Creative HEAD UK August 2020
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In print•online•everywhere!
£4.50 AUGUST 2020
It’s cool
to care
Let us look
after you
CREATIVE HEAD ADVERTORIAL
Why Aveda?
Because it cares… and always has
AVEDA CARES – it’s that simple. This
isn’t a new mission in light of recent
global events, it’s precisely what Aveda
has always focused on – truly ethical
and sustainable beauty that performs,
with business support to help grow all its
partners. Absolutely no compromise, ever.
But now Aveda’s mission means
something even more to both consumers
and to salons who now appreciate that a
different way of working is possible, and
necessary. It has the trust, heritage and
authenticity to deliver what consumers
are increasingly searching for, and to be a
true partner to salon businesses across the
UK that want to do something different
that makes a difference.
The way consumers think and behave
has changed because of the Covid-19
pandemic and, as we begin the recovery
phase and head into the new normal, they
will search out safety, spending on trusted
brands and continuing many of their
new online habits. There will be an even
greater focus on sustainability and social
change. Are you ready for that consumer?
Would they trust you?
It’s time to choose to care, and partner
with a brand that cares about you, your
salon business, your clients and our world.
It’s time to choose a different way…
How Aveda takes care of salons
Salons might be open again, but plenty are still concerned for the future.
Now more consumers are used to shopping digitally, salons could face a
diminishing share of retail. There is a different way…
An industry first, Aveda has launched A-Commerce to help salons boost
their profits through online sales. It’s free to set up, you don’t need a lengthy
training session to get going and there is no need to manage piles of stock.
Salons earn 10 per cent commission on all retail sales associated with their
salon via aveda.co.uk, giving businesses the chance to offer their guests retail
products both in the salon and online between visits.
Clients buy from a site that looks like your brand; Aveda handles the
backend fulfilment and related costs for all orders, including shipping and
handling (using environmentally-friendly packaging materials as much
as possible), promotional offers and samples, inventory, card processing
fees… Just ask the salons that have already trialled it – they’ve beaten their
sales targets by more than 58 per cent and new guests shopping online has
increased by more than 1,600 per cent over target, through A-Commerce.
Aveda is there to help keep clients loyal to you, thanks to its long-standing
reward points programme. Consumers pick up points whenever they buy
Aveda products through you (they can’t get them through third-party retailers)
and they can scoop up big numbers through in-salon services too, such as
1,000 points for a colour. How many hair brands can offer that incentive?
Alongside those premium products, Aveda Rituals and stellar service is an
unwavering dedication to helping salons grow their businesses and their staff.
How Aveda
takes care
of consumers
YOU’LL BE HEARING a lot about the ‘new normal’ right
now, and it’s an ever-shifting landscape as we all adjust
to our changed world. But even before the pandemic
struck, there was a growing consumer movement towards
vegan-friendly choices, of opting deliberately for ethically
responsible brands that are community-minded.
Now, many clients have concerns about the risk of
Covid-19 post-lockdown; it’s no wonder there’s indication
that ‘clean’ and ‘safe’ ingredients and products are
becoming more of a priority. That’s the new normal for
customer-facing businesses.
Across its more than 40-year history, Aveda has showcased
how it fundamentally cares for the world we live in. This
is a plant-powered brand with an environmental mission,
created by a hairdresser who was also deeply committed
to our impact on the planet. Its formulations have always
combined modern science with its roots in the ancient
Indian art of renewal.
Cruelty-free products with no animal testing? Always.
Aveda has been cruelty-free since day one, and as of July
2019, all manufactured products leaving its factory are 100
per cent vegan, 1 too. A pioneer in post-consumer recycled
packaging? You bet, and its manufacturing is solar and
wind-powered. 2 We’re talking at least 90 per cent naturally
derived, high-performance haircare – powered naturally,
created sustainably. And this is a brand that gives back to
local and global communities – that’s just the Aveda Way,
and always has been.
And don’t forget the power of the
Pure-Fume Aroma. Those famous
scents found in the products
and at the core of the in-salon
Aveda Rituals are so unique they
even have their own hashtag –
#SmellsLikeAveda, of course.
AVEDA HAS
DONATED OVER
$65m
(£51.6M) TO
ENVIRONMENTAL
CAUSES SINCE ITS
INCEPTION
1) Aveda is committed to having all vegan products on shelves by 1 January, 2021. 2) Through renewable energy credits and carbon offsets. Learn more at aveda.co.uk. 3) From plants, non-petroleum
minerals or water. Learn more at aveda.co.uk. 4) Based on averaged repeat grooming results of colour with botanical repair colour treatment versus colour with non-conditioning shampoo.
“If a colourist can dream it,
Aveda can create it”
JOE HILL, COLOUR SPECIALIST, AVEDA UK PRO TEAM
“Just because Aveda creates colour
that cares for hair and is up to 93
per cent naturally-derived, 3 doesn’t
mean it can’t perform. It delivers on
the dazzling; we’re talking infinite
colour possibilities, all thanks to
a fully customisable palette. Rich,
radiant brunettes; high-lift, highwattage
blondes; fade-resistant reds
and even vibrant violet results are all
achievable with Aveda Hair Colour.”
“Safety is the new luxury”
ANTOINETTE BEENDERS, SENIOR VICE-PRESIDENT,
GLOBAL PROFESSIONAL ARTISTRY
As the beating creative heart of Aveda for 23
years, iconic hairdresser Antoinette Beenders
understands how to develop sustainable,
successful businesses…
Q: How can salons ensure a visit is still a luxury
experience or a treat with salon safety measures?
A: If clients feel safe when they’re with you and
you give them a great colour, a brilliant cut, that’s
the service they’re looking for.
Q: Which services are currently driving US salons?
A: Colour is the number one request. Everybody is
working from home and being seen on
Zoom where it’s difficult to hide roots!
Think about offering express root
services, and also techniques that
concentrate on the T-zone.
Q: What are you seeing in terms of hair
trends back in the salon?
A: People are just happy to get into the
salon – there are some opportunities
for makeovers but a lot of clients
like the length they have grown
and would like to hang on to it.
New is our normal!
Coming soon from Aveda,
the vegan Botanical
Repair collection that
strengthens damaged
hair. This new bondbuilding
collection
of a shampoo and
conditioner, light and rich
strengthening masque
and leave-in treatment
uses plant technology
for five-times
stronger
hair 4 and
dramatically
reduced
breakage
during colour
services for
a brilliant
finish.
Show the world how much you care – join Aveda now by calling 0370 192 5650 or email joinavedauk@aveda.co.uk
@AvedaUKPro @AvedaUK #AvedaCares
CREATIVE HEAD ADVERTORIAL
Editor’s letter
13
24
56
I SHOULD HAVE been on a beach in the Dominican Republic,
sipping a rum-laced cocktail while my nine-year old daughter hurled
herself down a looping water slide for the 36th time that day. I’m guessing
a fair few of you had similar plans involving sun, surf and possibly vats of
mojitos. But here we all are, working our busiest August ever… and you know
what? After the anxiety of lockdown, being back with colleagues and clients is truly
thrilling. We felt it at Creative HEAD when we descended upon Lock Studios for
the Most Wanted and The It List Award judging days, seeing so many industry stars
as they were enjoying their businesses being open once again. We wanted to bottle
that feeling and share it with you in our The Thrill of the New special from page 36,
which celebrates all the shiny newness we’ll see coming our way. But this issue also
has a serious subject to address; this summer’s Black Lives Matter protests have
shone a spotlight on the discrimination that BAME stylists continue to endure.
At Creative HEAD, we aim to do better, to share a broader representation of
voices and imagery across all of our platforms. From page 52, stylists such
as Errol Douglas MBE and Rianna Henry share their own experiences
and hopes for the future. I urge you to read it and consider how
you can make a difference.
Amanda Nottage
Editor
JOIN US!
Oh, have we got some exciting
news! From page 24 you can
see the creative geniuses,
business brainiacs and
supreme teams that wowed
their way onto the Most
Wanted and The It List
Awards shortlists. Want to
be at the Grand Final on
29 November? Tickets are
hot property, page 24 has
details. We’re also excited
to unveil a new format for
Salon Smart London on
27 September… we’ll be
delivering a packed one-day
schedule directly to your home, as
we go virtual for the fi rst time. It’s
the same epic line up and priceless
advice but without the need to
travel; are you ready to refl ect, reset
and rebuild together? See page 30.
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag
August
CREATIVE HEAD
Since 2000
WHAT’S INSIDE
36
THE THRILL OF THE NEW
You’re back at work and it’s all about
to get very exciting in the world of hair
66
IN THE FRAME
Tina Outen spent
lockdown in NYC
honing her skills
LEVEL THE PLAYING FIELD
Creative HEAD takes an
unflinching look at life for a BAME
hairstylist in today’s industry
52
ON THE COVER
Creative direction and
hair: Antoinette Beenders,
Aveda senior vice-president,
global professional artistry;
assisted by Michela Pezza.
Colour: Bruno Elorrioroz.
Make-up: Marco Antonio.
Fashion styling: Elad Bitton.
Photography: Damian Foxe
12
RISING STAR
Tarin Sawyers Scott
at Hazel & Haydn
looks to the future
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
STAFF WRITER
ANNA SAMSON
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS
ASSISTANT
BELLA PETERS
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRYLve
COVID COULD
COST SALONS
OVER £9,000
THE IMPACT OF the Covid-19 pandemic on
small businesses operating in the hair and
beauty industry will exceed £9,282 per salon
in lost work, earnings and loan repayments,
according to a new report.
The survey of 411 hair and beauty business
owners by insurer Simply Business also found
that one in three businesses (33 per cent) are at
risk of permanently closing.
According to the figures, 43 per cent of
respondents were concerned about the future
of their business, while 37 per cent were also
concerned about running out of money. Half
of the participants admitted they have had to
borrow money from friends and family to stay
afloat, and a quarter expressed concerns about
being able to pay back money borrowed.
Financial support from the government
had proven a lifeline for many, as 72 per cent
were able to apply for a government grant or
loan to relieve some of the financial pressure
presented by the pandemic.
But despite these challenges and concerns,
one in five (22 per cent), said they still felt
optimistic about their businesses.
CREATIVE HEAD’S BUSINESS NETWORKING EVENT Salon Smart has
transformed its September weekend into a virtual, one-day happening, Salon
Smart Live. It offers the same crucial insight and the same talented presenters,
but in a new on-screen format that means you can watch from the comfort of
your home. But this is no standard Zoom call; filmed live in a studio and fully
managed and produced by Creative HEAD’s event experts, you can expect the
same packed agenda: conversations, interviews, workshops, Q&As and more!
If you’ve ever wanted to attend the event but previously been unable to,
this is an unmissable opportunity. Even better, tickets cost just £30 plus VAT if
you book before 14 August (£35 plus VAT thereafter). Your ticket purchase will
unlock a unique code to access a specially designed portal to the Salon Smart
live stream. Switched on, tuned in, and armed with your Salon Smart Power
Pack, you’ll be ready and set for the ultimate day of business education!
For more information, turn to page 30.
MWIT20 GRAND FINAL
MOVES TO 29 NOVEMBER
The Most Wanted and The It List Awards Grand Final in London has been pushed
back to Sunday 29 November, in order to deliver the most fabulous celebration
of UK and Irish hair talent for all our fantastic finalists, sponsors, judges, industry
friends and everybody who has joined us on the MWIT journey so far. We’re
committed to keeping the #MWIT20 magic alive – the party might be late, but
we promise it’ll be worth the wait! Stay tuned for updates across all our social
channels @creativeheadmag
in the coming weeks.
Check out this year’s incredible
finalists for Most Wanted and The It List
from page 24.
HAIR & BEAUTY CHARITY
SEES AID REQUESTS SOAR
Applications for fi nancial support from the Hair
& Beauty Charity rose by 78 per cent during the
Covid-19 crisis. The charity has distributed more
than £60,000 to benefi ciaries since March, an
increase of 75 per cent year-on-year. It has worked
to support salons and stylists in need, despite
experiencing a major loss of income due to various
fundraising activities and events being cancelled.
A Relief Fund has also been established, which
has raised more than £30,000 so far.
