nature

Levante is a wind that blows across the Mediterranean,

transforming from benign calm to gale force in an

instant. The Maserati SUV that bears its name assures

such mighty power always remains under complete

control. With the stability of Maserati Q4 intelligent

all-wheel drive, the Levante maintains its refined

composure even when the going gets tough.

CANADIAN AUTHORIZED DEALERS

Calgary

Shaun Ford

1184 -3 Street SE

Info@shaunfordandco.com

Montreal

Latitude Nord

4410 Boul. St-Laurent

info@latitudenord.com

Toronto

Interior Elements

102 Berkeley St.

contact@ieinteriors.com

Vancouver

Living Space

120-1706 West 1st Avenue

shop@livingspace.com

MASERATI MONTREAL 8525 Decarie, Town Mount-Royal, QC 514-738-3030 maseratimontreal.com

MASERATI LAVAL 1750 Chomedey, Laval, QC 450-238-8000 maseratilaval.com



BY BARBARA COLACCI

LE

ST-JA MES

and it’s French Masterchef

ÉRIC GONZALEZ

Whether you are looking to reserve for a large party,

a corporate event, or a romantic dinner for 2, James

Le Restaurant is a destination you will want to always

keep in mind.

The upscale Hotel St-James is housed in

Michelin starred Chef Éric Gonzalez is the

one of Old Montreal’s signature landmark

Master of this culinary oasis. Internationally

buildings. Who knew that a restored

renowned he aspires daily to reinvent,

Merchant Bank building built in 1870 would

and reinterpret classics from his roots in

one day be home to one of the city’s most

Provence, all the while incorporating what

elegant hotels and prestigious restaurants.

his adoptive province of Quebec has to offer.

As a member of the prestigious association

of French Master Chefs, his focus is using

The hotel’s traditional European fresh ingredients to create ever changing

atmosphere marries perfectly with the seasonal menus for all occasions.

city’s vibrant reputation as both one

of Canada’s primary touristic cities, and its

stature as a food haven. Montrealers and

tourists from around the world arrive at

Le St-James for its unparalleled bespoke

customer service, its elegant and formal

Those who know Chef Gonzalez will tell

you that he is an excellent communicator

and can easily transfer his vision to

his team.

rooms beset with marble and high-end

furniture, its luxury spa services, and most

We had the great honour of interviewing

of all, for its fine food.

him and what transpired from the

conversation mostly, was his passion for his

In fact, Le St-James not only boasts one

of the city’s finest restaurants, James Le

Restaurant, but one of the world’s finest

work, the great appreciation he has for his

past teachers, and paying it forward to the

new generation.

chefs. Eating at James Le Restaurant has

been described as “a magical journey for

your palette”. As their site states, “here you

will discover unique menu offerings inspired

by both tradition and current trends.”

We asked Chef Gonzalez what inspired him

to become a Chef, and it was surprising to

hear that his childhood dream was quite a

different one.

60 61



Growing up in the south of France, he was following

a path towards becoming a professional goalkeeper.

Fortunately, Éric suffered an injury and could not continue

this journey.

His first love for cooking was inspired by his mother. His voice

is filled with happiness as he recounts the aromas in his mom’s

kitchen every time he would enter the house. Etched forever

in his memory that time when he asked his mother for a piece

of dough to help prepare that first apple pie, and the many

times after in his home kitchen, that made him fall in love with

the trade.

The Chef recounts that his most significant experience, was

when he was given the opportunity to open the Casino of

Montreal’s restaurant, L’Atelier de Joel Robuchon. This occasion

allowed him to travel back to France to further his studies and

return to lead his kitchen with this additional knowledge. He

defined this as, “the cherry on the cake” experience of his

career up to that date.

Today, he leads a fantastic team at James Le Restaurant, one

which he speaks of with great pride. Since his arrival, he has

inspired and coached his team to find the kitchen’s identity

and reaise the restaurant style and reputation.

This led him on different experiences, starting in his

hometown. While his friends sunbathed at the beach during

the summer, Éric’s early morning wake-up calls began at 4 am

to help prepare for a local bread shop. His love for cooking

did not waiver, and he was lucky enough to live in a country

boasting the world’s top culinary establishments.

When asked about the legacy he would like to leave behind, he

explains that although he understands he is seen as a mentor

by many members of his team, he only sees himself as “a guy

with 35 years of experience.” He continues by explaining that

his purpose is to pass on his knowledge to the next generation

62 63

of chefs, and that this “partage” as he puts it, and motivational

Trained at l’École Hotellerie de Nice, he graduated first in

leadership is what creates strong and capable team members.

his class, a confirmation he had to also give his father who

As one expert states, “He is a leading authority on gastronomy

would then support him in this passion.

in both France and Quebec. Chef Gonzalez is undeniably at the

top of his game.”

We discussed some of Chef Gonzalez’s most significant

experiences and the cultural shock he encountered when

working in New York City for the first time. He informs us that

there were several significant moments that marked his life

and that led him to where he is today.

His 3-year apprenticeship with renowned 3-starred Michelin

Chef Bernard Loiseau (1951-2003) allowed him to quickly rise

within the industry, and at only 19 years of age Gonzalez

was appointed “Chef de Partie” in Loiseau’s restaurant. He

continues on this path, and at the young age of 27 the Chef

was awarded a much coveted Michelin star working at the

Clairefontaine restaurant in Luxembourg.

He finally reminds us that good food and fine dining is above all

about pleasure that should be shared. Le Saint James offers its

patrons breakfast, business lunch and dinner menus, with a

special 3 course table d’hôte on Tuesdays starting at $50.00.

There are also elegant Jazz nights every Friday starting at 7

pm. Its extensive wine selections will be proposed to you by

the sommelier, who is sure to match your preferred menu

choice with treasured wines from some of the world’s most

prominent producers, including Quebec vineyards.



