2021 Career Services Guide
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How to Read a Position Description<br />
The job or internship description is the most important piece of information that you need to target your<br />
application materials. Carefully analyze the description to learn about the company and what they are looking<br />
for so that you can best articulate how you are a match for their needs.<br />
B<br />
C<br />
D<br />
Boodl<br />
Social Media Manager – Position Number 3286<br />
THE TOP FIVE TAKEAWAYS:<br />
What to do next with the position description<br />
Once you’ve read the position description in detail, make a list of<br />
the top five skills that seem to be most important to the employer.<br />
What themes or skills keep coming up? You might want to write<br />
that list on something that you can move around, like a Post-it note.<br />
Put that note alongside your resume and your cover letter. Is it<br />
clear from your current resume and cover letter that you can do<br />
all five of those things well? It’s your job as a candidate to make it<br />
easy for the employer to see that you have what they need. Keep<br />
revising until the employer cannot ignore your expertise in those<br />
areas.<br />
38 / RESUMES AND COVER LETTERS<br />
A<br />
The Company<br />
Boodl is a millennial focused media company and one of the top 10 publishers<br />
on Facebook, with 1.6 billion monthly views. We are seeking a hardworking,<br />
eager-to-learn, and creative Social Media Manager to launch and<br />
manage two Instagram accounts for our brand partnerships. This is a great<br />
opportunity to grow your social media experience at a growing media startup<br />
in lifestyle verticals including cooking, DIY, home décor, baby & parenting<br />
and beauty. You’ll be part of a fast-paced, fun and creative company.<br />
The Opportunity<br />
The Social Media Manager will launch, grow, and manage two Instagram<br />
accounts for our brand partnerships, as well as define and execute the social<br />
strategy for the brand, create content, copy, campaigns, and community<br />
management. This position will also drive the development of timely, dynamic,<br />
unique, and interactive social content that tells stories and compels<br />
action and develop seasonal strategies that acquire new customers/followers,<br />
engage current customers, generate site traffic, increase conversion,<br />
and complement overall marketing objectives.<br />
The Qualifications<br />
Successful candidates will have a bachelor’s in marketing or related field<br />
and at least 2 years of results-driven social media management experience,<br />
social media monitoring, content creation and relationship building. Applicants<br />
must also have experience launching and growing Instagram accounts<br />
and experience managing social media to bring strategy and campaigns to<br />
life. You should be comfortable managing multiple projects with excellent<br />
prioritization and problem solving abilities, as well as experienced analyzing<br />
data, reporting insights. Strong verbal, written, and analytical<br />
skills are a must.<br />
E<br />
A Note the position number<br />
and reference it in your<br />
email subject line and<br />
in your cover letter when<br />
submitting applications.<br />
B This section gives you a<br />
sense of the company and<br />
what their values are. Your<br />
cover letter should reference<br />
the company values that<br />
resonate with you.<br />
C This section describes the<br />
position itself and the kinds<br />
of projects you will be<br />
working on.<br />
D Often this section mimics<br />
themes in the opportunity<br />
description. If the job<br />
posting you’re looking at<br />
doesn’t have a qualifications<br />
section, read between the<br />
lines in the opportunity<br />
description to figure out<br />
what they want. Be sure to<br />
sell these skills in your<br />
resume and cover letter.<br />
E If the position doesn’t give<br />
you a name, call to ask to<br />
whom you should address<br />
the cover letter. If the listing<br />
says, “Do not call” or you<br />
can’t reach someone,<br />
address the letter to a<br />
“Hiring Manager.”<br />
Social Media Manager<br />
Top 5:<br />
− Written/verbal<br />
communication<br />
− Project management<br />
− Social media management<br />
− Organizational skills<br />
− Data analytics