The annual ghd Pink
collection, in collaboration with
Breast Cancer Now, has us swooning
over these stunning dusky pink tools.
The 2020 slogan ‘Take Control Now’
is subtly inscribed in metallic paint,
catching the light to remind women to
check their breasts as regularly as they
use their hair tools.
ghdhair.com
08
GOV’T BONUS SCHEME
FOR NEW APPRENTICES
Chancellor of the Exchequer Rishi Sunak has announced a new bonus scheme for employers
who hire apprentices in the next six months.
Running from August 2020 to January 2021, companies that hire a new apprentice aged 16
to 24 will receive £2,000. Those who hire new apprentices aged 25 and over will be paid £1,500.
The Treasury has published a Plan for Jobs document that confirms that this new bonus
scheme is in addition to the existing £1,000 incentive that the government provides for new 16
to 18-year-old apprentices.
“We know apprenticeships work. Ninety one per cent stay in work or go on to further
training,” the Chancellor added in his summer statement to the House of Commons.
2,646
new incorporations of hair and beauty companies
were made during lockdown, illustrating that
recent events have not dampened the spirit of hair
entrepreneurs. Almost 200,000 companies have been incorporated across
all sectors, an O2 Business analysis of Companies House data has found.
Haringtons in huge
recruitment drive
A global pandemic isn’t enough to stop the growth plans of
salon chain Haringtons. The 10-strong chain based in the
south and south-east of England is recruiting 70 new team
members to cater to demand across all sites, as well as a
recent refit at its Beaconsfield salon.
The Haringtons group has invested heavily throughout
lockdown, not just in staff, but also in the development of its
salons, tools and technologies.
Nikki Neale, head of brand, marketing and acquisition,
said: “Despite businesses being forced to close due to the
effects of the Covid-19 pandemic, Haringtons used the crisis
as an opportunity to improve our business at all levels.”
Angelo Seminara
joins Goldwell
Goldwell has appointed Angelo Seminara as its
new global brand ambassador. The celebrated
stylist will be bringing his unique flair and
colour creativity to collections and show work
with Goldwell, as well as involvement with new
product development with the R&D teams in
Germany and Japan. He said: “Goldwell has
always been at the forefront of innovation. I
couldn’t be more excited to innovate alongside it.”
Angelo will be presenting a new collection
and show at the upcoming KAO Salon Virtual
Experience in October.
#CHedit
MY month
AHEAD
What August
has in store for...
RICKY WATERS
SALON64
To mark our third year in
business we are launching
CLUB64: Salon by day and
private members club by
night. We are continuing
to bring the community
together by opening a club
and creating
a social
atmosphere
and luxury
destination
people want to
be a part of.
JOSEPH FERRARO
JOSEPH FERRARO HAIR
Unlike previous Augusts, our
appointment book is bursting
at the seams. I’d like to think
that I have emerged from
my longest ever break with
more business acumen and
an even better relationship
with my son. The month will
be divided
between
business
building,
mindfulness,
salon work,
and family.
MOVERS AND
SHAKERS
Takara Belmont has
appointed Stephen Price
as managing director.
Coty has named former
L’Oréal Paris executive
Sue Y Nabi as its new
chief executive.
Chlöe Swift has joined
the ghd global education
team, she was previously
a ghd brand warrior.
CREATIVE HEAD
09
Cut down appointment time with
the Great Lengths at-home Client
Prep Kit, so your guest is all set for
their new extensions when they
arrive in your chair. It includes
Clean Remover Shampoo and a
dressing out brush.
RRP £15.99
0114 278 1294
greatlengths.com
This 75 per cent alcohol hand
sanitiser from Sea Venus is nonsticky,
cares for hands and comes
in 500ml pump action bottles –
perfect for styling stations.
SALON PRICE £4.95 UNTIL
16 AUGUST (USUALLY £5.50,
MINIMUM ORDER 12 BOTTLES)
seavenus.co.uk
The Bounce Back
Blonde is in full effect.
Help those lighter
clients keep it cool
and tone up between
appointments with
a little help from
Serie Expert Silver
shampoo from L’Oréal
Professionnel.
RRP £12.90
0800 030 4034
lorealprofessionnel.co.uk
Help your clients survive summer with a choice of three
packs from ASP, each with a stylish bag. We think the
Love Bright Blondes Anti-Yellow Kit will fly off shelves.
Irresistible services consumers will want
to snap up, selected by the Layered team
The spotlight on textured hair is a breath of
fresh air, and savvy brands are ensuring they have
products for all hair types. Step forward ghd,
innovator extraordinaire – it has unveiled three
nozzles for the ghd helios professional hairdryer.
The professional comb nozzle gently helps lift,
shape and blow out textured hair, while the
professional diffuser works to perfect those curls.
For speed-drying thick hair, the professional wide
styling nozzle is a lifesaver.
RRP FROM £20
01924 423 400
ghdhair.com
RRP £33.50 EACH
01794 527 111
asphair.com
Get fruity with these environmentally friendly Head Jog
08 Straw Brushes, made from bio-material and available
in blueberry, raspberry, gooseberry and blackberry hues.
RRP £6.50 EACH
SALON PRICE FOR DISPLAY BOX OF 12: £34.99
01924 466 999
hairtools.co.uk
Create soft, barely-there finishes
with MONAT Studio One Dry
Texturizing Spray. And use the
Color Locking + Protective Spray
– a weightless, dual-action leavein
treatment – to extend the life of
colour and protect from UV rays.
RRP TEXTURIZING SPRAY £32,
COLOR LOCKING +
PROTECTIVE SPRAY £35
monatglobal.com/uk
What did we all
do before bond
building additives
existed? Meet the
latest innovation –
BlondorPlex from
Wella Professionals
– a lightening
powder with bond
builder technology
included for up
to 97 per cent less
breakage, when
used with WellaPlex No.2.
IN-SALON SERVICE
020 3901 1163
wella.com
New from
Schwarzkopf
Professional
is the Color
Blender Tool,
created in
collaboration
with global colour
ambassador, Lesley
Jennison. Perfect
for multi-tonal
applications to
deliver a seamless
colour transition.
SALON PRICE £5
0800 328 6920
schwarzkopfpro.com
10
CREATIVE HEAD
#CHedit
STOCK
OPTIONS
OUR PICK OF THE LAUNCHES TO
STACK ON SHELVES, ADD TO MENUS
AND SHARE WITH YOUR STYLISTS
We can all agree it’s been quite
the year. But on the positive side
we’ve seen a greater appreciation
of hairdressing and an increase in
consumer interest in hair health
and care. This is the perfect time to
introduce a little luxury onto your
retail shelves and thrill clients with
a proper pampering treat. Welcome
the latest luxe launches from Oribe.
First up is the Gold Lust All Over
Oil, a multi-tasking beauty elixir that
can be used on hair, the body or even
the face. It’s 99 per cent natural, for
an all-day radiant glow and features
Oribe’s classic Côte d’Azur scent, a
rejuvenating lemon-rose fragrance.
Then the brand’s Signature Collection
is boosted with the addition of
Invisible Defense Universal
Protection Spray, a shield from UV
rays, pollution and thermal damage,
while protecting against frizz. Both
come in Oribe’s iconic black and
gold packaging, the ultimate in
Instagrammable beauty.
RRP ALL OVER OIL £55,
INVISIBLE DEFENSE £39.50
0330 123 9530
oribe.com
IT’S ALL ABOUT... TONING
The new evo fabuloso Platinum
Blonde shampoo is sulphate-free
and ideal for any blonde suffering
from dull, dry or brassy hair.
It gently cleanses with maxed-out
pigment to neutralise unwanted
brassy and yellow tones in colourtreated
blondes.
RRP £20
0800 955 4285
evohair.co.uk
The Total Results Dark Envy range
from Matrix removes any red from
dark brown and black hair, while the
mask is perfect for in-salon colour
neutralisation services.
RRP FOR SHAMPOO AND
CONDITIONER £11.50 EACH,
MASK IN-SALON ONLY
AVAILABLE THROUGH WHOLESALERS
INCLUDING ALAN HOWARD
matrixhaircare.co.uk
CREATIVE HEAD
11
WHY DID YOU
WANT TO BE A
HAIRDRESSER?
From a young age I’ve
had a huge fascination for
art within hair. Shapes,
colours and blends – all
these things I would see
in magazines and then try
to recreate on my mum
or sister at home with
household items!
TARIN SAWYERS SCOTT
AGE: 20
SALON: HAZEL & HAYDN
WHAT HAVE YOU BEEN YOUR HIGHLIGHTS SO FAR?
Working with Glamour magazine’s hair and beauty
events, as well as working with big brands like AMIKA
and Lee Stafford. On events like these I’ve been able to
offer clients tips and tricks. It’s a different side of my job
in which I can expand my skills in a new environment.
WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME?
In education and behind the scenes creating and trialling
colour. I love colour especially – its full of endless
possibilities. It’s all about creating something personal,
whether it’s a full drastic change, or a change of tone/light.
WHAT WOULD BE YOUR DREAM HAIRDRESSING GIG?
Easy – to work with a queen like Beyoncé! Especially
something like a live performance, where my work
could be seen on a huge platform.
12
#CHedit
Inside
story
FRENCH & IVI BELPER
When Tracey Devine-Smith’s family commitments brought her to Derbyshire,
she instantly fell in love with Belper, choosing the town for her new destination
boutique salon. The ASP global ambassador has made it a family aff air, joined
by daughter Poppy Devine-Smith, to create an inviting space that from the
moment you walk in feels like home. “We didn’t want it to be clinical or minimal;
French & Ivi was all about creating a retro and boutique-style vibe that oozes
personality,” explains Tracey. “Poppy and I love old junk shops with lots to
look at, so it was important the space was interesting too.” It’s an eclectic
combination of delicately patterned wallpaper, wooden pallets and a diff ering
array of mirrors that delivers a mish-mash of colour, size and style. “I love the
fl oor,” she adds. “We found it by mistake while working on the renovation.
Imagine our delight when we discovered these 100-year-old tiles!” There are
two more rooms to renovate when the time is right – renovations happened
during lockdown – and the salon’s fi rst day in business was the hallowed
4 July reopening day.
HOT BUYS
now open
AS SEEN ON SCREEN
If you’ve decided to add screens to your salon, these Living Spaces foliagefilled
glass box or printed screens from Twilight Trees add a botanical flavour
that’s a little less clinical.
From £440
01962 877 644
twilight-trees.com
GARY INGHAM HAMPSTEAD
Reclaimed wood artisan Marco Merlini worked
with the salon on this redesign, which feels
both spacious and private, and is made from
100 per cent recyclable materials.
CREATIVE HEAD
13
THE BUSINESS EDIT
HOW CAN SALONS SWERVE
POST-LOCKDOWN BURNOUT?
AFTER FOUR MONTHS in lockdown,
the vast majority of stylists, barbers and
colourists across the land were desperate to
get back to work, aware that they would be
fully booked for some time, trying to see as
many clients as they could. But tales from
European countries that opened weeks
before the UK spoke of stylists going all-out
in the first couple of weeks before running
on fumes, exhausted. It seemed to be
evidence of post-lockdown burnout.
So, what are UK salons and barber
shops doing to avoid falling into the same
trap? Caroline Sanderson, founder of
Ego Hair Design in Inverness and Salon
Jedi Coaching, had 400 calls the day she
reopened salon bookings, so the team knew
they were facing an extremely busy time
ahead. She conducted a staff survey, which
showed a staff fear level of returning to
work at 4.9 (with 10 being the most afraid),
while the level of excitement was 8.55. When
asked to rate their mental health following
lockdown, the average was 7.
The team was awarded Salon Jedi Mindful
Salon accreditation during lockdown, for
working on incorporating mindfulness into
their daily life and work. “We will continue
to implement this in our salon,” adds
Caroline. “We work with the team to help
them reframe negative thought processes.”
GAVIN MILLS,
BAD APPLE HAIR GROUP
For example, some of their concerns
include the virus itself, but mainly the
smooth running of the salon, whether
worried clients may be upset if they can’t get
the appointment times they want or about
all the guidelines the team has to work to.