MOZZARELLA SORBET

WITH TOMATO JELLY

FOR THE TARTARE

4 tomatoes

2 green onions

4 basil leaves

2 tablespoons sherry vinegar

2 tablespoons extra virgin olive oil

4 PORTIONS

FOR THE SORBET

300 gr crushed tomatoes (as tomato sauce)

6 basil leaves

25 gr sherry vinegar

1 tablespoons Dijon mustard

2 spoons of honey

BRINGING THE RICH

FLAVORS OF ITALY,

Home

MOZZARELLA GRANITA

2 balls of fresh mozzarella

½ liter of milk

1/2 clove of garlic

TOMATO JELLY

200 gr of tomato pulp

2 gelatin sheets

ADDITIONAL:

1 bag of puffed rice

PREPERATION FOR THE MOZZARELLA GRANITA :

Heat the milk, garlic and mozzarella cut into 5mm pieces using a

hand mixer, then pass through a fine strainer, taking care to squeeze

it well, put the liquid in a plate and put it in the freezer.

PREPERATION FOR THE SORBET :

Season your crushed tomato as needed, mix to have a very smooth

puree, and then put in an ice cream maker to obtain the sorbet.

Keep in the freezer.

PREPERATION OF THE TOMATO JELLY :

Put the gelatin to soften in a container with cold water, slightly heat

the tomato pulp, add the softened gelatin, then once melted put in

the refrigerator.

PREPERATION OF THE TARTARE :

Dice the tomatoes, chop green onions and basil, add olive oil and

vinegar, adjust seasoning.

PLATING :

Using 2 half sphere molds, make a ball of tomato sorbet and roll it in

the puffed rice.

Put the tomato tartare in the center of the plate.

Add the scoop of tomato sorbet in the middle, scrape the mozzarella

with a fork, and place the snow-like mozzarella shreds all around the

plate.

Perfect the plating and add dots of tomato jelly on and around the

plate.

Voilà!

CONTACT INFORMATION

355 RUE SAINT JACQUES

MONTREAL

TEL. 514.841.5000

Whether you are looking

to reserve for a large

party, a corporate event,

or a romantic dinner for 2,

James Le Restaurant is a

destination you will want to

always keep in mind.

Deli Meats . Cheeses . Oils & Vinegars . Pasta & Rice . Coffees . Beverages . Sweets

Imported from Ity



AQUABRASS

A CANADIAN FAUCET MANUFACTURER

Aquabrass began its journey in 1986 as a

distributor of Italian faucets to Montreal

upscale decorative plumbing boutiques.

More than three decades later, the company

is recognized as a full fledged and trusted

international brand name, designing,

engineering and custom finishing its

products in Montreal. With 4 warehouses

and an extensive client network across North

America, Aquabrass supplies residential

homes on a daily basis, as well as large scale

condominium and hospitality projects, and

senior citizen residences, thus gaining the

worldwide acclaim of designers and architects.

BATHROOM | TUBO COLLECTION

BATHROOM | MB2 COLLECTION

66 67

The Aquabrass state-of-the-art custom plating

plant is the perfect blend of technology,

craftsmanship and a devoted commitment

to the environment that exceeds North

American ecological standards. In- house

expert artisans handle every part of

production, applying traditional hand-made

techniques combined with modern high-tech

equipment that guarantee close to zero air

and water pollution.

“We identify ourselves as an urban faucet

maker,” affirms Tony Masecchia, Aquabrass

CEO. “We own many mechanical and

design patents, which our Montreal team

has developed over the years. We always

push our boundaries to ensure that the

beauty of our products is equalled by their

functionality and durability. Our creativity and

expertise are now coveted by many European

faucet brands.”

BATHROOM | TOSCA COLLECTION

BATHROOM | CURA COLLECTION

BATHROOM | B-JOU COLLECTION

BATHROOM | LE MOUNT STEPHEN MONTREAL 46

“The quest for well-being is a growing

priority for consumers nowadays,”

continues Mr. Masecchia, “we are

very proud to be a pioneer in the

home-spa products development.

First launched in 2009, our Cura

rain heads provide an authentic

home spa experience. Sold

internationally, the extensive series

of Cura offers a mental and physical

boost with multiple functions such

as chromatherapy, aromatherapy,

sound, and an array of water jets

(waterfall, mist, and rainfall), all

in the safety and comfort of your

own home.” Discover all Aquabrass

designs and faucet collections at

aquabrass.com



BY BARBARA COLACCI

DISRUPTIVE LUXURY

An International Showcase of Uncommon Flare

68 69

What is M.C.F Curated Showroom collaboration lines, is collaborating with M.C.F and hosting a unique

with Latitude Nord, and what is its intent?

selection of M.C.F Showroom items in its own space.

The chosen exhibit pieces provide a distinct flare to a

The innovative Concept Boutique Showroom, is the flexible and elegant space that adapts well to the brands

exclusive North American destination for elite shoppers represented in Poliform’s newly renovated showroom.

or resellers who do not settle for anything less than It is a distinctive project that brings together Italian

what the international luxury fashion and design fashion, design, and interior design innovations worthy

market can offer. Its collection of carefully curated of new global trends. In fact, not only are some of these

bags, accessories and footwear brands all present an creations worthy of new global trends, often they set

independent and contemporary flare and aesthetic, the new trends!

rarely seen before in the North American market.

The M.C.F Showroom site states, “Our thoughtful

Each of the brands and designers represented by M.C.F selection process creates a family of brands we strongly

Showroom possess strong image and brand identities, believe in, that embody unique aesthetics, innovation,

and which in some cases can de described as disruptive creativity, passion, boldness and uncommon flare.”

in their niche. These distinctive and unique styles are

further enhanced by carefully designed presentations The M.C.F Showroom does not limit itself to a handful of

Where Furniture Design Meets Fashion Design

We have a true treat for Eleganza Magazine’s interior design and fashion lovers!

Eleganza Magazine has the honour of covering an exclusive Montreal-based fashion and

furniture design haven. It is truly a collaboration between titans, and the result is the M.C.F

Showroom situated in Latitude Nord’s Poliform showroom on Saint Laurent Boulevard.

and attentive details to its the displays.

It is therefore not surprising that Montreal’s own

Latitude Nord, who exclusively represents 55 of the

world’s best furniture, lighting, carpet and accessories

brands, in fact, it continues to search for brands to add

to its luxury portfolio, as long as they embody the traits

they aim to highlight in their exhibits.



Creative Director Joy Uche adds, “We are gradually establishing

these fashionable labels within the best retailers through a

tailored distribution strategy that respects their brand image

and identity. We pride ourselves as one of the innovative

leaders in this area.”

The brands currently exhibited in the Saint Laurent showroom

are not elusive. In fact, much like the furniture brands

represented by Latitude Nord, these are labels that have

already achieved great success in the European markets. The

Showroom’s intent is now to distribute to a very select, and

limited number of independent shops and fashion chains.

