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Analytics and Big Data
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Business unIntelligence: Insight and Innovation beyond
Analytics and Big Data
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business account Paperback: 436 pages Publisher: Technics Publications, LLC; First edition (August 30,
2013) Language: English ISBN-10: 1935504568 ISBN-13: 978-1935504566 Product Dimensions: 7.5 x 1 x
9.2 inches Shipping Weight: 2 pounds (View shipping rates and policies)
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Book Description
Business intelligence (BI) used to be so simple - in theory anyway. Integrate and copy data from
your transactional systems into a specialized relational database, apply BI reporting and query
tools and add business users. Job done. No longer. Analytics, big data and an array of diverse
technologies have changed everything. More importantly, business is insisting on ever more
value, ever faster from information and from IT in general. An emerging biz-tech ecosystem
demands that business and IT work together. Business unIntelligence reflects the new reality that
in today's socially complex and rapidly changing world, business decisions must be based on a
combination of rational and intuitive thinking. Integrating cues from diverse information sources
and tacit knowledge, decision makers create unique meaning to innovate heuristically at the speed
of thought. This book provides a wealth of new models that business and IT can use together to
design support systems for tomorrow's successful organizations. Dr. Barry Devlin, one of the
earliest proponents of data warehousing, goes back to basics to explore how the modern trinity of
information, process and people must be reinvented and restructured to deliver the value, insight
and innovation required by modern businesses. From here, he develops a series of novel
architectural models that provide a new foundation for holistic information use across the entire
business. From discovery to analysis and from decision making to action taking, he defines a fully
integrated, closed-loop business environment. Covering every aspect of business analytics, big
data, collaborative working and more, this book takes over where BI ends to deliver the definitive
framework for information use in the coming years. As the person who defined the conceptual
framework and physical architecture for data warehousing in the 1980s, Barry Devlin has been an
astute observer of the movement he initiated ever since. Now, in Business unintelligence, Devlin
provides a sweeping view of the past, present, and future of business intelligence, while
delivering new conceptual and physical models for how to turn information into insights and
action. Reading Devlin's prose and vision of BI are comparable to reading Carl Sagan's view of
the cosmos. The book is truly illuminating and inspiring. --Wayne Eckerson, President, BI Leader
Consulting Author, "Secrets of Analytical Leaders: Insights from Information Insiders"

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