“We turn it around. If staff wonder whether
clients would be cross about the new systems,
we explore ‘but what if they’re not?’. What
if they’re thrilled to have their appointment
and love their new hair? We encourage the
team to start the day with a positive mindset
and offer space to just breathe and regroup.”
“We are doing two shifts, six days a week
of six hours each. Although team members
are working six days, its only 36 hours. So,
it’s not really a burnout situation,” explains
Keith Mellen of Anne Veck. “However, the
key people who may be more vulnerable
to serious burnout will be salon owners,
especially working owners of small salons.”
Indeed, he points to Anne as an example.
Since reopening two stylists had to handle
family health emergencies, all without
warning, so Anne had to work 12-hour days
until the salon could re-organise bookings.
“The outcome we are working towards is
back to normal hours as soon as possible,”
says Keith. “Maybe with improvements –
one of the plus points of this situation is it
has allowed everyone to do some thinking.”
“During lockdown we partnered with YuLife to provide
income protection and life insurance for our staff. It costs
£25 a month for each member and a full package of benefits
includes salary cover (up to 80 per cent) even in a pandemic;
24/7 access to counselling with our Employee Assistance
Programme via video call; vocational rehabilitation to help
employees get back to work and access to a Doctor on Demand service, with a 24/7
virtual GP and prescription service for members and their families. We’ve created
a community around personal wellbeing in our workplace, using our company
leaderboards. This allows staff to earn discounts, benefits and prizes such as £100
gift vouchers for walking to work and engaging in mindfulness. We also have regular
Zoom meetings to talk over worries; I keep Thursday evenings free for staff who
need one-to-one support. These initiatives will stay as long-term benefits for staff. It’s
important to me that they feel secure and know that Bad Apple has their best interests
at heart and can help in any wellbeing issues where possible.”
LIFE
LESSONS
BELLE CANNON
SALON SLOANE
Don’t be afraid of
responsibility. You have
to make things happen and
think ahead, keep striving.
Lead by example,
communicating with and
nurturing your team.
This gets the best out of
everyone. I always walk in
and say good morning to
the team and always praise
them and recognise their
achievements. I’ve always
believed in treating people
how I wish to be treated.
No mistakes would mean
no opportunity to learn.
Not everything you do will
be successful; don’t stress
about the failures. This
is how you discover what
works and what doesn’t –
and how you find out what
your strengths are.
Always stay positive and
be prepared. Throughout
the pandemic I’ve stayed
positive, even though it’s
been the most challenging
time for the salon, my
stylists and me. Having a
positive outlook and keeping
up team morale can make all
the difference. When you’re
positive, you get the best out
of everyone.
14
CREATIVE HEAD
#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software
AS SALONS ACROSS the UK
reopened in July, Phorest Salon
Software took a look at what that
meant for booking trends and
what the most wanted treatments
were. Let’s see what happened in
the first few days back in English
and Northern Irish salons.
ONLY 5.6% OF CLIENTS
WHO DIDN’T BUY A
VOUCHER BAGGED AN
APPOINTMENT IN THE
FIRST TWO WEEKS BACK,
COMPARED WITH 27.6%
OF CLIENTS WHO DID
THE MISSION: MAKING IT SAFE
1,255
salons adopted
pre-send
consultation forms
for their clients
THE TOP 3
SERVICES BOOKED
IN ENGLAND
(FROM 4-10 JULY)
1. HAIRCUT 49.8%
2. COLOUR 27.7%
3. STYLING 7.9%
PHOREST’S NEW ABILITY TO PRE-SEND CONSULTATION FORMS HAS BEEN
KEEPING SALONS SAFE AROUND THE GLOBE. IN THE FIRST TWO WEEKS OF JULY:
121,000
clients received
digital forms straight
to their phones
ahead of their
appointments
With Covid-specifi c questions and disclaimers on all treatments
and bespoke consultation questions on the customisable forms,
salon owners have been able to not only get prior information on
what their client will need, but also to reduce time in salon.
Their days are running smoothly and cross-contamination caused
by sharing devices or pen and paper has been eliminated, with
all forms sent directly from the stylist to the customer. And it’s all
safely, digitally stored in the cloud.
DID YOU KNOW…
THE MIDLANDS LOVES HAVING HAIR
EXTENSIONS, BUT FOR LONDONERS, THE
PERM IS STILL A TOP FIVE TREATMENT
CRUNCH TIME CAME for salons in Northern
Ireland and England in the fi rst week of July
when reopening kicked off for the fi rst two
regions of the UK. With England opening its
doors on 4 July and Northern Ireland following
on 6 July, all eyes were on the salons paving
the way for the rest of the UK.
So, what did it look like? A spike in
bookings, longer salon hours and set cleaning
times between each client was standard
across the board, but we delved further to fi nd
out which services clients came back for fi rst.
Perhaps surprisingly, haircuts were more in
demand than colour, topping the bill by about
22 per cent more. The other treatments in the
top fi ve were colour (27.7 per cent), styling
(7.9 per cent), hair treatments (5.5 per cent)
and a perm (1.4 per cent). Regionally, the
differences were clear: in the Midlands, the
volume of hair extension appointments kept
it in the top fi ve both regionally and nationally,
but for London and the rest of the country, the
bodywave perm bumps extensions out of the
number fi ve spot, making up 1.9 per cent of
bookings in the capital city.
Working from home has also proved
benefi cial for the number of clients who are
making the most of their fl exibility to use
business hours for their hair and beauty
needs. In the fi rst week of bookings,
appointments made in the hours of 9am to
5pm, Monday through Thursday were up 2
per cent on last year with the trend increasing
– meaning there are now more people booking
salon appointments during business hours
than not. Now that’s one Covid-related trend
we could get used to.
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
CREATIVE HEAD
15
COLOUR VISION
IT’S ALL HANDS ON DECK IN SALONS UP AND DOWN THE COUNTRY. KNOW YOUR WORTH AND
DELIVER RESULTS YOUR CLIENTS HAVE BEEN MISSING, WITH THE HELP OF WELLA PROFESSIONALS
IN ASSOCIATION WITH
TALK IS FREE!
Wella Professionals Advisory Video Consultation
appointments are the latest free offering
to any professional hairdresser who needs
technical advice now that they are back at
work. Hairdressers can have a completely free
20-minute consultation via an Instagram video
call with an experienced technician who will
be able to help with any concerns. Each virtual
appointment can be booked either with or
without the client being present, and provides
ideal support for the colour correction work that
salons are experiencing. Appointments will run
from 8am to 8pm and can be booked online at
wellaeducationuk.com/#events
THE COLOUR CLINIC IS OPEN…
THE COLOUR CLINIC IS YOUR DROP-IN SERVICE FOR ADVICE ON HOW TO AVOID THE PROBLEMS COLOURISTS RUN INTO. WELLA PROFESSIONALS
CRAFT EXPERT JAMES EARNSHAW (@JHAIR_STYLIST) LOOKS AT PRICING YOURSELF REALISTICALLY AND FAIRLY IN A TIME-POOR REALITY
A lot of colourists have a fear of knowing their worth. But it’s especially important to know
now as clients are coming in with double regrowth! Wella’s profit calculator is an invaluable
new tool that lets you work out exactly how much profit you’re making from each service.
You might think you’re making £20 or £40, but it could only be £8 – it’s shocking. It’s been
a major tool for going back to work – don’t stand there for an hour and only make £8 in
profit, it’s not worth it. It’s really opened my eyes and it gives me the confidence to assess
how much I want to make from a service. The calculator figures out exactly how much the
colour that I’m using costs, how long that regrowth lasts, and tells me how much I need to make
so that I can definitively know how much I have to charge. It’s not plucking a figure from the air, it’s factual. But
if people aren’t willing to pay it, you should have the confidence to say no.
Colour Renew ties into this well because it works quickly to break down colour molecules to give you one
to two levels of lift, as well as removing toner build-up without affecting the natural colour and without any
bleaching products. It’s great if clients have overdone it on the silver shampoo, or maybe tried to do their own
roots – it can help to remove some of that deposit without it needing to tip into a super-long service. It takes
between 15 and 45 minutes to work, and then a gloss over the top will have hair looking as good as new.
It’s been a great asset in getting back to work.
16 CREATIVE HEAD
#ColourVision
SHELFIE TIME
BlondorPlex is such a fantastic product
– well done Wella Professionals,
always one step ahead of the
game! It’s the perfect addition to
the Blondor family, offering up
to 97 per cent less breakage when
lightening.* More and more clients are becoming
aware of efforts to maintain hair quality during
chemical services, while still wanting to be playful
with colour changes. It’s a great time-saver in the
salon with no compromise on lift. Perfection!”
MARY GEOGHEGAN (@MARYG.HAIR), STYLE DIRECTOR, KH HAIR
*97 per cent less breakage when using WellaPlex
N°2 with BlondorPlex, versus BlondorPlex alone
CREATIVE HEAD ADVERTORIAL
WHY I’M
WELLA
@daisy_goord
I don’t think our industry has ever been through such a traumatic period and I honestly don’t
know how I would have kept up my love and enthusiasm for hairdressing without the Wella
Professionals online community.
Although we are scattered across the globe, Wella Passionistas all have one thing in
common: we are obsessed with delivering the best possible results for our clients.
As a blonde specialist, it has been heart-breaking for me to watch as years of work have
been put on hold. I cannot tell you how frustrating it has been to watch Hollywood stars
promoting my worst nightmare; the box colour. Now that we’re back in the salon, we’re able to
start sharing tips and techniques again among the Wella family. There is a mountain to climb
in catching-up with all those missed appointments, but what an opportunity to produce those
head-turning ‘before and after’ shots. I have absolute confidence that the Wella Professionals
range gives me the products I need to obtain stunning results every time.”
DAISY GOORD (@DAISY_GOORD), WELLA PASSIONISTA
KEEP YOUR CLIENTS HAPPY WITH EFFECTIVE AND EFFICIENT COLOUR SERVICES. THE WELLA PROFESSIONALS EXPRESS HIGHLIGHTS MASTERCLASS, FEATURING WELLA’S
TECHNICAL DIRECTOR FOR UK AND IRELAND, ROBERT EATON, IS A SHORT ’N’ SWEET DEMONSTRATION ON HOW TO USE HIGHLIGHTS TO INCREASE PROFITABILITY AND SAVE YOU
TIME DURING BUSY PERIODS. BEST OF ALL, IT’S TOTALLY FREE FOR ALL HAIRDRESSERS. GO TO EDUCATION.WELLA.COM TO FIND THIS AND LOTS OF FREE INSPIRATIONAL
AND PRACTICAL EDUCATION, FROM COLOUR AND STYLING TO PRODUCT KNOWLEDGE AND BUSINESS SKILLS
@wellahairuki #WellaColour #MakeChange
Wella Professionals
CREATIVE HEAD
17
Are you a...
...hairdresser looking
for a salon?
or ...salon looking for
a hairdresser?
Hairdresser Jobs Uk&I
Hairdresser Jobs UK&I is a NEW free recruitment
Facebook group open to all hairdressers and
salons, where hairdressers looking for work
can be teamed with salons who are recruiting.
brought to you by Wella Professionals
Introducing the new revolutionary
BLONDORPLEX
*when using BlondorPlex with Wellaplex N2, versus BlondorPlex alone
Up to 97% less breakage *
and no compromise on lift
Bond Builder Technology included
Up to 7 levels of lift
For multi-blonde results
FIND OUT MORE
Talk to your Account Manager/Education Team
Discover the products at wellastore.com |
@wellahairuki | education.wella.com
Ready,
set, go
AS THE FLAG LIFTS AND THE INDUSTRY ROARS BACK INTO BUSINESS, WE LOOK
AT HOW TREATWELL IS HELPING ITS PARTNER SALONS TO COME BACK STRONG
THE DEMAND FOR our industry is as high as it’s ever been. The British
beauty industry accounted for almost 600,000 jobs in 2018, and from
that hair services contributed more than any other service, with £6.3
billion spent by the British public. Upon the government’s announcement
of lockdown lifting on the 4 July, demand went through. The. Roof.
Treatwell registered a whopping 2,250 per cent increase in UK
bookings, compared with the week before lockdown. Wow!