With exclusive distribution rights in the North American

market, and the additional opportunity of showcasing its

Made in Italy designs in collaboration with Latitude Nord,

M.C.F Showroom will foreseeably see much success in its

mission.

Uche adds, “With a growing client base our philosophy and

focus is on integrity when working with clients and building

70 71

longevity with them. In a global context, we place great

importance on establishing individual relationships with

each of our brands and our clients.”

It seems that both Latitude Nord and M.C.F share common

principles when it comes to their long-term objectives, and

the collaboration could not be more appropriate. In fact,

Sylvain Faucher’s mission, founder of the Latutide Nord

concept, is to provide “an exemplary representation of

original, contemporary furniture, lighting, and accessories

that exhibit timeless design, form and function.” It is indeed

the perfect marriage, a precious collaboration further

elevating M.C.F Showroom’s unique intent.

Blending contemporary and modern design with a rustic edge,

M.C.F Showroom’s minimal and linear spaces are designed

to enhance the products’ visual merchandising, highlighting

the items, and making each of these the focus across the

Showroom’s display.



72 73

M.C.F Showroom’s Philosophy

“The strength of M.C.F Curated

Showroom is grounded in the

standing relationships we have with

the brands we carry and utilizing

these strong ties to support our

brands. In turn this creates an

elite collection of national and

international buyers. Over time, we

believe this investment in brand

development ensures a cultivated

growth and market presence for the

brands we represent.”

Showroom info:

4400 Saint Laurent Boul.

Montreal

514.287.9038

info@latitudenord.com



BY SARA BIANCHINI

ON TRACK FOR

SUCCESS

A CONVERSATION WITH UMBERTO BONFA,

PRESIDENT OF FERRARI QUEBEC

Mr. Bonfa recalls how his father used to bring him to exotic

and luxury car dealerships as a child. He appreciated the

salespeople who gave him the time of day and uses the

same approach today in his practice. “So many parents

bring their kids in over March break to take photos with

the vehicles and we treat the young ones the same way we

74 75

treat adults. It makes them feel special.”

Apart from this impressive egalitarian treatment, Mr.

Bonfa shares some of the wisdom he has acquired over

the years, “Not everyone can afford it, but everyone will

love it. Nobody needs a Ferrari; you want a Ferrari. It’s a

lifetime achievement, a trophy.”

And who is the customer who acquires such a trophy? Mr.

Bonfa tells me that client profiles vary from self-made

success stories to professionals, but one thing remains

the same for all of them: the reward is well-deserved. “It’s

always the pay-off to hard work. I see a lot of perseverance,

education and drive among my clients. This is the fruit of

their labour.”



For those of us thinking of purchasing a

Ferrari as an investment, the process is more

complicated than one might think. In terms of

regular production Ferraris, there is always a

cost associated with maintaining them, and they

will depreciate. The loss is minimal compared

to other brands, but they still do not typically

pick up value. On the flip side, every year there

is a limited-edition model. Of the mere 8000

cars Ferrari produces per year, there are some

that are considered limited-edition. Ferrari Head

Office decides who can buy these models and

it must be someone with an

existing Ferrari collection. The

limited-edition models are the

ones that take off in value. This

year’s limited-edition model is the

Ferrari 488 Pista.

Whether you’re a collector or a

first-time buyer, Mr. Bonfa stresses

the importance of purchasing

through an authorized Ferrari dealership. “These

cars are works of art and there is pedigree

involved. You should trust the dealership because

we’re trained and we understand the process.”

An invoice from Ferrari Quebec, for example, will

be recognized all over the world and that type of

documentation is very important for resale.

A trend Ferrari enthusiasts might find bewildering

is the move toward more understated vehicles.

Mr. Bonfa explains that in recent years, he

has seen a decline in the number of orders in

the classic red colour - called Rosso Corsa or

racetrack red. “Clients are taking chances on

other colours. Black, charcoal, even navy blue.”

Clients are eagerly

awaiting the availability

of this sleek model whose

tagline is “la dolce vita.”

The reason for this might be two new models:

the Ferrari Portofino and the upcoming Ferrari

Roma. These are being described as “everyday”

Ferraris, cars that can be driven more often and

be slightly less attention-stealing. Of course,

when you’re driving a Ferrari heads will turn no

matter the colour.

In an ever-changing automotive industry, it is fair to

ask where Mr. Bonfa sees the brand a decade from

now. He’s not worried. “Ferrari will never be extinct.

We’re investing in revamping our storefront right

now, so we know we’re not going

anywhere. Of course, hybridization

is a big subject in the industry

and Ferrari has contributed the

SF90 to this initiative. It’s a low

car, two-door, running on a

combination V8 twin turbo

engine and electricity. We’re still a

racing company at our foundation.

We can’t change that overnight,

but it’s every car manufacturer’s responsibility to

take steps in that direction.” True that it is difficult

to imagine a Ferrari without hearing the sound of a

revving engine.

Ferrari Quebec is planning a grand unveiling during

Formula 1 this year. Ferrari’s newest model, La Roma,

will be ready to show. Clients are eagerly awaiting

the availability of this sleek model whose tagline

is “la dolce vita.” While we wait, I ask Mr. Bonfa

to describe his dream road trip in this vehicle.

“Definitely the Stelvio pass in Northern Italy on the

border with Switzerland. It’s a zig-zagging mountain

road, absolutely breathtaking. That one’s on the

bucket list.”



WWW.MINOTTI.COM

ALEXANDER SEATING SYSTEM | RODOLFO DORDONI DESIGN

4410, BOUL. SAINT-LAURENT

MONTRÉAL (QUÉBEC) H2W 1Z5

T . 5 1 4 - 2 8 7 - 9 0 3 8

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RÉSIDENTIEL | COMMERCIAL | AMÉNAGEMENT



BY SARA BIANCHINI

PININFARINA

ELEGANCE, PURITY AND INNOVATION

80 81

“You ask me what Italian style means. It means sense of

proportion, simplicity and harmony of line, such that after a

considerable time, there is still something which is more alive

than just a memory of beauty.” - Battista Farina



Battista Farina was born in Northern Italy as one of eleven

children. He earned the nickname Pinin, which was a reference

to his being the youngest and smallest brother of the brood. He

started working in an older brother’s body shop as a youngster

and that is where his interest in cars began. He went on to

become one of Italy’s most significant automobile designers.

