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Logo: The Reference Guide to Symbols and Logotypes
(Corporate Identity Book, Branding Reference for Designers
and Design Students) (Mini)
BOOK DETAIL
Amazon Business : For business-only pricing, quantity discounts and FREE Shipping. Register a free
business account Series: Mini Paperback: 352 pages Publisher: Laurence King Publishing; Min edition
(February 10, 2015) Language: English ISBN-10: 1780671806 ISBN-13: 978-1780671802 Product
Dimensions: 6 x 1.2 x 7.8 inches
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Book Description
"The next time you are tempted to design a logo, take a look at this book. Chances are, it has
already been done. By raising the bar, this wonderful resource will make better designers of all of
us." – Michael Bierut This vast collection of over 1,300 symbols and logotypes – clearly arranged
across 75 different categories according to their basic visual form – includes the work of past
masters, such as Paul Rand and Saul Bass, alongside some of the most exciting work from
contemporary designers. This is a complete, taxonomical guide to the history, development and
style of identity design.