Shaggy-haired gents booked in their droves, with Treatwell’s barbers
seeing a growth of 1,223 per cent in demand, closely followed by
women’s haircuts, which shot up by 1,158 per cent. And let’s not forget
the roots situation; colour treatment bookings rose by 942 per cent.
Clients are thrilled that salons are back in business – and Treatwell
is ready to support the industry as it faces one of the most difficult and
busiest periods in memory. Throughout lockdown, Treatwell provided
its partner salons with invaluable help and advice. Amid a period of
intense uncertainty, it was a beacon of support to hair and beauty
business owners.
Treatwell’s Behind Closed Doors initiative – a Facebook group where
beauty businesses could share updates, questions and concerns –
proved to be an enormous success and will be continuing even
as lockdown recedes. Its experts are on hand within the group for
support, and to offer advice from its experienced finance, HR, legal
and marketing teams.
No question is too small, no worry left unaddressed. Whether you’re
a salon owner or a trainee, it has been an indispensable platform that is
sure to grow and evolve as we navigate a post-lockdown world.
Back with a bang
DON’T LET THE SURGE IN DEMAND PASS YOU BY
TREATWELL’S DATA SHOWED JUST HOW
MUCH CLIENTS MISSED THE SALON:
After months closed, salons are dealing with phones ringing off the hook and back-to-back
bookings for weeks. Harnessing this demand and taking full advantage of the time you have is
crucial. Luckily, a Treatwell partnership can give you the tools you need.
Treatwell was hard at work during the shut-in, checking in with its customers about their
thoughts on hair and beauty post-lockdown, what their priorities were, and how their habits
may change with the times. All of this information has been distilled into key aspects of support
that Treatwell offers its partners – from pricing initiatives and hygiene expectations through to
how to maximise your availability and communicate with your clients.
20 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
REOPENING SAW A +2,250 PER CENT
INCREASE IN APPOINTMENT DEMAND
FOR THE FIRST WEEK BACK, AS SOON
AS BOOKINGS WERE AVAILABLE
BOOKINGS HAVE BEEN SPREAD OUT
ACROSS THE WHOLE DAY – GONE ARE
THE DAYS OF THE DEAD MONDAY
CUSTOMERS ARE ACTIVELY LOOKING
FOR ELEVATED HYGIENE AND SAFETY
FEATURES IN SALON, AS WELL AS
CLEAR COMMUNICATION ACROSS
SOCIAL MEDIA, WEBSITES AND
FROM SALONS DIRECTLY
THE APPETITE FOR OUR SERVICES IS
THERE, MORE THAN EVER. HERE’S HOW
TO HARNESS THAT DEMAND…
CREATIVE HEAD
21
The price
is right
THE NEW NORMAL MEANS A CHANCE TO DO BUSINESS DIFFERENTLY...
ALL WITH A LITTLE HELP FROM TREATWELL. IS IT TIME FOR YOUR SALON
TO THINK LIKE A DYNAMIC DOTCOM?
LOOK AT YOUR menu and your price list. We mean
really look at it. Because right now, it’s important to
reassess your pricing models, to reflect the change
in circumstances. Clients have been waiting for your
services and Treatwell has noted that they are happy
to pay handsomely for services they truly value. Look
objectively at your prices – if they’re higher, don’t be
afraid to say why. Don’t undersell yourself to try and
be the cheapest in your area.
Consider revamping your treatment descriptions,
detailing the hygiene initiatives you’ve put in place
for clients, and referencing the professional-level
products you use. Remind clients why they missed
you, and why you are worth the money.
Many salons have cut the number of chairs in the
salon, reducing income potential, so it’s important to
put measures in place to maximise profitability where
possible. Do you have clear peak times and dead
periods? Consider dynamic pricing – where clients
pay a different price depending on the day or time
– to encourage a more even spread of clients. Many
other industries use this, from hospitality to travel
(you’ll have spotted this when booking an Uber
on your phone we bet!), and it could be an instant
winner, because clients are now familiar with paying
more for popular times. At the other end of the scale,
Treatwell partners benefit from built-in off-peak
discounting tools, so you can help to encourage
clients to book in during quieter slots.
Rory MacParland, Sharps Barbers
“Treatwell has made our job easier – it does what we need it to do. It’s available
online 24/7, it takes appointments, answers the questions. And as our partnership
grows, I think there’ll be even more improvements. It was the right choice for us.
“Our customer behaviour has changed, too, with more and more online booking.
Our phone calls have dropped by 75 per cent since we’ve been with Treatwell. It
makes a big difference for the guys on the floor because they know what times their
customers are coming, what time they’re leaving, how much money they can make
in a day. It’s a really reliable way to run a business.
“Many systems tick some of the boxes, but they didn’t have any additional value
– and the added value with Treatwell was the marketing aspect: new customers.
Treatwell does a lot of reaching out to new customers, and that means we have
access to them too. Other barber shops working with other systems don’t have that
reach. So, Treatwell gives us the reach to new customers that our competitors just
don’t have.”
22 CREATIVE HEAD
CREATIVE HEAD ADVERTORIAL
Clean sweep
KEEP YOUR HYGIENE AND SAFETY FEATURES FRONT AND CENTRE
ANXIETY IS STILL high, so clearly communicating the efforts you’re
taking to protect your clients will go a long way to encouraging them to
book with you. Be sure to shout about the efforts you’re making on your
website and social media, not just when they arrive in the salon.
Treatwell partners have access to a detailed roster of hygiene
precautions and recommendations, as well as templates for forms,
guidelines and more materials to share with clients. Make sure your
whole team is singing from the same hymn sheet and knows how to
communicate your efforts in
person, on the phone and online.
In the know
TREATWELL ACCOUNT
MANAGERS HAVE
YOUR BACK
You’ll have your hands full with
managing the overflowing
demand for your services – who’s
going to be keeping an eye on
what other people in the area
are doing, or what you might be missing? Step forward your Treatwell
account manager. They’re constantly monitoring data for you, to see
which services are growing in demand or what would be the best fit
for your salon.
Pre-booked services are an absolute must, and if you’ve never fully
embraced an online booking system – now really is your chance.
Treatwell partners get the benefit of being listed on the busiest beauty
site in Europe, as well as having the option to create their own website
with integrated booking functionality, or the ability to add ‘Book Now!’
buttons to an existing site. With so many options available, Treatwell
account managers can help you to customise and adjust your online
presence effortlessly. Treatwell partners have access to a wide array of
social media toolkits and templates, so you can create bespoke assets
for your salon that appeal directly to your customers. With Treatwell
Connect’s new marketing tools it has never been easier to communicate
effectively with your clients.
Clock watching
ARE YOU MAKING THE MOST
“THINK ABOUT PROMOTING QUICK
OF YOUR OPENING HOURS?
Managing your team’s shifts is a
delicate balancing act. Maybe
you’re opening up for longer
hours, or on more days, to best
keep up with demand while still
limiting numbers in the salon.
It’s a tricky situation to be in –
which is where your Treatwell
account manager can help, by
offering advice and insight on how to squeeze in as many services as
possible. Tailor your hours to treatment demand – if colour demand
is still through the roof, opening up on a Sunday might be more costeffective
than adding on an extra hour in the evening.
Treatwell means that you can make money out of hours too, as clients
have a range of digital options for contacting you to book in whenever
they want. Now is not the time to be missing out on appointments
booked outside of working hours, so let Treatwell fill up your diary and
ensure your salon is brilliantly busy.
MAINTENANCE TREATMENTS TO FILL GAPS
AND TO MAXIMISE THE NUMBER OF CLIENTS
YOU CAN SEE TO BEGIN WITH. CLIENTS MIGHT
BE HAPPY TO GET A TRIM TO TIDE THEM OVER
AHEAD OF A LONGER APPOINTMENT”
Brent Mossop, owner of Bar Hairdressing
IF YOU’RE INTERESTED IN FINDING OUT HOW A TREATWELL PARTNERSHIP CAN BENEFIT YOU,
VISIT TREATWELL.CO.UK/PARTNERS TO SIGN UP FOR A FREE CONSULTATION
CREATIVE HEAD
23
MW
IT ’S
20
UNM
SUNDAY 29 NOVEMBER
7PM TO 1.30AM
PRINTWORKS, LONDON
SINGLE TICKET £260 PLUS VAT
TABLE OF 10 £2,500 PLUS VAT
LIMITED NUMBER OF VIP TABLES AVAILABLE
ISSABLE
CREATIVE HEAD’S MOST WANTED AND
THE IT LIST GRAND FINAL 2020
TICKET HOTLINE 01434 610940
2020
2020
TEAM 2020 FINALISTS
BEST NEW BOUTIQUE SALON
For a new small salon with a unique sense of style
2020
Bond, London
Don Hairport, London
Paint + Powder, Stafford
PR Hair, London
The Secret Garden, Leicester
BEST SALON TEAM
For salon teamwork at its best
Bloggs Salons Harbourside, Bristol
Ego Hair Design, Inverness
Malcolm Murphy Hair, Leicester
Manifesto, London (King’s Cross)
TINT, Leeds
BEST LOCAL SALON
For a salon that best serves its local community
DKUK, London
Malcolm Murphy Hair, Leicester
Sarai Hair and Beauty, Crowthorne
Stag, Edinburgh
Tuckwell & Co, Nottingham
BEST NEW SALON
For a new or revamped salon with sustainability at its core
MEET THE
2020
FINALISTS
SLAYING IT IN THE SALON AND
STORMING THE SESSION SCENE…
CREATIVE HEAD’S MOST WANTED 2020
FINALISTS HAVE BEEN NAMED
@CREATIVEHEADMAG #MWIT20
CREATIVEHEADMAG.COM/MOSTWANTED
Adam Reed London, London
Alchemy & I, Berkhamsted
Gatsby & Miller, Amersham
HENSHĪN, Co Limerick
Mesart, Glasgow
BEST SALON EXPERIENCE
For a salon that delivers top customer service
Gatsby & Miller, Amersham
Mayfive, London
Rose & Wild, London
Sally Montague Hair Group, Ashbourne
STIL, London
INDIVIDUAL 2020 FINALISTS
INDEPENDENT STYLIST
For a stylist looking after clients while busy building ‘brand me’
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Anna Cofone, London
Lisa Farrall, WIG London, London
Leigh Keates, London
Shaun McIntosh, London
HAIR TREND
For the best on-trend image of the year
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Anna Cofone, London
Richard Phillipart,
The Boutique Atelier, Ellesmere Port
Leonardo Rizzo, Sanrizz, Guildford
Anne Veck, Anne Veck, Oxford
MOST WANTED
AND THE IT LIST
GRAND FINAL 2020
29.11.20
7PM UNTIL 1.30AM
MEN’S HAIR SPECIALIST
For a salon or session hairdresser demonstrating
standout work in men’s hair
Leah Hayden Cassidy, London
Tom Chapman, Torquay
Louis Maharaj, Toni&Guy, London
Rino Riccio, Manifesto, London
Jody Taylor, London
CREATIVE TALENT
For a creative director or senior stylist with exceptional
artistic skill and commercial expertise
Gareth Bromell,
HENSHĪN by Gareth Bromell, Ireland
Johanna Cree Brown, Trevor Sorbie, London
Zoë Irwin, John Frieda, London
Richard Phillipart,
The Boutique Atelier, Ellesmere Port
Anne Veck, Anne Veck, Oxford
BUSINESS THINKER
For a salon owner or director who has built an
outstanding salon business
Gavin Mills,
Bad Apple Hair, Liverpool and West Midlands
Kyle Ross, Sovereign Grooming, Aberdeen
Caroline Sanderson, Ego Hair Design, Inverness
Simon Tuckwell, Tuckwell & Co, Nottingham
Mark Woolley,
Electric Hairdressing, Liverpool, London and
southern England
AWARD FOR INNOVATION
Rewarding an original hairdressing initiative that has proved
a success for the salon business or the industry at large
Tim Binnington for Manta Hair
Raymond Bottone & Simon Harris
for MySalonManager
Jessica Crane for Systemise For Success
Peter Johnson for Itzi
Adee Phelan for Thank You NHS gift boxes
SESSION STYLIST
For the most exciting hairdresser working in fashion
Syd Hayes
Luke Hersheson
Larry King
Guido Palau
Anthony Turner
HAIR ICON
For the most inspirational hairdresser of 2020
Sally Brooks
Nicola Clarke
Gary Gill
Syd Hayes
Zoë Irwin
Guido Palau
Adam Reed
Eugene Souleiman
Anthony Turner
Josh Wood
WANT
ON
THE
GUEST
LIST?