He founded Carrozzeria Pininfarina in 1930. Ninety years later

the company is a symbol of Italian style and success.

Pininfarina is employed by other automobile manufacturers to

design vehicle models. Clients of the design firm have included

Ferrari, Alfa Romeo, Peugeot, Fiat and Maserati. Pininfarina

has also designed high-speed trains, buses, trams, yachts,

airplanes and private jets.

One example of a private jet that Pininfarina introduced to

the market is the Airbus Corporate Jet 350XWB. The mandate

of this project was to recreate the luxury standards of a worldclass

hotel within the cabin of an aircraft. The design was

conceived around the desires and demands of the frequent

traveler: relaxation and the ability to work, fine dining and the

opportunity to hold business meetings.

“Our 360° vision on the living spaces, thanks to our expertise

in different sectors, from architecture to nautical and aviation,

82 83

allowed us to conceive an innovative concept able to let the

traveler enjoy the time aboard as he was in his living room

or in his office. Moreover, the partnership with

AMAC Aerospace, one of the most skilled completion centers,

gives the warranty to turn this innovative concept into reality.”

Paolo Pininfarina, Chairman

Switching gears back to the automotive track, Pininfarina

designed the Karma GT for Karma Automotive, an American

producer of luxury electric vehicles. This two-door “Gran

Turismo” model is an example of Pininfarina’s sleek design

and eye for excess. This vehicle boasts Italian sports car flair

while being progressive and eco-friendly. The interior colorscheme

is entirely white and off-white, with elegant burgundy

piping. If one looks closely for a sign of this design’s Italian

provenance, it can be found on the seat backrests where a

small embossed Italian flag is featured.

Pininfarina’s mission statement is to build the future through

design. There is no doubt that in 10 years when the company

celebrates its 100th anniversary, they will be unveiling a bold

and inspiring design we can’t even begin to dream of.



ELEGA NZ A’S

TOP 5 SPRING

LUXURY

FINDS

BY MARINA ZERVOGIANNIS

vivre! One of the best ways

to refresh yourself and

your home is to indulge in

a few key items. Not sure

where to start? We have put

together a collection of our

top 5 luxury finds that are

timeless and lavish.

1

1. Louis Vuitton

Horizon Wireless

Earphones

Wireless earphones have

become a statement accessory

on their own. So it’s no wonder

that Louis Vuitton, the pinnacle of

luxury has transformed them into a designer piece.

The Horizon Wireless Earphones have some of the

best sound quality out there while canceling out all

other noise happening around you. They also come

with a gorgeous and sleek stainless steel charging

case. Available in fluorescent yellow, they’ll be the

neon edge to your spring look.

2. Blanc de La Mer Brillance

Brightening Mask Duo

You’ll want to feel lighter and pampered by

refreshing your skin. This 2-step mask by La

Mer has incredible brightening benefits

and will rid you of the effects of

winter discoloration. The Soothing

Primer prepares the skin while

the Gel Cream powerfully

brightness you up. Add this mask

to your evening routine and you’ll

wake up with a vibrantly

luminous glow.

3. Gucci Moiré Armchair with

Embroidered Butterfly

Tuck away your cold winter accessories and break

out the colour in your home. This gorgeous Gucci

armchair in light pink can make a real statement

in your living room or bedroom. Its seashell highbacked

design and the way the fabric is woven

to resemble waves can make you feel like you’ve

brought a little bit of the beach into your home. An

embroidered butterfly has been hand-applied to the

main cushion bringing an extra touch of originality

to this fancy piece.

4. Luxury Crystal Hardy

Le Printemps Cognac

A nice glass of cognac can be enjoyed just about any

way you’d like – neat, on the rocks or in a cocktail.

And when you have guests over for a dinner party

and offer them a glass of Hardy Le Printemps

Cognac, the exquisite design and almond greentinted

stopper will certainly provoke an exceptional

conversation. The spring edition of this cognac is a

3

5. Artisan de la Truffe Black Truffle Oil

blend of small batches originating exclusively from

84 85

the Grande Champagne territories. The taste has a

If you haven’t yet added truffle oil to your pantry essentials,

particular smoothness and great blend with notes of

there’s no better time than now. A simple drizzle can enhance

With spring in full bloom,

underwood and touches of coffee and chocolate.

the taste of a pizza crust, bring a twist to your grilled vegetables

and add elegance to your breakfast omelette. Artisan de la

it’s that time of year to

Truffe combines authentic Italian extra-virgin olive oil and

4

Périgord black winter truffles to create a stimulating and

say goodbye to the cold

fragrant oil. This truffle oil can provide the perfect finishing

and express our joie de

touches on seafood dishes and your favorite pasta with pesto.

5

2



Museo Ipogeo del Duomo di Monza

BY SARA BIANCHINI

CINI BOERI

THE WOMAN WHO DESIGNED HER WAY

THROUGH THE GLASS CEILING

When Cini Boeri graduated from Milan’s

Polytechnic University in 1951, women were

ciniboeriarchitetti.com

more often interior designers than architects

because it was believed that women were

too frail to work outside. Boeri did not let

86 87

this hypothesis stop her. She sought out

the renowned architect Marco Zanuso and

began a twelve-year collaboration with him.

In 1963 she started her own architectural

Museo Ipogeo del Duomo di Monza

practice. She focused on civil and interior

architecture, as well as industrial design.

Many of Boeri’s works are exposed in

museums and she, in turn, has designed

museum installations. A notable example

of this is in the Museo Ipogeo del Duomo

di Monza. Boeri conceptualized a stunning

installation that was on display from

1998 through 2007. This installation was

commended for its bold use of colour, which

Boeri manipulated to create a subtle and

unconventional environment.



In 2008, the Italian Cultural

Institute of Los Angeles

honoured Boeri with a Lifetime

Achievement Award. The

award committee highlighted

her extensive experience

in designing squares,

museums, private homes and

commercial spaces in Italy and

internationally. The Institute

also praised Boeri for sharing

her knowledge by lecturing

at several important schools

worldwide, including her own

alma mater in Milan.

