Superior Woman--Summer 2020--Final Edition

Superior Woman Summer 2020 is a publication about women living, working and playing in the Upper Peninsula of Michigan. Superior Woman Summer 2020 is a publication about women living, working and playing in the Upper Peninsula of Michigan.

07.08.2020 Views

As in any business where leadership at the top changes, the new leader tends to reshape the business to reflect his or her vision. For Daust, that meant making some cultural changes. “We have made a ton of changes, and it all comes down to the fact that I am very focused on people,” she explained. “I formed a leadership team, which we never had before. We have a really strong leadership team, and I collaborate with them, and we make decisions together. It’s not just me sitting at the top, telling people what to do; it’s more of a collaboration of what’s best for the bank. ” So, with her people-focused approach, Daust has instituted short employee surveys to obtain opinions about working at the bank, and then getting together with all the employees in small group meetings so staff can share ideas to improve the banking experience. Daust believes that businesses need to keep up with competition in order to move forward. During her first couple of years as CEO, Daust and her team have provided the leadership to address the challenges of banking in the 21st century. To help keep the bank on this path, Daust brought in a consultant to help improve services to both retail and business clients, to provide employee training, and to provide marketing assistance. “One of our key focuses at the bank is making sure that we have the technology that customers need to do business with us,” she said. “Which means they don’t have to come to the bank very often, so we need to provide the products and services they need (online).” But even with new technology and online competition, she also hasn’t lost sight of the people aspect of her industry. “With community banking services, that’s always going to be the key,” she said. “I mean, when you have a problem, or you have a question, we answer our phones, we answer your question, you can come into one of our offices. We’re never going to get away from “ We have a really strong leadership team and I collaborate with them. We make decisions together. It’s a collaboration of what is best for the bank. ” Pick Your Poison Superior Woman Beverage Containers 43DegreesNorthGifts.com 10 SUMMER 2020 SUPERIORWOMAN.NET

customer service being our differentiator, but we also need to have the technology that customers demand.” Meanwhile, sitting at the top of a regional banking operation, it is not lost on Daust that she is a woman in what has traditionally been a position filled by a man in most of the banking world. “When I’m sitting in a room of bankers, I’m definitely in the minority,” she said. “But when we’re in that room, I don’t think of myself as a woman; it’s more about getting stuff done and working together.” She does note, however, that seeing more women in leadership roles in what were, at one time, considered mostly a male domain, is inspiring. “I think it’s a great time for women to be in business, but it hasn’t always been that way. It’s good to see progress, and I see all the women across the U.P. that have gained higher level positions, and that’s been good to see.” As for her own skills that lead her to her current role? “I don’t give up,” she said. “I kind of have, ‘I get it done attitude,’ where there’s a way to figure out a solution to any issue that comes up. It’s just getting the right people in the room, and working hard, and not giving up.” Daust has carried that attitude outside of her bank office into volunteer positions with organizations such as The Marquette Ambassadors and the Lake Superior Community Partnership (LSCP). As for Daust, as a woman leader in the business world, she has advice for young women who aspire to something similar. “Do things that make you feel uncomfortable,” she said. “Because you learn and you can be proud of yourself. You can learn that you can do things that you never thought you could do. If you don’t try, you will never know.” www.rangebank.com “ Do things that make you feel uncomfortable because you learn and you can be proud of yourself. You can learn that you can do things that you never thought you could do. ” If you don’t try, you will never know. Superior Woman Women’s & Men’s Tees & Hoodies Other Colors Available 43DegreesNorthGifts.com SUMMER 2020 SUPERIORWOMAN.NET 11

As in any business where leadership at the top changes, the new<br />

leader tends to reshape the business to reflect his or her vision. For<br />

Daust, that meant making some cultural changes.<br />

“We have made a ton of changes, and it all comes down to the<br />

fact that I am very focused on people,” she explained. “I formed a<br />

leadership team, which we never had before. We have a really strong<br />

leadership team, and I collaborate with them, and we make decisions<br />

together. It’s not just me sitting at the top, telling people what to do; it’s<br />

more of a collaboration of what’s best for the bank. ”<br />

So, with her people-focused approach, Daust has instituted short<br />

employee surveys to obtain opinions about working at the bank, and<br />

then getting together with all the employees in small group meetings so<br />

staff can share ideas to improve the banking experience.<br />

Daust believes that businesses need to keep up with competition in<br />

order to move forward. During her first couple of years as CEO, Daust<br />

and her team have provided the leadership to address the challenges of<br />

banking in the 21st century.<br />

To help keep the bank on this path, Daust brought in a consultant<br />

to help improve services to both retail and business clients, to provide<br />

employee training, and to provide marketing assistance.<br />

“One of our key focuses at the bank is making sure that we have<br />

the technology that customers need to do business with us,” she said.<br />

“Which means they don’t have to come to the bank very often, so we<br />

need to provide the products and services they need (online).”<br />

But even with new technology and online competition, she also<br />

hasn’t lost sight of the people aspect of her industry.<br />

“With community banking services, that’s always going to be the<br />

key,” she said. “I mean, when you have a problem, or you have a<br />

question, we answer our phones, we answer your question, you can<br />

come into one of our offices. We’re never going to get away from<br />

“<br />

We have a really strong leadership team<br />

and I collaborate with them.<br />

We make decisions together.<br />

It’s a collaboration of what is best<br />

for the bank.<br />

”<br />

Pick Your Poison<br />

<strong>Superior</strong> <strong>Woman</strong> Beverage Containers<br />

43DegreesNorthGifts.com<br />

10 SUMMER <strong>2020</strong> SUPERIORWOMAN.NET

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