COLOUR EXPERT
For a colour director or senior colourist with exceptional
technical skill and commercial expertise
Amy Fish, Larry King, London
Ashleigh Hodges, London
Jack Howard, Paul Edmonds London, London
Zoë Irwin, John Frieda, London
Paddy McDougall,
Rainbow Room International, Glasgow
2020
2020
2020
2020
THE RISING STAR
FOR A YOUNG SALON ASSISTANT
WHO IS ENTHUSIASTIC, HARDWORKING
AND FAST IMPROVING – A NEW TEAM STAR!
John Alfred
Paul Edmonds London, London
Sandra Hahnel
Trevor Sorbie, London
Cameron Willetts
Combers Inside-Out, Taunton
Nathan Klein
Simon Webster Hair, Brighton
Annabel Payne
Toni&Guy, Salisbury
THEY’VE
GOT IT!
TREND INFLUENCERS,
GAMECHANGERS,
INNOVATORS AND
STYLEMAVERICKS…
30 EXTRAORDINARY TALENTS
AGED 30 AND UNDER…
MEET CREATIVE HEAD’S
THE IT LIST 2020 FINALISTS!
THE EDITORIAL STYLIST
FOR A YOUNG STYLIST MAKING
A MARK IN SESSION CIRCLES
Jack Baker
Bad Apple Hair, West Midlands
Lauren Bell
Nicholas James, London
Aidan Darcy
Dublin
Tom Gilling
Adam Reed London, London
Ryan Steedman
Adam Reed London, London
THE ENTREPRENEUR
FOR A YOUNG SALON OWNER WHO HAS
CREATED AN EXCITING AND
SUCCESSFUL BUSINESS
Jack Baxter
Baxter South, Glasgow
Brooke Evans
BE Ironbridge, Telford
Katy Grimshaw
Spectrum One, Rossendale
Kyle Ross
Sovereign Grooming, Aberdeen
Ricky Walters
SALON64, London
CREATIVEHEADMAG #MWIT20
CREATIVEHEADMAG.COMTHEITLIST
FINALISTS
THE VISIONARY
FOR A YOUNG STYLIST OR TECHNICIAN WHO IS
PUSHING CREATIVE BOUNDARIES
Nikita Fisher
London
Marlon Hawkins
Brooks & Brooks, London
Pascal Lombardo
Gielly Green, London
Jordan Massarella
NashWhite, Leamington Spa
Shelley Sumner
Huddersfield
THE IT GUY
FOR A YOUNG MALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Philip Benton
Douce, Cambridge
Aidan Darcy
Dublin
Tom Gilling
Adam Reed London, London
Alastair Jubbs
VAE Hair, Norfolk
Louis Maharaj
Toni&Guy, London
MOST WANTED
AND THE IT LIST
GRAND FINAL 2020
29.11.20
7PM UNTIL 1.30AM
BE
PART
OF
IT!
THE IT GIRL
FOR A YOUNG FEMALE HAIRDRESSING
PROFESSIONAL EXCELLING IN MULTIPLE AREAS
OF THEIR WORK AND DESTINED FOR GREATNESS
Lauren Bell
Nicholas James, London
Ellie Bond
Prema London, London
Leah Hayden Cassidy
London
Jordanna Cobella
Cobella, London
Katie Hale
Charles Worthington, London
2020
2020
Lve
NEW LIVE STREAM FORMAT • ONLINE & ON DEMAND • SUNDAY 27 SEPTEMBER
KENNA
Kennaland
TOM CHAPMAN
The Lions Barber Collective
ELENA LAVAGNI
Neville Hair & Beauty
MARK MACIVER
SliderCuts
HILARY HALL
NHBF
GINA CONWAY
Gina Conway Salons & Spas
SIMON HARRIS
Mysalonmanager
JORDANNA COBELLA
Cobella
KEN WEST
3•6•5 Education
ELENA TAYLEUR
Linnaean
MONICA TEODORO
L’Oréal Professionnel
MARK WOOLLEY
Electric Hairdressing
KATIE ALLAN
Mayfive
THEY’RE READY! ARE YOU?
BRILLIANT PEOPLE, SHARING REAL
IDEAS AND TRUE-LIFE STORIES IN A DAY
OF BUSINESS EDUCATION LIKE YOU’VE
NEVER EXPERIENCED BEFORE
RICHARD PHILLIPART
The Boutique Atelier
GIORGIA ROSSI
Treatwell
CHRISTEL BARRONHOUGH
BARRONHOUGH
STIL
GAVIN MILLS
Bad Apple Hair
ANITA RICE
Buller & Rice
IN PARTNERSHIP WITH
THE ULTIMATE
DUVET DAY!
A FULL DAY OF REAL-LIFE EXPERIENCES, BITE-SIZED SEMINARS,
PANEL DEBATES AND EXPERT THINKING – ALL TO HELP YOU
BUILD AND PLAN FOR THE FUTURE OF YOUR SALON BUSINESS
SEE THE FULL PROGRAMME AT CREATIVEHEADMAG.COM/SALONSMART
THIS IS NOT A ZOOM
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FEEL THE BUZZ
Conversations, demos, interviews – watch and learn in the most informative and interesting way possible
GET INVOLVED
Chat with the presenters and join the discussions, live and in real time through our chat rooms and video links!
ONLINE AND ON DEMAND!
All content will be available to you for another 12 months – so you can refresh, recharge and re-energise any time you like!
FULL PROGRAMME AND EVENT DETAILS AT CREATIVEHEADMAG.COM/SALONSMART
Lve
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WHEN: SUNDAY 27 SEPTEMBER
TIME: 09:30 – 19:30
LOCATION: YOUR HOME
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Your ticket gives you a personal access code that means you can watch Salon Smart Live on your smartphone, tablet,
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watch all the content live on Sunday 27 September, but it will also be available for you to watch on demand as many times
as you like for 12 months afterwards.
IN PARTNERSHIP WITH
FOR SALON OWNERS & MANAGERS
001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
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MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Shine, shadows and an editorial finish. The Berlin-based haarmacher salon creative team
confidently take their first steps away from street style in the glossy ‘Morph’ collection
Lve
SUNDAY 27 SEPTEMBER
Direct from her NYC apartment, Tina
Outen documents her journey learning
how to style natural Afro and textured
hair for creativeheadmag.com
Explore new ideas for your team,
business and salon’s future... from the
comfort of your own home. Introducing
Salon Smart Live
Could Covid-19 cause a rise in colour
reactions? Discover why patch testing
is more important than ever,
with PAINTER Casey Coleman
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag
THE
THRILL OF
THE NEW
NEW PLACES AND SPACES, NEW INNOVATIONS AND
EDUCATION, NEW CHAPTERS OF THE STORY - WE’VE
NEVER SEEN A SUMMER LIKE THIS IN OUR INDUSTRY.
IT’S GONNA BE A HELLUVA RIDE...
THIS SUMMER IS unlike any other as salons and barber shops up and down the land work
flat-out to remedy lockdown hair disasters and catch up on all those missed appointments, with
no traditional August lull in sight. It’s busy, busy, busy – but we know you are loving the fact that
you can be creative again!
Meanwhile, of course, the hairdressing and barbering landscape has completely changed, with
a new way of working, new ways to gain education and a completely revamped calendar of events
to get involved in.
After months of anxiety, let’s focus on a little positivity and all the exciting changes that you
can look forward to: education courses, educators and new techniques; events and competitions
that were so sorely missed during lockdown, and new products and innovations.
There are also plenty of stylists out there embarking on new chapters in their careers, unsure
of what the future will bring but excited at the possibilities.
This is The Thrill of the New, and it’s the roller coaster ride of the summer. Come and join
the fun…
36 CREATIVE HEAD
CREATIVE HEAD
37
THE SHOWS
THE SEASON OF COMPETITIONS AND EVENTS MAY LOOK
A LITTLE DIFFERENT, BUT THERE’S STILL PLENTY TO GET
EXCITED ABOUT…, SO START PLANNING AHEAD!
PULP RIOT FEST
No Coachella, no Glastonbury... no problem!
The have-to-be-there festival of 2020 won’t
threaten sunburn or days of rain and mud, as
you can attend from the comfort of your own
home! Pulp Riot Fest is a digital festival on
23 August that will celebrate brilliant colour,
share techniques, inspire with a drawing class
and finish with a live DJ set. The stars on the
virtual stage include Diana Francis, Tegan
Robertson, Harriet Stokes, illustrator Tony
Green and a collaboration between balayage
specialist Sharell Halpine and ‘hair witch’
Heather Mackenzie. Your ticket includes an
exclusive kit that will be sent to you ahead of
time, including two tubes of Pulp Riot High
Speed toner, your art outline for the drawing
class and even a Pulp Riot beanie. But move
quickly, tickets are limited. @PulpRiot.UK
L’ORÉAL COLOUR TROPHY
The longest running hairdressing
competition was due to celebrate its 65th
birthday this summer, but the L’Oréal Colour
Trophy UK Grand Final has moved to 2021.
Make sure you note 7 June at Battersea
Evolution in your diary. This competition had
already seen an incredible display of talent
at the photographic stage, with the Semi
Finalists revealed in the spring. They will
now compete in 2021 across the categories of
L’Oréal Colour Trophy, Men’s Image Award,
Afro Award, and the STAR Award for young
talent. We can’t wait to see what the show
teams have planned. lorealcolourtrophy.com
WELLA TRENDVISION AWARD
For the first time ever, hopefuls entered the Wella Professionals TrendVision
Award through Instagram and, thanks to a bit of a makeover, there are now
six categories – Colour Artist, Colour Specialist, Craft Artist, Editorial Look,
Men’s Hair and Style Master. The next round of the competition sees finalists
create a new look and submitting it online with supporting videos and photos.
“It gives us an opportunity to see the person behind the creation and hear
their passion in their own words,” explained judge Akin Konizi. So, while we
have no final in London’s Roundhouse this year, we’re sure Wella will reveal
an epic virtual climax. Keep your eyes peeled for details. @WellaHairUKI
38
CREATIVE HEAD
MUST GO ON
MOST WANTED AND THE IT LIST AWARDS
Lockdown came into force a few weeks after the Most Wanted and The It List
Awards had opened for entries, so it was time to shake things up to ensure anyone
who wanted to compete still could. For the first time, both competitions were
opened up to digital entries alongside hard copy ones, and you guys embraced the
challenge with gusto! We received a record number of brilliant entries as you
used the downtime to get stuck in to sharing your amazing stories and work. And
a mere 48 hours after salons in England reopened, our A-list squad of judges met
in their socially distanced numbers to peruse the incredible work, a testament
to the reputation of both competitions. Thanks to their hard work, we now have
our #MWIT20 finalists (see the full list from page 24), with the Grand Final on
Sunday 29 November at the jaw-dropping Printworks, celebrating both Most
Wanted and Creative HEAD’s 20th birthday. We think we’ll all be ready to party,
don’t you? creativeheadmag.com/mostwanted and creativeheadmag.com/theitlist
THE ALTERNATIVE HAIR SHOW
The Alternative Hair Show is an iconic event
committed to finding and promoting artistic
hairdressers from across the globe while at
the same time raising much needed funds
for Fighting Leukaemia. Founder Tony Rizzo
has presented the show every year since 1983
and the 38th show should have taken place in
London… So if the world’s hairdressers can’t
travel to the show, Tony will deliver it to them
instead! The virtual Alternative Hair Show,
IMAGINE, will be hosted online on 11 October
by Tony and Alternative Hair Show global
president, Anthony Mascolo. alternativehair.org
GOLDWELL CREATIVE AWARDS AND
THE KAO SALON VIRTUAL EXPERIENCE
Goldwell had chosen 2020 to completely shake up its
competition format. The trend-based Color Zoom Challenge
was no more; this was the beginning of the Goldwell Creative
Awards, a new global contest to showcase unlimited creativity.