ARTFLEX, 1968

88 89

EDS office building in Rome, 1997

New York, 1988 Tel Aviv, 2014

D’ax Design 2008

Having proved herself as an architect more than capable of

working outdoors, Boeri also built an impressive portfolio

as an interior designer. She designed exquisite furniture for

international brands such as Arflex, Knoll, Artemide, Misawa

Homes and more.

Boeri has designed luxurious living spaces in world-class

cities like New York (Trump Tower), Tel Aviv, Milan and Venice.

Cini Boeri is five years away from her 100th birthday. After

having paved the way for women in a male dominated

field it would be wonderful to see the work of more

women architects changing the landscape of Italian cities

and beyond.



Milan 2006

90

Venice 1992



BY MARINA ZERVOGIANNIS

ETHIMO

The Experience of True Italian Outdoor Luxury

EIVISSA - LIGHT & PROOF

Close your eyes and imagine yourself sitting in a make a trendy statement in outdoor living. Most of the

sophisticated setting, lounging on the most uniquelooking

yet comfortable armchair all while feeling a warm sofas, sunbeds and armchairs. Ethimo also focuses on

collections offer a range of furniture such as dining sets,

summer breeze gently kiss your skin. Are you relaxed yet? preserving the environment by paying specific attention

And wouldn’t you love to have this feeling everyday by to the quality of the materials and respecting the natural

just stepping into the garden of your home? Well your environment they come from.

dreams of this haven can become your reality. Ethimo, an

92 93

Italian company that specializes in high-quality outdoor

Among their most original pieces are the Eivissa pavilions,

furnishings and décor, can fill your very own garden with which are luxurious, large units designed to allow you

the charm, warmth and colors of the Mediterranean. to enjoy the outdoors in complete serenity by providing

shelter from the sun, wind and rain.

For over 20 years, the company has combined its passion

for gardens and nature with the visions of famous

International designers to create an experience and

EIVISSA - OPEN AIR

EIVISSA - CLIMATE



Ethimo’s impressive designs can also be found in some of the most fascinating and prestigious gardens of the

world. The luxurious sunbeds from the Sand collection surround the magnificent pool overlooking the ocean at

Le Barthélemy Hotel & Spa in St. Barts. The classic dining set from the Elisir collection can be spotted at Le Bar

Américain - Hotel De Paris in Monaco. And if you’re heading to Italy this summer, book a stay at the elegant Park Hyatt

and enjoy the luxuries of the Swing, Knit, Costes and Carrè collections.

COSTES & CARRÈ COLLECTION

PARK HYATT, MILAN

SAND COLLECTION

94

LE BARTHÉLEMY HOTEL & SPA, ST-BARTS

95

SWING COLLECTION

PARK HYATT, MILAN

KNIT COLLECTION

PARK HYATT, MILAN

ELISIR COLLECTION

LE BAR AMÉRICAN - HOTEL DE PARIS, MONACO



PUR

VODKA

When sourcing local ingredients

one often thinks of the freshly

picked, locally grown produce

that so accurately represents

Québec. Nicolas Duvernois had

a very similar thought and used

the fresh, pure and local Québec

environment as a launch pad and

inspiration for his multi-awardwinning

vodka.

BY ALEXIA VELENOSI

Duvernois created his first bottle of PUR Vodka in

2009. However, the process up until that point was

not an easy one. Duvernois’s story of successful

entrepreneurship shows his determination and

ingenuity in the founding of Québec’s first ever

vodka. After graduating with a degree in political

sciences Duvernois embarked on a journey that

would teach him many lessons about business, but

would also spark his creativity to create a new local

product. Duvernois and three of his friends opened

a restaurant together shortly after graduation.

While the restaurant would unfortunately end

up closing, it was during this experience that

Duvernois realized vodka’s popularity among his

clients. After consulting with the Société des alcools

du Québec (SAQ), the provincial Crown corporation

in Qubec responsible for the trade of alcoholic

beverages within the province, Duvernois realized,

much to his surprise, that there were no Québecbased

vodkas. This discovery resulted in Duvernois

leaving the restaurant business, and going back to

work as a night janitor for the St-Justine Hospital.

96 97

During this career transition, Duvernois made it

his mission to create a Québec-based vodka that

would stand out and proudly represent his newly

founded brand PUR Vodka and Québec. This may

seem like quite the challenge for a 24-year-old who

had no knowledge of or experience in creating and

manufacturing vodka. This situation would soon

change as Duvernois spent the next two years

researching and developing the first product to be

released under the PUR Vodka brand. In December

2009 Duvernois completed and released his first

ever vodka.

Following the completion of his product the obvious

next step was to find a vendor to carry it. Duvernois

approached the SAQ who would initially refuse to

carry PUR Vodka due to its lack of sales. Facing

rejection by the SAQ, Duvernois had to think of a

new strategy to launch his product and company

into the market. He decided to take a chance and

enter his vodka in one of the most prestigious

competitions, the Global Vodka Masters in London,



England. This chance would pay off as PUR Vodka took

first prize, putting Duvernois and his Québec-made

vodka on the international podium.

This first win would be just the tip of the iceberg for

the popularity and success the PUR Vodka brand

would receive. To date, their brand has won 71 awards,

including 2 World Vodka Masters. One key feature

that sets this Canadian vodka apart from every other

brand on the market, is the key ingredient used to

give the vodka its uniquely delicious taste. While most

vodkas have a potato, beat or wheat base, PUR Vodka

uses locally grown Québec corn as a key ingredient in

the recipe.

Duvernois has put PUR Vodka and Montreal on

the map with a variety of products. As a nod to

the city where it all began, Duvernois has enlisted

numerous local artists to design the labels used for

limited edition bottles, thus ensuring that the brand

brings as much national pride to its packaging as it

does to its products.

98



THE

HIS & HERS

VANITY

BY GALERIE O

100 101

It’s about time we pull the curtains and

talk about it! Love, arguments and your

bathroom vanity! You may be wondering how

the interior design of your bathroom could

play a part in your romantic relationship. So

we went ahead and researched it for you.

STUDIES SHOW THAT:

• 37% of arguments between couples

under one roof are about the kitchen

• 18% of arguments take place in a car

(the worst type in our opinion)

• 13% of arguments unfortunately

occur in a public setting

Even more astonishing is that 32% of

heated arguments occur, or are about, the

master bathroom!



Of course, as your friendly local kitchen and bath retailer,

we are in no way pretending we possess a magic potion

that will transform all aspects of your relationship into

permanent marital bliss. We are only suggesting that

with the right consultation and clever designing, we can

definitely reduce some of your unnecessary arguments in

or about the bathroom. In this article, we focus

on the ever-important vanity.

There is a lot more than style and aesthetics

to consider when planning an ideal bathroom.

Ergonomics and personal habits should not

be overlooked especially for the amenity of a

vanity. Other than brushing and flossing, men

and women’s use of a vanity are far from the

same. Men tend to require less counter- top

space while it seems women could always use more.

Grooming and shaving traditionally take place in the bath

for women whereas for men this routine happens over the

sink. It is not such a stretch of the imagination to see that

a vanity, traditionally one massive cabinetry, would better

serve a couple as two entirely separate stations and this is

where the functionality and elegance of a His & Hers Vanity

102 103

comes in.

The expression “it’s good from far but far from good” is

applicable here. In the architectural community, the notion

of utility before style is embraced. There is an idea that

only once a problem is solved, a shape or form will reveal

itself, thus a shining hope for perfect design!

Designers and retailers observe the common

client behavior where practicality, logic and

comfort are sacrificed for style. Dear readers,

posh and sexy styles tend to be attached to a

hefty price tag! So, consider whether what you

desire as far as style will truly serve you before

making an expensive purchase.

The end result of brilliant design is far more than

the delivery of a beautiful space. With the right approach

and an open mind an ideal environment can be created.

Galerie O’s attitude is to treat each project with this

essential attention to detail. Only with this spirit can we

achieve the creation of luxurious environments that are

soothing for the body and mind. While we may not have

the answer to rid love of all of its inevitable arguments, we

can definitely help you argue surrounded in style.



BEYOND

MATERIAL



WE

TAKE

CARE

OF IT

ALL

Rita De Luca

Real Estate Broker

ritadeluca@royaljordan.com

514 630 7324

514 258 5413

315 Brunswick St., suite 333

Pointe-Claire, QC H9R 5M7



OPULENT

PATTERNS, BOLD COLOUR

AND NATURAL RICHNESS

Latest Style for Tiles and Slabs in Home Décor

*Diesel Metal Perf Collection

Move over neutral ceramic and stone. The year ahead will see

108 109

trendy homes outfitted with tiles and slabs that feature bold

colours, luxurious patterns, surprising textures, unique shapes,

metallic and lacquered finishes, richer veining and floor-toceiling

wrapping.

That’s the message of industry leading stone and ceramic

products retailer Ciot Inc. in unveiling its tile and slab trends

for 2020.

“No longer are ceramic and stone products solely about

functionality and durability, but rather, they have become

fashion statements in themselves, elevating any décor with

unprecedented character and elegance,” said Kristina Panzera,

Senior Buyer of Ciot. She also adds that today’s products deliver

a mix of natural elements with ultra-stylish looks, a combination

consumers desire.

“The result is nothing short of a masterpiece, creating an artful,

one-of-a-kind look in any room that will stand the test of time,”

*Patina Collection

Industry leader Ciot unveils 2020 ceramic and stone trends

she added.

According to Ciot – which has showrooms in Montreal, Brossard,

Quebec City, Toronto, Vaughan and Mississauga– the (hottest)

trends in ceramic and stone products for 2020 are:

*Wheat Collection



* Trapez Collection

CERAMIC TRENDS

Eye-catching colour: From pale rosés and minty greens, to

punches of indigo blue, forest green, burgundy and black, 2020

will be all about colour. Stronger tones add character to any

room while warmer pastels remain popular for a more neutral,

muted décor. Topping Ciot’s list of trending tile collections are

Bowl, Crackle, Colorplay, Let it Bee and Urban Atelier.

Striking textures, patterns and finishes: Imitation

cement tiles boasting colourful patterns are growing a fan base

for their ability to add visual interest in the home, while neutral

textures are favoured to bring a touch of Mediterranean heat

or Bohemian-style loft. At the same time, more conservative

tone-on-tone textures – such as Ciot’s Nextone, Evolution, and

Stile – will increasingly be popular for floor tiles, used to uplift a

décor without weighing it down. Bright, glossy tiles resembling

a lacquered finish in which you can ‘feel’ the brush strokes are

also taking centre stage.

*Stile Collection

*Bubble Collection

*Urban Atelier Collection

Dynamic shapes: Compelling shapes – from fish scales to

diamonds and hexagons – are gaining traction as a fun, freespirited

way to elevate a room. Computer-generated 3D effects

unique look in any room is a hot trend that is expected to continue well into the future,

Whether using ceramic or stone, combining patterns, finishes and colours to create a

110 111

will also create complex tile designs that play with light and

Panzera said.

shadows for futuristic décor palettes.

* Twenty Collection

Super-sized tiles: When it comes to tiles in 2020, bigger is

better. The new standard is 60 by 60 centimetres, with large

rectangular tiles – measuring 60 by 120 centimetres – gaining

traction for upscale looks. Longer, wider planks will steal the

spotlight for flooring, and used on walls, they create a sleek,

modern vibe.

Metallics: Metal finishes will be increasingly stylish, with

natural gold, copper and brass highlights creating one-of-a-kind

shiny, reflective surfaces that glisten in natural light. Primarily

used as wall coverings, deep metallic finishes – such as Ciot’s

popular Diesel Metal Perf - exude a raw, organic feel. Underfoot,

neutral-toned metal finishes for floors will continue trending.

Distressed looks: What’s old is new again as distressed looks

continue to hold appeal for both floors and walls, imitating

the look of old marble floors worn by years of foot traffic, and

creating an air of old-warm charm and craftsmanship.

*Cava Collection



STONE TRENDS

Stone wrapping: Elegant and sophisticated stone slabs

will envelope entire rooms as consumers experiment with all

surfaces for an inviting, one-of-a-kind décor. From floor-toceiling

stone slabs on walls, to kitchen islands, to stairways and

floors, stone delivers a striking, cocooning ambience.

* Ceppo

Colour infusion: Warm whites are no longer monotone

and flat, but rather, contain lively textures in hints of grey or

gold. Rosé, burgundy, jade green and icy blue return in 2020

as light and colourful choices suitable for all rooms. Black will

also increasingly be in vogue, particularly with white and gold

veining that is mysterious, deep and ultra-chic. Topping Ciot’s

stone colour choices are: Dover White, Bianco Ecru, Enigma,

Cosmopolitan, Dreaming Greens and Onice Blue.