The competition is divided into two categories: New Talent
Colorist, Creative Colorist and Creative Haircutter sit within the
Technical category, while you’ll find the fresh Men’s Hairstylist,
Salon Team, Avant Garde Stylist and Editorial Colorist awards
under the Editorial category. Now the plan is for an even bigger
debut in 2021, but mark 18 to 19 October in your diary for the
Kao Salon Virtual Experience, a mix of live and pre-recorded
material where new ambassador Angelo Seminara will
unveil a new collection for the brand in a digital show.
globalcreativeawards.com, kaosalondivision.com
CREATIVE HEAD
39
YOU’RE A
REAL LIVEWIRE
LIFE MIGHT BE A ROLLER COASTER, BUT THIS CLEVER TECH CAN MAKE THE WHEELS TURN THAT
LITTLE MORE SMOOTHLY. FROM HIRING HELP TO PAYMENT DELAYS, IT'S TIME TO PLUG IN
AVEDA A-COMMERCE
Want to earn from online sales but can’t
face a website redesign or juggling stock
levels? Then the new A-Commerce
initiative from Aveda is for you. A readymade
retail plug-in for your existing
site, clients can shop for all their Aveda
goodies. It’s all managed by Aveda and
you earn commission. In UK trials, sales
targets were smashed by 58 per cent!
aveda.co.uk/professional
SAFERSALON
This is a one-stop shop for becoming
Covid-19 compliant. If you’re unsure if
your risk assessments are adequate, or
if your new standards are compliant
with the often confusing regulations,
SaferSalon can help you by breaking
it all down. You even get a certificate
upon completion that you can display
for your clients’ peace of mind.
safertrader.co.uk/safersalon
Here to support
UK & IE salons
Behind
Closed
Doors
TIMELY
Consult is Timely’s
free app that offers you
unlimited, customisable
digital forms to help protect
your business, staff and
clients. Timely clients can
access other smart services
including the ability to host
video consultations online,
limiting time in-salon and providing
you with a better idea of how to plan for
appointments. The latest addition to this
software hero is Laybuy, which gives you
the option to have clients stagger their
payments. With Laybuy you get paid
straight away, risk free, while your client
pays over six weeks – so everybody wins!
gettimely.com
PHOREST SALON SOFTWARE
While you may have been forced to start
working differently due to the impact of
Covid-19, it doesn’t mean that you can’t
work smarter. Phorest has a host of
features such as check-in notifications to
get around the lack of a waiting area and
push notifications for client check-in.
It also has digital consultation forms
that can be sent via SMS and email to
clients in advance of their visit, with
a Covid-19 questionnaire, too.
phorest.com
TREATWELL
Be seen and be supported with
Treatwell’s roster of connectivity help.
From installing buttons on your existing
website for easy online booking to your
account manager monitoring meta
data to keep you on the winning path,
there are so many ways to make it work
for you. Need help with social media?
No problem. Want some guidance on
dynamic pricing? It’s just a click away.
There’s also the open-to-all Behind
Closed Doors Facebook group, where
Treatwell experts are on-hand to
answer questions and provide a safe
space for concerns and comments
about the state of the industry.
treatwell.co.uk/partners
WELLA PROFESSIONALS
Recruitment was difficult enough
before the pandemic. Since then it’s only
become more complicated, but Wella
Professionals is looking to fill the void
with a new Facebook group. Aptly named
Hairdresser Jobs UK&I, it’s designed to
team up hairdressers looking for work
with salons that are actively recruiting,
where salons can post vacancies and
stylists can advertise their key skills and
role requirements, and it’s open to all
hairdressers. bit.ly/3eDx1wt
40 CREATIVE HEAD
CREATE YOUR
TOUCH SAFE ZONE
WANT TO OFFER STAFF AND CLIENTS PEACE OF MIND WHEN THEY STEP
INSIDE YOUR BUSINESS? HAIRDRESSERS AND BARBER SHOPS ARE TURNING
TO ENVIRO-SAFE 28 UK TO MAKE THEM COVID-19 SAFE
SALONS HAVE FINALLY emerged from lockdown, facing queues
of clamouring clients desperate to get their colours and cuts
seen to. But many clients, alongside staff, were understandably
nervous. Even if they followed government guidelines, would
they be safe from Covid-19? In a high-touch environment such
as a salon, with stylists working in close contact with those
around them, it’s unavoidable that some will be anxious.
But what if you could offer both your staff and your clients an
extra level of protection? That’s where Enviro-Safe 28 UK comes
in. It’s been busy helping salons by making locations safe with
an innovative ballistic virus killer treatment service that uses a
scientifically proven organic solution, tested successfully in UK
laboratories against Covid-19.
One of the main objectives set out by the government is
‘to keep the workplace clean and prevent transmission by
touching contaminated surfaces’. The guidance states the need
for ‘frequent cleaning of objects and surfaces that are touched
regularly, including door handles or staff handheld devices and
sanitising any reusable equipment, including client chairs and
treatment beds’. It’s a constant, consistent job to stay on top of.
“Disinfecting is only a temporary measure, and pathogens will
soon grow back,” explains Kevin Hannant, director of Enviro-
Safe 28 UK. “When we visit a salon, our service technicians
propel a fine mist of an organic microbe shield solution to
surfaces and common touch points, killing viruses and bacteria,
and protecting for 28 days.”
Yes, you read that right, the shield protects your salon for 28
days. The solution permanently bonds to surfaces and keeps
critical areas and touch points hygienic for longer, leaving a 28-
day anti-microbial protective shield that results in a touch safe
zone for all staff and clients. It’s something to shout about, and
could make a real difference to clients considering your salon.
On London’s iconic Kings Road, Lockonego chose to work
with Enviro-Safe 28 UK to ensure its team, and its long waiting
list of loyal clients, could return to the stunning salon with that
extra level of reassurance. “We chose Enviro-Safe 28 because we
wanted to implement safety measures that didn’t impact on our
customer experience and journey,” says co-founder Jonathan
Long. “For us it’s the most effective way to safeguard against the
virus without wholesale changes to our salon environment.”
Enviro-Safe 28 UK provides all treated salons and barber
shops with a window sticker and provides a certificate of
treatment, which shows that it is now a touch safe zone,
creating much needed confidence. Clients and employees will
know you salon takes safety seriously. Imagine what making
that commitment could do for you.
To get your touch safe zone or to learn more about the Enviro-Safe 28 UK treatment,
call 01603 579997, email info@enviro-safe28.co.uk or visit enviro-safe28.co.uk
CREATIVE HEAD
41
STREAM IF
TO GO
FOR SUCH A HANDS-ON PROFESSION, BEING FORCED TO LEARN ONLINE
DURING LOCKDOWN INITIALLY FELT A LITTLE JARRING. BUT THE WORLD OF
DIGITAL EDUCATION OFFERS SO MUCH MORE THAN IT USED TO. STRAP IN AND
GET EXCITED ABOUT WHAT'S IN STORE...
ACCESS BY L’ORÉAL
PROFESSIONNEL
The Access platform has so
many options – webinars are
available from some of the
best in the business – and
you’re not limited by travel!
Learn social media strategies
from Redken colour queen
Samantha Cuisick, or go
back to school with L’Oréal
Professionnel’s Home
Academy series. A 360-degree
approach to haircare from
Kérastase is evident from
its Power Hour: Hair Fall
Reasons and Solutions. And
we can’t forget the L’Oréal
Professional Products
Division Hygiene and Safety
E-Learning, which covers
everything hygiene related.
lorealaccess.com
AVEDA BUSINESS
COLLEGE
When in-person education
was impossible during
lockdown, Aveda still
delivered a full virtual
programme and found an
even bigger audience, more
than 4,000 UK & Ireland
Artists. So why not enrol at
this hairdressing university
for access to a collection of
classes, events and toolkits
focused on helping salon
owners become sustainable
and successful. From
business and leadership to
guest and team recruitment,
this is a training and
development hub that
will make you financially fit
and profitable.
@avedaukpro
BABYLISS PRO
The BaByliss PRO Instagram
feed is absolutely chock-full
of behind-the-scenes content
and education from some of
the leading stylists in the
UK who are pushing
boundaries and subverting
expectations. There are
exciting #FridayFix tutorials
and takeovers from the
likes of Liam Campbell, Lisa
Farrall, Wez Jones, Katie
Mulcahy (pictured) and
Matthew Sutcliffe, and they
include the backstory and
moodboards behind each
and every look, not just the
techniques themselves. And
if you want even more detail
on what you see, the BaByliss
Pro YouTube channel is
where it’s at. @babylissprouk
ghd
A new three-tiered
education programme is
on-hand to support you and
your styling prowess. Led by
ghd global head of education,
Dafydd Rhys Thomas, the
enhanced line-up of ghd
educators now includes
Chlöe Swift (pictured). The
new-look education from
ghd will be delivered across
three categories: Salon
Essentials, which covers
fundamental everyday
techniques for each tool in
the collection; Trend, which
covers seasonal styling
updates and advanced
techniques; and Innovation,
which involves product-led
education for the latest
launches. @ghdhairpro
42 CREATIVE HEAD
YOU WANT
FASTER
GOLDWELL
EDUCATION PLUS
Goldwell Education Plus
puts world-class training
materials in your pocket.
The handy app is full of
education from Goldwell’s
talented stylists and
colourists across the globe.
Its YouTube channel features
bold colour transformations,
as well as subtle shades
and techniques to offer
seamless blends. And new
Goldwell global ambassador
Angelo Seminara (pictured)
will embody the brand’s
motto of ‘Creativity Never
Stops’ by setting exciting
bi-monthly challenges for
KAO Salon Division partners
and artists. youtube.com/
goldwelleducationplus
PULP RIOT TV
What do you fancy
watching? With Pulp Riot TV
you have so many ‘original
series’ on offer to inspire
you, your fingers will be
itching to grab your colour
kit. For example, In The Cut
follows Pulp Riot educator
Doug Theoharis across the
US as he visits some of the
industry’s most impressive
stylists. Short on time?
The Ten is snapshot videos
of 10 artists, showcasing
10 techniques all under 10
minutes. There’s also weekly
IGTV education, and you
can book free FaceTime
education with resident
colour guru and Pulp Riot
UK educator, Adam Stockton.
tv.pulpriothair.com
SCHWARZKOPF
PROFESSIONAL
ASK EDUCATION
The Schwarzkopf
Professional eAcademy is
available from any mobile
device, ready to provide
you with the latest product
innovations and salon
service support. ASK
Education is extremely
accessible, with videos
covering colour, products
and services at the backbar,
styling as well as visionary
hair hacks, tips, tricks and
advice. Our favourite aspect
is the quick, informal tests
which you can run through
after viewing videos to help
consolidate and assert
your new knowledge.
ask-elearning.com
WELLA
PROFESSIONALS
Wella Professionals has
opened much of its online
education up to all salons.
All you need to do is sign up
for a free account to access
complimentary education.
That means anyone and
everyone can enjoy colour
masterclasses from the likes
of Robert Eaton (pictured),
as well as helpful business
tools such as SEO for
Beginners. Wella is also
offering free personal colour
consultations via video – you
can book a slot to speak to a
Wella Master Colour Expert
for advice. And Wella salons
can access a handy colour
Profit Calculator.
education.wella.com
CREATIVE HEAD
43
“I’M GOING TO BE PUSHED
INTO NEW REALMS AND I’M
OPEN TO NEW EXPERIENCES…
TO WHO KNOWS WHAT,
I CAN’T PREDICT!”
IT’S ALL CHANGE FOR GUIDO PALAU, ONE OF THE WORLD’S BUSIEST SESSION
STYLISTS, AS HE BEGINS A NEW CHAPTER WITH NO BRAND TIES AND A
SHIFTING LANDSCAPE IN FASHION…. HE CAN’T WAIT TO SEE WHAT’S IN STORE...
44 CREATIVE HEAD
IT’S JULY, and session legend Guido
Palau is back in his childhood
stomping ground of Dorset, visiting
family and generally unwinding after
a lockdown spent in a badly bruised
New York City. He’s excited to be
within sight of working again, to get
to pull those famous fingers through
some heads of hair.