Brighter, bolder veins: While white marble with light grey

veining will always be a classic choice, stronger marble colours

with active veins of wine red, emerald green and bright blue

are starting to steal the show. Rather than hanging expensive

artwork, these surfaces are works of art themselves.

112 113

Natural richness: The outdoors continues to move indoors in

2020, with the rise of honed surfaces and finishes that resemble

raw materials and radiate the richness of nature. Leathered

marble, terrazzo and concrete looks – found in Ciot’s Ceppo,

Barroco and Onice Black Cloud – are becoming increasingly

popular for their moody grey vibe.

*Dover White

For more information and to view Ciot’s full line of 2020

ceramic and stone trends, visit www.ciot.com.

*Dreaming Greens



90

YEARS

of innovation

BY

LISA COLALILLO

Cassina, a long-standing, iconic Italian

manufacturer has brought high-end,

designer furniture to the forefront. The

company was originally established in 1927

by two brothers named Cesare and Umberto

Cassina in the city of Meda, Lombardy. The

brothers came from a long line of carpenters

whose family business initially produced

wood tables for local markets. Cesare

later introduced upholstery to the business,

having completed an apprenticeship in Milan

as a trained upholsterer. Their line included

chairs, tables, sofas, armchairs and beds.

Today cabinetry, outdoor furniture and rugs

have been added to the product line. In

2005 Cassina was purchased by the Poltrona

Frau Group which was acquired by Haworth

Inc. in 2014.

After WWII, during Italy’s post-war

renaissance, the company grew

exponentially as demand for home

114 115

furnishings increased. Their scope widened

as they were commissioned to furnish cruise

ships, hotels and restaurants. With the war

now over, shipowners were forced to rebuild

their fleet. Architect, Gio Ponti, who at the

time was actively involved in

creating and furnishing

ships, contacted the

Cassina brothers

to manufacture

several pieces.

By the ’60s, they

had outfitted 58

ships including the

Raffaello,

Andrea Doria and Michelangelo; carving a

name for themselves in the industry. As

the demand continued to grow during

the country’s economic boom, Cassina

launched industrial design, shifting

from handcraftsmanship to serial

production. They pioneered an

innovative approach to serial production that

fused both artisanal and technological skill.

Their determination to masterfully navigate

between the two became part of their

uniqueness and identity. It is no surprise

that Cassina has received four Campasso

d’Oro prizes throughout the years.

Research and innovation have always

been at the core of Cassina’s vision which

allowed them to collaborate with some

of the most influential architects and

designers. In exchange, designers were

provided with state-of-the-art technology,

top-quality material, skillful technique

and exceptional craftsmanship. Today, the

furniture continues to be manufactured

in Meda and is branded with the

MedaMade logo that guarantees its quality

and authenticity.

The Cassina collections are divided

into three categories, grouping the

architects and designers who

continue to be the creative

masterminds behind its

products.



I MAESTRI

This collection was launched in 1964 when Cassina acquired

the exclusive rights to reproduce the LC1, LC2, LC3 and LC4

designed by Le Corbusier, Pierre Jeanneret and Charlotte

Perriand, three influential French architects from the

20th century. Today, Cassina has worldwide exclusivity to

produce almost all furniture designed by this legendary

trio. The Master’s collection was further expanded in 1972

to include and reissue pieces by other iconic designers like

Gerrit Rietveld, Frank Lloyd Wright, Eric Gunner Asplund

and Charles Rennie Mackintosh.

SIMONCOLLEZIONE

In 2013 Cassina launched the SimonCollezione after

its acquisition of Simon, an Italian brand founded in

1968 by Dino Gavina and Maria Simoncini. This addition

helped promote company growth and allowed Cassina to

collaborate with leading designers and architects such as

Marcel Breuer, Kazhuide Takahama and Carlo Scarpa.

116 117

I CONTEMPORANEI

A roster of important architects and designers have

collaborated and continue to collaborate in the Cassina

Contemporary Collection. This line includes the legendary

699 Superleggera chair designed by Gio Ponti in 1957, as well

as its updated version, the 646 Leggera chair. These chairs

are designed to combine both solidity and ultra-lightness

while providing exceptional comfort and durability.

Other renowned designers who have collaborated in this

collection are Vico Magistretti, Mario Bellini, Gaetano

Pesce, Konstantin Grcic, Jaime Hayon, Rodolfo Dordani,

Piero Lissoni and Philippe Starck



BY BARBARA COLACCI

POLIFORM

…the Poliform collections I defined by the design concept of a

‘poliform home’, in which each component is stylistically coherent.

A ‘global project’ in which exceptional versatility of its modular

systems can be fashioned to suite any architectural situation

An Ambassador of Timeless Italian Style

The interior design world and design buffs will quickly recognize the

Poliform name and the Italian branded style.

A global leader in furniture design and production, Poliform

has made the ongoing commitment to quality its core

mission. Although initially launching as a small familyrun

artisan business in the early 1940s, the company has

continuously excelled in interpreting the highest expression

of contemporary lifestyles and trends and capturing the needs

of an ever-evolving international market. Officially established

in Italy in 1970, this attention to customer needs has allowed

Poliform to become an international giant in its field. Its aim,

as described by Latitude Nord, is to exploit the full potential

118 119

of automated production line methods, constantly monitoring

change in an increasingly globalized market.

These standards can be clearly seen in its exquisite home

furniture collections that include bookcases, storage

solutions, wardrobes, beds and sofas. This is also evident

with the expansion of its offerings with the Varenna Brand’s

luxury kitchen collections. Poliform’s growth is also a result

of intuitive collaborations with world-class designers and

architects like Emmanuel Gallina, Jean-Marie Massaud, Soo

Chan, and Daniel Libeskind.

There is evidence of the high production standards and design

collaborations in the products’ high aesthetic and functional

quality, as well as in Poliform’s pledge to guarantee reliability

and longevity over time. Despite these high-end attributes,

Poliform prides itself in making its offerings accessible, and

representing a “winning quality-price-image relationship.”



Components and raw materials are selected

and purchased from the very best European

and international suppliers. What makes each

and every Poliform product an ambassador

of Italian style are above all its boundless

creativity, the productive expertise….as well

as the constantly upgraded technological

know-how…

120 121

THE MONTREAL SHOWROOM

The newly renovated Poliform Showroom in Montreal

is an impressive initiative of Montreal based company

Latitude Nord, founded by Québec native Sylvain Faucher.

Faucher’s mission, since the company’s inception in 1995,

is “to provide an exemplary representation of original,

contemporary furniture, lighting, and accessories that

exhibit timeless design, form and function.” The two

companies have been working together for 21 years. They

both share a passion for beautiful aesthetics, quality

materials and after-sales service. In fact, Latitude Nord

exclusively represents 55 of the world’s leading furniture,

lighting, carpet and accessories lines.

Montreals’ Poliform and Varenna Showroom

4400 St-Laurent Blvd Montreal,

Québec H2W 1Z5

(514) 287-9038



BUYING LIFE

INSURANCE

USING OTHER PEOPLE’S MONEY

Life insurance is an important financial tool at

various stages of life.

Most often thought of for

income protection when family is young, it also serves

important purposes in estate and tax planning.

When using life insurance as a financial tool, it is

often compared to other financial instruments.

The decision to proceed or not becomes mostly

mathematical as opposed to emotional.

The

Internal Rate of Return is calculated and compared

to alternative investments one can make instead

of paying premiums.

These are the times when

Premium Financing Insurance should be considered.

For the right client profile, Premium Financing

Insurance can be the perfect solution. It allows you

to buy insurance and not “throw away” your own

money to pay annual premiums.

The theory is simple when applied to the right client.

However, it must be well executed and monitored.

The concept is as follow:

1. Client applies for life insurance

2. In parallel, applies with current bank and/or

other specialized lenders to set up a Line of

Credit (LOC) for amounts equal to the annual

premiums

3. When approved for life insurance, client pays

the annual premium

4. Once premium is paid, client borrows from

LOC the amount he just disbursed as annual

premium

5. Bank/Lender will take policy as collateral

6. Upon death, client’s estate will receive

death benefit less the funds borrowed from

Bank/Lender

Interest on the LOC can either be paid annually,

capitalized, deductible or not. How to proceed

with regards to the interest component is looked at

on a case by case basis and adapted to best suit

the client.

As mentioned earlier, this is not a strategy that

applies to everyone. However, anyone that has an

insurance need and believes he could do much

better with his money than paying premiums should

strongly consider this alternative.

For more information on the topic, please don’t

hesitate to contact Groupe Reda.

jreda@groupereda.com



3 7 5 R U E D E L I È G E O , M O N T R É A L , Q C H 2 P 1 H 6

5 1 4 . 3 8 3 . 0 6 6 8 | I T A L B E C . C O M

COLLECTION: LEON D'ORO

COULEUR: FUMO



NEW GALLERY

IN OLD MONTREAL

Since the brand’s inception in 2013, Station 16 has

established a global artistic platform for local and

international artists. It’s humble beginnings began when cofounders

Adam Vieira, aka Whatisadam, infamous Montrealbased

urban artist, and Carlo De Luca, a master silkscreen

printer and art aficionado, decided to carry out a mission.

Adam & Carlo set out to identify, develop and present

innovative artists to the contemporary art scene.

What was once a small operation with a sixteen-station

printing machine, has since grown into three parallel

entities, all with nodding monikers to their commemorative

namesake, Station 16. Largely known for their proud

representation of emerging Canadian talent, paired with

celebrated international artists, Station 16 prides itself on

being reluctant to follow the traditional gallery formula. They

have since garnered the attention of artists and collectors

from all over the world for their industry disrupting

transparency, authenticity, esteemed projects, and a fullspectrum

offering of art experiences and services.

The production arm, and creative space, Printshop 16,

proudly provides artists and collaborators alike with an

environment to develop projects and prints with highly

skilled artisans. It has realized projects all over North

America, and produced prints from local emerging and

leading contemporary artists.

Located on St-Laurent Boulevard in Montreal, Station 16

Editions, the flagship storefront of the original Station 16

Gallery, serves as a cultural landmark for Montreal, and a

hub for art enthusiasts. The all inclusive, accessible space

specializes in the sale of exclusive art prints, collectibles,

merchandise and stationary. It’s more than a store, it is at

the heart and soul of the art community and out team loves

to share knowledge of the art world with our visitors.

Station 16 also specializes in the curation of spaces and has

most recently been part of the production of Texas’ largest

mural on wall of The Line Hotel in Austin. Sandra Chevrier

of Montreal and Shepard Fairey (also known as Obey Giant),

collaborated with Station 16 to create The Beauty of Liberty and

Equality to honour the 100th anniversary of the 19th Amendment.

On July 9th, the Station 16 brand held their first vernissage for their

third operation, Galerie S16, the triptych that encases their full

service art offerings. Situated at 377 Rue St-Paul W, in the historic old

port district, Galerie S16 is exhibiting a selection of both established

and emerging artists. They are offering an eclectic mix that is ever

changing for their clientele both in Montreal and abroad.

The newest gallery was built on the shared love for art between

Adam and Carlo, and their desire to create a luxury brand while

still being inviting and approachable. Reflecting on the last 8 years,

Adam and Carlo notes “much like our beloved community and

city, we are art-obsessed. We are patrons, collectors and creators

before anything else. It has always been our goal to fully saturate

ourselves in all things art”. S16 is their representation of what an art

gallery should be: professional, down to earth and welcoming, while

offering their clients and the artists they represent a VIP experience.



CELEBRATING

CANADA DAY

Italian Style

Entrepreneur, investor and Ferrari collector, Mr. James Upton

of Legacy Luxury Lifestyle, hosted a Covid-conscious ‘concours

d’élégance’’: a Ford vs Ferrari- themed private reception at his

waterfront domain, The Upton Estate, in Senneville, Quebec

on Canada Day. He personally invited fellow members of the

Ferrari Club of North America (FCA) Quebec Chapter, including

President Joe Renda, representatives of Ferrari Quebec and

other select guests and local celebrities. At the event, James

Upton made a donation to ‘Les Entrepreneurs de l’Espoir of the

Charles Bruneau Foundation allowing the FCA to not only reach

but exceed their initial fundraising goal for children in need.

The event raised $70,000 for the cause.



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® / The Genesis name, logos, product names, feature names, images and slogans are trademarks owned or licensed by Genesis Motors Canada, a division of Hyundai Auto Canada Corp.

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