“This is the beginning,” he says, “we
start a new chapter, and everyone
can’t wait to get back to work,
especially creatives. I didn’t feel
particularly creative in lockdown. I
need to be working, to be around other
people, working off their energy and
connecting with my colleagues.”
And it heralds a new start for him
too. After 15 years as the global creative
director for Redken, he is now a free
agent. “It’s like a rebirth for me in a
way,” he admits. “I’ve had such pivotal
moments in that time, and I just don’t
know what the future’s going to bring.
But change is good. We’re creatures
of habit, but now everything is going
to change and we should be looking
at that as a positive. I’m going to be
pushed into new realms and I’m open
to new experiences… to who knows
what, I can’t predict!”
He’s clearly been itching to get back
to Europe, watching from the US as the
continent slowly reopened its borders
and started to tentatively feel its way
into the new normal. Work in Paris
and Milan is already booked. “There’s
actually been a lot of work I haven’t
been able to do in July because I wasn’t
in Europe, which has been opening up
much quicker than America,” he says.
As this slow move out of lockdown
occurred, he explains that “a lot of the
luxury brands had to create content
very quickly.” But that’s not to say he
hasn’t been involved, albeit virtually.
“I’ve been on a lot of calls, on a Zoom
meeting with Mrs Prada and Pat
McGrath,” he explains. “It’s not easy.
I had to direct one of my brilliant Italian
assistants, who was there doing the hair.
I wanted to reach through the screen.”
He continues: “We came up with
an idea and I then had to test the look
in New York, photograph and film it,
send it to Prada, then send it on to my
assistant and get her to recreate it.”
He admits it’s all been a little
“weird”, referring also to a project with
McQueen where the label was keen to
reproduce the hair from the A/W20
show for its campaign, and Guido was
called upon to digitally lead one of his
assistants present. “I hope that doesn’t
continue – I like to be there, to do that
final touch.”
That is now mouth-wateringly
on the horizon. A presentation for
Dior in July had no live audience but
a digital audience of 20 million. “It
was a scaled-down production but
still exquisite. And we took every
precaution,” he explains. “People
will go back to session with different
mindsets, different attitudes.”
In Europe, some shows are being
planned, such as an outdoor event
outlined by Burberry, a show that
Guido regularly leads on hair. “It’s
really exciting,” he says. “In general,
I think brands would love to do
shows and be creative, but the news
changes each day. So, at the moment
it’s fingers crossed that there will be
presentations and some small shows.”
But what will continue, and what
the new landscape will look like for
fashion and for the globe-trotting
session stylist in general, is still hazy.
With just weeks before the Fashion
Week circus would normally begin
in New York, everything is still in
question. “New York has been hit hard,
and I’m not sure what will happen. It’s
very tense there, and September might
not be the right time…” he says.
However, he is adamant that
because of the impact of the pandemic,
the “crazy political time” in the US and
the global protests fuelling the Black
Lives Matter movement, that “we’re
going to see some great creativity,
especially young talent reacting
to what’s happening”. He explains:
“Young people are more political and
more aware, and all of that together
will create a great creative moment.”
It’s all there, tantalisingly close. And
it’s the anticipation that is exciting.
“I’m not sure what kind of hair I want
to do,” he laughs. “I just want to be
more creative, to feel like myself.
I think I lost a bit of that in all this.”
We couldn’t agree more.
FASHION FORWARD
FASHION WAS LEFT SCRAMBLING TO FIND ITS
FOOTING WHEN COVID-19 HIT, BUT SOME
HAVE ALREADY SHOWN WHAT’S POSSIBLE…
CENTRAL SAINT MARTINS
A brilliant illustration of a creative industry
finding a way forward, the iconic art school
curated a 20-minute film showcasing the
collections of all 106 graduating BA Fashion
students. Long-time sponsor L’Oréal
Professionnel linked students to hairstylists
to collaborate virtually. See more in Runway
A/W20 next month.
NABIL NAYAL
Revlon Professional global influencer, John
Vial, created the hair for images that the
brand shot for Nabil’s virtual show and
played as part of the BFC’s move to a digitalonly,
gender-neutral event instead of the
biannual London Fashion Week Men’s.
BURBERRY
The British brand has announced that it is
planning a virtual fashion show for its
S/S21 collection, with designer Riccardo
Tisci saying it would pay homage to the
label’s heritage of outdoor pursuits with an
outside event that will be streamed globally.
CREATIVE HEAD
45
PERCY’S
PASSION
PROJECT
IT’S A NEW ERA AND A NEW LOOK AT PERCY & REED, AS PAUL PERCIVAL GOES
IT ALONE. HERE’S HOW HE’S MAKING SURE HE HITS THE RIGHT NOTE
ON LONDON’S Great Portland Street, Percy & Reed has been
a mainstay for more than a decade. But those returning to
work nearby have seen something rather different. Following
the move by original founders Paul Percival and Adam Reed
to concentrate on their individual paths, this location is being
reborn as Percy at Percy & Reed. “What’s exciting about this is
I get to be my own brand, I get to be me,” says Paul.
Going it alone means he can bring his background in the
music industry to the fore. “I’ve spent 25 years working with
bands in the UK,” he says, and still styles loads of recording
artists and record company execs, as well as BBC staff based up
the road from the salon. So he now wants to push even harder to
make sure that his contacts knows he’s here. “I need to own that
space, that’s very much my USP,” he admits.
He’s returned to a salon vibe akin to relaxing in a townhouse,
a creative space. “And what’s really important is that the space
itself feels like somewhere you’d want to live, rather than a show
room or a clinical space,” he says. The exposed brick, Belmont
barber chairs, metal units that are ’70s relics scavenged from
Sony Music, it all represents the Percy ethos perfectly – there’s
history here. A sleek black shelving unit serves to put that
personality and the brand on display alongside evidence of
his new partnership with Redken; rather than regular hair
pictures you’ll spot a limited-edition print of David Bowie (one
of Paul’s icons) alongside a vintage record player and LPs for
clients to choose to play while reclining on the plush blue velvet
sofa. There’s no reception desk to speak of; appointments are
handled upstairs, with a member of the team making their way
down to meet guests as they arrive. “The idea of reception areas
is kind of done now in the salon,” says Paul. “I think this is really
nice as we make it feel like somebody’s at home.”
His personal passion is infused throughout for good reason –
he used the lockdown to overhaul the space with his carpenter
dad. “I needed to try and use the opportunity to change up the
salon. It was a gamble because we didn’t how long we’re going to
be in lockdown for, and trying to get supplies was a nightmare.
Dad’s genuinely one of the best carpenters I’ve ever come across,
and while I originally trained as a carpenter, it’s been a long
time! But there’s something really nice about the fact that when
I look around now, I know it was us.”
Paul adds: “I feel like I’ve now got a space and a representation
of my brand that I can grow and that’s the most important thing.”
46 CREATIVE HEAD
Photography by Harvey Williams-Fairley
CREATIVE HEAD
47
ROLL UP!
ROLL UP!
FRESH FORMULATIONS AND TECHNIQUES ARE FUEL FOR THIS INDUSTRY’S
CREATIVE FIRES. WHAT’S GOING TO HEAT YOU UP THIS SEASON?
BOTANICAL REPAIR
FROM AVEDA
Consumers are realigning their priorities,
to focus on supporting brands they trust
and products that are clean, safe, vegan
and promote hair health. So let us tease a
huge new launch coming from one of the
original innovators in that natural landscape,
Aveda. This September it will release its new
Botanical Repair collection, with plantpowered
technology to strengthen and repair
damaged hair. Six years in development, it’s 93
per cent naturally derived and uses molecular
plant technology to build bonds at the hair’s
core. The clever formula means three key
layers of hair are repaired and protected,
multiplying bonds vital to reinforcing the
hair’s strength and integrity. It’s perfect for all
hair types and textures, including coloured
hair. This will fly off the shelves! aveda.co.uk
THE KNOT DR. CASES AND KLEEN BRUSH CLEANER
We all panicked about PPE earlier this summer, with some stylists bulkbuying
cling film to keep their brushes safe. Well, we have a rather more
stylish alternative that clients will want to take home themselves too.
The Knot Dr. collection of detangling hair brushes is already a firm favourite
across the globe with professionals and consumers alike, but did you know
that there’s a clever protective case that’s easy to wipe down, and an exclusive
brush cleaner, the Kleen? Well, now you do. The cases are available as head
cases or full brush cases, depending on the range, and standard black cases
for The Pro and Pro Brite can be bought too. And they’re available in displays,
ready to retail alongside the brushes for your safety-conscious clientele. The
Kleen is a hard worker you’ll love using between clients, as the clusters of soft
bristles effortlessly remove all hair, product residue and dead skin cells from
the brush head and pad. PPE has never looked so chic. theknotdr.com
48 CREATIVE HEAD
Adam Reed London
PUREOLOGY
It’s a retail legend, the insider secret of
many a beauty editor’s bathroom. Firm
favourite Pureology has enjoyed something
of a tweakment, with enriched aromas and
updated formulas and packaging so that they
are also free from mineral oils and phthalates.
That means 100 per cent recyclable bottles
created using 95 per cent post-consumer
recycled materials. pureology.co.uk
SERIE EXPERT FROM L'ORÉAL PROFESSIONNEL
Just as the properly clever Serie Expert Pro Longer collection was unveiled by
L’Oréal Professionnel, we went into lockdown. So now, stylists are welcoming
clients back with longer hair, and many opting to keep the length. In steps the
body-boosting range that focuses on those final few inches to make them look
plump and in their prime. The Filler Concentrate, applied at the backwash,
serves a key ingredient in the Microtrim service available at Adam Reed
London. “Thin, unhealthy-looking ends are one of the biggest concerns for my
clients and this perfectly answers that demand,” says L’Oréal Professionnel
UK editorial ambassador, Adam Reed. “Pro Longer plumps and thickens ends
to look full and healthy.” lorealprofessionnel.co.uk
INTERSTELLAR FROM PULP RIOT
Going stratospheric in September will be the Interstellar collection from Instagram favourite, Pulp Riot. A permanent deposit-only
range created by educator Doug Theoharis, it’s the newest series in the Faction8 line in the UK. It features eight new shades and is
created with the colourist in mind, so you can alter how much developer you use for a result that’s truly individual. You can also
mix Interstellar with all of Pulp Riot’s High Speed toners and the rest of the Faction8 range. Can you keep up? Check out your local
branch of Alan Howard, Aston & Fincher, Capital or Salons Direct. pulpriothair.com
ENVIRO-SAFE 28 UK
You’re back the salon – hurrah! – and you’re getting the chance to be creative
again. But it would be understandable if there was a nagging worry at the
back of your mind about the risk of Covid-19 in the salon, even when following
all the government guidelines. Well, what if we told you there was a service
that offered a 28-day protective shield around the salon, giving you, your
colleagues and your clients that extra layer of protection, and a bit more
peace of mind? Yup, it exists – Enviro-Safe 28 UK sends in experts who spray
a fine mist organic microbe shield solution to surfaces and common touch
points, killing viruses and bacteria. The solution permanently bonds to
surfaces and keeps critical areas hygienic for longer. enviro-safe28.co.uk
CREATIVE HEAD
49
JUST THE
TWO OF US
WHEN YOU’RE LAUNCHING SOMETHING NEW IT’S GOOD TO HAVE YOUR BFF
BY YOUR SIDE. ELLENORA DEAN, CO-FOUNDER OF FRY+DEAN, SHARES THE
THRILLS OF BECOMING A SALON OWNER WITH HER BEST MATE, BILLY FRY
MANY OF US can appreciate that feeling of wanting something
new, something fresh, something different. It can be risky to
make a change, but when you have your best friend by your side,
suddenly everything feels that bit more safe.
That’s the situation Billy Fry and Ellenora Dean found
themselves in; both looking for that next creative challenge,
something to reignite the spark. They decided to jump together.
For a while they toyed with various options (“I was even going
to move to Dubai – thank God I didn’t. Gingers don’t cope well
with 50-degree heat!” she laughs) and came to the conclusion
that to be in an environment they would love, they would need to
create it themselves. So that’s exactly what they did on Hackney
Road in East London, in a former florist. “After six years of
working together, and two years of living together, we knew that
we were strong enough to tackle the epic task of opening our
own salon,” she says. “I couldn’t imagine doing this with anyone
else – he’s my best friend, we absolutely understand each other.”
The Fry+Dean space is laid back, with a “living room” kind
of feel. A space that hairdressers and clients could both feel at
home and use as they wish; to relax, to work or to socialise.
Opening just before Christmas last year, Ellenora admits the
first few months were hectic but fulfilling. “We had prepared
ourselves mentally for the stresses to expect so that was no
surprise,” she says. “But what was surprising was that we
weirdly loved the stress because it was ‘our’ stress, and seeing
the results of hard work made it all worthwhile.”
After the initial anxiety over salon lockdown, that time shut
down became a gift to the pair (Billy raised four chickens from
eggs and Ellenora started renovations on a house, swapping her
balayage brush for a paintbrush). “We had time to revisit the
business strategy and utilise the time to create a future game
plan, which is something we now feel very grateful for.”
That game plan now is focused on recruiting staff to give the
duo time to step off the floor and work on the business rather
than just in the business. They’re also developing their own
education for apprentices.
“We plan to work now on expansion, growing the team with
more like-minded people and building the brand,” she says. “We
also have a fun new idea, but for now this will have to be a secret
until we are ready to launch our new concept in 2021!”
50 CREATIVE HEAD
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LEVEL THE
THE BLACK LIVES MATTER PROTESTS HAVE RAISED SERIOUS QUESTIONS ABOUT REPRESENTATION IN
THE UK HAIR INDUSTRY – HOW IS IT THAT IN 2020 HAIRDRESSERS ARE STILL HAVING TO CAMPAIGN FOR
EDUCATION IN ALL HAIR TYPES? CREATIVE HEAD LOOKS AT THE REALITY OF LIFE AS A BAME STYLIST
ERROL DOUGLAS MBE
ERROL DOUGLAS LONDON
Errol knows that this conversation is nothing new – but
it’s one that he hopes will now create real change
“When we first set up in Knightsbridge we had a lot of
opposition. We got the lease, obviously, but there were a few
frowns. People ask me all the time: ‘Are you Errol?’ when I’m
standing in my shop, underneath my name. You can’t come
out and say it, but it’s there, all the time. If I just dwelled on
everything I would be a broken man, but that’s not my ethos.
“I won’t let anybody hold me back because if you think like
that it stops you from breathing. We’ve educated hundreds of
people at Errol Douglas London over 22 years and
always encompassed everyone – Afro hair,
European hair, Arabic hair, Indian hair –
that’s how everyone should be taught.
“It shouldn’t be happening but you
can only educate as much as people
want to hear. People are people; they
don’t shock me because I’ve been
around long enough to know it’s
not going to hold me down. I’m
a businessman, a mentor and
a teacher – so I have to show
resolve all the time.”
JUNE FORBES
FREELANCE HAIRDRESSER AND INDUSTRY CONSULTANT
It’s only by discussing and exposing the diffi cult truths that
we can move forward together, says June
“Sadly, what we are seeing is a reflection of attitudes to
physical difference that have permeated throughout society
for centuries. Some behaviours are so ingrained that they
have become internalised and normalised by both the
perpetrators and the victims. To talk openly about it is
uncomfortable, because it often reveals many unacceptable
truths. Yet the dialogue is necessary to bring about change.
“One of the hard but sad truths is that while most trained
hairdressers of BAME heritage have always been ready and
able to deal with any hair type, if a hairdresser who does
European hair is able to style Afro-Caribbean hair, they
are often hailed as having a particular talent. However, the
same is not said of myself or many other stylists from my
community for whom styling any hair type is often standard.
“Salons can push for and implement change by insisting
that training establishments employ universally
experienced tutors. Salon owners also have a
responsibility to recruit more diversely and
encourage the sharing of skills. This would
lead to a wider distribution of skills and
opportunity for everyone.”
52
CREATIVE HEAD
PLAYING
field
SANDRA
GITTENS
EDUCATION
CONSULTANT
AND AUTHOR
Sandra has watched
in frustration as
basic education and
competency in curly
hair types has receded,
but believes mandatory
education would help
turn the tide
“Training in naturally curly hair has actually been
taught in the UK since 1984. When I took up a post at
London College of Fashion, we taught naturally curly
hair or Afro-Caribbean curly hair types. I sat on Habia’s
standards boards and developed training criteria. The
problem is it’s never been mandatory. Over the years
the education course content for naturally curly hair
has diminished, and now we have a problem. Many of
us fought to see standards that worked across all hair
types; but the industry has sadly regressed.
“Mandatory qualifications would help tremendously.
My frustration lies in the fact that the current
qualification is perceived to be more about hair typing
and identifying curl patterns, which we have always
covered educationally in hair characteristics. Curly
hair is present in all races, and therefore should not be
seen as only present in people with BAME heritage.
“All curly hair, regardless of race, is naturally drier
and requires more skill,
experience and product
knowledge. For this
reason, the inclusion
of naturally curly hair
should be embedded
within national
standards for all.”
RIANNA HENRY
FREELANCE STYLIST
Being under-appreciated for her fl exible skills and
encountering racist attitudes has become a constant
source of disappointment for Rianna
“For my Level Three NVQ I wanted to focus on textured hair,
but at the time I could only find two colleges in London that
offered an appropriate course.
“I wanted to make sure I understood the theory, not just
the practical side. I wanted to make sure I understood
why I was doing things, not just ‘this is how it’s done’. So
many people lack a basic knowledge when it comes to Afro-
Caribbean hair.
“I specialise in blow-drys, I love doing a blow-dry, but
assumptions happen all the time. Clients recommend me to
someone else, and when I appear they give me The Look,
the one that says: ‘Oh, okay, you’re Rianna’. I try to let that
initial reaction fly over my head, I’ve got used to it, but the
regular comment of “you do great blow-drys for a Black girl”
– the minute someone says that, I will not have them again.
“Then there’s session work, where I often find I’m only
called upon because there’s an Afro-haired model, rather
than being called upon because I’m a great hairdresser.
“But I don’t let it hold me back; if anything, it’s the reason
I fight harder.”
CREATIVE HEAD
53
The
makers
Change
QUESTIONS ARE BEING ASKED, HARD TRUTHS
ARE BEING REALISED, AND PROGRESS IS BEING
MADE, ALBEIT SLOWLY. THESE INITIATORS ARE
DRIVING CULTURAL AND STRUCTURAL CHANGE
#TEXTURENEUTRAL
Lisa Farrall, owner of WIG London, has been offering training in all hair
types since 2016 in an effort to teach stylists how to be #TextureNeutral.
Whatever skills you’re missing, she wants to offer a safe space to learn
“It’s not about skin colour; it’s about hair texture. It’s about putting
education out there, it’s not about segregating hair salons – I think it’s
important to understand that we’re not taking up space, we’re creating
space. This isn’t something that’s happened overnight; we launched
courses in 2016, I’ve been shouting about it for a long time. We should be
able to have that bonding experience in a salon no matter the client’s hair
texture or the colour of their skin.
“People shouldn’t say: ‘there’s not enough clients with Afro-Caribbean
hair in my area, there’s not a need for it’. Like learning cut and colour
in college, just because you’ve learnt it doesn’t mean you’re going to
become a specialist. It means you’re able to deal with any type of hair and
not turn anyone away. No-one should be made to feel that they can’t come
into your salon.”
TEXTURE MATTERS
Even as a newly qualifi ed stylist now at Blue
Tit London, Jem Bradley (pictured below)
knew there were skills missing from her
education – particularly how to work with
Afro-Caribbean hair. So she set up a petition
on change.org in the hope of making
textured hair skills part of the curriculum
for NVQs and the incoming Trailblazer
Apprenticeship standard. It attracted
thousands of signatures and the attention
of high-profi le names such as Little Mix
“The petition has been a long time coming,
I’m sure it’s a conversation a lot of people
were having with their colleagues or
thinking to themselves. And I’m sure
there are some people wondering why they
didn’t learn this hair type either.
“When the petition hit more than
10,000 signatures, the
conversation really started
to take off. From what I’ve
seen, it’s been taken really
positively. The petition is
simply to get that basic
level of education for all
services – it’s not asking
you to specialise. If you
have a newfound
love for it, then
great, go ahead!”
54
LET’S TALK ABOUT IT
The scale of change needed can appear overwhelming, but we have to
understand it to start, says Farah Khan, director at Benedict Hair & Beauty
“The most important place to begin would be to engage in dialogue and educate
ourselves on the problems BAME people face. We cannot dismantle or challenge
something that we don’t understand, and in order to understand it we must
open the door to conversation. We have to actively seek advice from those who
are outside of our communities, create a safe space to talk about diversity,
discrimination and understand each other’s struggles. The conversation isn’t
always comfortable and that’s okay; don’t let that stop you from starting a
dialogue. If we’re willing to listen and intend to change then we’ll defeat this together.
“We claim to give people the creativity to be themselves, but often a BAME stylist
only gets noticed for being good at Afro-Caribbean hair, when the likelihood is they’re
an all-rounder. Or someone like me, who is modestly dressed, will constantly be
judged by people thinking my attire limits my ability to perform. Everyone should
get the freedom to express themselves how they want, without the constant barrier of
feeling like they have to conform to social ideals of what it means to look the part.”
MAKE ROOM AT THE TABLE
Fair and equal representation will help to encourage permanent change,
says celebrity hairstylist Dionne Smith
“Before hiring an agency to manage my fees, rates were low, treatment was different
and I felt as though it was harder to get the same level of booking as my Caucasian
counterparts. When you do get those bookings, it seems as though you are only
booked if there is textured hair and one of the stylists can’t do it. I would say there
definitely is unfair treatment.
“There should be more textured hair specialists on mainstream films, shoots and
on the catwalks. BAME stylists should be given the opportunity to be more visible in
the press and more high-profile brands should encouraging us by collaborating with
us, including us on their social media handles, giving us shout outs, and sharing our
work. Our customer base spends money too, so I think it’s only right we get included
and not feel like it’s only when they need something specific they call on us.
“Complete inclusivity needs to be across the board and at every level. Hair is hair,
so if you’re calling yourself a hairstylist you should be able to style all types.”
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55
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CREATIVE HEAD
In times of political unrest the past can have a powerful pull – and it’s this
fusion of fond memories and future dreams that has inspired Newstalgia,
the A/W20 Trend Reveal from ghd and its UK brand ambassador, Adam Reed
PHOTOGRAPHY BY CLAIRE ROTHSTEIN
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58
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60 CREATIVE HEAD
HAIR Adam Reed for ghd. MAKE-UP Claudine Blythman. STYLING Ozzy Shah.
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61
62
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Sam, I am
MEET SAM, THE STAR OF KEVIN KAHAN’S LATEST COLLECTION, WHICH SHOWCASES
THE EVOLUTION OF ONE MAN’S STYLE. FROM LUSCIOUS SAMSON-ESQUE LENGTHS
THROUGH SPIRALLING CURLS AND A RAMONES-INSPIRED BOWL CUT, THE STRIKING
IMAGES PAY HOMAGE TO HAIR’S VERSATILITY
PHOTOGRAPHY BY JACK EAMES
CREATIVE HEAD 63
64
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HAIR Kevin Kahan at Kevin Kahan. MAKE-UP Katherine Sykes at Kevin Kahan. STYLING J&B.
The final result
Blow-drying the hair
straight before starting
Meet Keira...
I did this.
A close up of the braids
In the
frame
Stuck in New York City during lockdown,
session stylist Tina Outen (@TinaDidIt)
wanted to improve her textured hair skills,
and kept a diary of her progress. See her full
story at creativeheadmag.com!
Prepping ahead
of the twists
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
It’s a dolls house now,
with lots of different
textures to play with
Got to have the right
tools for the job
66
Getting those
sections spot on
Beautiful @iamdomrobinson wearing box
braids for @bobbibrown. I’ve always brought
specialist braiders to set with me, these
created by super-talented @1natashataylor.
Now I can fully appreciate the amount of
work this perfection demands!
Fingertips going flat-out
with braiding
CREATIVE HEAD
Introducing two new multi-taskers.
Invisible Defense Universal Protection Spray & Gold Lust All Over Oil.
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